Ain't It Cool News (
Movie News

Hasbro Explains The Need For New Characters In TRANSFORMERS 4!!

The Kidd here...

I think there's a certain level of cautious optimism to Michael Bay returning for at least one more TRANSFORMERS flick, and by starting anew with an entirely new cast of characters, there's hope that maybe he'll finally get serious (as seen in the massive action sequences towards the end of DARK OF THE MOON) and deliver a movie for the franchise that doesn't insult our intelligence as we watch it. Perhaps he can make something that doesn't look and feel so stupid. 

Cutting the cord on Shia LaBeouf and the rest of the characters we've lived with for three films in order to create distance for the next film makes sense... but doing the same with the robots that have become synonamous with TRANSFORMERS on any level? Well, that doesn't make a whole lot of sense. 

Potentially no Optimus Prime... no Bumblebee... what gives? What is the meaning behind all of this? Weren't they the least objectionable aspects of Bay's first three films? 

Maybe, but they seem to have plateaued for Hasbro, who wants to inject some new blood into the franchise in order to inject some new revenue in their balance sheets. 

At the UBS Best Of Americas 2012 Conference (via TFW2005), Brian Goldner, President and Chief Executive Officer of Hasbro, explained that, while TRANSFORMERS 3 may have done well at the box office, the film did nothing for their toy sales. "’s because of same characters in all three movies. This is why Transformers 4 will have a new cast of [robot] characters and it will be a story revolving around these new characters."

So... if we want to see the Autobots and Decepticons we've become familiar with over the years to the point that TRANSFORMERS means something to many of us, we have to go out and drop some coin on buying up their toys, so you know we like them enough to keep incorporating them into future films...?

It certainly looks that way, which looks like a one-way ticket to disaster, if you ask me. 

I've got my fingers crossed that the direction of the next film isn't being directed by toy sales, but that might not be enough.


-Billy Donnelly

"The Infamous Billy The Kidd"

Follow me on Twitter.

Readers Talkback
comments powered by Disqus
    + Expand All
  • Sept. 13, 2012, 10:25 a.m. CST

    Fuck Michael Bay

    by ShoreGrey

    Someone kill this

  • Sept. 13, 2012, 10:25 a.m. CST

    THEY Tried to do that in 1986. . .

    by Lazerman21

    With the second half of the TRANSFORMER ANIMATED MOVIE, and it SUCKED LARGE MONKEY BALLS! SO no I have no faith in this . .at all . .. ALL HAIL MEGATRON!

  • Amongst whom? And based on what?

  • Sept. 13, 2012, 10:28 a.m. CST

    I second the "fuck Michael Bay."

    by tylerzero

  • Sept. 13, 2012, 10:29 a.m. CST

    shoregrey - out of fucking line

    by SminkyPinky

    Calling for the death of someone is hatespeech, regardless of how many ropey films they've made. Are there any mods who can delete this hateful comment?

  • Sept. 13, 2012, 10:29 a.m. CST

    New Character: COCTIMUS PRIME

    by Darr Furr

  • Sept. 13, 2012, 10:30 a.m. CST

    New Character: JIZZ

    by Darr Furr

  • Sept. 13, 2012, 10:30 a.m. CST

    New Character: ASS-SWIPE

    by Darr Furr

  • Sept. 13, 2012, 10:30 a.m. CST

    Arise Rodimus Prime! Ok, wow, you were terrible, can we get Optimus back.

    by shutupfanboy

    Ok, he wasn't terrible, he just wasn't Prime and no one knew who he was other than some punk robot who liked to hang out with little kids and go fishing as well as be a pain in the ass. The fact they made him emo after the movie was interesting, but not necessarily a good idea.

  • Sept. 13, 2012, 10:30 a.m. CST

    Spider-man 4

    by sepharih

    I'm still desperately hoping that at the last minute we'll get a repeat of that scenario where the director and all their prepwork gets pushed aside and they reboot the franchise from square 1 with a whole new crew. If you ask me, it's the best case scenario right now.

  • Sept. 13, 2012, 10:31 a.m. CST

    New Character: UNIPORN

    by Darr Furr

  • Sept. 13, 2012, 10:31 a.m. CST

    Really? No Optimus Prime?

    by keyserSOZE

    Doing a Transformers movie without Optimus Prime is like doing a Justice League movie without Superman.

  • I never cared about Transformers. I was born in the 80's. I still never watched the shows. I guess I watched Beast Wars a bit in the late 90's. That's about it. So I really didn't have any bar set for Transformers. The concept is idiotic to begin with, so why hold any huge expectations for a film about talking, transforming space vehicles? that said...given that, I found the movies entertaining enough. not spectacular, but not as bad as people go on about. Michael Bay has never been one to give you intelligent and compelling drama - he makes movies with explosions and hot girls. That's what he does. One should know that's all they should expect, and nothing more, before they even walk in the door. I suppose if I had some attachment to the Transformers from childhood I might see it differently. But I never saw the appeal. the films were the first time I even enjoyed anything Transformers related.

  • Sept. 13, 2012, 10:31 a.m. CST

    New Character: FUCK YOU BAY

    by Darr Furr

  • Sept. 13, 2012, 10:32 a.m. CST

    Wasn't this always about the toys? Even as a cartoon?

    by kindofabigdeal

    They should just give us our Beast Wars movie. Or how about, wait for it,....a prequel that's darker and grittier? It could be called Transformers: Rise of the Decepticons

  • Sept. 13, 2012, 10:32 a.m. CST

    He is Raping Ninja Turtles also

    by Darr Furr

  • Sept. 13, 2012, 10:34 a.m. CST


    by brandonbreaks

    No need to bring in brand new Autobots; just bring in Grimlock & the rest of the Dinobots.

  • the film/story should be able to breathe on its own, without the need for it to be a 2-3 hour commercial for merchandise, mimicking the original cartoons' purpose... granted, merchandise sales has been a given/expected byproduct of big movies of this type for quite a while, but this is the tail wagging the dog... there's got to be a balance they can find

  • Sept. 13, 2012, 10:36 a.m. CST

    The Transformers movies are fucking retarded...

    by Jay Jay

    And their success at the box office frankly baffles me.

  • Don't get me wrong. The movies weren't particularly GOOD - but I judge a film based on what it set out to be rather than what I wanted it to be. This was only ever going to be a movie about transforming space robots, explosions, and hot girls. That's it. So with those expectations in mind, I went in and wasn't disappointed - I knew what it'd be. I don't see any way 1980's toys can be THAT interesting anyway. Now, if the Transformers had started off as some kind of alien probe that self replicates and mutates like a biological entity, and had evolved over millions of years and many planets into this state, that'd be more interesting. I guess that could be the back story before they got to Cybertron. It'd make more sense.

  • Sept. 13, 2012, 10:37 a.m. CST

    How many Star Wars figures of Han Solo did you have ?

    by dj_bollocks

    Sure you probably only had one Darth Vader... And hey these Transformers are supposed to be advanced technology... Surely someone in the marketing dept might have been able to put 2 and 2 together to figure out that you can upgrade and redevelop your existing toys ? No ? Well your film and toy company deserve to fail then...

  • Sept. 13, 2012, 10:38 a.m. CST

    Well, duh. These movies are made to sell toys

    by rev_skarekroe

    I thought we all knew that.

  • Sept. 13, 2012, 10:38 a.m. CST


    by Son of Superfuzz

    Hey Hasbro, the movie was a huge hit but your toy sales are stagnant? Hmmm...tell you what, shut the fuck up then about how the producers should proceed with the next movie. THAT ISN'T WHAT'S WRONG. Maybe Michael Bay should sit in on your meetings and teach you how to design and distribute toys kids actually want to play with. Watching Hasbro commit slow motion suicide this year with the GI Joe, Star Wars and Transformers lines has been more tragi-comical than any movie that has come out in the last 10 years.

  • Sept. 13, 2012, 10:39 a.m. CST

    Well excuse me for your subpar dist. tactics, Hasbro.

    by Kamaji

    I had money to spend on some of the DOTM toys, but you guys shipped the last of the wave off to Asia, ensuring me that a Human Alliance Soundwave would only be mine if I paid $80+ to some guy in Beijing. Plus, the DOTM wave didn't help matters by being lopsided with Bumblebee vehicles, not to mention Skids and Mudflap, which just sat there on shelves when Bay decided to scrap their planned appearance. Hasbro didn't do enough to put the new film's characters into toy form. Many of us wanted a full Autobot squadron, with Que and Enzo, but we never got them. Or for that matter, a trailer that would fit Leader Class Optimus Prime.

  • Sept. 13, 2012, 10:39 a.m. CST

    Hasbro refuses to learn from their mistakes....

    by edge54752

    It find it really sad that Hasbro is making the call to potentially eliminate what was actually good about the movies based upon their absolute ineptitude for selling and creating their toys. If I walked into my local Target or Walmart, I would find a literal ton of Bumblebee toys that aren't selling. They haven't sold well since the first movie, so why over saturate the market? The quality of their toys have significantly gone down since the second movie. They've introduced gimmicks that just don't work, and they refuse to learn from their mistakes. It's amazing to me that Hasbro has no idea how to market these toys. It's not rocket science. These are honestly simple questions that need to be asked and answered before they go and make a dramatic change in the cast of robots, that everyone wants to see more of.

  • The entire Transformers franchise was designed to sell toys from the start, like He-Man, so we can't blame them. But kids will not buy shitty new robots-- just like they didn't buy their favorite robots with the SHITTY FUCKING DESIGNS that cursed these films. Make Optimus and Bumblebee look cool, for a change, and kids will buy them. I promise!

  • Sept. 13, 2012, 10:40 a.m. CST

    Yeah, must've missed that second paragraph :)

    by truedog67

  • Sept. 13, 2012, 10:41 a.m. CST

    Have sex with Michael Bay!

    by MrWug

  • Sept. 13, 2012, 10:41 a.m. CST

    Michael Bay, keep making Transformers movies

    by Cobb05

    That way you're too busy ruining that franchise to fuck up other potentally good movies. And thank god Brett Ratner has only made two movies in five years and his next one could be Rush Hour 4. So he's not fucking up good movies either. Thankfully Paul W.S. Anderson isn't interested in ruining good movies. He's happy making shit. Although I'm still pissed that he ruined Death Race. In the right hands that could've been awesome. Instead of a race from NY to LA, where you get points for killing people, you get The Running Man in cars.

  • Sept. 13, 2012, 10:43 a.m. CST

    At least make them Lamborghinis

    by Chanoc

  • Sept. 13, 2012, 10:47 a.m. CST

    I vote for NO HUMANS...

    by Mikey Wood

    ...none. Imagine a photo-realistic CGI film of red hot robot-on-robot action set on Cybertron? I'd be totally in.

  • Sept. 13, 2012, 10:48 a.m. CST

    When you say "he's raping ninja turtles"...I just picture

    by wcolbert

    I just picture him with Leo, face down in the mud, his hand over Leo's mouth going "shhh....shhhhh.....this is happening. This is going to happen. Just let it happen." as we hear Leo's muffled crying. Yep. Sounds about right. But hey, at least he's not DIRECTING it. And they have (so they say) taken what people have said into account and are re-writing.

  • Sept. 13, 2012, 10:54 a.m. CST

    OMEGA SUPREME. Nothing further to add...

    by obijuanmartinez

  • Sept. 13, 2012, 10:56 a.m. CST

    A movie that doesn't insult our intelligence?

    by seasider

    Transformers is about a group of giant robots from some robot planet who speak perfect english and seamlessly change into cars, planes, boats and dinosaurs. The whole premise is an insult to our intelligence.

  • Sept. 13, 2012, 10:57 a.m. CST


    by You Have MY Voice

    I almost choked on my breakfast when I read your comment. Kudos.

  • Optimus Prime's voice was the least objectionable thing in the series, the rest was fucking awful, in particular the robot designs. Until Prime looks like this: the series will continue to be worthless. They don't need new characters, they just need to do the existing characters properly.

  • Sept. 13, 2012, 11:06 a.m. CST

    Do an R rated Transformers movie based on the Dr.Smoov videos

    by Yamato

    Make Prime a bit nuts and very foul mouthed. Rename Cup and Bumblebee to Shitpiece and Goldbug. :P

  • Sept. 13, 2012, 11:07 a.m. CST

    Hasbro? I have the answer you seek...

    by Darth Macchio

    Hear me out on this... You want to save flagging Transformers toy sales? Anatomically accurate, life sized, Megan Fox doll. Or, if you want to do DSotM route, do that Rose Whitley whatever her name is lingerie model girl too. Fathers around the world would be standing in line for days and days to get their Transformer obsessed sons these toys!

  • Sept. 13, 2012, 11:08 a.m. CST

    Get Judd Nelson on the fucking phone NOW!

    by DougMcKenzie

    Rodimus Prime coming back baby!

  • Sept. 13, 2012, 11:12 a.m. CST

    the 'tards will lap it up, whatever it is

    by Rtobert

  • Sept. 13, 2012, 11:13 a.m. CST

    Michael Bay should die of gonorrhea and rot in hell

    by chewyou812

  • Sept. 13, 2012, 11:14 a.m. CST

    What if it was a prequel trilogy?

    by Mathwee Matt Pimsakul

  • Sept. 13, 2012, 11:15 a.m. CST

    I thinkI finally give up...

    by ckone

    I was excited about the first one and lined right up to watch it. I enjoyed it enough, even probably defended it and it's Bayfulness through the lambasting it took on the boards. 2 sucked giant metal balls, but I gave it a pass because of the "writers strike". But the ice was getting thin. I stayed home for 3 because of the bad taste two still left in my mouth, but I grabbed the Blu Ray. I watched it with hope that it was at least as good as some reviewers were saying. But in all honesty, after the first 15 minutes of set up, which I actually found intriguing , the movie devolved into this montage of people running left and right, up and down, and things being blown up every other minute. It got SO monotonous that nothing even closely made me care one iota for anything happening on screen. No visual stunned me for I did not even GET what the hell the point of any of it was and why it was even happening, then I realised that I had also been asking the one question I had asked through all the other movies as well, WHERE are the ROBOTS? When does this END? So, I GIVE UP Michael Bay, I GIVE UP.

  • Sept. 13, 2012, 11:16 a.m. CST

    Really kidd?

    by Uridium

    "I've got my fingers crossed that the direction of the next film isn't being directed by toy sales, but that might not be enough." All the Transformer films have been directed by toy sales, thats not going to change.

  • Sept. 13, 2012, 11:28 a.m. CST

    It would help if the robots weren't all so damned ugly

    by nyj_et

  • Sept. 13, 2012, 11:33 a.m. CST

    Kidd, you hope the next film isn't guided by toy sales???

    by Lone Fox

    That's EXACTLY what Hasbro said the reason is for introducing new characters! Jesus, they couldn't be more explicit.

  • Sept. 13, 2012, 11:33 a.m. CST


    by JackSlater4

  • Sept. 13, 2012, 11:34 a.m. CST

    its all about selling the toys dudes!!!

    by adzigjo


  • Sept. 13, 2012, 11:34 a.m. CST

    And bring on fucking Grimlock already!

    by JackSlater4

  • Sept. 13, 2012, 11:37 a.m. CST

    edge54752 I disagree...kinda

    by MurderMostFowl

    Your example of Hasbro making a mistake having 1Million Bumblebees in stock, doesn't fit. How do you think that kind of volume got there in the first place. It's been years since the first movie came out. Do you think store shelves just leave low selling stock around to see if it will sell later? Each toy shelf is an absolute premium. If you don't sell like gangbusters, you get bumped down. Anyway... ask a 7 year old who Bumblebee is. I'll bet you none of them have even seen the movie, but they know who bumble bee is. That's the affect of genius marketing. Are the toys waning in their popularity? Probably. The original toys didn't last this long. It's just their natural time to fade away. The generation of kids that bought them are moving on. Maybe it's time for some adults to move on too. I think a 4th movie is utterly pointless.

  • Sept. 13, 2012, 11:38 a.m. CST

    Fail, major Fail.

    by Creative

  • Sept. 13, 2012, 11:39 a.m. CST

    Should've closed the talkback after lazerman21.

    by adeceasedfan

    There has never been more truth spoken.

  • Sept. 13, 2012, 11:39 a.m. CST

    Also in shocking news: Humans need air to live!!!

    by ImMorganFreeman

  • Sept. 13, 2012, 11:45 a.m. CST


    by nametaken

  • Sept. 13, 2012, 11:45 a.m. CST


    by nametaken

  • Sept. 13, 2012, 11:46 a.m. CST

    Just give them genetalia names, jeez. Is it so hard?

    by Pat

    Optimus Cock. Megacock. Bumblecock. Cock. Starcock. Soundcock. Sidecock. Shockcock (my fav). Telecock 1. Vagina Supreme. Pussyplex. Trypticock. Cocker. Cockinator. Cockulus. You're welcome Hasbro.

  • Sept. 13, 2012, 11:46 a.m. CST

    Bring on change!!

    by nametaken

    for the love of god, do something different. add some mystery, let me guess at whats going happen.

  • Hasbro's a TOY COMPANY. It's a movie about TOY ROBOTS. What else could it be? We live in a Capitalist society, kiddies. Like it or not, the ONLY value of anything in a society based on money is the value of profit it makes. While individuals might feel differently, the bottom line for ANY corporation is "HOW MANY PEOPLE CAN WE GET TO BUY THIS SHIT?" And as long as we stand in line paying 15 bucks a shot for toy commercials and movies made by people that treat us like idiots, it's never going to change...

  • Sept. 13, 2012, 11:47 a.m. CST

    ^ apologies for that mess

    by nametaken

  • Sept. 13, 2012, 11:49 a.m. CST

    I am with ObiJuan, Omega Supreme must be in the next one

    by MJAYACE

    Best transformers episode ever was when Metroplex, Omega Supreme and Optimus were all standing next to each other. Optimus looked like a flea. course maybe I was just dreaming that happened, its been so frigging long I can't remember. In all seriousness, getting rid of the human characters is fine, cause they all stunk, but no Optimus and this goes down hill quick.

  • Sept. 13, 2012, 11:50 a.m. CST

    #1 reason the toys did not sell well

    by acevedo

    The movie are not made for kids. They were made for teenagers and adults. I won't let my kids watch any of the Transformers movies because they are inappropriate for anyone under 13. Who buys toys for teenagers, at that point it iphones gift cards and video games. Note: I let then watch G1 on Netflix and they love it.

  • Sept. 13, 2012, 11:52 a.m. CST

    I know Tony Scott is no longer with us

    by seasider

    but I always thought he would've been an intriguing choice to direct a Transformer movie.

  • Sept. 13, 2012, 11:55 a.m. CST

    I can see your point, acevedo, but, keep in mind...

    by Mikey Wood

    ...they're also not appropriate for anyone OVER sixteen. Puerile, is the word I like to use. PUERILE adj. 1. Belonging to childhood; juvenile. 2. Immature; childish.

  • ...of COURSE they are. Do you guys look at the cartoons so fondly that you forget that's ALL that they were TOO?

  • Sept. 13, 2012, noon CST

    A Perfect Reminder

    by Craig

    This is a perfect reminder of why theses movie are made and who they are made for. This should also help you remember that no one involved cares what you think of the finished product.

  • Sept. 13, 2012, 12:02 p.m. CST

    Can they explain the need for Transformers 4?

    by FlashRogers

  • Sept. 13, 2012, 12:02 p.m. CST

    This is the same strategy that ruined the franchise in the 80's.

    by ganymede3010

    Without Optimus Prime and Megatron this franchise can not and will not grow beyond where it currently stands. There's no robot in the Transformers universe that can match Optimus Prime in any aspect what so ever. So who ever they select as his predecessor is destined to fail because they'll never be able to live up to the standard which is Optimus Prime. Ehren Krueger has demonstrated that he really know's nothing about the character traits of the Transformers themselves. It's a travesty to see such a remarkable and complex character such as Starscream be turned into a ass kissing submissive coward. In actuality, he is ruthless, fearsome, calculating, and always knew when to pick his battles. I can't until the day we get a real Transformers movie, where all of the characters are treated with a modicum of respect.

  • Sept. 13, 2012, 12:03 p.m. CST

    Thats enough of Transformers already...

    by Darkness

    Jesus Christ! Bury it! Can't believe i'm saying this about a "Michael Bay Movie" but parts of the first were enjoyable, but then the rest got too overbearing and repetitive. Michael Bay, you've made your money, so piss off and enjoy life on a desert island somewhere.

  • Sept. 13, 2012, 12:06 p.m. CST

    No different than the 80s

    by coalesce99

    This is no different than the movie in the 80s. They [SPOILER ALERT] killed off the old characters and came in with the new...because that's what Hasbro wanted. I feel Hot Rod/Rodimus Prime and Galvatron coming on. Are Judd Nelson and Leonard Nimoy busy?

  • Sept. 13, 2012, 12:18 p.m. CST

    Fuck Michael Bay

    by Raptor Jesus

    Truer words never spoken.

  • Sept. 13, 2012, 12:21 p.m. CST

    Ba weat grana weep mini bon

    by biscuithead

    Please reboot this festering piece of shit.

  • Sept. 13, 2012, 12:27 p.m. CST

    Toy Commercials, cartoons, et al

    by bagwanbob

    Yup. Gotta gree with that. From Transformers to GI Joe to the Inhumanoids, and on and on and on. When you're a kid, or an adult who's caught up in the disposable pop culture, it's sometimes not so easy to see that. And those are EXACTLY the crowds that keep the Capitalist gears greased. Which is also, obviously, the same crowd that movies like Transformers,GI Joe, and pretty muich everything else (admittedly with a few exceptions) are geared towards. The rest of us who might wander into a movie like this are not even the cherry on the Sundae...we're nothing but one of the sprinkles at the very most. As long as people are hooked into disposable consumerism, there will always be shit like this to pander to (read: exploit) them under the guise of "making them feel like a kid again." Whether it's 3,000 dollar light saber replicas, Lord of the Rings Happy meals, or endless movies about fighting toys from outer space, the motivation's exactly the same. It's all geared towards non-thinking sheeple for whom the opening of a wallet is simply a reflex action...

  • Sept. 13, 2012, 12:29 p.m. CST

    Pimpbot 5000 and his Robo-Ho's

    by Steve Lamarre

  • Sept. 13, 2012, 12:31 p.m. CST

    WOW, I mean WOW!

    by D o o d

    Reading that article makes me think that people are just pure stupid. I saw Transformers, Hated it!. I saw the Second one, I wanted to kill someone for my money! I decided to spend the money on myself than go see the third one! So why on earth is everyone still hoping they're going to get it right a 4th time...? The problem was never the actors or the robots. The problem has always been the Script and Michael Bay.

  • Sept. 13, 2012, 12:34 p.m. CST

    The toys don't sell because they're garbage and too damn expensive.

    by nephilim138

  • But you have to sit thru the first halves of those movies, and 2 was a clusterfuck from beginning to end.

  • Sept. 13, 2012, 12:36 p.m. CST

    Transformers: The Dark of the Moon Rises

    by Joe

  • Sept. 13, 2012, 12:36 p.m. CST

    Return of the Jedi was all about toy sales too hence the Ewoks

    by nephilim138

    It's a shame when the powers involved can't let a movie be a movie without worrying about retarded tie ins and bullshit.

  • Sept. 13, 2012, 12:37 p.m. CST

    there's hope that maybe Michael Bay will finally get serious?

    by knowthyself

    Are you fucking HIGH? Michael Bay getting serious? Okay after THREE transformer films we can assume he's not going to change his formula or style of film making. It'll be a Bay film, so stop pretending it will be anything else but. BTW Dark of the Moon had amazing action sequences. That final act is fucking nuts.

  • Sept. 13, 2012, 12:37 p.m. CST

    Just fuck this shit

    by Tymanasaurus

  • Sept. 13, 2012, 12:37 p.m. CST

    Transformers: The Dark of the Rise of the Fallen Rises

    by Joe

  • Sept. 13, 2012, 12:37 p.m. CST

    Cheap Pieces of Shit!

    by DeusExMachina

    Hey Hasbro/Tomy/Takara, I have an idea why the toys didn't sell. Maybe because they cheap ugly plastic pieces of shit. Maybe it's also because the designs for the movie Transformers are butt fucking ugly as well.

  • Sept. 13, 2012, 12:38 p.m. CST

    Transformers: How Megatron Got His Groove Back

    by Joe

  • Sept. 13, 2012, 12:39 p.m. CST

    I admit both Transformers sequels had horrible titles.

    by knowthyself

    Rise of the Fallen and Dark of the Moon. Half thoughts passing off as titles.

  • Sept. 13, 2012, 12:41 p.m. CST

    Simply call it Optimus Prime, à la Rocky Balboa

    by Joe

  • Sept. 13, 2012, 12:42 p.m. CST

    The Voyage Home: Transformers IV

    by Joe

  • Sept. 13, 2012, 12:43 p.m. CST

    The Voyage Home: Transformers IV

    by Joe

  • Sept. 13, 2012, 12:43 p.m. CST

    Just do a prequel trilogy about Cybertron.

    by knowthyself

  • Sept. 13, 2012, 1 p.m. CST

    Make no mistake - Toy sales are the only reason Cars 2 was ever made.

    by EastcoastAvenger

    The story was terrible. It lost the heart of the first movie. With Transformers 3 we finally got a halfway decent flick. But no toy sales. All I can say is I hope there is someone over at Hasbro who is old enough to remember what happened the last time Optimus was put out of the picture and replaced with another Prime leader.

  • Sept. 13, 2012, 1:02 p.m. CST


    by Chairman_Kaga

    Are they really just going to call it Transformers 4?

  • Sept. 13, 2012, 1:05 p.m. CST

    One word... "Dinobots"

    by monkey_tamer

    My favorite Transformers as a kid... Even if they were kinda goofy.

  • Sept. 13, 2012, 1:16 p.m. CST

    Thanks chairman_kaga

    by Larry Sellers

    It had to be done.

  • Sept. 13, 2012, 1:19 p.m. CST

    No Optimus = Flames on Optimus

    by Larry Sellers

    = Nipples on Batman = Flaming Batman

  • Sept. 13, 2012, 1:24 p.m. CST

    Maybe just film an actual transformer

    by kingoflight

    just sitting there...buzzing away.....

  • Sept. 13, 2012, 1:42 p.m. CST

    I hope this means more molds

    by CreamCheeseAlchemist

    tiny url 9qh67ss

  • Sept. 13, 2012, 1:45 p.m. CST

    Didn't The Kidd work here when Dark of the Moon was released?


    ...deliver a movie for the franchise that doesn't insult our intelligence as we watch it.

  • Sept. 13, 2012, 1:48 p.m. CST

    What the fuck happened there? Half my post was lost.


    ....I remember rave reviews from every staff member here which made me go and see it against my better judgement. That day convinced me that this place sells good reviews and they still owe me the £20 or whatever it cost me to go see it.

  • Sept. 13, 2012, 1:51 p.m. CST

    yes, let's all start bashing a movie that is 2 years away

    by Uncle Pooky

  • And, to be honest, I wouldn't be surprised at all if they did indeed go all TF:TM and kill off Prime YET AGAIN after using him as the bridge between the existing Autobots and the incoming new ones.

  • Sept. 13, 2012, 2:16 p.m. CST

    Toys didn't sell because

    by veritasses

    1. The designs were ridiculously bad. Just really, really, really bad. Instead of keeping it simple/sleek it looks like they went out of their way to make each character as complicated and f'd up as possible. Megatron looks like a little 4 year old kid scribbled something with crayon and then crumpled up the paper. Makes you wonder what the hell they were thinking. You can't root for a character if you can't even tell which one is which. And it's hard to like something that's so ugly. 2. There was nothing cool about the AUtobots. The Transformer "characters" where one dimensional and often just silly/stupid/annoying. Why would you buy something when you don't have anything emotionally invested in it? 3. The fight scenes were pretty cgi wise but hardly epic. Partly because the designs where so complicated and shitty that you couldn't tell what was going on, partly because you didn't really care enough about the Autobots to want to root for them, partly because the stories weren't really about the Autobots anyway and partly because the pacing, choreography and directing were lacking. Kids want to recreate battle/fight scenes and relive the near defeats and the comeback and the emotional roller coaster etc that a good fight ought'a have. 4. If the stories are "good enough" for kids (and some adults) not to reject the movies outright, they will go see a movie again and again for the explosions and pretty cgi. However, just because a movie makes a shit load of money doesn't mean that makes the kid want to live in that universe. The reason why people go to conventions dressed up as Trek or Star Wars or Anime characters is because they want to be a part of that universe. The Transformers movies did nothing in that regard. Introducing new characters ain't gonna get the job done.

  • Sept. 13, 2012, 2:23 p.m. CST

    uncle pooky

    by D o o d

    Trust me man, we can bash this one in hindsight! We don't need to wait 2 years to bash this obvious dogshit!

  • Sept. 13, 2012, 2:26 p.m. CST

    Bring on Kup and Wheelie

    by Laughing Boy

  • Sept. 13, 2012, 2:30 p.m. CST

    They should do a film based on the comic THE WAR WITHIN...

    by Mikey Wood

    ...It's like an OPTIMUS: YEAR ONE story. Very, very cool.

  • Sept. 13, 2012, 2:40 p.m. CST

    Synonamous? Really?

    by Brian Hopper

    You guys can't run a spell-check before posting something?

  • Sept. 13, 2012, 2:57 p.m. CST

    wcolbert nailed it.

    by RobinP

    He said everything I was going to say. Great minds think alike, my friend.

  • Sept. 13, 2012, 2:57 p.m. CST


    by Wcwlkr

    I hate the Transformers films, and I can't stand Michael Bay's continual rape of my child hood. And to make even more of these garbage fest without Optimus Prime or the robots that made Transformers well Transformers is STUPID!

  • Unless, of course, you're trying to sell toys to nostalgic adults, which isn't Hasbro's market. Sure, some toys are evergreen classics that stand the test of time and are rediscovered generation after generation. But Transformers isn't evergreen, Transformers was a novel twist on action figures back in the day. They were interesting enough for a new movie to revitalize the toys for a season or two 30 years later. That's about it. By now, Hasbro has milked this cash cow more than dry, and it doesn't matter how hard they yank and twist, there ain't more than a drop or two left. They'll try to repeat the formula, it's what they do. Eventually, though, after Easy Bake the Movie, The Yahtzee Chronicles, and Play Doh 2: Fuzzy Pumper Boogaloo have come and left their steaming little piles under the Christmas tree, someone in Rhode Island is gonna have to A) come up with a new idea for a toy (or pay a design house for an idea), B) buy a small startup company with a cool toy or interesting patent, or C) find something at the Tokyo or Nuremberg toy shows that hasn't made it to the States yet. In other words, someday soon someone at Hasbro is gonna hafta work for a living again. Given the above news about T4, however, apparently not today.

  • Sept. 13, 2012, 3:08 p.m. CST

    Hang on...

    by therobcat

    The Transformers movies had "characters"? I don't remember that. I remember caricatures, but not characters. I don't see how this is going to be any different.

  • Sept. 13, 2012, 3:21 p.m. CST

    Bay never got it right the FIRST time

    by daggor

    If the characters looked like the classic versions and acted like the classic versions, and had more screen time than the T&A, then we'd be on to something.

  • Sept. 13, 2012, 3:23 p.m. CST

    they should make a film based on what everyone in this thread wants

    by Uncle Pooky

    because there is quite the collection of experts in here

  • Sept. 13, 2012, 3:25 p.m. CST

    UH, don't you mean TRANS4MERS?

    by The_All_Dead

    yeah,I did it.

  • Sept. 13, 2012, 3:32 p.m. CST

    Cynics..Bugs Bunny was NEVER a toy commercial

    by Darth Macchio

    Nor any of the Warner Brothers classic Looney Toons. The ones that won Emmy's, etc... Neither way Scooby-Doo. Nor Tom & Jerry. The Flintstones. Jetsons. Hong Kong Phuey. Which takes nothing away from the Go-Bots, Transformers, He-Man, etc, etc...of the world. Hell, I loved Robotech and Star Blazers and yet I'm pretty sure Robotech was a toy at the same time it was a cartoon? (this was before it was all called anime by the way - at least in the states anyway) As with anything else creative...motivation is secondary to the results. It's only when the results are bad that the motivation need be questioned. No one questions where Transformers came from as a story concept but if real filmmakers instead of full-grown adult children made these movies, they might actually be watchable instead of just toy-inspired batshit crazy ADHD spectacles.

  • Sept. 13, 2012, 3:38 p.m. CST

    Four times the amount of shit.

    by MajorFrontbum

    Who watches this crap?

  • Sept. 13, 2012, 3:49 p.m. CST

    I will never understand getting bent by a director's treatment of a franchise

    by MoistMuskyCamelToe

    I mean, -really-? Don't like Michael Bay's style? Then don't watch his movies. I'm sorry if the Transformers is a franchise you love and you don't like where he took it, but obviously many people did and frankly I don't think you'd have seen any Transformers movies without his involvement. If you think for one moment that a director with a multi-million dollar budget gets to call of the shots, including casting, story, effects, etc,. you are out of your fucking mind. No one, not even Spielberg, gets total control. It's all compromise because the buck literally does not stop with them. Frankly I'm fucking amazed they can pull anything remotely coherent together. I couldn't do it, and neither could you. Don't like Shyamalan? Don't watch his movies. Same for Lucas and Jackson. Exercise your economic authority and don't spend your money on them. If anything, come to accept that Hollywood does not dictate movies, the general masses do with their spending. Not their fault if the masses want to lap up saccharine movies.

  • Sept. 13, 2012, 3:54 p.m. CST

    mindrover, you are 100% incorrect

    by seagrass

    It's already been stated: the reason why Hasbro's T-former sales weren't great is because the design of the movie characters (and the toy tie-ins) sucked. There are still leftover toys from Revenge of the Fallen at Toys R Us! However, anytime they release anything that is more in line with the original toys (Classics, Generations) they sell out - to both adults and children. Transformers Prime toys are selling extremely well right now, and those designs are like a Hybrid of Animated and Bayformer... but better executed than Bay ever could. Also, the original Transformers are evergreen and classic, no question. There's a reason why there was a massive outcry over the whole "Flames on Optimus" deal. It wasn't just a small group of adults who were upset. By the way, Hasbro is most definitely in the business of selling toys to nostalgic adults - ever heard of the Masterpiece line? They sell out completely anytime Hasbro releases them here in the States. You should also look up a "little" event called Botcon.

  • Sept. 13, 2012, 3:56 p.m. CST

    Rodimus Prime

    by lonecow12

    Shame Bay is doing this one. It should have taken place 50 years in the future with the grandson of Sam, Daniel, and his favorite Transformer, Rodimus Prime whom Optimus has taken under his wing. Unicron attacks. Directed by Spielberg.

  • Sept. 13, 2012, 3:58 p.m. CST


    by Puntabulous

    Even though the RotF Devastator design sucked ass, I still probably would have picked up the toys if they actually made a version where the Constructicons transformed and joined up. But Hasbro totally dropped the ball on that one. They only released a a tiny version where they all looked like crap and a regular sized version where the individual Constructicons were only in their vehicle forms.

  • Sept. 13, 2012, 3:59 p.m. CST

    The only thing Bay 100% nailed

    by seagrass

    was the voice actors for the Transformers. Even Hugo Weaving did a fine job as Megatron. Also, making Bumblebee a Camaro was actually a pretty good idea as well.

  • Sept. 13, 2012, 4:08 p.m. CST

    Brad Bird could make an amazing Transformers movie

    by seagrass

    Animated, of course, with designs based on the Gen 1 characters. That would make some serious bank.

  • Sept. 13, 2012, 4:11 p.m. CST

    The trailer for Fall of Cybertron

    by seagrass

    (the one with the Puscifer music) was superior to every single one of Bay's films.

  • Sept. 13, 2012, 4:13 p.m. CST

    Link to Fall of Cybertron trailer

    by seagrass

    for those who missed it:

  • Sept. 13, 2012, 4:27 p.m. CST

    Proud to say I haven't watched a single one of these

    by Jon Forbing

    I'll celebrate the release of the 4th the way I did the first three, by watching my DVD copy of the animated "Transformers: The Movie". Cheesy Stan Bush songs and all, I will always love that movie.

  • Sept. 13, 2012, 4:44 p.m. CST


    by Lando Griffin

    Yes that Puscifer FoC trailer gave me goosebumps the first time I saw it. I have yet to pick up the game though. I just don't play as much as I used to to justify spending $60 on release date when it'll most likely be half that price a couple months down the road. Got WFC for like $12 used from Gamefly a couple months after it was initially released. Same goes for all games these days though</p> As far as Hasbro's sales - they have no one to blame but themselves - overproduction of certain molds, repetition of repaints, shitty distributing, anticpated waves/characters never getting a US release, deluxe figures getting smaller while prices increase - all their own fault. I picked up a lot of movie 1 and ROTF figures, didn't pick up one from DOTM for myself. They lost me and until they get back to the Classics/Universe/Generations line I won't be back. Prime figures are ok but I haven't picked any up. I got used to the look of the movie designs but think a nice hybrid of those and G1 should be the look for the movies going forward

  • Sept. 13, 2012, 5:53 p.m. CST

    Michael Bay is a Joel Schumacher reboot.

    by Andy

  • Sept. 13, 2012, 6:05 p.m. CST

    What we already knew was true...

    by GeorgieBoy

    ...they just admitted. They only make these movies (and probably any movie for that matter) to sell toys. Thanks George Lucas for ruining the movie industry and unleashing this garbage on us!

  • Sept. 13, 2012, 6:14 p.m. CST

    Mountain Dew robot

    by Bill

    The moment I walked out of the first Transformers movie never to consider watching another

  • casting director (why the fuck they didn't get Frank Welker for Megatron is incomprehensible). Just make use the setting and time period of the GI cartoons, with a blend of the comic book storylines, and the design and more adult sensibility of the High Moon studios games (well, adult in comparison to the original toon and the Bayformers movies).

  • Sept. 13, 2012, 6:29 p.m. CST

    The sad thing is the Prime show costs a fraction of what these movies do...

    by CreamCheeseAlchemist

  • Sept. 13, 2012, 6:30 p.m. CST

    I hope we see Emoticon :)

    by Gary Makin

  • That's the dream!

  • Sept. 13, 2012, 6:56 p.m. CST

    A cartoon and toy line from the 80's....

    by Dan

    Yet u all are upset over toy sales????? HUH?????

  • Sept. 13, 2012, 6:57 p.m. CST

    I concur!

    by epitone

    Yes, let's see Michael Bay finally deliver that serious Transformers movie we've all been hoping for. Maybe he can parlay that success into producing a highbrow, nuanced take on Gummi Bears or Jem and the Holograms. And come to think of it, where the fuck is my 3-hour, NC-17-with-tits-and-gore epic version of Playmobil?!

  • Sept. 13, 2012, 7:06 p.m. CST

    First time commenter

    by John Walker

    I've been reading this site for years, getting a kick out of Harry, Moriarty (before he left) and all of you. It's been one entertaining read after another. Nothing has ever motivated me enough to register and to write anything until now. I am compelled to state the following: FUCK MICHAEL BAY He is a dickless bastard and shouldn't be allowed to spend one more nanosecond ruining Transformers, film, or the minds of countless movie-goers. He really is the scum that forms in the mouth of a diseased yak. You might think it sad that THIS of all things got me to register and comment, but I had to say it. FUCK MICHAEL BAY. FUCK HIM IN THE FUCKING HEAD. That is all.

  • So suck on that

  • Sept. 13, 2012, 8:12 p.m. CST

    What Hasbro wanted to say, "DOLLA DOLLA BILLS YALL"

    by Saen

  • Sept. 13, 2012, 8:13 p.m. CST

    ...where's Voltron?

    by InMyTARDIS

  • Sept. 13, 2012, 8:46 p.m. CST

    Hasbro, Maybe everyone was too broke to buy a toy robot

    by Mace Tofu

    from the third movie, I know I was.

  • When i heard Bay was going to direct, i was cautiously optimistic. If he brought what he did with The Rock to Transformers (brutal, disciplined but inventive action choreography and direction) then awesome, it'll work. If it's the shaky, immature, A.D.D bullshit we've come to know for the majority of his career, then we're fucked. Maybe i'm partly tinged with the nostalgia and excitement of finally seeing a live action Transformers film but i loved the 1st one and still mostly do. Yeah...there were too many humans and too much wasted time on sub plots that should have been cut. Much as Rachael Taylor is gorgeous and John Voight is good, their entire roles weren't needed. Nor was Anthony Anderson and much of Turturro's performance, well that was on another planet. Being a G1 purist, the film designs never really sat well with me. I understand they can't look as blocky as the cartoon because that wouldn't be credible, but they also made the film characters way too complicated, busy and garish. While there have been some awesome action scenes in the trilogy, a lot of them were choreographed so badly that you can't tell who was who. It wasn't perfect...but i made do with it. Despite those flaws, i, like so many of you made the gamble to see Transformers 2 and 3...even despite how bad things got with the series, just curious to see if maybe this time, Bay redeems himself and he gets it right. I find it really hard to talk about Revenge Of The Fallen without wanting to throw up. Jesus Christ. Dark Of The Moon, though still flawed, (humans, imbecillic humour)) had some great stuff, some fantastic, relentless action. And Bay reigned back in the disciplined directing style he had in The Rock! But anyway...while i see the need to reboot the franchise, (much as i hate reboots) Bay just isn't the guy for it. To discard the characters we all know and love can't be done. You simply cannot leave Optimus Prime out of it. He IS Transformers. I still see Revenge Of The Fallen toys on the shelves 3 years later and that saddens me, given what i remember seeing on the shelves as a kid, desperately hunting for Megatron and never finding him. I remember getting Optimus at my 6th birthday party, still one of my best presents ever. I wish for a film that respects G1 properly, that is perhaps primarily centred on Cybertron, with minimal humans. But also consider that all of that CGI work is expensive and bloody time consuming. Silly as some critics might think Transformers is, it has a mythos and it is still a very important part of our geek lives. Still...i still have issues with myself, the guilt attached for continually serving myself up for punishment by going to see Transformers 2, then 3 after all of those flaws. Wonder if anyone else feels the same as i do? I couldn't stay away from seeing another Transformers installment on screen...yet i knew that my ticket sale would just encourage Bay to churn out more of the same formula, shitty toilet humour and all. It's a terrible position to be in but Christ, this is what we do if we keep coming back for more.

  • Sept. 13, 2012, 9:19 p.m. CST

    Fuck Hasbro.

    by happybunni

  • Sept. 13, 2012, 9:31 p.m. CST


    by adeceasedfan

    Do you live in NC?

  • Sept. 13, 2012, 9:39 p.m. CST

    Great, another two hour long toy commercial.

    by Balkin Flabgurter

  • Sept. 13, 2012, 10:33 p.m. CST

    Emotionally invested in a fucking toy?

    by Dan

    WHA? No wonder Obama got elected...fucking losers.

  • Sept. 13, 2012, 10:34 p.m. CST

    As opposed to a 30 minute toy commercial?

    by Dan

  • Sept. 14, 2012, midnight CST


    by John Walker

    No I don't. You do?

  • Batman & Robin & Joel Shumacher.

  • Sept. 14, 2012, 1:15 a.m. CST

    So many posts just for a bunch of stupid toys

    by chien_sale

  • Sept. 14, 2012, 1:17 a.m. CST

    Optimus Prime is a little bitch and Megatron is a whiney pussy


    Bumblebee is cool but the songs on the radio gimmick is played out. Introduce a brand new cast of robots, see if I give a fuck. I'll still watch it because Michael Bay is one of the best action directors that ever lived.

  • Sept. 14, 2012, 2:10 a.m. CST

    cautious optimism

    by drave117

    I can't hear "cautious optimism" without thinking of the Penny Arcade strip where Gabe says "What if Krispy Kreme teamed up with some guy's asshole to put shit in donuts? Would you be cautiously optimistic?" And to Hasbro, I completely agree with everybody who is saying the toys aren't selling because THE DESIGNS SUCK!

  • Sept. 14, 2012, 2:21 a.m. CST


    by adeceasedfan

    I was stuck in traffic today behind a car with J-DUB as their license plate. I just thought it was weird seeing it here. I had to ask. Thanks.

  • Sept. 14, 2012, 2:59 a.m. CST

    Bayformers is not Transformers

    by Shia LeButt

    Damn these movies to hell. At least we true fans have the awesome War for Cybertron / Fall of Cybertron games. Those capture the magical 80s feeling with a modern shine. Simply stunning.

  • Sept. 14, 2012, 3 a.m. CST


    by Shia LeButt

    Hell, make a movie base on Transformers Prime, already that would kick those Bayformers ass, and I bet they would sell a bunch of toys

  • You could argue that the line between a board game and an 80's action figure line is non existant...but fuck it, i'll defend the Transformers love. Christ...planes and cars that turn into gun toting robots that beat the shit out of each other...what isn't there to love for a guy? Some things have not aged well in our years, some things may not have much depth to them either but for 80's kids like me, like Star Wars, Spielberg family films and AAALLLL those things from Harry on down to us talkbackers declare great enthusiasm for...they formulated the early days of our geek lives and kickstarted our creative imaginations. Seriously, you really don't have any business being in a place like this to shit on an IP like this, even if its a fucking toy.

  • When there's better entertaiment makers like Brad Bird, Joe Johnson or Gore Verbinski who would be far better fits for a Transformer movie.

  • Sept. 14, 2012, 6:22 a.m. CST

    I really don't see what the problem is for Hasbro.

    by TinSpider

    Why can't the current characters all re-format/scan another alt mode? That way we get new look bots but the same characters people already know and love. Simple. <br> <br>I remember when they shifted characters in the 86 movie. That was the exact time I lost interest and stopped buying the toys.. because with the exception of Galvatron, Unicron and Cyclonus the rest of the new characters were shit.

  • Sept. 14, 2012, 6:29 a.m. CST

    I really don't like these movies.

    by freekydeeky

    They aren't very good.

  • Sept. 14, 2012, 6:57 a.m. CST

    Hasbro Has it Backwards!! Movies are over-sexed to sell toys.

    by Michael D. Vander Vorste

    Kids are not buying toys because the movies are not kids movies.!! If Hasbro wants to sell toys, make a 'G' rated movie that the kids can go to and enjoy. I'm a parent of young kids who like transformers. We own the original cartoon on DVD, and they watch it all the time. Still. But I can't let them watch a movie that is basically about Shia's sexual encounters and a few robots. Give us a good 'pixar' quality movie I can take my kids to, and Transformer toys will FLY off the shelves.

  • Sept. 14, 2012, 7:27 a.m. CST

    hope everybody gets the god d*mned picture

    by Balkin Flabgurter

  • Sept. 14, 2012, 8:25 a.m. CST


    by TheMachinist

    Yes, I realize the point of those new character names went completely over my head.

  • Sept. 14, 2012, 8:40 a.m. CST

    fall of cybertron....?

    by John Baranick

  • Greedy fucks

  • Sept. 14, 2012, 10:48 a.m. CST

    A more succinct explanation than any I've read...

    by Randall Luttenberg

    Even the original movie ideas are just mindless explosions and CGI! Why does every other movie have to look like a video game and make me feel like a moron?

  • Sept. 14, 2012, 10:51 a.m. CST

    OK, again, a more succinct explanation...

    by Randall Luttenberg

    Dunno why the first post tanked. From EVERYTHING IS SIMPLIFIED FOR THE INTERNATIONAL MARKET The Complaint: "Even the original movie ideas are just mindless explosions and CGI! Why does every other movie have to look like a video game and make me feel like a moron?" The Problem: If you're reading this, then those movies weren't made with you in mind. They were made for the international box office (Transformers 2 made $400 million overseas, for instance). Now, before you even have a chance to think it, we are not saying foreign audiences are stupid. The movies made in their home countries, for them, are no doubt just as deep and thoughtful as any Best Picture winner. No doubt. What we're saying is that to make a movie that appeals equally to American, Japanese, Korean, German and Mexican teenagers, you need to simplify that shit down to things they all understand equally. Anything dealing with, say, the subtle trials and hardships of everyday life in the American Midwest is going to be totally lost on someone from the other side of the planet. But there is one thing that everyone in the world can understand and sympathize with, no matter what their culture or ethnicity: The need to run away if you are being chased by giant robots. Forget math -- robot threat is the universal language. Likewise, foreign audiences also aren't as picky about good writing (a lot of it will be lost in the translation to subtitles anyway) or clever comedy (which is highly culturally specific). So if you're a studio executive who is choosing between financing a poignant coming of age film about an orphan ranch hand in East Texas or a film about a giant radioactive thunderstorm that gives people superpowers, chances are you're not going to go with the poignancy. For Example ... Everybody chuckled at how over-the-top stupid 2012 was. And it did a "meh" $166 million in American box office. Overseas? It made $604 million. "Yah! Ve liken das tidal waves unt der evil vice fuhrer." By the way, it was that lust for foreign currency, not a sudden loss in patriotism, that was behind the G.I. Joe movie replacing its "all-American hero" with a multinational group of soldiers with a strangely American task force name.

  • Sept. 14, 2012, 10:51 a.m. CST

    OK, again, a more succinct explanation...

    by Randall Luttenberg

    Dunno why the first post tanked. From EVERYTHING IS SIMPLIFIED FOR THE INTERNATIONAL MARKET The Complaint: "Even the original movie ideas are just mindless explosions and CGI! Why does every other movie have to look like a video game and make me feel like a moron?" The Problem: If you're reading this, then those movies weren't made with you in mind. They were made for the international box office (Transformers 2 made $400 million overseas, for instance). Now, before you even have a chance to think it, we are not saying foreign audiences are stupid. The movies made in their home countries, for them, are no doubt just as deep and thoughtful as any Best Picture winner. No doubt. What we're saying is that to make a movie that appeals equally to American, Japanese, Korean, German and Mexican teenagers, you need to simplify that shit down to things they all understand equally. Anything dealing with, say, the subtle trials and hardships of everyday life in the American Midwest is going to be totally lost on someone from the other side of the planet. But there is one thing that everyone in the world can understand and sympathize with, no matter what their culture or ethnicity: The need to run away if you are being chased by giant robots. Forget math -- robot threat is the universal language. Likewise, foreign audiences also aren't as picky about good writing (a lot of it will be lost in the translation to subtitles anyway) or clever comedy (which is highly culturally specific). So if you're a studio executive who is choosing between financing a poignant coming of age film about an orphan ranch hand in East Texas or a film about a giant radioactive thunderstorm that gives people superpowers, chances are you're not going to go with the poignancy. For Example ... Everybody chuckled at how over-the-top stupid 2012 was. And it did a "meh" $166 million in American box office. Overseas? It made $604 million. "Yah! Ve liken das tidal waves unt der evil vice fuhrer." By the way, it was that lust for foreign currency, not a sudden loss in patriotism, that was behind the G.I. Joe movie replacing its "all-American hero" with a multinational group of soldiers with a strangely American task force name.

  • ummm.....It's a movie based on Hasbro toys. Of course the direction of the movie will be based on toy sales.

  • Sept. 14, 2012, 11:21 a.m. CST

    Where's my Lobo movie?

    by Ultron ver 2.0

    enough with this robot shit

  • Sept. 14, 2012, 1:12 p.m. CST

    I love all 3 films...they are fun and funny.

    by FleshMachine


  • Sept. 14, 2012, 1:43 p.m. CST

    (Yawn)..........still waiting for MACROSS BITCHES!!!

    by the Green Gargantua

    mecha > sentient robots

  • Sept. 14, 2012, 1:46 p.m. CST

    Sick of it all!

    by mark smithie

    Fuck! I'm sick of Bay and this assprick franchise. Give it 5 yrs and then do a new one with a real director. Transformers deserves it.

  • Sept. 14, 2012, 1:48 p.m. CST

    That dickhead bay's not getting my money again

    by Pipple

    I'm all for ass and titties and splosions and shit, don't EVER think otherwise. But those movies were TOO stupid and pointless. I have to draw the line somewhere for the love of God.

  • Sept. 14, 2012, 2:42 p.m. CST

    If anyone thinks this is the top talkback because of TF...

    by UltimaRex

    They are not paying attention. This is the top talkback WE ALL HATE BAY. Full force. Every single one of us. Damn you Michael Bay.

  • Sept. 14, 2012, 2:49 p.m. CST


    by UltimaRex

    Obama got elected because McCain was a disaster waiting to happen. And he'll get re-elected because Romney is a fuckup who can't even look after his own pet dog let alone the USA. Sad but true. Deal with it.

  • Sept. 14, 2012, 4:10 p.m. CST

    I can't wait for 2014.

    by DuncanDisorderly

    It's going to be so funny coming back here to see people complaining about how crap Transformers 4 is. If you're stupid enough to keep going and seeing these shitty movies then you really should lose your right to complain. But that won't happen. The first three Transformers movies are terrible. The same hack Director is involved; the result will be the same. You can't really say you haven't beren warned.

  • Sept. 14, 2012, 5:05 p.m. CST

    New creative staff is needed

    by Tjarren

    I haven't enjoyed any of them. I willingly saw the first because I loved the old Transformers as a kid, though I was very skeptical of Bay for reasons that no one here is a stranger to. I got dragged to go see the 2nd due to a social outing and went to see the 3rd because so few movies are shot IN 3D. No more. NO. MORE. I'm done with Bay and his movies forever. Shame on me indeed.

  • Ahhh eases the pain

  • Sept. 15, 2012, 1:07 a.m. CST

    This is what happens when you sideline the robots

    by Chief Joseph

    and focus on Shitta LaBitch. Kids don't get attached to the robot characters and thus won't buy the toys. Plus what everyone else has said is true-- butt-ugly, indistinguishable robot designs and content that is inappropriate for kids-- that doesn't help either. But Hasbro's Goldner and Aaron Archer are apparently too stupid to realize this. I've been baffled as to why they never reign Bay in, especially if they're getting the short end of the stick on this deal like this article implies.

  • Sept. 15, 2012, 1:19 a.m. CST

    But will I be able to fit these new toys in my bum?!?!

    by Bobo_Vision

  • Sept. 15, 2012, 3:06 a.m. CST


    by John Walker

    Doesn't it though? Maybe if enough of us say it, Michael Bay will go back to Mordor....

  • Sept. 15, 2012, 3:35 a.m. CST

    Good to know these guys are putting Story and Character first.

    by Knuckleduster

    What's that? Oh, it's all about toy sales? Okay then. Big budget movies are nothing but shameless corporate product these days. Better to spend my hard-earned money on real movies and let these "blockbusters" go the way of John Carter and Battleship.

  • Sept. 15, 2012, 4:51 a.m. CST


    by theblackvegtable

    Certainly does! Actually when I first heard of no Optimus I got pretty excited cause I thought they might do the Rodimus Prime story line. Then I just remember its Michael Bay so there no way in hell they'll do anything that cool (And if they did he'd change everything and make it crap).