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Ahoy, squirts! Quint here. I’m seeing a slight shift in publicity, a shift I hope continues. I hate that everything has become about the opening weekend. All publicity is geared towards maximum exposure in the week leading up to the release of a movie.
But I’m starting to see the desire to push for the second and third weekends now. Paramount offered up JJ Abrams for the second weekend of STAR TREK and now we have Gerard Butler for LAW ABIDING CITIZEN.
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