This movie will appease fans and general audiences like 'Electra.' Fans will hate it, and everyone else will scratch their heads wondering why on earth would giant robots give a rat's arse about the little squishy creatures running around.

When we grew up, we had Spidey, Batman, etc.. kids would dress up as them for Halloween.

Today? Bob the Builder. What's so special? He's a construction guy. No special powers, nothing.

Poor kids are going to be disappointed when they grow up wanting to be a builder like Bob, only to find out the bulldozers don't talk back.

P.S. Fuck all of you people who do not agree with me.

As for Lucas getting the toy rights before the movie, research you disingenous uh, person. The film/story came first, and the licensing rights have been acknowledged for decades as the greatest stroke of luck/studio fumble of all time. The suits handed over the rights precisely because tie-in rights were worth bugger-all back then. If Lucas was so calculating why wasn't there a bunch of merch all ready to go? The figures took the best part of a year to come out! Luck. Sure he may do it precisely like that these days, but give us a break with your revisionist history mate.

Hey, if you think the cartoon was genius then fair enough good for you (my kid is really getting into it now but it still looks pretty lousy - clichéd Sat morning cheap animated drivel to me - this is the old stuff I'm talking about), and maybe repeated viewing warranted more merit than I know, but fair's fair. You can't hold up the original as some pop culture paragon and also slam a movie for playing hard and fast with an extended toy ad. They were just out to make a buck then, and so are these guys now. If we're talking Transformers, everything's fair game. Even nipples on Optimus. P.S. Interesting that my kid who's reasonably oblivious to marketing shenanigans is succumbing to the ads/toy porn and is pressuring me big time for the Trannie toys. I thought I was home free after Harry Potter failed to make an impact!

Boy I hope you're joking there. Darfur. You scare me!

Stupid fuckin' site format. Just post the high-def on the Apple site already. At least it'll work properly.

And this trailer, which I understand is basically a second teaser, is just falling flat. Lots of quick cuts of things shifting and metal moving, but I will hold my judgement until I see things clearer.

I mean--he has missed a real opportunity. All he had to do was basically show a car sitting out in the desert or something,--in full daylight. People walk by it and absolutely do not notice it. It transforms into one of the characters, lock and loads it's cool gun, maybe looks at the audience, or a person in frame-- and then walks out of frame. we get a montage of action sequences then the title. End teaser. Audience goes crazy for it.

But they are hiding the designs of the characters--because they suck. They know people are unhappy with them and they are trying to say "Hey we made a movie with great explosions which is just like my other movies with great explosions, so don't be afraid. Come to the theatre and spend you money. You are getting exactly what you pay for--nothing new or thought provoking here. Step into my web of explosive lies."

And they really need the sound effect from the show. That thing is just tits.