John Ary here with a look at Snoop Lion's new documentary Reincarnated.
In the film,Snoop takes a spiritual journey to Jamaica, changes his name and ingrains himself in Rasta culture. Annette Kellerman and I caught up with Snoop on the red carpet just before the SXSW premiere of the film...
The documentary is in limited release now and Snoop's new reggae album of the same name will drop on April 23. For more SXSW video updates subscribe to the AICN YouTube channel and follow me on Twitter.