Even though it killed at Comic-Con this year, few outside of the movie geek contingency know much about PACIFIC RIM. Guillermo del Toro said at the panel that we'd possibly see a trailer this Christmas, and from the response at Comic-Con, it sounds like PACIFIC RIM is going to awe and entertain as well as anything that del Toro's ever done.
But not leaving box office to chance, Warner Brothers has opted to convert PACIFIC RIM to 3D for release next July, according to Variety. Judging from the tone of the article, it seems like this was against del Toro's wishes - at Comic-Con del Toro stated that he didn't want to take away the scale of the monsters with 3D effects - but in the end, Warner Brothers is the one who is paying for the party, and the increase in ticket sales was probably too much for the WB to set aside.
The studio also plans on releasing the movie in 2D, and no matter how it gets released, I'm looking forward to seeing this if I have to watch it through a flipbook. PACIFIC RIM opens next July.