Guess Who’s Shooting Some Of His New Film In IMAX!!

Hey, everyone. “Moriarty” here. You ready for the biggest Bay-hem yet? When I was at the EAGLE EYE screening, I was talking to some of the IMAX folks afterwards, and they were hinting at a major IMAX announcement happening sometime this week. Sure enough, they sent over a press release today that confirms it: Michael Bay is shooting some of TRANSFORMERS 2 in IMAX. That’s right, DARK KNIGHT. You’ve changed things. While doing EAGLE EYE press, DJ Caruso was talking about how much he wants to shoot some or all of Y THE LAST MAN in this large-frame hyperclear format, and now Bay’s stepping up to bring us some crazy robot spectacle this way. I’m thrilled. I hope more event filmmakers start exploring the ways they can make the theatrical experience special again. Yes, good storytelling is always the most important thing about any film, but if you can use the biggest and best tools available to a modern filmmaker, then DO IT! Here’s the press release that was sent over from the IMAX folks. They seem genuinely excited, and after the difference that the IMAX screens made in the DARK KNIGHT run this summer... they should be.

LOS ANGELES, CA, September 30, 2008 – IMAX Corporation (NASDAQ: IMAX; TSX: IMX), DreamWorks Pictures and Paramount Pictures today announced that director Michael Bay will shoot key sequences of Transformers: Revenge of the Fallen with IMAX® cameras. Bay will integrate the IMAX footage with state of the art CGI to create an unprecedented look and feel for the highly anticipated sequel to last year’s box office hit, Transformers. As previously announced, Transformers: Revenge of the Fallen will be released to IMAX® theatres simultaneously with the movie’s wide release on June 26, 2009. The movie sequences shot in traditional 35mm will be digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience® with IMAX DMR® (Digital Re-mastering) technology. The IMAX DMR scenes will appear in the traditional “letterbox” shape, while scenes shot with IMAX’s cameras will expand vertically to fill the entire IMAX screen. “The extraordinary level of detail and intensity captured by the IMAX camera creates many exciting possibilities for us with this film,” said Michael Bay, the film’s director. “IMAX’s all-encompassing format will take this story to a new level, and I am once again very excited to share The IMAX Experience with Transformers fans around the world.” “The addition of another amazing title from DreamWorks and Paramount, combined with more groundbreaking use of IMAX technology by Hollywood’s top filmmakers, are examples of how far we have come as a company and a distribution platform over the past several years,” said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. “The growth of the IMAX theatre network, fueled by the economical benefits of the new IMAX digital system, is driving interest from virtually all of the top studios, which is resulting in more IMAX movies for audiences to enjoy.” “Michael Bay’s innovative use of IMAX cameras will create a spectacular cinematic adventure for moviegoers next summer,” added Greg Foster, Chairman and President of IMAX Filmed Entertainment. “We’re very excited to be integrated as a core part of the Transformers production, and with the skilled marketing and distribution teams at DreamWorks and Paramount, the timing is ideal given our expanding global audience and network footprint.”

Drew McWeeny, Los Angeles