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Hi-Yo, Silver!! It's THE LONE RANGER Poster!!
The Kidd here...
Apparently I didn't get the memo that today is poster day, as a third major release one sheet comes our way in the form of Disney's THE LONE RANGER.
You'll have to wait until tomorrow morning in order to get a look at the masked hero and his sidekick in action with the first trailer, but in the meantime, you get some imagery that's part-Ranger, part-Tonto to hold you off.
It's still a little strange to have the sidekick getting top billing, isn't it?
-Billy Donnelly
"The Infamous Billy The Kidd"
Follow me on Twitter.
Readers Talkback
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Seriously, it's impossible for me to take the dude seriously with that name. Shallow, I know, but true.
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Oct. 2, 2012, 2:16 p.m. CST
Remidner to self: do not give two shits about this movie.
by albert comin
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Not sure how excited to be about this one. Like both Depp and Hammer (who could not like a gun named Armie Hammer? Right?). Still, hope Depp doesn't just give us a sloppy second version of his transgender pirate schtick for Tonto. Tonto deserves some real respect and I, for one, hope he gets it. Just sayin'
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Oct. 2, 2012, 2:24 p.m. CST
Armie Hammer vs. Klinton Spilsbury in the stupidly named Lone Ranger category.
by Margot Tenenbaum
I'm so fucking old. Old enough to know that that poster is boring and evokes nothing except Dave McKean using a terrible free web font circa 1998. Never use a FrankenTOHO derivative on a professional poster. 2013.
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Armand Douglas "Armie" Hammer is the son of Michael Armand Hammer who is the son of Armand Hammer. I don't know if that helps you or not...
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Oct. 2, 2012, 2:26 p.m. CST
@order66_ect....phimseto is the kind of person who doesn't like a guy named Hammer.
by kindofabigdeal
I tend to think of the logo for Arm & Hammer when I hear his name. His parents must hate him.
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As far as I know JL will be separate to MOS.
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never get old!
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Looking forward to a new take on the Lone Ranger.
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Oct. 2, 2012, 2:35 p.m. CST
This poster tells me nothing, if anything it is misinformative. It looks like it's for a horror film.
by SergeantStedenko
It certainly doesn't look like it's a Western involving one of the most iconic Western heroes ever.
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Oct. 2, 2012, 2:35 p.m. CST
Tonto, you go to town...You go to hell, Kemo Sabe
by Lao_Che_Air_Freight
Thank you, Bill Cosby..
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Oct. 2, 2012, 2:38 p.m. CST
We need heroes like the Lone Ranger, when Tonto came Pronto, when there was danger.
by kindofabigdeal
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Oct. 2, 2012, 2:38 p.m. CST
They didn't say we'd be there in half an hour. Caus they displayed, Turlte Power!
by kindofabigdeal
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Oct. 2, 2012, 2:43 p.m. CST
Since Verbinski is directing this, I'm curious at best. But didn't he do the weird western thing with Depp with Rango?
by openthepodbaydoorshal
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Armie Hammer's real name is Armand Hammer like his über wealthy great grandfather Armand Hammer. Armie is his nickname. And he's super rich aka Illuminati
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because his paternal great grandfather founded Arm & Hammer.
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So it's not odd at all. Nobody cared about the Lone Ranger. Just like nobody cared about the Green Hornet but was infatuated with Kato
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Extremely wealthy BAKING SODA in your REFRIGERATOR
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The poster does not motivate me to want to see the movie. I'll see the movie because The Lone Ranger was one of my child hood heroes, even have a replica lunch box in my office. Hope it's better than the poor quality movie from the 70's. The biggest problem is finding an actor who can replace Clayton Moore's voice!
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It ll be a good laugh since it will be a mediocre cash grab remake of POTCS set in the Wild West.
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Oct. 2, 2012, 2:53 p.m. CST
Cross the "Why So Serious" poster with the Dark Knight Rises chalk-emblem of the bat = this Lone Ranger poster
by Ali Kerim Bey
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makes it unclear what this shit's even about. Cracked drywall, the crow splatter, the slogan..what the fuck?
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Oct. 2, 2012, 3:12 p.m. CST
What's odd about it? Christopher Reeve got billed THIRD, and under the title, when SUPERMAN was released! Arnold billed over Clooney in Batman & Robin too
by Dursman2000
Not unusual at all
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Dave Barry wrote an article about this very topic.
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Oct. 2, 2012, 3:17 p.m. CST
Said article: http://extras.denverpost.com/life/barry0611.htm
by pizzatheface
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And also Iron Man 3, and any other movie casting white guys as Asians or whatever. That shit wasn't funny back with Mr. Moto and Fu Manchu, and is even more disgusting now. Want to cast Johnny Depp? Make him the fucking Lone Ranger, and give the Tonto role to an actual Native American.
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Oct. 2, 2012, 3:22 p.m. CST
I know! Disney wants to prove they can make a worse poster than John Carter.
by openthepodbaydoorshal
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because so far nothing looks good about this movie! They have a good trailer, than I'm on board. If not, maybe I'll catch it on TBS some time.
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Good point. That has always been one of my pet peeves as well. I most notice it in Asian roles where they have a Chinese actress play a Japanese or Korean portray a Filipina or whatever. The thing is, that whole "Eh, they all look the same" mentality is not just in American cinema. European movies are just as bad and in the two decades I lived in Japan, it became a sort of game to figure out what nationality they had playing an American (usually Australian or German, but just about any white person would pass). It's just a sad fact of this homogenously diverse world of shut ins that live their lives glued to computer screens instead of out living life among other real people and learning of each other's cultural diversity. Yeah. People spending too much time on computers. I hate that. Did I mention I was Finally First on this post? Been waiting for that moment for months now. Kewl beans... Just sayin'
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Lone Rangers mask and Tonto`s headpiece ?
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This and John Carter...
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Oct. 2, 2012, 3:45 p.m. CST
It's pretty fuckin' obvious that this movie should just be called TONTO.
by Darth_Kaos
The Lone Ranger is the lead, not his Indian SIDEKICK! I like Johnny Depp, but YOU SUCK HOLLYWOOD!
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When the sidekick is the bigger actor, no, its not surprising. That's a dumb reaction.
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If you don't know what the Lone Ranger is even remotely about by now (seriously, how could you not), then why would you expect a TEASER poster to help you out?
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Oct. 2, 2012, 3:50 p.m. CST
I guess I should stop watching plays where MacBeth is played by a black man then too
by D.Vader
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Oct. 2, 2012, 3:51 p.m. CST
Maybe this will finally put an end to Johnny Depps whoring out to Hollywood.
by kindofabigdeal
Maybe he'll go back to selecting decent roles again.
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Oct. 2, 2012, 3:53 p.m. CST
Armie Hammers' Grandfather Armand wasactually named after the socialist symbol; the arm and the hammer
by papabendi
his parents were socialists, and his father's company was one of only 100 US companies licensed to trade with the soviet union.
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Oct. 2, 2012, 3:57 p.m. CST
If this poster is supposed to be telling me something about the movie, it's lost me.
by kidicarus
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Oct. 2, 2012, 4:07 p.m. CST
Wow. From the marketing department that brought you the magnificent John Carter...
by Aiden Blackwell
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For whatever reason, plays do cast race neutral fairly often. Movies almost never do. ESPECIALLY you don't have Asians or blacks put in makeup to pretend they are something else. Want to change Tonto to "Kelly O'Toole" or something? Fine. But when there aren't roles for Native American or Asian actors, and the few roles that COULD have gone to them go to white guys, this is simply about trying to make white males the "universal human" while everything else is secondary. I personally would be happy opening ALL roles to all actors. My guess is that you wouldn't, but are fine with white guys having game advantage.
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Tonto reading the signs, think movie to be a heap big steaming pile.
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I thought that, but then again, Nicholson got top billing in "Batman", as did Gene Hackman and Marlon Brando in "Superman" (I know, I know, they're not really sidekicks, but in the same vein). Secondly... "hi-yo, Silver"? Is Ed McMahon playing the fucking Lone Ranger? "Hi-Ho, Silver" is what you were looking for. "Hi-Ho, Silver" Other than that, I've spent more time on this post than I plan to spend watching so much as a trailer for this feces fest.
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Oct. 2, 2012, 4:36 p.m. CST
Never take off the maks. "Hey, 5 bucks if you take off your mask!"
by Kamaji
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Why didn't they just make Depp the lone ranger instead? Poor lead guy is about to be out staged by the scenery chewing Depp whose become a charicature of himself.
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Oct. 2, 2012, 4:51 p.m. CST
Johnny Depp got top billing in ALICE IN WONDERLAND even though he obviously wasn't playing the main character.
by Mr. Pricklepants
I'm also pretty sure Mia Wasikowska had more screentime than him.
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Tonto reading the signs, think movie to be a heap big steaming pile.
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Oct. 2, 2012, 4:52 p.m. CST
Never take off the mask, eh? Better take a shit, shower and shave with the damn thing on.
by openthepodbaydoorshal
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Sorry, the rest of my comment disappeared: LOL. When I say, "LOL," usually it's just a figure of speech, but this time, I'm serious. I actually laughed out loud. Post of the day.
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in this version does the Masked Man also want a Horse for the act?
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Oct. 2, 2012, 5:01 p.m. CST
This will be as soul-less and vapid as the 'POTC' movies.
by Raptor Jesus
Is this next years 'Battleship'?
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Oct. 2, 2012, 5:07 p.m. CST
Never take off the mask - well that'll be a fresh change of pace from Hollywood's usual treatment of masked superheros
by Joey Stars
the studios can't bear having their big box office star covered in a mask longer than 5 minutes, so they have to come up with contrived ways to have their hero unmasked.
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How does that say "Come see our action-packed western adventure film!"? I'd say I'm glad that at least it's not floating heads, but those have more or less gone away.
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Honestly - it is. The plot revolves around a Native American werewoldf curse (hence Johnny Depp in lead role an Tonto) I have a buddy working on this film (just a grunt). It's going to be a CGI-laden overblown crapfest that has NOTHING To do with what The Lone Ranger is all about. Sad....this could be a great movie. I loved The Lone Ranger growing up.
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I'm always amazed at how backwards and racist Hollywood is. They were able to get an actual Native American man for the role in the 1950s, but not in the 21st century? WTF is wrong with these people!? I'll be stunned if this thing doesn't flop. The source material is so old and creaky I can't imagine anyone other than senior citizens seeing this.
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in Clan of the Cave Bear: http://www.imdb.com/title/tt0090848/
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I'm a product of my era, but wow. I mean Wow! That's worse than the John Carter poster. Legend of The Lone Ranger was far better. I really miss the glory days of Bob Peak, Richard Amsel and Drew Struzan. Posters used to be inspiring and make you want to see the movie.
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Didn't see the post. I thought the Disney Marketing Chief was fired for John Carter. Looks like his underlings were also his disciples.
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with some real fugly wtf type that doesnt look like this movie has anything to do with the old west.
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Oct. 2, 2012, 6:46 p.m. CST
does anyone under the age of 30 know who the fuck the lone ranger and tonto are?
by walt
didnt think so FUCK YOOOOOOOOOOOOOO JOHNNY DEPP THE CURSE OF THE COLLINS' WILL DESTROY YOUR CAREER AND YOU WILL SOON BE ON HOLLYWOOD BLVD BEGGING PEOPLE TO TAKE THEIR PICTURE WITH YOU DRESSED AS CAPTAIN JACK
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Johnny Depp is a cool dude.
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Oct. 2, 2012, 7:15 p.m. CST
Johnny Depp and Eddie Murphy should star together in a remake of Driving Miss Daisy, where they are the only two actors in the cast as they would portray all the characters
by lv_426
via different costumes and make-up effects.
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Oct. 2, 2012, 7:16 p.m. CST
If that is successful, then they could do the same with a reboot of the Lethal Weapon franchise
by lv_426
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Because Johnny Depp wanted to play Tonto. It can't be beause Disney thinks teenagers(the main audience that's catered to nowadays) would be interested in the Lone Ranger.
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Oct. 2, 2012, 7:30 p.m. CST
Geez, what genius approved the idea that what the world needs is a Lone Ranger movie? Probably the same guy who greenlighted Cutthroat Island.
by Clio
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Oct. 2, 2012, 7:51 p.m. CST
Clio.....Cutthroat Island made me want to cut my own throat. Horrible POS.
by Donovan
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He is literally the same percentage native as I am - he had a great grandparent who was native. That's it. So as much as I like Depp....I'm not seeing why isnt Tonto supposed to be a full blooded native american? I could be wrong - I'm no expert on lone ranger.... so just wondering. I guess it's a movie so suspend disbelief to begin with.
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Oct. 2, 2012, 8:25 p.m. CST
I'd rather see the Tarzan, Frankenstein, Tonto film....
by I_Snake_Plissken
FIRE BAD!
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What's sad is how many iconic, gorgeous images exist in LONE RANGER and how many they ignored. It speaks volumes about the authenticity of this project. I hope Disney is prepared for ANOTHER massive JOHN CARTER box-office toilet-spiral. What's even sadder is there are LONE RANGER taglines that are pre-made: RETIURN WITH US NOW TO THOSE THRILLING DAYS OF YESTERYEAR A FIERY HORSE WITH THE SPEED OF LIGHT, A CLOUD OF DUST & A HEARTY -HI-O SILVER- THE NEVER-ENDING FIGHT FOR LAW AND ORDER IN THE EARLY WEST THE LONE RANGER RIDES AGAIN
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Oct. 2, 2012, 8:47 p.m. CST
http://moviecarpet.com/wp-content/uploads/2011/06/LoneRangerPoster.jpg
by Nintendarth
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http://www.filmofilia.com/wp-content/uploads/2012/05/sinister.jpg Really, Disney?
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Oct. 2, 2012, 8:51 p.m. CST
Yet another boring deconstructed, postmodern "retelling" of a beloved series. Folks, remember Dark Shadows?? Neither do I.
by Fandude7
Why does Hollywood insist on ruining our memories and substituting them with boring, empty ones? It's almost like tasting something that is purported to be "apple-like" but not really being an apple. That's what Hollywood is giving us with re-doing our beloved programs from yester-year. Suggestion: go out an buy the DVD's of our old programs and enjoy what it was really like.
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Oct. 2, 2012, 9:05 p.m. CST
How can anyone like this poster? It's HORRID. The Dark Lone Ranger Rises. Is it a horror movie?
by Hardboiled Wonderland
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Oct. 2, 2012, 9:07 p.m. CST
My god, it's full of plants = seriously, @This movie will be amazing!!!!! by ajit_maholtra "This movie will be amazing!!! Johnny Depp is a cool dude."
by Hardboiled Wonderland
WTF, AICN... WTF?!
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Oct. 2, 2012, 9:07 p.m. CST
Maybe it *is* a horror movie, Tonto kills everyone and makes a mask from the Lone Ranger's face
by Hardboiled Wonderland
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Oct. 2, 2012, 9:09 p.m. CST
Why no beautiful Southwest vistas with silhouette of a rearing horse?
by Hardboiled Wonderland
This poster screams Saw meets The Dark Knight, there is nothing that speaks Lone Ranger in this. Also, I'm getting a bad Armie Hammer = Taylor Kitsch vibe.
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Is it a coincidence that Armie Hammer resembles Seth Rogan's Green Hornet? Probably. But it's a cool coincidence.
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Oct. 2, 2012, 9:12 p.m. CST
all these folks claiming its "hi-ho silver" and not "hi-yo silver" are wrong...
by thomasjarvis
Though his cry of "Hi Yo Silver" was known as a war cry throughout seven states, the Lone Ranger was looked upon by most people as a legendary figure.
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will re-post soon...
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Hollywoodmtypes are in general a little less racist than whites of their income level across the country. In other words, it ain't Hollywood, it's America. and America is no worse than mankind in general. we're a tribal species.
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Go live inside your mothers choot.
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I have no more problem with a Japanese playing a Chinese than I have with a Swede playing a Russian. but White people in makeup is nothing more than pandering to racists.
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Oct. 2, 2012, 9:32 p.m. CST
As 3D and Imax movie watching technology progresses, the ancillary artwork of movie gets lazier. Movie posters this year suck.
by Jacob Underhill
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then it'll be played by Taylor Lautner.
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Oct. 2, 2012, 10 p.m. CST
If silver bullets kill werewolves, then I guess the Lone Ranger can throw his horse at one.
by Hardboiled Wonderland
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Oct. 2, 2012, 10:59 p.m. CST
They should have just named this Tonto and been done with it
by Nasty In The Pasty
Armie Hammer's gonna get totally upstaged, so I wonder why they didn't cast Depp as the Lone Ranger.
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Target and Walmart have been selling Lone Ranger DVDs for cheap for quite some time now. I imagine alot of families have kids who know who he is. When that music starts up, man, there's nothing like it.
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Oct. 3, 2012, 12:52 a.m. CST
Meanwhile back at the ranch, Tonto, disguised as a door, gets his knob shot off...
by Albert Herbert
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Nicholson got top billing. http://www.impawards.com/1989/posters/batman_ver2.jpg
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Oct. 3, 2012, 4:34 a.m. CST
Look up the "Deadlands" Role-Playing Game. . . it's Wild West supernatural horror
by WerePlatypus
If the Lone Ranger takes THAT angle, I might wanna watch it.
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http://www.eonline.com/news/350854/new-lone-ranger-trailer-johnny-depp-armie-hammer-handsomely-keep-the-peace
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Oct. 3, 2012, 5:50 a.m. CST
I still can't get over how awful the poster is. They didn't have spray paint in the Wild West either.
by Hardboiled Wonderland
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I love Depp's movies, I just think he's a great actor. So if they're making him Tonto, I look at it the same way when Bruce Lee was Kato. He far outshined the Green Hornet, so that's what you have here. Doesn't mean Hammer won't get his due, I mean Depp was a supporter in Alice In Wonderland but he still got top billing, and put in a solid performance. Not much you can get from a poster.
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Just watched the trailer I liked it. I trust in Gore Verbinski due to the first 2 pirates. I'll forgive him for the 3rd due to Rango which is in my top 3 best animated films ever!
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POSTER: I love the image, but I hate the fonts. It's a WESTERN, not a horror movie. Maybe something a bit more...."Westernly"? TEASER TRAILER: Again: I liked the imagery, really didn't like the presentation. Don't like the use of 'nu-metal' type music in trailers for period films. Not saying they should have used the classic "William Tell Overture" since, frankly, that gets laughs these days, but something else more fitting. Ah, well...We'll see. I have my fingers crossed.
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Oct. 3, 2012, 8:03 a.m. CST
Poster, not One Sheet please. Ill never not be annoyed by that phrase. I dont care if thats what it is either!
by dacanesta
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Johnny Depp takes centre stage again; as with the focus on his 'Mad Hatter' character in "Alice In Wonderland". Will probably be an enjoyable film, but instantly forgettable. Will be interesting to see what Jack White will do with the score. The poster is a little too gothic - in a Tim Burton kind of way.
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Oct. 3, 2012, 8:16 a.m. CST
As much as i dont like Transformers, tyler perry, resident evil and tyler perry movies.......
by Father
.....I understand why they exist (as shitty as they are) - there are markets for vampire romance, men dressing as women for laffs, robots fighting , and girls kicking zombies. The lone ranger though- I honestly cant see why this movie exsists. Who asked for it? Where was the rabid demand for a lone ranger movie ? Did disney learn nothing from the failure of john carter? I mean ...what the fuck? I hope the movie flops - I dont want disney to be rewarded for making a $250 million cowboy movie that nobody asked for in which johnny depp plays an indian . Fuck that shit.
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I'm just tired of hearing about race in all these talkbacks. I don't care if the person is Japanese or Korean or Chinese- if they do the better job, I'm all for it. So Sulu is played by a Korean? Fine. So Heimdall is now black? Fine. So Kingpin is now black? Fine. So Tonto is now a white guy with Native American heritage? Fine. It really doesn't bother me. That was the point I very inarticulately made, just as seeing black, Latino, and Asian actors in Shakespeare plays don't bother me.
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Oct. 3, 2012, 8:32 a.m. CST
Finally got the hi yo right. And no pizzatheface, Dave Barry
by Grammaton Cleric Binks
is as wrong as he is unfunny. Hi ho is a cheap copy of a Ritz cracker. It's always been hi yo, but misheard as hi ho.
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Oct. 3, 2012, 8:33 a.m. CST
Johnny Depp's Tonto looks like a Zombie Jack Sparrow
by AllPowerfulWizardOfOz
http://d4.yimg.com/sr/img/1/cbd4ea33-4819-3cf3-9296-b24b9e37b0a8
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Oct. 3, 2012, 8:43 a.m. CST
d.vader, hipshot has no problem with a black American playing a white Englishman in The Equalizer
by SergeantStedenko
I actually would not have a problem if they cast Idris Elba as Robert McCall. But, the freaking Equalizer is freaking English, sod it!!!
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No, he's not playing a white Englishman. He's playing a role which was originally played by a white Englishman. Are they saying he's white? Does he wear makeup? No, they changed the role, as Lucy Liu isn't playing a 19th Century white veteran, but an American Chinese. Johnny Depp is playing an Indian--in makeup. Christopher Lee, David Carradine, Boris Karloff, Peter Lorre, Joel Grey and countless others played Asians--in makeup. Pretending to be Asians. That is far, far worse, in my mind. Now, I'd be delighted to throw the gates open and let everyone play everyone. Idris Elba for Bond? Sure. Keanu Reeves for Shaft? Go right ahead--if Elba got to play Bond first. But this bullshit of white actors accepted as non-whites because of a little makeup is simply crap, and I'll talk about it every single time.
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but of course it will. why don't they kill him in the first reel like segal in Executive Decision.
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Oct. 3, 2012, 10:21 a.m. CST
Hipshot, I actually agree that the casting of Depp as Tonto sucks
by SergeantStedenko
Personally, I would have loved to see Danny Trejo in the role playing a kick-ass Tonto. (I know he's Mexican not Native American) Instead, we are getting another iteration of Jack Sparrow who is really just a variation on Depp's Hunter S. Thompson. But, all that said, Depp does reportedly have Native American heritage, so the fact that he is white isn't what bothers me about his casting. What bothers me, is given Depp's penchant for goofy overthetop caricatures, the possibility of this role being culturally insensitive is high. The crow head costume already screams crazy savage. But, I'll reserve my judgment until I actually see the movie.
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I'll concede that Joe 6-Pack doesn't care about whites stealing minority roles. But Racebending.com and others have done studies that show that audiences have no trouble identifying with "ethnic" actors. In this particular case, my hunch is Disney offered Depp the Lone Ranger role, but he turned it down because it's not "cool" enough and he asked for the Tonto role to show off his "acting". (Like Robert Downey Jr's character in Tropic Thunder.)
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That shit is timeless
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That guy doesn't look like the Lone Ranger... http://www.cinemabums.com/?p=554
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