The Kidd here...
I've got to hand it to the new EVIL DEAD on the way next year... at least they've got some balls... big giant hairy balls that they're slamming down on the table in order to make you come out to the theatre in April to either support their pretty bold statement or prove it wrong (either way, they've still got your money.)
Screen Gems has released the first teaser one sheet for Fede Alvarez's EVIL DEAD, which boasts the claim that the 2013 rendition is "the most terrifying film you will ever experience."
Now I don't know if that statement will hold up. But it feels like this is a tactic taken directly from our most recent election season here in the U.S., in which politicans or their political action committees can make whatever outlandish claims they want, and then put the onus on you (in this case, the audience) to disprove their position.
If this translates to box office, how soon before the poster rolls around that calls a flick "the best motion picture event ever in the history of cinema and furthermore entertainment?" Don't believe it... show up with your wallet and prove that marketing department wrong.
