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Massawyrm says D-BOX theaters seats just might be worth the extra $8 ticket price!


Hola all. Massawyrm here.

Will D-Box change the way you watch movies? Will it revolutionize the cinema experience? Will it convince people to rush out to theatres rather than waiting for DVD? No. No. And no. It is however one of the coolest, theme park style rides you can find without having to go to a theme park. For those of you unfamiliar, D-Box is the new theater chair technology that gives you a motion experience along with the visual/audio sensation of a theatrical film. The chair sputters, shakes, convulses and careens along with the movie and adds to the experience of immersing you in the film.

It’s a HELL of a lot of fun.

Is it worth the $8 bucks? Yes. Very much so. $14-20 (depending on your market) is well worth the kind of experience D-Box has to offer…that is if this kind of thing is for you. It’s a roller coaster ride, a gimmick, nothing else. I don’t think this is something that is going to spread to every theater for anywhere near every film, but I do think most theaters will want to have a theater with a couple of rows of these ready for big, earth-shaking blockbusters.

My experience with D-Box was with 15 minutes of TERMINATOR SALVATION. This was the middle section when Marcus and Kyle are fixing the car that leads to a chase, the gas station and then another chase. It was pretty representative of what these things can do. The seats do NOTHING during quiet moments. Dialog, camera movements, small moments – these don’t get the chair treatment. The idea is to let the film speak for itself and never get overly gimmicky. But as soon as Marcus gets the car running the seat rumbled to life. It was the reverberating hum of a churning truck engine. It was a nice start. For the record, this wasn’t experienced every time a scene had an engine running. Just when it was integral to the scene - like a long dormant engine roaring to life.

Then the chase began and we were tearing off down the hill.

The techs recommended that we begin in the middle position, and this gave a great experience. I tried all four settings, the fourth being completely off. At any time – if you’re feeling sick, uneasy or just sick and tired of the seat, you can completely turn it off. The next setting is the lowest which I call “the rumble feature”. The chair just rumbles like the rumble feature on a Playstation controller. No movement. No jerks. Just rumble during explosions and smashes. The middle setting moves you around a bit. There a jerks, swerves and bounces. This feature is quite a bit of fun and probably where many people will settle most of the time.

The final setting is the big bad dog of the chair and where I had the most fun personally. This part was the theme park ride. When the car rounded the corner, the chair swerved and tilted. When the road was bumpy it bounced you around. It was a full on experience. And I LOVED this setting.

The weirdest thing about the D-Box experience is that there is no center of action. The sensation switches to the point of view of whatever is most interesting on the screen at any given time. Rather that feeling like we were riding along in the car with Marcus and Kyle, we also swerved and crashed with the chase bikes, flew with planes and Hunter-Killer drones, swerved across the highway with the tow cable…so while you were participating in all the cool stuff on screen – which arguably is the point – there was no grounding sensation to make you feel like you were participating IN the movie. Just WITH the movie. Not that this is a bad thing – but I think we might see some stylistic choices in the future that might go one way or another.

The process of D-Boxing a film takes roughly 300 man hours and they carefully program the movements to go with each frame of the film. A D-Box seat, when not in motion, isn’t nearly as comfortable as a standard high grade riser seat, so I’m not certain people will ever want to sit in one without paying the extra $8 ticket price to activate it. But it will do the trick if the show sells out and no one wants D-box.

I was allowed to bring several friends in to the test screening to try it out and the whole slew of them returned this past weekend to check out TERMINATOR SALVATION in it. They HATED the movie (I got an earful), but they loved the seat experience and all said they couldn’t wait to try them out on a better movie. As a hardcore film lover I’m torn on these. I’m not sure whether I want my first time seeing a film to be in these seats or sitting in a standard seat (as the filmmaker PROBABLY intended.) I'm leaning towards the latter. However, I would definitely return to see a movie I loved in those seats. I would KILL to see STAR TREK in D-Box, and I might return to give T4 another shot in them. If you enjoy these kinds of gimmick experiences, or like a good theme park ride, this is great thing to try out and give a shot if a nearby theater has it.

Fellow Austinites can check out TERMINATOR SALVATION in D-Box at the Highland Galaxy Theater (which is all digital.) There are also home units available for killer home theater systems. You can find more information, demo videos and the like here at D-Box’s own site.

Until next time friends, smoke ‘em if ya got ‘em.

Massawyrm

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Reader Talkback

Make some good movies to go with it.
by Professor_Monster
May 25th, 2009
09:50:50 AM
Reminds me of that scene in Kentucky Fried Movie.
by CreasyBear
May 25th, 2009
09:51:54 AM
Brought to you by the inventors of Smell-O-Vision!
by Big Jim
May 25th, 2009
09:52:22 AM
haven't theme parks had simulators since the 80s?
by Jarek
May 25th, 2009
09:55:01 AM
D-Boxing sounds kinda dirty
by SifoDyasJr.
May 25th, 2009
09:57:37 AM
Just imagine what this could do for the porn industry!
by Knuckleduster
May 25th, 2009
10:01:01 AM
William Castle.
by imagin78
May 25th, 2009
10:03:41 AM
What a lot of crap
by kwisatzhaderach
May 25th, 2009
10:09:15 AM
Go and watch a film that Ignores Kirk's older brother and scats
by CGI_Blinking_Gorn
May 25th, 2009
10:10:39 AM
How about chairs that shock people when they talk?
by dr sauch
May 25th, 2009
10:15:15 AM
AWESOME!
by theDORK
May 25th, 2009
10:15:29 AM
Yankees.
by imagin78
May 25th, 2009
10:15:53 AM
sounds fun for kids of wealthy parents
by Rupee88
May 25th, 2009
10:18:37 AM
Sounds like a gimmick
by m_reporter
May 25th, 2009
10:21:29 AM
Never going to take off
by Papa Lazaru
May 25th, 2009
10:24:19 AM
honestly
by hulkbuster
May 25th, 2009
10:24:52 AM
Seats/Idea Not New But...
by Raedar
May 25th, 2009
10:33:36 AM
Nothing Can Save McG's Turd of a Movie
by Ferf Muckmeyer
May 25th, 2009
10:37:25 AM
Motion-Master Returns
by Obscura
May 25th, 2009
10:38:13 AM
So the D-Box is to movies as Rumble pack is to gaming?
by Super Rabbi
May 25th, 2009
10:39:36 AM
Weeeeeeeee--
by blackmantis
May 25th, 2009
10:42:02 AM
the ladies will love this!
by Spandau Belly
May 25th, 2009
10:53:19 AM
too bad.....
by Out of your element
May 25th, 2009
10:54:22 AM
If It's Movement in Your Seat You Want, Just Break Wind
by WriteFromLeft
May 25th, 2009
10:58:30 AM
I saw T4 in a theatre with these in them...
by Mechasheeva
May 25th, 2009
11:05:35 AM
This will not work for two big reasons...
by qweruiop
May 25th, 2009
11:07:08 AM
If a movie doesn't do it on sound and visuals
by Grammaton Cleric Binks
May 25th, 2009
11:11:33 AM
Your mom likes it in the D-box, Trebek!
by Loosejerk
May 25th, 2009
11:14:11 AM
Smellovision repwaces tewwevision? Gwacious!
by Nasty In The Pasty
May 25th, 2009
11:15:23 AM
I Don't Want Any of this D-BOX Crap!!
by aphextwin
May 25th, 2009
11:17:45 AM
This is retarded.
by Cotton McKnight
May 25th, 2009
11:18:09 AM
That said..
by Cotton McKnight
May 25th, 2009
11:22:39 AM
Dioxholster.
by Cotton McKnight
May 25th, 2009
11:23:46 AM
Don't take your female partner
by terry1978
May 25th, 2009
11:31:33 AM
If Massa liked it, IT WILL SUCK
by Lenny8
May 25th, 2009
11:40:13 AM
I would only return to see T4 in the Electric Chair.
by Executor
May 25th, 2009
11:41:24 AM
Nasty In The Pasty
by Grammaton Cleric Binks
May 25th, 2009
11:43:05 AM
dioxholster
by Bouncy X
May 25th, 2009
11:47:00 AM
dumb
by TheExterminator
May 25th, 2009
11:57:16 AM
DOES IT COME WITH A BARF BAG?
by iownyou
May 25th, 2009
12:11:46 PM
i D-Boxxed your sister last night
by BMacSmith
May 25th, 2009
12:15:11 PM
then i pounded your mom's D-Box
by BMacSmith
May 25th, 2009
12:16:47 PM
qweruiop
by Mechasheeva
May 25th, 2009
12:21:33 PM
dude, stop being such a D-Box...
by vaudeville villain
May 25th, 2009
12:34:47 PM
CGI_Blinking_Gorn
by Toonol
May 25th, 2009
12:39:10 PM
15 Minutes?
by landosystem
May 25th, 2009
12:59:52 PM
Just saw T4 in a private screening with double D Boxes
by cornponious
May 25th, 2009
01:09:58 PM
im still on the fence about 3d.
by BMacSmith
May 25th, 2009
01:17:31 PM
Shouldn't it be....
by Felix_Happer
May 25th, 2009
01:17:51 PM
cool. combine it with digital 3d
by David Cloverfield
May 25th, 2009
01:18:32 PM
How about some technology...
by jimmy_009
May 25th, 2009
01:29:41 PM
but is it true to McG's original vision?
by Vern
May 25th, 2009
01:34:44 PM
Matinee.
by imagin78
May 25th, 2009
02:03:11 PM
SHAKEY CAM WITHOUT THE CAM.
by alice 13
May 25th, 2009
02:06:18 PM
Vern, don't be a tool brother
by BillboeFett
May 25th, 2009
02:12:34 PM
i only want SMELL-O-VISION
by BMacSmith
May 25th, 2009
02:17:46 PM
Yeah Jugdish, that's what I thought it was gonna be about
by Vern
May 25th, 2009
02:29:55 PM
Yeah, William Castle was my first thought too.
by Larry of Arabia
May 25th, 2009
02:39:36 PM
I like the idea of having subs in the seats
by solanine
May 25th, 2009
02:48:51 PM
They should also add smell-o-vision. I'm not kidding.
by Royston Lodge
May 25th, 2009
03:00:04 PM
Dioxholster: Cell phone jamming technology.
by Royston Lodge
May 25th, 2009
03:04:45 PM
If I wanna pay $35 a ticket I'll go to the opera
by palimpsest
May 25th, 2009
03:06:51 PM
Good idea but...
by droids22
May 25th, 2009
03:06:55 PM
Doubtless next time Lucas makes a film
by palimpsest
May 25th, 2009
03:09:27 PM
Personally...
by GhostDad
May 25th, 2009
03:32:11 PM
Sounds fucking distracting
by ballyhoo
May 25th, 2009
03:36:15 PM
To the naysayers I say...
by Royston Lodge
May 25th, 2009
03:37:15 PM
Sounds like a motion ride
by lockesbrokenleg
May 25th, 2009
03:43:24 PM
palimpsest: LOL! ROTFLMYMFAO!!!!!!
by Royston Lodge
May 25th, 2009
03:52:08 PM
Gaming Only!!
by BrooseTheScharuk
May 25th, 2009
04:05:10 PM
D-Box and "LieMAX"...
by ugh
May 25th, 2009
04:17:11 PM
Chime in on the noise/disruption issue, Massawyrm.
by The Reluctant Austinite
May 25th, 2009
04:29:50 PM
everyone involved in the making of T4
by altoandando
May 25th, 2009
04:31:01 PM
The 1950's called...
by JumpinJehosaphat
May 25th, 2009
04:31:46 PM
Movies= commodity
by bioforge
May 25th, 2009
04:53:43 PM
Old technology: I edited a demo video for D-Box 10 years ago.
by NotVeryFunny
May 25th, 2009
04:59:29 PM
Buy a vibrator, stick it in your ass and get the same effect
by YackBacker
May 25th, 2009
05:08:53 PM
Lolz @ the artistic integrity of a shaking chair
by solanine
May 25th, 2009
05:26:40 PM
Can't you just get a really good sub woofer?
by lockesbrokenleg
May 25th, 2009
05:30:35 PM
Nah, just give us RPEs (Rude People Ejectors)
by SoylentMean
May 25th, 2009
05:31:26 PM
Stadium seating is the only useful
by Dingbatty
May 25th, 2009
05:52:28 PM
Oh, and if not stadium seating, how about
by Dingbatty
May 25th, 2009
05:54:12 PM
Damn You Michael Bay
by MCMLXXVI
May 25th, 2009
06:16:21 PM
Ever been to an Ultrascreen?
by lockesbrokenleg
May 25th, 2009
06:21:48 PM
RANTY MCRANT
by JohnSpartan
May 25th, 2009
06:30:36 PM
Coming soon to DVD....
by DansLaLuna
May 25th, 2009
07:10:36 PM
Days of Thunder attraction
by sapno_krei
May 25th, 2009
07:49:38 PM
I wonder what "See You Next Wednesday" would be like...
by The Amazing G
May 25th, 2009
07:54:30 PM
Anyway to do this without looking like an asshole?
by BurnHollywood
May 25th, 2009
08:06:02 PM
How about making more comfortable chairs?
by Alonzo Mosely
May 25th, 2009
08:48:44 PM
Will it get my girlfriend off?
by HoboCode
May 25th, 2009
09:31:30 PM
Casino Royale ball-beating scene in D-BOX
by MaxCalifornia.
May 25th, 2009
09:34:46 PM
Better hope Christian Bales isn't in the theater
by darthflagg
May 25th, 2009
09:51:25 PM
Moving Chairs aren't very professional
by lockesbrokenleg
May 25th, 2009
10:38:11 PM
one_guy_from_andromeda
by onezeroone
May 25th, 2009
11:39:18 PM
I saw T4 while an usherette was giving me a BJ
by thelordofhell
May 26th, 2009
12:22:08 AM
If the chairs gave a reach around
by Xiphos_2
May 26th, 2009
01:10:55 AM
Shit, aren't movie ticket prices high enough?
by lockesbrokenleg
May 26th, 2009
02:03:23 AM
finally i can experience movies the same way michael j. fox does
by TheBaxter
May 26th, 2009
02:57:08 AM
Never heard of D-Box before
by smackfu
May 26th, 2009
04:24:37 AM
agree with one_guy
by lex romero
May 26th, 2009
04:58:12 AM
So it's a really expensive version of The Tingler?
by OBSD
May 26th, 2009
06:11:47 AM
I don't know but...
by The Curious Dr Humpp
May 26th, 2009
06:20:10 AM
THESE SEATS WILL MAGNIFY THE TWEENGASMS AT TWILIGHT 2
by BringingSexyBack
May 26th, 2009
09:16:22 AM
D-box seats are for D-bags
by radvonaught
May 26th, 2009
09:26:46 AM
Me thinks Massawyrm is angling for a free home D-Box
by The Reluctant Austinite
May 26th, 2009
01:28:45 PM
JUST MAKE WATCHABLE MOVIES!
by ebonic_plague
May 26th, 2009
03:20:23 PM
Target
by Cobbio
May 26th, 2009
05:12:52 PM
hey ThePilgrim
by The Amazing G
May 26th, 2009
08:41:18 PM

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