Ahoy, squirts! Quint here. I'm so happy that I know nothing about Christopher Nolan's INCEPTION... and I don't need to. That teaser trailer didn't tell me jackshit and neither does this poster. That's fine by me. It's Christopher Nolan, so it already has my ass in the seat. The dude's on fire and one of the true artists working in the studio system at the moment.
His films have a classical feel to them, not the off-the-cuff feel that seems to be the style of the moment. Contemplative, smart, but still accessible... that's Nolan's formula.
The below poster was dug up via the official site, which has one of those viral marketing games just like The Dark Knight. There's a lot of Dark Knightishness about this campaign so far... I mean, the below poster is framed exactly like the Dark Knight posters, except no Gotham on fire and Leonardo DiCaprio instead of the Caped Crusader. See for yourself:
The Warners marketing team are some of the best in the business, so I won't call that a rip-off and even if it is... it's not as bad when you rip off yourself. I think they're trying to subconsciously put that same excitement from The Dark Knight into the minds of Joe Blow Moviegoer, not the geeks like us that recognize the image from The Dark Knight campaign.
Or they just ripped themselves off. Either or. Still excited.
-Quint
quint@aintitcool.com
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