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A.I.: Second TV Commercial

Greetings, orgas and mechas! ROBOGEEK here with a follow-up to my article yesterday.

Digitized below for your downloading delight is the second television commercial for A.I., which premiered last night during the season finale of THE WEST WING (and aired again during this evening's season finale of ER).

It is a minute long, includes additional footage, and an expanded narration...

His name is David.

In a distant future,

in an age of intelligent machines,

he is the first robotic child programmed to love

and coexist as a member of a family.

His is a tale of humanity

and a journey to find his place

among humans

...and machines.

"I'm a boy."

"You are a real boy. At least as real as I've ever made one."


(It's a 60 second 13.7MB 320x240 QuickTime file.)

Mourning Evan,

- Robogeek

P.S.: In case you missed it yesterday, you can find the first A.I. TV commercial here.

Readers Talkback
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  • May 17, 2001, 8:32 p.m. CST


    by DiscoAng

    very nice

  • May 17, 2001, 8:34 p.m. CST

    Thank God.......

    by Ghibli-San

    The premise of this movie really scared me. I didn't want some overly sentimental, overly sappy crap-fest. By the looks of this and the bizaare marketing campaign, it looks as though Speilberg has a real winner on his hands. I can only wish to see what this would have looked like if Kubrick were still with us.

  • May 17, 2001, 8:57 p.m. CST

    Harry, Robogeek, Quint & Co. you blokes are so good you could al

    by tremmor_christ

    Excellent imagery. Will be a class film, no matter what you dick-head doubters say!

  • May 17, 2001, 9:21 p.m. CST


    by thephantomcat

  • May 17, 2001, 9:27 p.m. CST

    HoPeFuLlY a HiT

    by D. Tyranus

    Let us not forget, Spielberg WROTE this movie. Well, the screenplay anyhow. If I'm not mistaken, he hasn't written since Close Encounters in 77? Let's hope, he knows what he's doing, and isn't going to waste everyone's time. This is at the top of my "to see movie list" after Jay and Silent Bob Strike Back of course, and for the love of God, please don't let it be crap.

  • May 17, 2001, 9:57 p.m. CST

    Anyoone figured it out yet??

    by soljb

    anyone figured out what the dots under the release date, or the last set of letters means?

  • May 17, 2001, 10:09 p.m. CST

    Anyone know Hebrew?

    by Paul987

    Do you see those four red Hebrew letters at the end of the trailer? What do they mean?

  • May 17, 2001, 10:19 p.m. CST

    Hebrew word means...

    by biolachris

    the hebrew word is "hochmah" it means "wisdom" from the root word "hacham" which is the adjective for "wise"... i knew 4 semesters of biblical hebrew would pay off sometime

  • May 17, 2001, 10:41 p.m. CST

    Has anyone else noticed that this film is looking less like 'Spe

    by Psyclops

    The entire feel of the movie so far seems to be very eerie and mysterious. It keeps reminding me of Kubrick for some reason! I guess it's good that he left his mark on this film... even if it is just at an atmospheric level. Way to go Stevie! By the way... totally off topic, but I must have been on cloud nine for the last month because I don't ever remember hearing anything about the death of Joey Ramone! DAMN.

  • May 17, 2001, 10:50 p.m. CST

    Extra wierd things I found

    by beggerman

    I know that this has nothing to do with the trailer, but has anyone found what the clue (the one "she recieved" from a letter) means from the Jeanine Salla website? You can acess it from the main page by clicking on Jeanine's face, then clicking on the word submersion under Evan Chans picture, then scrolling down the page. The URL is

  • May 17, 2001, 10:55 p.m. CST

    It Is All Coming Together Now...

    by Saluki

    Exxcccccceeeeellllllleeeeeennnnnttttt..... Better narration then the first commercial, but most of it is rehashed footage. I laughed out loud when "David" tries to imitate laughter. I am surprised that Jude Law still has not been shown. Looks like that prop found on ebay awhile ago is legit, the female android seems to have the same type of arm. Anyone checkout the M.I.T. interview clips over at IGN filmforce? Haley never blinks and keeps a stern posture as well throughout the entire film. Coolness. Me. Want. MORE!

  • May 17, 2001, 11:10 p.m. CST

    Spielberg, the writer

    by Kyle.Reese

    As someone mentioned in this talkback (sorry to forget your name), Spielberg hasn't written a script in over twenty years, and ... ahem, if I remember correctly Lucas didn't either. I personally didn't even like Close Encounters (style over substance in my pionion) and AI is really sounding very lame. A boy who's a robot and wants to be a real boy, come on people what is the big deal. This is hardly an original premise.

  • May 17, 2001, 11:43 p.m. CST


    by SierraMountain

    Judging by the image of Haley through the cascaded window, Spielberg is paying homage to the introduction sequence that was in Fellini's 8 1/2 of the character who plays the producer in the movie. And I know, I'm awesome aren't I.

  • May 17, 2001, 11:48 p.m. CST


    by SierraMountain

    This is really a Kubrick movie, I've always thought Spielberg would give this movie his its own identity with his interpretation but as soon as I read an L.A. Times article stating that Spielberg used most of the pre-production storyboards supervised by Kubrick, I realized Spielberg was just doing exactly what Kubrick wanted. So I guess you can say, Spielberg directed this film with a manual from the Kubester.

  • May 18, 2001, 12:32 a.m. CST

    "We saw Jeanine Salla where Evan is. - L"

    by Uga

    A message from Laia?

  • May 18, 2001, 2:55 a.m. CST

    How can you say it doesn't look like a Spielberg movie?

    by Meat Takeshi

    The trailer is full of his trademark god-light shots. Looking good so far.

  • May 18, 2001, 3:39 a.m. CST

    Kubrick lives through this film

    by andreasingo

    The 2000 storyboards of Kubrick and his many telephone calls to spielberg have without a doubt left a impression of the man!

  • May 18, 2001, 4:46 a.m. CST

    Just a few new shots...

    by Matt

    but it

  • May 18, 2001, 5:52 a.m. CST

    Psyclops - The Letter

    by Wigglepuppy

    Using the periodic table, I discovered that the "answer" is 406. I don't get it; anyone?

  • May 18, 2001, 7:10 a.m. CST

    Roberto Benigni also doing Pinocchio this year

    by bswise

    Based on the original Italian fairy tale (not Disney). Will they be heading for another grumblin' Oscah showdown?!

  • May 18, 2001, 7:18 a.m. CST

    The woman with Haley Joel Osmet

    by 0101010

    Has anyone noticed that the woman sentient property towards the beginning of the trailer... the one that has only half a head, is also the same woman that appears with Osmet's character throughout the rest of the trailer? The one that hugs him, is in the picture with him, in the car with him, and in the shot of him next to the bizarro robot. If that's supposedely his mother, then his mother winds up as a sentient property too??? Beware the Evil Swan War!!!

  • May 18, 2001, 8:13 a.m. CST

    This movie looks sooo good, but...

    by Led Gopher

    i don't think i have quite the mental capacity to try and follow all the clues spread across the net. i mean the whole thing is extremely original and i am amazed by the amount of work and effort that went into it all, those involved with making the sites really deserve a lot of credit, but i am not good at making sense of vauge clues, and i was never much a scholastic person, so all that stuff with the periodic table, threw me off. oh well, i still WANT to see this movie, but i am gonna stay out of the way of the little mystery game going on.

  • May 18, 2001, 8:29 a.m. CST

    I'm so glad I saw these spots, because I was starting to think t

    by trashgirl

    And NOW, I'm feeling a little less disappointed. I hate to say it, but I'm really, really glad that there was no Jude Law in the TV spots. I liked him fine in just about anything he's done, but he just seems both creepy and corny in AI. I mean, look at those pics we've all seen of him in character. That's just bad. Really.

  • May 18, 2001, 8:58 a.m. CST

    godard grasping at straws

    by kittyboot

    Sadly, older avant garde filmmakers who are no longer viable in the film world, critically or commercially, often make these desperate sweeping generalizations to generate a little controversy. To say that Hollywood or the United States in general turns out crap is nothing new. This is not some great insight. It's nothing we haven't heard before. To say that we devour other cultures is a trite, almost quaint, criticism. Godard's attack has all the potentcy of an old hippie railing against "squares." We've heard it all before but sometimes it's funny to watch the old man get himself all worked up. The film community will collectively pat Godard on the head, give him a little bus fare and send him back to the land of anachronistic cultural irrelevancy. Where are all the new ideas? Certainly not in the "new" wave.

  • May 18, 2001, 10:05 a.m. CST

    The game and the movie

    by Vineyarder

    I find it interesting that there's been little comment on the most direct connection between the game and the movie. Martin Swinton, who in the game is a leading architect of AI-enhanced homes, in the movie is the human "brother" of David Swinton, Haley Joel Osment's character. I wonder if the game will explore that connection at some point?

  • May 18, 2001, 10:49 a.m. CST

    The Clue

    by Yurich

    If you plug in the abreviations for the elements into the equation, you get "Coroner Sweborg." Does this mean anything to anyone?

  • May 18, 2001, 11:06 a.m. CST

    A bit late...

    by Marconelly

    You guys are obviously a bit late to the game :)) it's not Coroner Sweborg

  • May 18, 2001, 11:47 a.m. CST

    AI Easter Eggs

    by Shades047

    So what do all teh easter eggs in the AI trailers mean? In the credits of the trailers some letters flash red. On the first screen it's w e s a w in that order, like we saw, the second one is the Intelligent Machine Therapist's name Jeanine Salla which a long time ago onteh site pointed to all sorts of webpages for the movie, and the last page has w l a h e v r n i e e s and the four hebrew letters for Knowledge. There are also some dots, which was mentioned in the forum but I don't think anyone had that figured out yet. If these are in teh forum elsewhere, then sorry, btu either way please post if yuo know or just email me.

  • May 18, 2001, 12:18 p.m. CST

    I can't wait!

    by Billy Talent

    I think that this is going to be really, really great. Yes, he's sounding like a bitter old crank, but Godard's not entirely out to lunch about Spielber and Hollywood, and we all like to knock Stevie around a little. He's made some pretty lousy movies (Colour Purple, Hook, Lost World, Shaving Ryan's Privates... ). I think he's going to be at the absolute top of his game with this one. We all have some reservations about him picking up after Uncle Stan. But this is most definitely not going to be a cute kid crapathon. I watched 'Pay It Forward' the other day, not a terribly good movie, but that little shit can act. He's not cute, he's creepy. He's like Yoda or a miniature Christopher Walken or something. Lucas should have cast him in TPM. Unlike Jake Lloyd, I don't think he'll end up hustling $5 handjobs down at the Greyhound station or dead in a ditch with a needle in his arm. And this is Kubrick. That's STANLEY FUCKING KUBRICK!!! The closest he ever came to making a cute kid movie was 'The Shining', or maybe 'Lolita'. Machines with emotions are trite? What about Hal9000? This is going to be a 'Blade Runner' rip-off? Stanley Kubrick (who's twenty years of work on this film we can hope have not been discarded by Spielberg) doesn't steal from Ridley Scott, it's the other way around friends. First came 'Barry Lyndon', then 'The Duelists', '2001', then 'Alien', 'Clockwork' then 'Blade Runner', 'Full Metal Jacket' then 'G.I. Jane', 'Spartacus' then 'Gladiator'. I like Ridley Scott, don't get me wrong. Kubrick was in a whole other league though. Yeah, Steven's movies make more money than Stanley's ever did. But he's a multi-billionaire, he doesn't need more money. He knows he has to treat Kubrick's vision with the utmost care and respect. This won't be anything like 'D.A.R.Y.L.' or 'Bicentennial Man'. This is going to be one of the best movies any of us will ever see.

  • May 18, 2001, 12:26 p.m. CST


    by raindog5

    Have people mentioned this, I apologize if the answer is yes. Not that A.I. won't be a great movie, but doesn't anyone remember this one about the robot boy who just wants to be real??

  • May 18, 2001, 1:23 p.m. CST

    Sorry to go off on a tangent

    by Charlie_Brown

    1) No matter how you cut it, Steven Spielberg is a great director, commercially and artistically. Schindler's List is probably the best movie ever. A.I. may be an old story line, but if anyone can make it interesting, Steven can. 2) Please don't scare me with the George Lucas references. 3) The G.D. French. Jean-Luc Godard can sit and watch all his stupid whiney films with the other two dozen people who care about them. A story about the "French Resistance", hugh, he WOULD need Hollywood to make up that much fiction. Why do American film producers go to Cannes? They don't like us, we don't need to go. Let the French "culture" die the death that it deserves.

  • May 18, 2001, 3:53 p.m. CST

    Screw this Quicktime crap.

    by FortysevenBTEG

    (To the people who encode these clips:) I beg of you, please give us MPEG versions of these clips like you had this morning, so EVERYONE can view it without having to resort to downloading and installing Apple's lame crap. It's a win-win situation: Win9x, Mac, Linux, BeOS, etc can all view MPEG video. It's features great compression and looks fantastic, and most of the Windows guys (unfortunately the largest piece of the computing pie around here) can view it without having to download 4 or 5 megs of Quicktime trash. Besides, Windows Media Player lets you play the movie in true full screen, unlike the bloated Quicktime client which puts it's shitty techno-chrome border trash all over the place even in it's supposed 'full screen' view. I mean, unless you've got some kind of money making blood pact with Apple, you're really not doing anyone a favor by using Quicktime. :( I'd be quite interested to find a rational defense in favor of continued use of it.

  • May 18, 2001, 4:20 p.m. CST

    Better late than never... a thank you to AICN!!!

    by SethShandor

    Doubt anyone's reading these posts anymore... but THANK YOU AICN for posting screen caps and narration text! THANK YOU THANK YOU THANK YOU. For all the debate about which video format... quicktime, realvideo, etc. etc. Thanks for remembering us whose computers are ancient and 99% of the time can't handle video at all! Hopefully this is a new trend!

  • May 18, 2001, 4:33 p.m. CST

    Excellent point, Seth

    by FortysevenBTEG

    Much appreciative of the screencaps too. ;)

  • May 18, 2001, 4:33 p.m. CST

    Godard is a worthless wanker

    by virkku

    Godard hasn't done a good film in his life. Ok, Breathless was pretty good but all the other five films I have seen from him were pure shit. Horrible screenplays and pretentious, self aware directing. Well, at least he knows how to direct actors. Godard is and has always been a synonyme for the most worthless "art" cinema there is. I dig guys like Tarkovsky, Greenaway and Kieslowski, who at least sometimes deliver fascinating films. Godard has never managed to do that. Spielberg is and has always been a far superior filmmaker compared to him. Godard is just an old, bitter wanker who films himself masturbating in a bathroom and wonders why nobody is interested. Because you are a bore who has nothing interesting to say, Jean-Luc. That's why.

  • May 18, 2001, 4:43 p.m. CST

    French cinema sucks in general

    by virkku

    Did they make even one movie in the 90's that can be considered as a masterpiece? La Haine, maybe... But that was a totally different film than french films are in general. It actually told about real people in real life situations. And what about Hollywood? Well... Magnolia, Happiness, Seven, American Beauty, Being John Malchovich, Fight Club, Schindler's List, Pulp Fiction, Reservoir Dogs... I'm too tired to make a complete list. Oh my god how Hollywood cinema sucks compared to french one...

  • May 18, 2001, 4:57 p.m. CST


    by virkku

    Isn't it a bit stupid to say that A.I is offering nothing new storywise? People who say so haven't read the original novel by Brian Aldiss, which is reportedly a highly original piece of literature. A robot boy who wants to be a real boy... Well, face the fact: ALL STORIES HAVE BEEN TOLD BEFORE. It's the variation that matters. A.I might be a totally new take on the old theme... Let's take an example: A boy meets a girl. Boy looses the girl. Boy and girl meet again. Sounds familiar, right? Well, there are THOUSANDS of ways to tell that story in different ways. And still those movies with the same basic story manage to surprise us and make us feel something new. The same could be with A.I. And it seems that it IS a whole new take on the familiar theme. So shut up and wait for the film.

  • May 18, 2001, 9:11 p.m. CST

    A.I. looks great, better than Jean-Luc.

    by 415518420

    AI looks great, much more entertaining than Breathless or Weekend, blah. Godard is a quack. How could Hollywood make movies a "commodity". Movies started out as a "commodity". Godard is just pissed that know one cares about him anymore (like they ever really did.) Him and his stupid preachy Marxist "cinema". By the way what do the dots (numbers) under the release date in the AI TV spot mean?

  • May 19, 2001, 1:06 a.m. CST

    The Dots

    by Stellarion

    The dots are a phone number. Call this number and start the Game

  • May 19, 2001, 4:07 a.m. CST

    More On D.A.R.Y.L

    by moviejones

    Dr. Lamb comments: "General, a machine becomes human when you can't tell the difference anymore." This summarizes the famous Turing Test devised by Alan Turing, a founder of modern computer theory. That and Colleen Camp sure has some big knockers...

  • May 19, 2001, 11:03 a.m. CST

    Aleph Naught?

    by Shades047

    Anyone ever figure out what to do with this website? It asks for a Nickname and a Secret.

  • May 19, 2001, 11:56 a.m. CST

    Sucks to Godard

    by BigJackieV

    Contempt. Self-reflexivity. Pointless dialogue. Brigitte Bardot in a toga. (Okay, he gets positive points for the last one). I think the working title for this one was HUZZAH FOR SYMBOLISM. No stories? From a guy who makes film about... film. At least Truffaut made DAY FOR NIGHT moderately interesting. Give me Speilberg and Kubrick and Hitchcock and Scorcese and Gilliam (even if he's psuedo-English) and Cameron Crowe and David Fincher and... my, there's quite a few "hacks" in the US, aren't there?

  • May 19, 2001, 7:03 p.m. CST

    Jean Luc Godard

    by Billy Talent

    But didn't the new wave mostly canibalize old American movies? And isn't at least a part of the problem with latter day cinema descended from Godard's pompous conviction that writing is unimportant and the director is everything?

  • May 20, 2001, 6:42 p.m. CST

    TV Ad Music

    by majestic35

    Is the superb music in the TV ad by Williams?

  • May 22, 2001, 5:20 a.m. CST

    new ai game investigation site

    by steven21

    Hi, there's an AI called Cybelle who's busy investigating the AI mystery. She's a cute chatterbot, you can talk to her about life, love and AI. She does regular reports on the game for AgentLand at She's cool!

  • May 29, 2001, 2 p.m. CST

    Godard tangent

    by Alec Cawthorne

    Hate Godard, if you want - but the man has/had an important place in the history of cinema. Without him and his fellow New Wave partners in crime (yes they stole from American films, but to paraphrase Rafe Affleck: the French have a word for that, I think they call that an homage), we Americans would still think movies were just entertainment... oh wait, most Americans still think that (idiots, I say). ----Godard was Sci-Fing with ALPHAVILLE before Spielberg even made Amblin' - proving that you don't even need special effects, fancy costumes, or models (remember those?) to make a thought provoking Science Fiction film (attention George Lucas).

  • Oct. 22, 2009, 6:36 a.m. CST

    I Love A.I.

    by TheUmpireStrokesBach

    Really</p> To DEATH!

  • Oct. 22, 2009, 6:37 a.m. CST

    by TheUmpireStrokesBach

    No..really.</p> <p>TO DEATH!!!!

  • Oct. 22, 2009, 6:44 a.m. CST


    by TheUmpireStrokesBach

    To</p> <p>My</p> <p>Fucking</p> <p>DEATH!!!!