The Kidd here...
Sometimes simplicity works best, and in the case of anything involving THE TEXAS CHAINSAW MASSACRE, what more is needed to sell fans at first than some relatively easy poster art that features Leatherface. I mean, you don't have to do a lot to the Bat-symbol to sell a new Batman film to audiences, or the Superman logo. People know what it is that they're looking, derive from such imagery that a new movie is coming out featuring a character the recognize and like and then make a mental note that they want to see it.
Bam!!!
It's so easy.
Lionsgate must have finally gotten the memo that they should have some Leatherface in their promotional art for TEXAS CHAINSAW 3D, and, so in this New York Comic-Con exclusive poster, they've given it to us. See... now that wasn't so hard, was it?
For the next one though, they might want to look into incorporating a chainsaw while they're at it. I'm just saying... Leatherface looks as if he doesn't know what to do with his hands when he's not slaughtering people.
-Billy Donnelly
"The Infamous Billy The Kidd"
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