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IRON GIANT Special Edition DVD On The Way' Finally'

El Cosmico here, hoping that this latest tidbit proves correct, the fine folks over at Digital Media FX are reporting this morning that a special edition DVD version of the amazing, excellent, wonderful, beautiful, and horribly marketed by a slack-ass Warner Brothers film that all sensible people love, THE IRON GIANT, is on the way.

Of course, we heard rumours of this long ago, when the first DVD edition was released, and it seemed that it would or might happen, but obviously never did. In any case, we certainly hope that it's true this time around. Here's the bit from digitalmediafx.com:

A Challenge to the WB - "Market The Iron Giant Special Edition DVD" (by digitalmediafx.com) For well over a year, Warner Bros. has been quietly working on a special edition DVD (on and off) for the critically acclaimed animated film, The Iron Giant. The collector's edition DVD is expected to be released in late July or early August for the two year anniversary of the movie's release. The problem is that Warner Bros. hasn't officially made the announcement.

When Warner Bros. originally released The Iron Giant in 1999, it was criticized for waiting until the last minute to mount a marketing campaign for the movie, thus losing the edge of building an anticipation for the film. History appears to be repeating itself as the collector's edition DVD is set for release this summer, yet a marketing campaign hasn't started to support the release.

The Iron Giant Collector's Edition DVD is expected to contain a wealth of bonus material not found on the original DVD release. This includes deleted scenes like a dream sequence the Giant has that gives hints about his past. In the deleted scene, the Giant is in the junkyard having a bad dream that is transmitted to Dean's TV while Dean is watching a late night talk show.

Digital Media FX will keep you posted of any new developments surrounding the DVD release.

Sounds great, certainly better than the original DVD, which was plain as a saltine without the salt. Or something. Bring it on, WB, and throw some real marketing at it this time, eh?

-El Cosmico

elcosmico@aintitcool.com

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