I am – Hercules!!
Before we present the lovely and talented Alexandra DuPont’s typically thorough and articulate appraisal of Frank Miller’s “The Spirit” (opening nationwide Christmas Day) I am compelled to give a shout-out to Scott Hoffman over at moviepicturefilm.com, who provided all the quotes for the “Spirit” TV spots we’ve been seeing. They look a lot like this:
ONE OF THE BEST
FILMS OF THE YEAR
FULL OF JAW-
DROPPING
MOMENTS
IT WILL BLOW
YOU AWAY
Scott Hoffman, moviepicturefilm.com
If you missed Scott’s name in those ads? It might be because, while his glowing pull-quotes are voiced by a pro announcer as they linger on screen in large block lettering, you can really only make out the essentially subliminal appearance of Scott’s name and the name of his website by freeze-framing.
(It’s also much easier to read Scott’s name if you own an HD set, because Scott’s name and venue appear only in very, very tiny type. Also, I don’t know if Lionsgate is vulnerable to a class-action lawsuit for false advertising – the way Sony was for using pretend-critic quotes a few years ago - but the ad’s announcer says “Critics say” instead of “A critic says,” when in fact Scott’s review seems to be the only review quoted in the ads.)
Scott's take on "The Spirit" is one of only five movie reviews posted to moviepicturefilm.com this year. You can read all five of them here.
If the studio publicists are smart, Scott will get invited to a lot more screenings from here on out!
Here’s gorgeous genius heiress Lexy, who already gets invited to everything even though she’s a tad less effusive about "The Spirit" than was moviepicturesfilm.com:

