Hey Yo, Draven here.
FilmDistrict has pushed back the release of Spike Lee’s remake of OLDBOY. Don't worry though, it's only a month.
Spike Lee's next joint, OLDBOY, will now drop Wed. Nov 27 instead of Oct 25.— Exhibitor Relations (@ERCboxoffice) July 29, 2013
No reason has been given for the move but hopefully FilmDistrict now thinks that the film is better than they were anticipating. I have seen some people speculate that this was an Oscar move. I hope that is the case but ARGO and THE DEPARTED have proved that you can release films earlier in the fall and still be noticed. Plus, if OLDBOY is as faithful to the original as it seems, it’s hard to imagine the geriatric Academy voters really taking to the film, no matter how good it is.
I think it’s as simple as Thanksgiving weekend usually has a lot of people coming to the theater and FilmDistrict thinks they can get more of the older demographic than the Jason Statham/James Franco vehicle, HOMEFRONT. The old date of October 25th has Ridley Scott’s THE COUNSELOR and a new JACKASS film which is both competition to the demographics OLDBOY is aiming to attract (males 18-49).
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