Kathleen Kennedy Embraces Transparency In The Making Of STAR WARS EPISODE VII!
The minute J.J. Abrams was tapped to direct STAR WARS EPISODE VII, fans began preparing for two-plus years of teasing and misdirection. This is how Abrams plays the game, and, thus far, it's worked wonders for him (even though the viral marketing payoffs have generally been forgettable). That said, it looks like Lucasfilm honcho Kathleen Kennedy might have other ideas. Skip to 1:15 for her comment on easing up on confidentiality (via ScreenSlam):
Kennedy is a smart, practical, insanely successful producer, so I wouldn't dare second guess her instincts. That said, I am concerned with this willingness to consider marketing campaigns in the crafting of the actual film. I feel that this "Mystery Box" preoccupation has significantly weakened a number of Abrams's movies (in particular SUPER 8 and *bzzt*). Just make your goddamn movie. The trailers and the TV spots will take care of themselves.
It'll be interesting to see how Lucasfilm engages fans during the making of these next three movies. My guess is that Kennedy will probably come around to Abrams's way of doing things.
Readers Talkbackcomments powered by Disqus
- Who is in consideration to take the role of Snake in the ESCAPE FROM NEW YORK remake!?! -- 500 total posts 340 posts
- DOCTOR WHO 8.2!! ‘Kelvington’ Reviews This Weekend’s Episode And Says He’s Not Sure He Enjoys ‘What The Show Is Becoming’!! -- 246 total posts 205 posts
- The Friday Docback Crawls ‘Into The Dalek’!! Reader Reaction For DOCTOR WHO S08E02 Is Here!! + HornOrSilk's 'Breaking Bubbles and Other Stories' Big Finish Audio Review, Clips, And More!! -- 221 total posts 135 posts
- Amazon To Bring Back Patrick Warburton As Ben Edlund’s TICK?? -- 33 total posts 33 posts
- Capone says AS ABOVE/SO BELOW uses a chilling location to terrifying effect!!! -- 54 total posts 28 posts
- The Fellows Behind The Big-Screen JUMP STREET (And THE LEGO MOVIE And CLONE HIGH) Plan To Reboot Another Steven J. Cannell Series: THE GREATEST AMERICAN HERO!! -- 62 total posts 25 posts
- Is this what Doctor Doom looks like in Josh Trank's FANTASTIC FOUR?! -- 307 total posts 25 posts
- Will there be a change of roster in Avengers: Age of Ultron and if so, who's gonna be on it? -- 293 total posts 23 posts
- Final PICKS & PEEKS of Aug 2014: LEGEND OF HELL HOUSE, Zombies, FOSSE, RATS, Nukes & Teens!!! -- 339 total posts 20 posts
- HERCULES ON THE RADIO!! Learn What Ain’t It Cool’s TV Critic Thinks Of Fox's Batman-Free GOTHAM, Woody’s MAGIC IN THE MOONLIGHT, The Final Season Of BOARDWALK EMPIRE, And The Latest MARVEL, DC, STAR WARS & STAR TREK News!! Listen And Call In LIVE Saturday 8pm PT / 11pm ET!! -- 17 total posts 17 posts