Ain't It Cool News (



Ambush Bug here. The below hour-plus long conversation took place between myself and my fellow @$$holes Matt Adler, and our host Johnny Destructo of as we talked about ARROW #1 (16:49), TEEN TITANS #14 (18:41), MASKS #1 (22:36), FF #1 (32:05), MY LITTLE PONY: FRIENDSHIP IS MAGIC #1 (40:07), NOWHERE MEN #1 (44:07), BATWOMAN #12-14 (48:58), UNCANNY AVENGERS #2 (1:00:57), another boot-scrapin’ edition of @$$terpiece Theatre (1:07:47) , reader emails (12:52), and of course, more general jack@$$$ery!

Looks for more of the Holes rambling about comics on Poptards, follow us on Facebook here, and in future AICN COMICS columns!

Readers Talkback
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  • Dec. 4, 2012, 9:28 a.m. CST


    by Autodidact


  • Dec. 4, 2012, 12:25 p.m. CST

    MLP feedback...

    by bubcus

    Essentially My Little Pony is a show that is meant for little girls but in this incarnation, they wanted to make the show appeal to the parents as well as they are so often subjected to the cartoons their children watch. As such, a fair amount of humor targetting the parents is added throughout. Insomuch that it comes across as almost a modern day Looney Toons in regards to some of its humor. The character Pinkie Pie being a sort of equivalent of Pepe le Pew. When the show first aired, the 4chan boards decided to check it out to mock it but instead became fascinated with it. The current show's creator Lauren Faust having Powerpuff Girls to her credit really made this show shine. So as such, a significant male demographic suddenly spawned into what is now called Bronies. The All-Spark Transformers forums also got swept into the Pony fever. Hasbro became a bit confused because the show is meant to be for little girls and Transformers is meant to be for the boys. But here they had MLP becoming viral. I personally don't mind. I have watched a handful of episodes and found them quite entertaining. An episode called Dragonshy being one of my favorites. So my hat's off to the crew that created this incarnation of My Little Pony. And if you are still in doubt, check out the MLP episode that has the floppy horn. It's hard not to laugh watching that episode.

  • Dec. 4, 2012, 12:43 p.m. CST

    bubcus, excellent summary

    by Chuck

    BTW, the floppy horn episode is called "Bridle Gossip", and it is one of my favorites (though personally, I would recommend "Lesson Zero" aka "The Episode Where the Main Character Loses Her Goddamned Mind").

  • That's exactly why I dis-liked Avatar. When I see a commercial saying "The Greatest Action Movie Ever" and than I see it and it's Fern Gully/ Dances With Wolves. I'm like that movie sucked, when on it's own I may have given it a pass.

  • It's like when you go in with low expectations of something, and than the product surpasses it. You like it even more than it may warrant because it passed your expectations. The movie itself may already be flawed but when you hype the crap out of it, and then you see it and it doesn't come close to the hype. You're damn that sucks.

  • Dec. 4, 2012, 2:21 p.m. CST

    I Don't Know JD

    by optimous_douche

    I'm with Matt and Walker on this one. It's not a matter of the marketing department screwing up, it's marketing's insistence on message bludgeoning to sell the product. There's an adage that say a message will not resonate until the third touch point. There's another adage called the 3...30...300 rule. Notice trailers usually come out in 3's and each trailer gets slightly longer or tells more of the story the closer you get to release - this is 3...30...300 It started with email (well for me it did) 3 seconds on the subject line, 30 seconds reading the email, 300 seconds of interaction on the landing page. Marketers have taken this towards everything now and the truly lecherous extend to more touches the worse their numbers are trending. "Wait there aren't enough tweets about X movie, well then we should spend another $2 million dollars so we can meet our metrics." And in that process they they use so many exclamatory statements you expect it to be the most mind blowing experience ever. Lambs are easily led to the slaughter and will believe anything in 47 point bold type - or some dipshit reviewers out-of-context word blurb. Should we punish the creators? Yes, because with social media creators are now part of the marketing mix to sell more. They could say no and keep their integrity...

  • Dec. 4, 2012, 4:10 p.m. CST

    JD is right...

    by MattAdler doesn't make sense. However, our reactions to various forms of entertainment are usually not based on logic, they're based on feelings. It's art, not science-- what we bring to the table informs our perspective as much if not more than what's actually present in the work. And expectations are a big part of that. So yeah, for a commercial work, the purpose of marketing is to put us in the frame of mind that the authors wish their work to be viewed in-- or at a bare minimum, avoid doing or saying things that will make us view the work less positively.

  • and then were surprised that you didn't enjoy it, that's your fault. It's their JOB to make you want to see it, don't blame them when you fall for it, lol.

  • Dec. 4, 2012, 4:54 p.m. CST

    RIP Spain Rodriguez

    by Jaka

  • Dec. 4, 2012, 4:57 p.m. CST

    Why 'Uncanny'?

    by Jaka

    I've always wondered this. Since like, way back in my early LCS days when I would see X-Men books everywhere. I mean, I know the definition of the word. I understand how it relates to 'superheroes'. I just don't get it's use in the title, and why it's been re-used more than once. Does it somehow relate to the stories being told inside the covers. Is something making them parTICularly 'Uncanny'?

  • Dec. 4, 2012, 4:59 p.m. CST

    I totally agree about falling for hype

    by Jaka

    And it works both ways. If you can temper your feelings and thoughts regarding what you expect prior to seeing a movie it often ends up being BETTER than what you were expecting.

  • Pretty much all of those terms could be applied to any number of Marvel heroes. I suppose you could argue that being BORN with those powers (even if they're latent) makes them even stranger than most Marvel heroes, hence the Uncanny.

  • Dec. 4, 2012, 9:19 p.m. CST

    I'm One of Them JD

    by optimous_douche

    I'm in marketing and communications, yes, my life every day is an exercise in manipulating behavior. Blame them, fuck I refer them. However, the influence of the marketer absolutely taints the ultimate perception of the consumer. No blame, applauds for changing everyone's perspectives and ultimate approval or disapproval.

  • Dec. 5, 2012, 8:12 a.m. CST

    I Agree w/ Optimus.

    by Xenodistortion

    "Message Bludgeoning" is real and has ruined a shit ton of movies. Yeah, it totally works for "the masses", but completely ruins a lot of entertainment for people with more than half a brain. Also, I think almost all movie previews seem completely horrendous now & just remind me of shitty MTV music videos.

  • Dec. 5, 2012, 8:16 a.m. CST

    Also, My Little Brony hype = Hipster Faggotry

    by Xenodistortion

  • Dec. 5, 2012, 12:55 p.m. CST

    My Little Brony = Hipsters in London Who Smoke?

    by Poptard_JD

  • Dec. 5, 2012, 6:48 p.m. CST

    You know what I mean JD. Seriously, that shit is lame.

    by Xenodistortion

  • Dec. 5, 2012, 7:08 p.m. CST

    The Pony show is rather well-done. The comic is ass

    by FeralAngel

    At least the Pony show is fun to look at, and occasionally (from what I've watched with the nieces and nephews) truly imaginative and spellbinding. The characters have strong personalities (can't really stand Pinkie Pie though. That damn squeaky voice...). Plus there are well-conceived versions of griffins, dragons, and manticores. A very good family show. But when I picked up the comic adaptation the other god, what amateurish, clumsy art. Actually ugly in some cases. You know, the kind of ugly the ignorant will describe as "quirky". None of the visual charm of the show is present in it. The paper it's printed on would have been better used for puppy poo-poo training. Kids didn't care for it either.

  • Dec. 5, 2012, 11:34 p.m. CST

    ps. Avengers #1 this week. Holy shit dat's good!

    by Poptard_JD