The New One Sheet For THE INCREDIBLE BURT WONDERSTONE Is Less Than Magical!!
The Kidd here...
I get that we can't expect too much these days from the studios' marketing departments when it comes to poster art. They've already drained themselves creatively trying to come up with something different and eye-catching for the teaser one sheet that came onto the scene months earlier. As they get closer to the release date, they're convinced the talent alone will sell their films, so prominently featuring the giant heads of the cast should be enough for a potential tickey buyer to drop 12 bucks on a flick starring Ryan Gosling, because who cares what the movie is about, it's got Ryan Gosling. That's probably why attendance for middle-aged movie-goers is down (a demographic I find myself in) - we don't want talent in just anything, we want them in good movies. And bad posters don't help sell good movies. They now only show who's in it; they don't necessarily give any real indication what the film might be about in any cool-looking fashion.
Take, for example, this new one sheet for Warner Bros.' THE INCREDIBLE BURT WONDERSTONE. If there was ever a film that warranted a bit of creativity on its one sheet, it'd be one about magicians. The possibilities are endless. Instead, we get Steve Carell, Steve Buscemi and Jim Carrey's big faces front and center with the lights of Vegas blurily shining off to the side. What about this is supposed to draw me into the theatre? Their different hair... their hand poses...? If you were walking through the theatre lobby and caught this out of the corner of your eye, is there anything about this that'd really make you stop and take notice, looking into what BURT WONDERSTONE is, so you can maybe choose to see it on March 15.
I know it's easy to criticize on these decisions... the studios have certainly made it quite easy for us to look at one sheets like this and say they're terrible. But come on, man... this is getting ridiculous. And this is even for a movie I am quite interested in seeing. However, if I didn't know what the film was about, or seen bits and piece that piqued my curiosity, there is no way this poster would hook me.
"The Infamous Billy The Kidd"
Follow me on Twitter.
Like me on Facebook.
Readers Talkbackcomments powered by Disqus
- 100 Lucky Ones will see AMAZING SPIDER-MAN 2 here in Austin on April 30th! -- 59 total posts 59 posts
- ‘I Have Something To Say To The People Of Meereen!!’ The Stormborn Returns For Tonight’s Third GAME OF THRONES Of 2014!! -- 106 total posts 29 posts
- Capone desperately wants to pull the plug on TRANSCENDENCE!!! -- 277 total posts 21 posts
- Capone feels slightly in limbo about HEAVEN IS FOR REAL!!! -- 512 total posts 15 posts
- Papa Vinyard Saw THE HATEFUL EIGHT Script Reading Last Night And Here's His Review! -- 35 total posts 12 posts
- This Week's Saturday Shorts: Parkour, Compliments, and Getting Pooped on! -- 14 total posts 8 posts
- So, what's Steven Spielberg's slate looking like these days? -- 219 total posts 5 posts
- ‘Why Don’t We Just Start Our Own Agency??’ Sunday Brings One Of The 13 Final MAD MENs!! -- 22 total posts 4 posts
- Harry rambles fondly about Eli Roth's THE GREEN INFERNO a real red meat Jungle Cannibalism kinda movie! -- 333 total posts 4 posts
- AICN HORROR looks at PROXY! THE LASHMAN! 13 SINS! CAMP DREAD! ROULETTE! POSEIDON REX! CONFINE! DEATH DO US PART! PSYCHOPHONY: AN EXPERIMENT IN EVIL! MONSTERS TV Series! HOWLS! & WOLF CREEK 2! -- 11 total posts 3 posts