and by the way, those pics, and sending them to AICN, has GOT to part of the campaign. think about it, if you saw them filming outside your apartment, and you got clear pictures, wouldn't you write some DEFINITE, CLEAR info about what you witnessed? not a random jumble of words with phrases like "feeling of dread hanging over things", etc.

that's cheesy as hell. what nerd gets these photos and writes the above in an e-mail to AICN? no concrete details, just ominous, cryptic gibberish. it's perfect for this campaign!

not saying I mind, I'm just saying...but if it's someone that Quint has dealt with before, maybe it's real. but I doubt it. what say you, Quint? this photog that's able to get 10 feet from action on the most guarded set in america...then gives, well, zero real info, but speaks in exactly the same mysterious tone of the marketing campaign...is he, you know...tested?

god, I love this. so much fun! Cloverfield has got my ticket no matter what, at this point.

Give us something that we can actually emotionally care about, some kind of brain-blowing story which happens to require great effects to convey it. Then people will really love your movie. 'Godzilla 5' or whatever you're making, is simply not needed, no matter how 'good' your visuals are.

Has anyone ever tried explaining to y'all that Comic Book Guy is not a role model?

I was cool with this whole secret thing.

But changing the word at the top of a poster is BOOORRIIINGGG!

atleast give us new posters. and if it's a rat....it better be one cool muthertruckin rat....but I'd much rather have 3 apocolyptic beasts battling it out....i'm feeling like i'm going to be let down now.

Maybe it gives everyone in New York a runny botty.

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for a "normal" movie, this far out, we might have a teaser poster or two, or MAYBE a really short teaser trailer (read: the new batman), but that's about it.

even as people are complaining about the mystery around this one, we really have a lot of "buzz" about it, and it's WAY early...

if more info keeps getting released at more or less the same rate, by the time the actual movie comes out next year, we'll know WAY too much, considering the movie is going out of its way to be mysterious. but if the info release dies down, isn't there going to be a huge space of time in the middle where everyone forgets all of this hype?

I'm more curious about that, than the actual movie. it seems like this campaign would be perfect for a movie coming out labor day weekend...everyone's curious NOW, we have enough info to get geek butts in theaters...they release a big marketing push all through august with a showing of the trailer on TV and in theaters to get the "normal" people in the theaters, and there you go, $50 opening weekend.

but in january? I don't get it.

That being said, I love me a good disaster movie. Me=Excited.

Or in 10 other places yesterday. Or not at all. shhh.

Anybody else remember a seeing a movie or reading a book by that title?

I like the theory, but I thought everything pointed to a Sea Monster, not one of the Seven Wonders of the Ancient World.

I know a little history on Colossus, but not a whole lot.

...p.s. I'm throwing the eggs and loving it!

How do you like them eggs!

Dear oh dear. Egg right in his face.

"believe it's voltron and i'm sticking to my guns on that till someone or something proves me wrong. "

The day has come for you to eat your words!

". . . gun shop on almost every corner in this community?"

THAT's what the title only makes me think of -- Furious Styles from "Boyz . . ."

I'm done with the title fixation already; it's gonna be called what it's gonna be called. My thing right now is just how much this creature/being/whatever ends rivaling Gojira, in fact, the original Nihonjin version which is HUGE towering above buildings and such. I'm not getting the same from the posters or stills or whatever we're supposed to have seen already.

no reason to tell us we're all thinking incorrectly.

in East Asia.

They got dragons. Kappa (terrifying humanoid aquatic monsters make the Creature from the Black Lagoon deflate his lips). Concentration on sharp objects.

What are U.S.’s start-from-scratch creatures inspired by? Kong? OK. Let’s see, what else comes to mind. Oh, how ‘bout a good number of collegiate teams use a friggin’ BEAR as their mascot. OK, maybe film is about huge bear. OOOH!!! East Coast got, what, oysters. OOH, giant oyster come to kill us. Let’s go more inland . . . oh, yah, nice gigantic mountain lion to scare the populace, OOOOOOOOOOH. Anybody recall “Q: The Winged Serpent”? I’m mixed on that one.

And, simply put, I also think 09/11/01 should be kept in mind.

Maybe we got giant squids. East Asia cinemas done that, too.

Like Billy Sparks says in Purple Rain, “you better kick ass tomorrow night.”

Hope I’m wrong and am blown away in early 2008, or whenever the heck this film is released, because the sudden rabbit with numbers on ‘em just ain’t doin’ it for I. Abrams is the man in a lot of ways, but, can he pull this off and, I wonder if he expected his own campaign trumped by Iron Man at ComicCon. The only "guess what" games I tolerate is w/pretty ladies and, well, and ex-GFs, sadly, and not film directors. Church.

So "Viral Marketing" and "Alternate Reality Game" are synonymous?

"Interwebs" a dumb way of saying "Internets"?

Junior Harry's?

Honestly, what the hell are you talking about?

In fact, I was a big supporter of the "Same Girl" faction very early on. (I see some of my photoshop work still posted on several 1-18-08 sites even now.)

I've since changed my mind on the "Same Girl" thing.

Now I'm just doctoring the poster to say whatever I want.

Turns out that doctoring the poster makes me an ARGjacker according to wikipedia.

That is, if Deitrich can be trusted enough with the ARG definition.

My new question is, how can this viral campaign for Cloverfield be an ARG if there is no solution?