Jeremy here...
You know you've got a ready-made blockbuster on your hands when you draw up a marketing campaign based around supporting characters - basically everyone but your two big stars - somberly standing next to a gray concrete wall. No hint of joy or action or much of anything here. "Into hopelessness? Come see THE HUNGER GAMES: MOCKINGJAY - PART I on November 21st, 2014." And they will.
