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There Was Almost A Reality In Which A Lifesized Starship Enterprise Would've Docked In Las Vegas...


Merrick here...

For my money, one of the more interesting 'unsung heroes' in the entertainment business (and there are many, many of them) is a man called Gary Goddard.  

Goddard is something of a jack of all trades: he's an accomplished producer on and off Broadway, over the years he's been hugely responsible for the development and implementation of a number of  high profile, high end attractions (TERMINATOR 2 3D: BATTLE ACROSS TIME at Universal, JURASSIC PARK: THE RIDE, also at Universal, the recently closed STAR TREK EXPERIENCE in Vegas, etc).  

Geeks 'round these here parts may better know him as a producer of the toy-interactive CAPTAIN POWER AND THE SOLDIERS OF THE FUTURE...

...which assembled the core team that would eventually fuel BABYLON 5 (producers John Copeland, Douglas Netter, and eventual B5 overboss J. Michael Straczynski),  Some may also recognize him as director of 1987's cartoon/toy-to-screen adaptation of MASTERS OF THE UNIVERSE, a title for which many people visiting this site may have a high degree of either guilty or shameless affection.  I know I do...I actually enjoy the hell out of the film, for all of its faults.  

With all of this in mind, consider the following:  

Back in 1992, Goddard & Co. came close...very mounting an extraordinarily ambitious project in the heart of Las Vegas, which was looking for ways to make bold statements, establish unusual attractions, and generally revitalize itself.  A life-sized Starship Enterprise was proposed...which they actually figured out how to build.  Visitors would be able to tour the ship's interior, and engage in a number of entertainment opportunities.  The attraction would've looked something like this (EMBIGGENABLE)



Seems all players were up for the undertaking, but one man...then Paramount CEO Stanley Jaffe...had final "go" / "no go" power over the project.  

He was against the idea.  


 “In the movie business, when we produce a big movie and it’s a flop – we take some bad press for a few weeks or a few months, but then it goes away.  The next movie comes out and everyone forgets.  But THIS – this is different. If this doesn’t work – if this is not a success – it’s there, forever….


...I don’t want to be the guy that approved this and then it’s a flop and sitting out there in Vegas forever.”

...reveals THIS piece at, which goes into much, much more fascinating detail about this spectacularly compelling near miss.  

To play a very, very reluctant Devil's Advocate...I can almost see his point.  Basically, he seemed to be arguing that the project not being successful or embraced by audiences/visitors would essentially equate to a monument to failure.  One which could potentially tarnish the franchise immensely, not to mention his own career.  Now, to be very, very clear...I'm not saying I agree with Jaffe...just saying that, logically and clear headedly, his point is difficult to fully refute.  Alas...if they'd followed through with this plan?  I'd have moved to Vegas, probably pitched a tent somewhere under the ship's Ion Pod, and ended up in jail a lot for trespassing and vagrancy.  

And, by the way, if you're a Ralph McQuarrie fan...or a whore for MASTERS OF THE UNIVERSE like I am...check out THIS and THIS post on the same site, where some of McQuarrie's design work on MASTERS OF THE UNIVERSE is discussed and shared.  

Thanks to Robert Meyer Burnett's Twitter stream for pointing toward Goddard's site! 



--- follow Merrick on Twitter ! ---

Readers Talkback
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  • April 6, 2012, 7:41 p.m. CST

    That's Just Crazy Talk

    by Longtime Lurker

  • April 6, 2012, 7:42 p.m. CST

    But it would have been cool :)

    by Longtime Lurker

  • April 6, 2012, 7:43 p.m. CST

    Life's too short not to build this thing!

    by AJD_1

    If you build it...they will come!

  • April 6, 2012, 7:44 p.m. CST

    Also, what would you do when NUTREK design changes came along?

    by Longtime Lurker

    Which they inevitably would have at some point. Would have been a hell of a rehab/refit. :)

  • April 6, 2012, 7:46 p.m. CST

    To Boldly Las Vegas?

    by Zardoz

    Set phasers to stun!

  • April 6, 2012, 7:50 p.m. CST

    No guts, no glory! P-U-S-S-Y!!!!!!!

    by planetran_fan

  • April 6, 2012, 7:51 p.m. CST


    by LT Weezie

    Good Grief! Did they miss the boat (starship) on this one! And it's the best incarnation of the Enterprise ever...the ST:TMP version. Of course, it's just conceptual art, but don't they realize what a tremendous draw this would be? If it was executed properly, there is no end to what this project could produce. Thanks so much for sharing, Merrick, but I will have to shed a tear or two for what might have been...sniffle sniffle!

  • April 6, 2012, 7:57 p.m. CST

    Keeping that clean and shiny would have been an ongoing nightmare.

    by justmyluck

  • April 6, 2012, 8:06 p.m. CST


    by zombieslayer

    I agree, even playing devils advocate, it would have been demolished to build something else if it flopped. Sucks it never had the chance.

  • April 6, 2012, 8:10 p.m. CST

    Can that GODDARD GROUP website be any S-L-o-w -- e----- r?

    by planetran_fan

  • April 6, 2012, 8:12 p.m. CST

    as an architect and a (moderate) star trek fan...

    by Argentino

    I think this was a bad idea. I guarantee they would have had to make big design changes just to make the thing buildable. It would have cost a forune to build and mantain, and most importantly, It wouldn't have apealed to a lot of people. It's was cute idea, but nothing more.

  • April 6, 2012, 8:13 p.m. CST

    Might have been difficult to engineer...

    by matineer

    That's a guess; the cantilever created by the saucer looks difficult. Interesting idea.

  • Uh, no. And I love Star Trek more than most people reading these words. But just no.

  • And I'm not ashamed to admit it. The ugly cynicism to this idea makes me sad.

  • Not sideline one or green light a reboot or a sequel.

  • April 6, 2012, 8:26 p.m. CST

    Life size Tardis

    by Tom

    Sat on on otherwise empty looking lot, open the door and it's so, so much bigger on the inside. That would get people to Vegas.

  • April 6, 2012, 8:29 p.m. CST

    NOTHING in Vegas is there forever.

    by gotilk

    Landmarks that people thought would never go away have been gone now for decades. Places with real history, big places. And looking at the stairs leading up to it in the second drawing/painting above, there's NO way that was going to be life size. Going by that art. Maybe the final design was bigger. They would have had to scale it down a LOT.. and that saucer would have never been allowed to be free-standing unless it was empty... and there's no way they would have built it to be empty. Not at that scale. I think it would have been absolutely amazing to experience, but yeah. Probably the right move. Even though millions of geeks everywhere would have had spontaneous orgasms approaching it on the main drag. *I told you it was real, mommy, I TOLD you.* lol I love this *what might have been* stuff SO much, I think I prefer the design and the idea more than what it would have actually been. Does that make sense at all? I heard the Star Trek experience at Vegas was WAY beyond hokey. Did anyone here actually go? What was it like? I cannot imagine this one being any different. For once, I'd love to see an *attraction* that didn't cater to the absolute dumbest person in the crowd. And was completely free of hokiness and cheese. Just once. Can you imagine the engineering nightmare/challenge/ultimate dream this would have been for someone(s)? What a dream job for a Trekker architect and/or engineer!!

  • the most beautiful and most elegant "USS Enterprise" design ever conceived. Every subsequent "re-boot" (including Jar Jar's) paled in comparison.

  • The YouTube videos of the thing being imploded would have been very depressing.

  • April 6, 2012, 8:40 p.m. CST

    @ tritium: fact. On both counts.

    by 3774

  • April 6, 2012, 8:42 p.m. CST

    I miss the old Star Trek Experience at the Hilton

    by BunnyWay

    Where the hell else could you get plastered with a ferengi? It closed before I could take my kids there, and that just chaps my hide.

  • 150 million in '92 on an Geek attraction? Ya, everybody knows the Enterprise and Star Trek, but it's still one giant risk. I like how people online are so quick to say "why wouldn't they build it! Of course it would have rocked! They're pussies!" Ya, let's hope you're don't become an investor for a living... Cool and success aren't the same thing. Plus a mild earthquake could bring down the saucer.

  • April 6, 2012, 8:52 p.m. CST

    Holy fucktits, Planettran, you weren't kidding.

    by Sodomy_Joe_Shitpants

    If you wanna check out the pics, go to the website and then make yourself and everyone on your block a sandwich. When you return, a couple of them might be loaded.

  • April 6, 2012, 8:53 p.m. CST

    Oh yeah... as for the question about hokey...

    by BunnyWay

    It was freakin' Vegas! Is anything there not hokey if you think about it more than a few seconds? It had powered borg recharging stations you could photograph each other in, actors in costume in character walking around, interacting with people for free, a museum/timeline walkthrough while you waited for the "ride," strong drinks at the bar (the Warp Core Breach was the best), a simulator/movie, a badass gift shop with tribbles, edible food ... what more could a trek fan want?

  • vacation destination after the fall of the Mafia syndicates there? A plan which ultimately failed and LV remained the city of sin as it always was ? People want to go there to gamble,drink and fuck,to make their dark desires true away from the reality of their everyday boring life.They dont go there to participate in a theme park attraction ride.

  • April 6, 2012, 9:21 p.m. CST

    Say no more!

    by Joey Robinson

    I'd have moved to Vegas, probably pitched a tent somewhere under the ship's Ion Pod...

  • April 6, 2012, 9:37 p.m. CST

    Dubai to the rescue!

    by zillabeast

    One of those filthy rich royal oil arabs must surely be looking to make their mark...this is it!

  • April 6, 2012, 9:41 p.m. CST

    Some things are better left to the imagination.

    by successor

    Jaffe was absolutely right on this one. At best it would be a novelty eyesore. At worst, a total financial disaster that would have been torn down eventually. If I were in Jaffe's shoes, I would've made the same call. Let the Enterprise remain onscreen where it belongs. Not as some gaudy tourist trap.

  • April 6, 2012, 9:50 p.m. CST


    by Lily


  • And I guess I'd be facial hair less in this evil side-pocket universe. *strokes chin*

  • April 6, 2012, 10:10 p.m. CST

    A life-sized Enterprise would make one hell of a hotel!

    by arcane1

    If it was a place you could actually stay, and not just visit, I'd be in Vegas every chance I get! Instead, I avoid Vegas whenever possible :(

  • April 6, 2012, 10:28 p.m. CST


    by DrMorbius

    the best part of the 'ride' was when you were seated in the 'shuttle', the shuttle doors opened and ... it 'felt' like you were actually flying in space!!! Oh, and fyi ... it's 'chaffs' your hide.

  • April 6, 2012, 10:36 p.m. CST

    Price of a room if it had been a hotel...

    by Composite_Beppo

    They would have all the best rooms for the "whales" (not the Star Trek IV kind) and we Trekkies would only be able to afford a futon in the turbo life or the "Jeffries Tube Dorm"...

  • April 6, 2012, 10:41 p.m. CST

    I'm with Pink

    by Anthony Torchia

    I would have just stood there and cried like a baby. I am such a fucking puke, a Klingon female warrior in the restaurant at the Hilton there (an employee in costume, not a geek like me) seemed to be hitting on me and I totally chickened out. If anyone here invents a time machine, may I please borrow it? I don't care if my safety is guaranteed.

  • April 6, 2012, 10:42 p.m. CST

    Aww that top old drawing has DUNES in the background of it

    by zillabeast

    God speed, old warrior!

  • April 6, 2012, 10:59 p.m. CST

    Jaffe Is A Cold Fish - Always Has Been, Always Will Be

    by THX1968

    Any fool could see the money here. Just the scale of the thing alone would make it worth building. Jaffe was always the exec that could overlook his people's enthusiasm for a project, any project, and make a decision that went against popular ideas.

  • April 6, 2012, 11:02 p.m. CST

    Too scary?

    by GulDucati

    Pussy is right, that's what happens when accountants and lawyers become CEOs

  • April 6, 2012, 11:06 p.m. CST

    Paramount Studios Boneheads

    by Keysor Soze

    When you think of the worldwide fandom for Star Trek considered an institution of entertainment and imagination this idea would made Money, I guess this studio exec won't live long and prosper what a dumbass.

  • April 6, 2012, 11:13 p.m. CST


    by John Maddening

    Yes it could. The original Enterprise was really not that big, only about as big as a three football fields – and everything in Vegas is fucking huge. The Enterprise would be about 2/3 the length of the Bally's hotel, or a little less than twice the length of the Luxor.

  • April 6, 2012, 11:27 p.m. CST


    by Aquanaut

    no, you're not the only one..i watched captain power, too..and i had the toys. can't say i agree about it being better than star trek though...captain power was a fairly simplistic good vs. evil (which humans love due to our us vs. them tribal tendencies) trek tried to illuminate those tendencies and iron them out..(at least the good trek did) but this enterprise thing...paramount either needs to get a major themepark going or get with disney like they did with indiana jones.

  • April 6, 2012, 11:45 p.m. CST


    by westie

    I totally agree. I like the movies, but me and ten of my friends went there on a lark during a bachelor party. Got loaded and had a great time with people who would not break character. Went back every visit after to argue with Klingons and drink Deep Space Wine. That place was the Shit.

  • I've lived in Vegas for 12 years now - this kind of thing no longer has a place here - don't get me wrong, the geek in me freaks at the idea, but it would have flopped horribly.

  • April 7, 2012, 12:43 a.m. CST

    This would have been awesome

    by lv_426

    Those saying that it wouldn't be economically feasible, they could have put a Trek-themed casino in there on the ground floor and still had plenty of room for other authentic Star Trek activities. Hell, have a hotel in there too. And a place for small conventions. They could host a couple of yearly Star Trek conventions there, or when there was a cool Trek press event about the films or TV shows, they could host it in the Enterprise in Vegas. A Trek casino/bar/hotel with hot waitresses in skimpy 60's style Federation skirt uniforms would be, attractive I'd say. Just the idea of a holodeck attraction would open all kinds of crazy possibilities. I know it is a far out idea, but to just say it would have flopped or ruined Star Trek is a bit short sighted. Look what Lucas has done to Star Wars by whoring it out so much, and that merchandise sells just as well, if more now than ever. This Enterprise attraction would have been much classier and cool and would have probably added some value to the Trek franchise. It is not like they were planning to build a life size A L I E N derelict ship with a space jockey skeleton inside and a bunch of psycho-sexual Giger artwork inside it and then putting it into the middle of Las Vegas. Oh, and I am well aware of the irony that in Roddenberry's Star Trek universe, money was pretty much no longer important, yet building a USS Enterprise in Vegas would be an endeavor meant to bring in large amounts of cash. Of course, if I go to Best Buy and walk up to the cash register with a set of Star Trek Blu-rays or DVDs and tell the cashier that Gene Roddenberry didn't believe money was going to be necessary in the 23rd century and I shouldn't have to pay for anything Star Trek related, they'd laugh at me and call security. So in the end, I can't help but feel that it would have been awesome to see this realized in Vegas so we would all be able to go visit it and hang around in the Enterprise for a whole day or two. If anything, asimovlives could go there as therapy to wash away the horrible memories of J.J. Abrams' Trek reboot that still haunt him.

  • April 7, 2012, 12:55 a.m. CST

    Goddamn this makes me miss the Star Trek Experience

    by Jobacca

    Anybody who said it was cheesy must have just been suffering from sour grapes over never having been. IT.WAS.AWESOME!!!!! I was in Vegas quite a bit in the late 90's-early 2000 and EVERY DAMN TIME that was the place in Vegas where I spent the most time/money. Forget the whores and the gambling and the shows...I just wanted to hang out in Quarks getting drunk while Klingons wandered around insulting tourists and inspirational Star Trek videos played on the giant screen in the background...and the rides! I must have ridden those simulator rides dozens of times...The Borg Encounter was awesome,and wasnt really there all that long before it got closed down.Shame that.There were rumors that it was getting re-opened with a Nu-Trek theme sometime last year,but the economy seems to have killed that plan. Vegas just isnt the same without Trek......

  • April 7, 2012, 12:55 a.m. CST

    Captain Power

    by spire_walk

    This was one of the best fucking shows when I was 10. It had a gravitas that was WAY ahead of its time for a sci-fi series. Especially for one catered to kids. They had balls to kill the cute chick at the end of season 1.

  • Both based on Paul Verhoeven's awesome films of Total Recall and Starship Troopers. What would one do at a Total Recall and Starship Troopers theme park? By day: kill bugs, drive around in a cab with Benny, then get drunk at the party and hang out with Richter. After that, go back to your hotel room and boink a Denise Richards, Sharon Stone, or Dina Meyer lookalike. TOTAL RECALL: Get Your Ass To Mars, and STARSHIP TROOPERS: The Klendathu Experience... coming soon to Las Vegas.

  • April 7, 2012, 1:13 a.m. CST

    by Nasty_Nick

    That would have been a dream. Mr. Jaffe, you did not go Boldly.

  • Engage!

  • April 7, 2012, 2:25 a.m. CST

    Almost A Reality

    by Rupee88

    It was a fucking ground was broken and no detailed plans were drawn up. It was FAR from a reality.

  • April 7, 2012, 2:35 a.m. CST


    by gotilk

    Thanks for the reply, but which thing I wrote were you replying to? You wrote *yes it could*... and I get what you were saying, but I was not clear about which thing it was that I said they *could not*. And thank you for spelling my name right instead of calling me goatlik or gotlik or gotmilk. lol Maybe you're right. It's been a long time since I've cracked open the ol' Starfleet blueprints. (and yes, I have several hahahah!)

  • April 7, 2012, 3:02 a.m. CST

    Someone really needs to build a Millenium Falcon...

    by bubcus

    ... even if it is in a trailer park. That would be one cool bachelor pad.

  • April 7, 2012, 3:19 a.m. CST

    Would it not have been cool to wake up in your room

    by gotilk

    in the morning to an alarm that's actually Lt Riley asking for double portions of ice cream and singing *I'll take you home again Kathleeeeeen*.

  • April 7, 2012, 3:38 a.m. CST

    Building it

    by stonefish

    I can't be the only one that sees the Enterprise is fine in space, but on Earth, where gravity wants to rip 2 thirds of it from itself, this would have been UGLY with all the necessary struts and supports just to hold the thing together?!

  • April 7, 2012, 4:43 a.m. CST

    Merrick... are you a member of

    by Jake Pantlin

    If not, you should check out that site. MOTU heaven!

  • April 7, 2012, 4:47 a.m. CST

    oh, and check out

    by Jake Pantlin

    Tons of stuff from the Gary Goddard film on that site!

  • April 7, 2012, 4:58 a.m. CST

    I did the Start Trek Hilton Experience

    by daglesj

    Back in 2003 and it was good fun. The exhibits were good and I liked the transporter bit. Great how they changed the whole set without you even feeling it. Closest I'll get!

  • April 7, 2012, 6:51 a.m. CST

    Can you imagine...

    by pen2paper

    ...the length of the queue to visit the bridge? And when you finally got there, you'd probably only get a few mins to look around before the next batch of tourists arrived. Would make for a cool 360 view of the exterior, though. Aside from that minor tribble (ahem), SOMEONE PLEASE BUILD THIS!

  • April 7, 2012, 7:07 a.m. CST

    Make it so!

    by syn_flood


  • April 7, 2012, 7:11 a.m. CST

    daglesj ... They had a *transporter bit*?

    by gotilk

    Oh man... see, I should have taken the time to go see it, cheesy or not. I'm a Trekker forever. I probably would have eaten it up. I just heard there were really bad, cheesy actors playing crew members, aliens, etc. Maybe my friends went when the *B* crew were on duty.

  • April 7, 2012, 7:45 a.m. CST

    if this was proposed in 1992

    by Ian Dolby

    how come the drawings are copyrighted 2012? Also, i'm not a major fan of Trek but I would love to see this made.

  • They would have to be light weight structurally. The entire attraction would have been in the bottom hull. They would have designed it so that you would get the illusion of going into the saucer part of the ship by turbo lifts (elevators) and projection screens, etc.

  • April 7, 2012, 8:35 a.m. CST


    by brokentusk

    I've given you a lot of grief over the years, but you've officially won me over by embedding that CAPTAIN POWER AND THE SOLDIERS OF THE FUTURE intro. I watched that show in my youth but couldn't for the life of me remember what it was called, I've been trying to find out for DECADES and had given up hope! I feel like a piece of a puzzle has finally been put in place. Thank you, sir.

  • April 7, 2012, 9:20 a.m. CST

    Captain Power

    by Merrick

    The timing of this article is interesting. About a week ago I received DVDs of the complete series of CAPTAIN POWER AND THE SOLDIERS OF THE FUTURE and have been working-up a feature article about the show. Which I've always found to be a very compelling & under-appreciated piece of television...I can't wait to discuss further. Stay tuned!

  • April 7, 2012, 9:27 a.m. CST

    The head of Paramount is no Walt Disney, eh?

    by MrShootist

  • But God help you if you tried watching it with a fucking migraine. I did. I was amazed I didn't go into seizures when the lights started flashing.

  • That movie was just crying out for one. They both looked HOT.

  • April 7, 2012, 10:40 a.m. CST

    I think it'll still happen one day

    by AlienFanatic

    Star Trek has been on the ebb for awhile, but the new Trek movie seemed to re-kindle some interest. If Abrams can do as well with the sequel as he did with the reboot I think there's an increased chance we'll see a new TV series. (Note: I'm not arguing that ST: 2009 was a great movie, though I liked it, but rather that it was successful.) If they can re-ignite interest in Star Trek, someone will see the dollar signs. And a full-sized Starship, where entire decks are actually suites, would be sold out throughout the year, I guarantee. I mean the ship was designed as a living environment. You could put attractions in Engineering and the Shuttle Bay. You could make a 10-forward bar and then you could build the casino in an adjacent facility, as if the ship were docked at a pleasure colony. You could design Jeffrey's Tubes as child entertainment. The idea is so full of possibilities I don't know why it hasn't happened yet. It just seems like a cash cow.

  • April 7, 2012, 10:40 a.m. CST

    Future Fruition

    by puto tenax

    This will happen in the year 2021 when Disney buys up the last remaining entertainment company, CBS. Disney will announce Enterprises A-E will be built at its global parks. Klingon and Romulan ships will be built in the newly Disney-acquired countries in the Middle East.

  • April 7, 2012, 10:52 a.m. CST

    This would have made Vegas like the Nerd Capital of the world.

    by SilentP

    Which is fine by me, but I don't know if that's what Vegas really wants for itself.

  • You got transported and they way they did it was awesome. The lights would go out and when they came on you were in a different room with a different floor!(the floor was plexiglass and a totally different floor pattern would slide into place under you. The effect was holy shit! I'm in a different room!

  • April 7, 2012, 12:04 p.m. CST

    without it we die here on this rock

    by UltraTron

  • April 7, 2012, 12:05 p.m. CST

    Like we will

    by UltraTron

  • April 7, 2012, 12:18 p.m. CST

    It Would Have Made A Lot Of Money!

    by Real Deal

    Are you kidding? Life size that you could tour the inside! WOW. Eventually ( after years and years ) it would probably have slowed down but not after they made a ton of money! And the new Enterprise design wouldn't have made a big difference really as the refit design is still the most popular form among fans. What a missed opportunity.

  • The TMP retrofit is my favorite and gives me a raging Trek boner to think it was almost reality, but I think popularity could wane pretty quickly simply because of the design. I'm 35 and my wife is 30 - she loves TNG - that is what she knows, and vehemently despises anything before that, and she's not the only one I know with that view. And just taking a guess here, but I think the population of those who prefer TNG may be larger than those who prefer the original. So I think to make that kind of project successful, you'd really have to find a way to appeal to the entire Trek base by at least making the hull of TNG design to bridge the gap. Either way, something like this needs to be built - way to awesome an idea.

  • April 7, 2012, 1:35 p.m. CST

    If they build it - I will come.

    by RobinP

    Hell, I almost came reading about it.....

  • April 7, 2012, 1:58 p.m. CST

    Well we still have the RoboCop statue.

    by phifty2

  • April 7, 2012, 2:21 p.m. CST

    Too cool- for...

    by Buck Turgidson


  • April 7, 2012, 2:33 p.m. CST

    Neat, but can see the point

    by John

    That if it flopped, or wore out it's welcome it would have been costlier than what it was worth. I'd have preferred it built to true scale. I visited the Hilton about a year before the Experience closed, wasn't as great as I'd hoped it could have been.

  • April 7, 2012, 3 p.m. CST

    Would Be theeeee Coolest thing ever!

    by picardsucks

    Why the fuck not? The most gorgeous SciFi ship ever? And Can you imagine Shatner cutting the ribbon? We could even fit a pair of rail guns into the Torpedo bay

  • April 7, 2012, 3:04 p.m. CST

    Most retarded idea ever.

    by KilliK

    Glad they didnt go with it.

  • April 7, 2012, 3:13 p.m. CST

    I really do not see how this could have failed...

    by Brian

    Star Trek has one of the most devout world-wide fan bases, it would have become Trekkie-mecca. And realistically, if it was loaded down with sci-fi themed slots and other gambling fare I think it'd be a prime destination spot. Besides, companies like Paramount spend far more on b.s. marketing gimmicks that do not pay off on films that bomb year after year, I see no reason to play safe on something with such potential.

  • April 7, 2012, 4:50 p.m. CST


    by Wacky Packages

  • April 7, 2012, 4:51 p.m. CST

    Here's the compromise/solution: build the Milennium Falcon.

    by Logan_1973

    Everyone wins.

  • April 7, 2012, 4:51 p.m. CST

    Hey paramount! Track down Jaffe's testicles and hire them instead!

    by Wacky Packages

  • April 7, 2012, 5:33 p.m. CST

    Just needs to be built.

    by Mark

    IF this is ever built it will draw people to it no matter where it is. It will be a pilgrimage, a right of passage for any true Star Trek person.

  • April 7, 2012, 8:04 p.m. CST

    guys - they could have done it. The Titanic is in Branson, MO

    by Arcadian Del Sol

    Theres a Titanic replica in Branson Mo that you walk in - the way they did it is that it gradually scales smaller as it goes up. The actual pipestacks at the top are about the size of downspouts, but the way they scale it, you think you're looking up at a MASSIVE ocean liner. The nacelles and saucer would have been scaled down in size to generate the illusion that they were much higher up. Im guessing it was canned because if you looked at it from the 100th floor of the casino next door, the saucer would look like about 500 times too small for the body of the ship.

  • April 7, 2012, 8:14 p.m. CST

    Another great idea ruined by....

    by galactic raider

    Hollywood. What a surprise! Just came back from the mall, they wanted to do something else so I decided to go to the show. The movie was in scope so the 'damn' digital projection filled half of the screen and even the flat trailers were squeezed in the letterbox. What happened to showmanship!

  • April 7, 2012, 8:29 p.m. CST

    Merrick re: Captain Power

    by spire_walk

    Dude I look forward to it. This show shouldn't be forgotten.

  • April 7, 2012, 9:31 p.m. CST

    I still have my Lord Dread "Interlocker Throne".

    by Royston Lodge

    I should digitize the VHS game cassettes and play with it some time.

  • April 7, 2012, 11:44 p.m. CST

    I had the XT-7 jet, and a few of the action figures...

    by spire_walk

    Also had the "Raid on Volcania" VHS... Cool show, cool toys.

  • April 8, 2012, 12:05 a.m. CST

    That Lord Dread fella looks like Locutus in a cape!

    by Nerfee

  • April 8, 2012, 12:25 a.m. CST

    Up to the Arabs to build it, I guess. Maybe the Chinese.

    by BurnHollywood

    Like skyscrapers, audacious theme parks tell you where the money's at...

  • April 8, 2012, 12:40 a.m. CST

    What, not one anti-JMS/B5 comment?

    by tensticks

    I'm disappointed, considering how quickly the haters usually seize upon any mention of his name and/or Babylon 5 to talk about what an overrated hack he is and how DS9 is so superior to the show that "ripped it off"....c'mon, haters, we B5/JMS fans need the work, seriously! Give us something to do!

  • April 8, 2012, 3:13 a.m. CST

    Put it underneath a dome.

    by Badger23

    That solves the exterior cleaning problem, it would help create a better ambiance for the ship, and it would help preserve the Vegas skyline (such as it is).

  • April 8, 2012, 5:56 a.m. CST

    holy sh*t

    by dimennaart

    That would have been the sh* they would have had a lifesize Deathstar...can you imagine a city built to look like the deathstar!

  • April 8, 2012, 6:57 a.m. CST

    I cannot stop thinking about this since it was posted.

    by gotilk

    Hell, it was in my dreams last night. But it also reminds me how much we need a NEW TREK TV SHOW Badly. Soon.

  • April 8, 2012, 8:20 a.m. CST

    Life-Size Death Star goddammit!!

    by Clavius

    No wait, hear me out. It could be built in geosynchronous orbit directly above vegas and it could be accessible by space elevator or perhaps even by Branson's proposed Virgin Galactic ships. Each night there could be a spectacular laser show where the superlaser fires and "destroys" earth. Hey, where are you going?

  • April 8, 2012, 9:35 a.m. CST

    Star Trek Phase 2 test footage?

    by gotilk

    This short 2 part doc (on a DVD?) contains something *I* had never seen before. Test footage shot for the proposed *UPN* (long before there was a upn) Star Trek Phase 2 series. This was right before they gave the go-ahead for ST:TMP and they could not get Leonard Nimoy back for the TV show (he was the only hold-out), so they brought in a new and kind of goofy looking full Vulcan character. There's also test footage of the engine room, which is pretty cool from a historical perspective. Part 1: Part 2: Is this all extremely old news and I'm just catching it on accident? In any case, if any of you have not seen it, it is a great little novelty.

  • April 8, 2012, 9:57 a.m. CST

    jonathon powers must die!

    by thelorddread

    nice to see some captain power lover floatin round.

  • April 8, 2012, 10:50 a.m. CST


    by Merrick

    There's a great book re: PHASE II - - has pics, designs, even a few full scripts if I recall correctly. Fascinating stuff.

  • April 8, 2012, 10:54 a.m. CST

    merrick Thanks!

    by gotilk

    Added.. to...cart! Looks amazing. Like a *Trek that might have been* dream.

  • April 8, 2012, 2:58 p.m. CST

    OMG WHAT IF...

    by Dogbert0228

    ...they build this, but inside is a replica of EVERY DIFFERENT BRIDGE from the major series??? America needs a Star Trek shrine.

  • April 8, 2012, 4:02 p.m. CST

    I've got that Phase II book.

    by Nerfee

    It's terrific. The non-Spock Vulcan was named Von. Some of the scripts would be recycled into TNG episodes. I'd also recommend Inside Star Trek, by Herb Solow & Bob Justman. Here's some random Trek coolness: Star Trek NBC Sales Pilot Sell Sheet 1966

  • April 8, 2012, 4:10 p.m. CST

    Star Trek Favourite Among Cigarette Smokers!

    by Nerfee

    I just came across this other Trek gem on the The Invisible Agent's site:

  • April 8, 2012, 4:58 p.m. CST

    Yet George Lucas is stupid!

    by Garett

    He owns the rights to all things star wars. If they had asked to put a Life size falcon or other ship from the REAL TRILOGY on display he would have been the yes or no man. Not some putz from a studio wondering how much this will make or break my career. More writers (when they start writting their own stuff again) need to start learning from Lucas All copy rights remain with me screw you studio!.... Rodenberry woul dhave allowed this, to bad they sold out to a corporate entity!

  • April 8, 2012, 5:33 p.m. CST

    So this wouldn't have cost Paramount a dime?

    by Chief Joseph

    And you guys are defending this fucking suit Jaffe for killing the project, when there would be no financial risk for the company? Wow.

  • April 8, 2012, 6:04 p.m. CST

    A "Disney Land"? Who would go there?

    by Chief Joseph

    Only a bunch of hardcore Disney geeks. We'd get about forty-seven fat chicks dressed as Disney Princesses and then no one else. And then we'd have "Mission to Mars" and "America Sings" standing forever after as a mark of our failure.

  • April 8, 2012, 6:14 p.m. CST

    It could have worked..

    by krylite

    The saucer could be full of shops and restaurants. Supports painted in black with stars could be placed under the saucer just like the Encounter restaurant at LAX airport. The pylons and nacells would be the only things hollow. Imagine shining lights on it like the sequence in TMP. With the blinking strobe lights. And the botanical gardens where they show it in the movie. Ion drive? You mean the impulse drive? You couldn't pitch a tent under it, it's blocked. Definitely the refit TMP version, not the TNG okuda mushroom or the too colorful Enterprise E. The original series ship would be nice too, but it's not the 60's anymore. always wanted to compare the Enterprise height to the Vegas hotel counting how many stories up haha. Still it was reported the City Center's slanted buildings had a lot of problems and were unstable..

  • April 8, 2012, 6:19 p.m. CST

    And phasers..

    by krylite

    during the fireworks time every night. From the dorsal phaser banks. Have a lot of smoke, then shine laser lights through the banks so it would be like phaser beams blinking blasting into fireworks from all directions. What a missed opportunity!

  • April 8, 2012, 6:58 p.m. CST


    by krylite

    I think your wife would have loved it. Most TNG fans only, never sit through the TMP nor like Kirk and the old crew. But once they really saw it from the angles Kirk did in TMP drydock, everyone falls in love with beauty of the view and the design. Then you really look at it and admire it and the details. then you got Okuda's mushroom galaxy class Enterprise where it's completed dotted with windows like the refit's singular botanical garden windows. If you were looking up close at life size would look like a glassy hollow building with no remarkable features or overall contour to look at! And don't get started on Braga's ugly crabshell Archer Enterprise-NX.

  • April 8, 2012, 10:14 p.m. CST

    They should have built it. Fuck it.

    by Plathismo

    End of fucking discussion.

  • April 9, 2012, 12:32 a.m. CST

    That would have been awful

    by eveelcapitalist

    Dude, love me some Trek, but that thing? Abomination. Sorry, but who in their right mind wants to see a 1:1 scale model of the USS fucking Enterprise in their city? In any city? What, exactly, would it be filled with? And the upkeep! First, new building smell, looking good. Ten, twenty years later? Shit's falling apart, rooms are nasty, sheets are covered in cum stains, roaches running rampant and the women? Nothing but ugly, ugly women. Fucking travesty. No. It was aborted and that's a *good* thing.

  • April 9, 2012, 1:22 a.m. CST


    by gary goddard

    Merrick and Everyone Else: I appreciate everyone's comments and thoughts and I was surprised to see such a wide range of thoughts, comments and opinions. Because this blog has created SUCH interest, I thought I would take a moment to answer some of the interesting issues raised by others. But to be clear, I have been doing this for a LONG time. Meaning, creating attractions that push the envelope and hearing "it can't be done" by so many others on a relatively consistent basis. Your readers should understand, if it were up to the suits- and in some cases even fellow designers - there would have been no Terminator 2/3D, certainly no Amazing Adventures of Spider-Man 3D ride, no Forum Shops at Caesar's Palace -- its a long list. Doing the seemingly impossible has been something I have made a career of. I found some of the comments interesting, and some I felt were just the glib one liners -- taking a shot at something just to be witty -- but I'm taking the time to provide some additional information and comments here for those who care. I think the main thing is - some people seemed to think this was a sudden concept and that we did not THINK about the reality o buildling it and operating it, or that we don't consider the economics on a project like this, or worse, that we don't understand the nature of one of a kind attractions designed to appeal to large market. In fact, we think about ALL o these things. So, on some of the main points--made by well-intentioned readers here I know -- here are some additional facts, background and comments to consider: 1. For those concerned with the Economics: The project WAS economically viable because of a very unique situation. The downtown casino owners were going to finance the attraction and whether it made money or not was not their primary concern - they would make their money back in their hotels and casinos. And in fact, they NEEDED SOMETHING (and FAST) to keep the downtown viable. (It was they - after the ENTERPRISE project was vetoed by Jaffe) who then went on to spend about $65,000,000 on the "The Fremont Experience" and there was NO return on that possible - its a big digital projection screen that covers the street and shows some videos with blasting music - and its "free".) So understand, the economics of this attraction were quite unique. The project was vetted by an outside economic consultant as well, who confirmed this would an absolute 100% home run. And by the way - the interesting thing is - if you believe this project would have attracted 4 to 5 million people a year, is that it would have made all of the investment back and more. If you do the math - trust me it works. (And I believe this attraction would have brought more like 8 to 10 million people downtown.) 2. For those who think this was only for TREK fans: This project was much larger than one for Star Trek fans alone. Remember, I am IN this industry, I create attractions -- The Forum Shops draws 18,000,000 people a year. The money is made in the shops and stores. But the people come to take their photos in the "night sky" that happens every 2 to 3 hours. The STAR TREK ENTERPRISE was on a scale -- take this the right way - with Mount Rushmore, with the Statue of Liberty, with the Effiel Tower. It was to be a magnificent man-made monument on a colossal scale. It would be something that would become magnetic - a "must see" for people who are Trek Fans or not. On a relative scale of the people who visit these attractions, only a percentage go into the Statue of Liberty, or up to the top of the Eiffel Tower. But people FLOCK to see these man made wonders. the STAR TREK ENTERPRISE would have drawn people from all over Vegas -- and would still be drawing them today. And remember, that was the first and foremost goal -- get traffic (people) off the strip and BACK to the downtown area. I think ENTERPRISE would have done even more than that -- I think ENTERPRISE would have been a destination for a high percentage of Las Vegas visitors (meaning that they are already intending to visit the ENTERPRISE even before they get to Vegas. It would be one of the "must see" destinations in Vegas. 3.For those who compare the "shelf life issue" to Star Trek- The Experience: Comparing this to STAR TREK; THE EXPERIENCE is not in the cards. And I did STTE so don't get me wrong - that was a hell of a great attraction and I am very very proud of it. But it was - ultimately - a very cool attraction inside a casino. (And attractions like that DO need updating when repeat visitation is a major part of the equation.) STTE was a truly great attraction -- but it was not a frigging 28 story high, 4 football field-long stand-alone MONUMENT to an international mythology. IMAGINE this thing - day or night, sunrise, sunset, nighttime -- whether you are on the ground looking at up it, or on the main deck looking out -- its something you really have to SEE to believe. The magnetic power of the Starship Enteprise would be -- I beileve - quite strong. Stronger than for Star Trek fans ONLY. This is the point - it was first and foremost a MONUMENT - something on a scale that fires the imagination. The "show" within it was important - but the real draw would have been the ship itself. And I disagree with everyone that thinks it would lose its appeal -- the Disneyland Castle(s) don't lose their appeal -- The Empire State Building doesn;t lose its appeal --- The ENTERPRISE would be as strong a draw today as it would have been the first five years. Think about this - there are very few projects in the world that would find major international press at ALL of these occasions: Announcement of the project. Revealing the Design Model. Ground Breaking. Previews. Opening Day. And then annual celebrations thereafter for spcial events. Live broadcasts from the site, and so on. The magnitude of this concept is quite different than STTE - though again, I am proud of both but you can't compare them. They are very different attractions built with very different goals. 4. For the "architects" who say it could not be done: For you "experts" I say "ye of little faith" - and I banish you from any and all future projects of epic imagination. We have done projects around the world - over and over - for which certain "architects" always said "it could not be done." But then we find an architect or engineer who says "you know - with a few changes, this CAN be done." (Obviously we prefer the latter architects to the former.) For the record, this project was being engineered by no less than Ken Ball and a team of engineers (ex Disney engineers who were trained to always say "how can we do this" rather than "this is not possible") And yes, there would be some compromises to the conceptual design, but (a) this is normal in the design process, and (b) the compromises that were being discussed were all viable -- and by that I mean being able to solve the engineering issues in ways that would not destroy the ship's design, lines, and aesthetics. Part of my experience doing projects like these is knowig WHO to go to because of EXACTLY people like the architect who commented on the seeming impossibility. It as not impossible. Challenging yes, but do-able. (I actually mentioned the wind shear factors in my original blog, and that fact that we were coming up with solutions.) 5. The Financial Viability: The project - because of the unique source of financing mentioned earlier - made possible by land being given for free by the city, and the casino operators providing the capital without requiring a profit - was unique. In fact, in the original brief, they city and casino owners were not looking for a profit. The unique thing was with THIS project, they got a best possible attraction, AND it actually promised to return a profit as well. Something NO ONE thought possible at the time. The cash flow from "the attraction" part of this was to provide, first and foremost, payments to Paramount under the licensing deal, and 2nd cover the operating and marketing costs for the attraction. Anything left over would go to the investors - which were the casino owners. So this would have been a big financial success for the licensee (Paramount) without any financial risk on their part, and it would have been a success for the operators, whomever that turned out to be - AND it would most likely have returned the investment to the developers. (Remember -- the project that was done in place of the ENTERPRISE - The FREMONT STREET EXPERIENCE -- cost about half of what the ENTERPRISE was going to cost and its FREE - so there was never any hope of recouping cost from the attraction itself, yet it was built.) 6. Lastly, for those that think as new Starships were designed for new movies, that this one would be obsolete - I disagree. We picked this model for very specific reasons. I don't need to go into that here, because you are all fans - so you KNOW the place that his ship holds in the Star Trek legacy. And, in success, perhaps another park in Europe or Asia would take on the next generation design, or a Romulan Ship, or whatever. But Ground Zero would always have been Vegas. Sooooo --- I hope this helps to let everyone know that the issues raised in many cases are understandable given the fact that my blog was a condensed version of the events. But we did not go boldly forward on any project as blind men. We were being tasked by EVERYONE at the time regarding "who, what, how, when, why" and every one of the issues raised here - and more -- had to be answered. Do not think that anyone in this group took this project on lightly. It was vetted at a level far beyond what has transpired in this blog. The Mayor and her team, the downtown redevelopment committee, the hotel and casino owners, Paramount Licensing - they all took it seriously and analyzed it from every perspective. And I am telling you - this was the "silver bullet" that met and exceeded every goal. The point of all of this is this: BECAUSE we did our homework and had the answers -- BECAUSE this project was so ideal for this particular set of goals and resources -- BECAUSE of all of this, we found ourselves IN THE ROOM -- with all of the principles -- with the land, the city, the financing, the licensing agreement agreed to "in principle" -- and everyone (except ONE as it turned out) WANTED this to happen. Each for their own reasons. The RARITY of getting all of the parts working together on a project of this magnitude in five months time - is quite staggering. So - when it was shot down by the one person in the room who did not do his homework, who made his decisions based upon fear, and who lacked any kind of understanding of his own property (Star Trek) I consider it tragic. It was a great personal, creative and emotional loss for me - I can tell you that. Frankly I am surprised that so many "fans" of Star Trek don't see what could have been. I just ask that rather than be a naysayer in hindsight -- just take a moment, and THINK about the sun rising on THE STARSHIP ENTERPRISE on that Plaza, or the Silhouette at night as the sun sets, with the lights going on throughout the ship. Think about it at night, lit up and glowing like a beacon --- I am telling you -- THIS was a home run. On every level. And it is one of the great disappointment of my life that it did not happen. So, I hope this provides a bit of additional insight. We do not approach any projects we do lightly, nor did we approach this one without fully comprehending what it was we are intending to create. On every level. Challenges yes. Impossible, a resounding no.

  • April 9, 2012, 7:38 a.m. CST


    by DiamondJoe are a prince among men. Thanks for that fascinating response. Amazing how just one person could have scuttled this, especially when the sums were right. Seriously though - how would you have kept it clean? Wouldn't it quickly look dirty and sandy?

  • April 9, 2012, 8:50 a.m. CST

    What's stopping them now?

    by ZodNotGod

    Trek has shown it still has life let in it, but I don't want the nu-trek design, I'll take the movie version first and foremost. It could double as an amusement park as well. Recreate Khan's attack, the ship buckles and shakes, people are thrown times. How can anyone prefer TNG over the original series is beyond me.

  • April 9, 2012, 8:51 a.m. CST

    This would have made Vegas like the Nerd Capital of the world.

    by ZodNotGod

    And they'd still never get laid.... har har.

  • April 9, 2012, 8:54 a.m. CST

    That was very enlightening, Mr Goddard.

    by Nerfee

    Take heart. Because it's STAR TREK, you probably *did* build the bugger in some alternate universe!

  • April 9, 2012, 8:55 a.m. CST

    then again...the ugly geek women it would attract would be sad.

    by ZodNotGod

    I have met hardly any attractive geek women...nice, smart and cool, yes! but attractive? Not so much....but the worst kind were always the Trek original series geek women; damn ugly broads with straight, plane hair, with gray streaks. Dressed like hobos; dumpy, frumpy, know-it-alls with the personality of carpenter ants.

  • April 9, 2012, 8:56 a.m. CST


    by ZodNotGod

    Great response, dude! Well said!

  • Look at the folks going up the escalator into the shuttlepod dock. it is just big enough for the people to enter....not nearly big enough for a shuttlepod to dock with....and look at the ships portholes....they are only big enough to where you could just see a person's head in opposed to waist up in the films. This is 70% the size of the Enterprise at best with force perspective.

  • April 9, 2012, 12:26 p.m. CST

    I think Jaffe's point is bullshit

    by Jaster Mareel

    So he was afraid that if they built it and it...fell apart or nobody went to it, that it and the franchise at large would be a laughing stock? I'm really trying to give credance here so I can understand where he was coming from but......that's just stupid. I know people root for big things to fail, and certainly this would be an enormous project. I can imagine the people of Las Vegas probably weren't too impressed with the idea. I mean, would you want a 100 foot tall Hello Kitty put in your backyard with a constant stream of tourists invading your town dressed like Hello Kitty? But still, the Enterprise would be a pretty goddamn unique feature and would no doubt have greatly improved Vegas' economy and given us all a great geek touchstone. Who knows, maybe it would have inspired someone to build the thing for fucking real! But the worst part of his argument is that if the thing was an utter failure, it would stay there forever like the fucking pyramids. How does that make a lick of sense?

  • Why isn't there a Millenium Falcon? It wouldn't even have to be very big to be full-scale! Hell you could have it at Docking Bay 94 and build part of Mos Eisley including a cantina! Hell, build a whole buncha Star Wars sets! You telling me you wouldn't KILL to be standing on a fully reconstructed Death Star hanger set and see Vader and Ben having a fucking lightsaber fight? We could actually relive that moment (as a mob of picture-snapping tourists of course) in cinematic history FOR REAL! And then do the raid on the Death Star Back to the Future-The Ride style! STAR WARS LAND! It's what America wants!

  • April 9, 2012, 4:58 p.m. CST

    Mr. Goddard, this would have been awesome.

    by Chief Joseph

    Rest assured EVERYONE here, nay-sayer or not, would have gone to see this had it been built. Forgive the negativity. People here, myself included, are quite cynical due to the sorry state of movies and TV these days. I think for some people, the "well, it would have sucked anyways" response is some sort of a consolation and more palatable than the alternative-- something really AWESOME almost happened but was shot down by one short-sighted suit too concerned with his own ego. And I thank you for the accountability; it's nice to know the NAMES of the suits that destroy nice things. I've never heard the name(s) of whomever was responsible for cancelling the Star Trek TV show, for example.

  • Sept. 29, 2012, 7:35 a.m. CST

    I would have loved having the Enterprise there

    by Supermans

    Jaffe made a stupid decision, plain and simple. He did not deserve to be given that right to make that decision solely for selfish reasons. Being selfish and worrying about your legacy first over what would have brought wonderment and amazement to millions of people is simply wrong. I am hoping this can still be done somewhere as an attraction. Perhaps in Dubai where spending crazy money building indoor ski resorts is the norm. However building this anywhere but the US seems silly.