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The Japanese Trailer For BRAVE Is The Best One Yet!

Nordling here.

Yeah, pretty excited for this new Pixar, and this trailer makes me more so.  It suggests a more epic tale than what we've seen so far, and I'm getting a real PRINCESS MONONOKE vibe off BRAVE for the first time.  That could be because it's in Japanese, but the themes feel straight out of that classic film.  No wonder - what is Pixar but our homegrown Studio Ghibli, anyway?  The trailer is excellent, and I'm curious as to what the English language trailer will hold.

BRAVE opens this summer.

Nordling, out.  Follow me on Twitter!

Readers Talkback
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  • March 5, 2012, 7:02 p.m. CST


    by TitusPullo

    not BRAVE. And Japanese with English Subs make it better somehow.

  • March 5, 2012, 7:03 p.m. CST

    wow I was 1st !!!!1111111

    by TitusPullo

    lULZ L33T and whatever the kids are saying these days

  • March 5, 2012, 7:03 p.m. CST

    Shows too much.

    by Octaveaeon

    Looks good though.

  • March 5, 2012, 7:05 p.m. CST

    Princess Mononoke

    by Octaveaeon

    The animistic theme and the glowing forest spirits reminded me of Princess Mononoke. Is that why they're playing up that angle in this trailer?

  • March 5, 2012, 7:07 p.m. CST

    Why does everything sound better with a Japanese VO?

    by Tank Williams

    Huh.. Regardless, consider my ass there!

  • March 5, 2012, 7:08 p.m. CST

    At least we know what it's about now.

    by mistergreen

    Looks cool.

  • March 5, 2012, 7:10 p.m. CST

    Studio Ghibli?

    by Mako

    Don't think so, Nordling. You are drinking way too much of the Pixar Kool-Aid to already associate a trailer with being on par with Studio Ghibli. Yikes!

  • Watched it on YouTube, instead. Best trailer yet, and looks great. Cool Japanese title.

  • March 5, 2012, 7:43 p.m. CST

    Disney's marketing department is really sucking of late.

    by blackmantis

    This trailer is so much better than the domestic one. It doesn't feel like warmed over goods from How to Train Your Dragon anymore. Between the shit job they did on John Carter and now this film, they need to fire some people.

  • as a means of selling it to the Japanese. "The Humans must return to the forest" is basically Miyazaki-speak. They're dressing it up with a Ghibli vibe the same way Disney tries to "Americanize" Miyazaki for us. Fascinating, really. An informative post, thanks Nordling.

  • March 5, 2012, 8:16 p.m. CST

    Yeah, I'm curious...

    by blackwood

    ...if this trailer is honest to the film, or they're doing as julieandrews suggests. The language is very... specific, to that Miyazaki vibe. Still, nice trailer. My favourite is the one with the Scottish hymn. It was really nice.

  • March 5, 2012, 8:47 p.m. CST

    i wasn't excited for this movie until now

    by Jackson

    Japan makes everything better

  • March 5, 2012, 8:52 p.m. CST

    Doesn't leave much to go see now....

    by jimbojones123

  • March 5, 2012, 9:24 p.m. CST

    I agree..

    by Alincia

    with it showing too much. I'm certain there's a lot more to the movie but I didn't care to see that much of it. I prefer the US trailer. This trailer certainly seemed to cater to it's audience however. Still, I'm super excited for this movie.

  • March 5, 2012, 9:40 p.m. CST


    by maelstrom_ZERO

    But the movie just sounds 10,000x better with Japanese VAs compared to the American trailer.

  • March 5, 2012, 9:52 p.m. CST

    The Bear

    by EGOvoruhk

    So then the bear is the old prince from the story? Got it.

  • March 5, 2012, 10:09 p.m. CST

    Man, couldn't they have found someone with a Scottish accent?

    by Darth_Nader

    It's not even believable.

  • March 5, 2012, 10:10 p.m. CST

    The international trailers always seem to be better.

    by hawktown

  • March 5, 2012, 10:18 p.m. CST

    it is

    by lobezno

    really the same movie?

  • Saw Disney's dub of *Arrietty* last week and you couldn't ask for better. Directed by Gary Rydstrom and produced by Frank Marshall, actually.

  • March 5, 2012, 10:53 p.m. CST

    Is this a new Legend of Zelda game?

    by Gus

  • March 5, 2012, 11:06 p.m. CST

    The reason this trailer is better...

    by StarWarsRedux has none of the dumb-as-shit humor that's clogging up the arteries of the American trailers. No stupid caricatures. No kilt jokes. None of that crap. <p> <p>This trailer appears to be focusing only on the iconic, mythical stuff that can be condensed well into an interational package. It's deemphasizing the juvenile parts we see in all the other ones (the exagerated, cartoony designs, the "feast your eyes on this" part) and playing up the action, the magic. It's a trailer that makes me want to see the film in a way that the American ones just make me want to stay away from. <p> <p>Let me put it this way-- I'm a huge fan of "The Phantom Menace". No apologies. But the American trailers to "Brave" feel as lame as if you made a trailer to TPM whose highlight was that animal farting in Jar Jar's face. You can have stupid shit like that in the movie if you want, just don't put it in the trailers, for god's sake.

  • March 5, 2012, 11:16 p.m. CST

    This is -better-?!?

    by jimmy_009

    Am I the only one that thought this trailer dragged on... and on... The Japanese must be extremely patient people. Also, what's with the subtitle? "Merida and the Frightening Forest"?!?

  • March 5, 2012, 11:17 p.m. CST


    by StarWarsRedux

    I'd settle for Disney to put actual subtitles on the Ghibli films they've released on DVD, but only given "dubtitles" to. Their treatment of "Castle in the Sky", especially, is rather annoying.

  • Even PRINCESS MONONOKE, which was a Miramax transfer, has a *literal English translation* for DVD A number of the Disney transfers even included Miyazake's storyboards. People complaining about Disney's handling of the Ghibli movies either don't know what they're talking about (see above), or are out of their fucking mind.

  • March 5, 2012, 11:46 p.m. CST

    starwarsredux makes a good point about the trailer

    by Mel

    American trailers cater to fucking retards

  • March 5, 2012, 11:49 p.m. CST


    by StarWarsRedux

    Having seen all of the Ghibli films on the big screen recently, including "Castle in the Sky" in the subbed form, I can tell you that the translations on many of their DVD's are wildly different than what you get on the theatrical prints, at least. CitS especially suffers, as you lose a lot of big and little touches-- a good example is the scene where Pazu tells Sheeta all about his father's discovery of Laputa. In the theatrical subtitles, he makes the connection with Johnathan Swift's Laputa from "Gulliver's Travels", while on the DVD the subtitles have him saying something completely different. And I've selected "English" instead of "Hearing Impaired", so either the subs are wrong, or my player is stubborn.

  • I checked the CASTLE IN THE SKY DVD before my first reply to you and you get TWO DIFFERENT SUBS. As for the showings in a theater, the choice of dubtitles would make sense since Disney would be aiming at kids for exhibition revenue. NEXT

  • March 6, 2012, 12:01 a.m. CST

    Just to be clear, justmyluck

    by StarWarsRedux

    The subtitles were correct in the theater. On the DVD I have, however, the subtitles aren't as accurate. Maybe in the earlier printing the subs are better, but the current release is the one that has dubtitles (and it isn't the hearing-impaired one, as it's only providing dialogue). <p> <p>As for the recent theatrical showings, that was handled by GKids, I think, which may account for the difference (and in NYC, at least, they were aiming more for anime buffs than kids).

  • March 6, 2012, 12:07 a.m. CST

    Anyway. The main point on the trailer is....

    by StarWarsRedux

    ...the movie being advertised in the Japanese trailer looks good. But I'm afraid we're going to wind up with something more like the one advertised in the American one. And this film has already had a troubled background, with Pixar axing the original director and creator of the project, so I'm wary all around. Besides, I find most of their stuff terribly overrated to begin with, so I don't have much faith in them, really.

  • English subtitles: "There's a Laputa in Gulliver's Travels. Swift made it up." English dub/hearing impaired dubtitles: *Take a look at this, Sheeta. Dad kept a journal and he made all sorts of drawings of Laputa.* Disney only released the DVD in two packaging configurations with the same feature-disc content. Hmm, did you download your beloved CASTLE IN THE SKY from a torrent? No? Let me guess: you took your incorrect knowledge of Disney's CASTLE IN THE SKY subtitling as a reason to slam their whole Ghibli catalog? Do you do this kind of thing often?

  • March 6, 2012, 12:17 a.m. CST


    by justmyluck

  • March 6, 2012, 12:36 a.m. CST

    I just checked the disc myself, justmyluck

    by StarWarsRedux

    And it's the same damn dubtitles, in both of them. The "hearing impaired" only appears to add a couple of lines here and there and spells out audio cues. But there aren't any differences you're speaking of. <p> <p>Also, on my disc you have two separate choices for the subs-- just English, or English with hearing impaired. The "hearing impaired" bit isn't something additional that can be turned off. So I'm really not sure we're dealing with the same release.

  • March 6, 2012, 12:47 a.m. CST

    All I can say is, I'm not the only person who's noticed the dubtitles

    by StarWarsRedux

    Again, it's on the 2010 DVD. If you're only going by the original, you're better off for it.

  • March 6, 2012, 2:20 a.m. CST

    There´s a town in Spain called Merida.

    by Ditko

    A little bit of cultural info for you. Apart from that, if this was a Dreamworks movie, everyone would be saying how tired the whole concept it. But NO, it´s Pixar, so it´s genious, right?

  • CGI is the death knell of cinema. If I wanted all that computer game bullshit I'd have stuck my dick in a Nintendo.

  • March 6, 2012, 7:50 a.m. CST

    Japanese trailers always show too much...

    by AndoSoundsLikeAMong

    Don't get me started. They go into 3rd reel material with abandon and have spoiled the endings to numerous films for me - you don't realize it until you are in the actual film, of course. I bet that jumping and touching the bear's paw is going to be important. As for the "subtitle," that's just the title of the film. No "Brave" at all, (although whoever did the subs put it in there). They often change the names of films in Japan - here are some past Pixar ones. Incredibles = Mr. Incredible (it's meant to be about the family, guys! Fuck your lack of plurals!) Ratatouille = Remy's Delicious Resturant Up = Oldman Carl's Flying House They love shitty "spell out what the film is" or "tagged on subtitles" in Japan, and all subtlety is lost. Other classics include Aliens = Alien 2, Monster's Ball = Chocolate, The Mummy = Halmnuptra, Lost City of the Desert (they were fucked when Halmnuptra was no longer involved in the movies but they still had to use it in the title!), and on, and on. Some are language related (Aliens is a great gag as seuqal to Alien, but it doesn't work in Japanese), some are cultural, and some are just shit. The title of a film (and the tagline on the poster / in the trailers) don't mean half as much as in Japan as they do in the west. Ahhh... anyway. Showed too much because I was going to watch it anyway! (and will probably have to see it subbed in Japanese in the cinema; trust me, for something in English originally, the English voices are better!) but looks good.

  • March 6, 2012, 7:54 a.m. CST

    lost my fucking post

    by sasquatch_with_a_swatch_watch

    anyway the above was a quote from Tarantino. I feel like a lone voice saying this, but the fact that CGI films are taking all the Oscars, ink, and money is a tragedy that should make all TRUE lovers of film and film history seethe with rage. You want vaudeville, a fairy tale? No. Sorry. We're just making those movies in 2012. America wants hi-def, fully immersive masturbatory cotton candy for their eyeballs. Any TRUE cinema fan would be up in arms about how far we've fallen since the days of NIMH and Roger Rabbit, but all I see here is complacent, sycophantic fanboys. You've been bought with glittery pixels, distracted by shiny lights and colors like a drooling toddler in a crib, while meanwhile, 70 years of ink and paint, human goddamn FIGERPRINTS, are moldering away in film canisters, waiting for people to care again about movies with charm, danger, unpredictability, and soul. What do George Carlin, Dennis Hopper and Paul Newman all have in common.?? Three of the finest minds of their generation, all wheezing to a sad mini-mall halt as their last films on this mortal coil were all CGI crapfests made by dudes like Lasseter and his yuppie dickweeds in Emeryville- ready made, test-marketed hunks of plastic, to splash on the backs of 3D glasses and Finding Nemo baby pajamas like so much toddler vomit. You assholes don't give a fuck about soul and art. And true cinema. You're just fanboys. Get in line.

  • March 6, 2012, 7:58 a.m. CST

    Rebecca Brookes the movie...

    by steve lee

  • March 6, 2012, 7:58 a.m. CST

    Alright *Brooks*.. fecks-sake grumble...

    by steve lee


  • March 6, 2012, 8:04 a.m. CST

    Rebecca Brooks: The Movie

    by steve lee This is the one! prob. built it up too much now anyway, ha!...

  • March 6, 2012, 8:34 a.m. CST


    by K-Gin

    Thank you for showing class and restraint in your dispute with justmyluck.

  • March 6, 2012, 9:15 a.m. CST


    by Big_Daddy_Nero

    Grow up. Movies are about the expression of the creator's vision, the imagination, not about the limitations of previous generations. It is true that CGI cartoons have given us a lot of crap, and that IS to be lamented (Alpha & Omega, Gnomeo & Juliet, Hoodwinked, Happy Feet, etc etc). But we got plenty of crap before CGI came along. Don't lump Pixar into your screed, it just demonstrates you to be a troll. Once in a while, a movie's creator has his vision and imagination tempered by the limitations of cinema effects at the time (Jaws, Star Wars), which in turn force them to use story-telling skills instead in order to get their point across. You could argue that Star Wars was a far far better movie simply because it was made at a time when Lucas could NOT get his 'vision' on screen - as evidenced by the crap we saw starting with Return of the Jedi onward. I am ambivalent on Jaws, Spielberg has been wildly inconsistent when he has no constraints (for every Jurassic Park, there is a Hook). Do not even for a moment attempt to smear Pixar with the 'all CGI is bad' brush. Have they been totally perfect? No. The last half of Wall*E was so bad, I can only watch the first half of that movie, it was pure magic, and the kick in the face in the 2nd half just totally ruins it. And Cars 2 was sycophantic political-cottrectness pandering on an even worse level than Wall*E. So I hope Pixar got it out of their system, and can skip the not-so-subtle left-wing propaganda from here on out. But otherwise, their films have been art, and not just art, but amazing art.

  • March 6, 2012, 9:18 a.m. CST

    How about that?

    by Subtitles_Off

    Japanese-accented dubbing still can't make this look original. This is Pixar, may I help you? I am the attorney for THE SECRET OF KELLS. Oh, um, one moment please...こんにちは。 これはPixarである。 私達は助けてもよいか。 Just connect me to legal.

  • March 6, 2012, 9:22 a.m. CST


    by Subtitles_Off

    Man, I hope you're not one of those Choppa$$holes, because I love that handle, and I want to be your groupie until THE DARK KNIGHT RISES comes out and if-when you start praising that we'll have to start insulting each other.

  • March 6, 2012, 9:48 a.m. CST

    hdtv quicktime version please?

    by TaraLivesOn

    Wow that was amazing, I want all my trailers edited for Japan. It's like a celtic version of "Jane and the Dragon" on steroids.

  • March 6, 2012, 10:32 a.m. CST


    by StarWarsRedux

    I was honestly hoping to be proved wrong here. I'd like nothing better than to find out my 2010 "Castle in the Sky" DVD has the correct subtitles buried on it somewhere, instead of the annoying dubtitles, because I'm about an inch away from going on amazon and ponying up for the 2003 DVD. I'd like to think this issue could be resolved in an eventual blu-ray release, but who knows at this point.

  • March 6, 2012, 10:38 a.m. CST

    This movie still looks dumb.

    by Tikidonkeypunch

  • *There are also three subtitle tracks: English for the Hearing Impaired (mostly matching Disney's English dub), English (more accurately translated directly from the original Japanese), and French. * Just like the feature disc from the first release. This CASTLE IN THE SKY DVD *glitch* is just smoke. Here's what you said: *I'd settle for Disney to put actual subtitles on the Ghibli films they've released on DVD, but only given "dubtitles" to.* Yeah, that was class and restraint. alright. Have fun with your sock puppet.

  • March 6, 2012, 10:45 a.m. CST

    justmyluck, my original quote was:

    by StarWarsRedux

    "I'd settle for Disney to put actual subtitles on the Ghibli films they've released on DVD, but only given "dubtitles" to". That's not calling into question the whole of their catalogue-- only the ones with offending dubtitles. Far as I can tell, it looks to be the 2010 releases of classic Miyazaki stuff like CitS, "Kiki" and "Totoro". The earlier releases like "Spirited Away", "Howl's" or "Mononoke" (under Miramax) and stuff by other directors like the Takahata films or "Whisper of the Heart", I don't know on, and wouldn't be surprised to find they're more accurate. The 2010 editions are the problem, and I wonder if it was a space-saving consideration, to simply recycle the majority of the "hearing impaired" captions as subtitles, or whether it was just a fluke. Regardless, it's as big a problem as the bad subtitles were on "Let the Right One In" at one point, and it really needs to be addressed. Check any review for the 2010 CitS DVD, and you'll see people criticizing the dubtitle situation.

  • March 6, 2012, 10:48 a.m. CST

    Jar Jar thinka...

    by Jeremy Jar Binks

    Meesa LIKE potty jokes! Meesa say more, pleasa! Meesa think funniest scene in Cars 2 was-a when tow truck makee pee-pee on self! Thassa GOOD satire!

  • You really are a fucking moron to keep trying to dig yourself out of a hole like this. WHY DID I WASTE MY TIME?

  • March 6, 2012, 10:52 a.m. CST


    by justmyluck

  • March 6, 2012, 10:59 a.m. CST

    by StarWarsRedux

  • The Japanese John Carter trailer actually attempted to tell the viewers what the movie was about and was better for it. This trailer does much the same. The American trailers for Brave have felt much more Dreamworks than Pixar. This Japanese trailer, however, shows us some of the Pixar magic and makes it look much more appealing.

  • March 6, 2012, 12:40 p.m. CST


    by JaredP

    the trailers they keep showing are too kid friendly

  • March 6, 2012, 1 p.m. CST

    subtitles_off/ SECRET OF KELLS

    by sasquatch_with_a_swatch_watch

    Glad someone noticed the Kells vibe. You are not the only one to suspect them of ripping off Kells. Now that was a brilliant movie....But somehow when the first all-animated movie produced entirely by Irish artists gets made.... it doesn't get the attention, the Oscar nods of a... ya know, singing penguin musical. Everyone just marches blindly down the pixelated path, 3D glasses clamped onto their faces. And I'm real. Not a troll. Slightly yeti on me 'mams side. I have frequented this site for years. Only recently have I gotten so fucking fed up with what's going in in animation that I have been trying, in vain, to get people to actually PROTEST these pieces of shit. Rights For Cartoons on Facebook. Big turning point for was seeing/ and reading the story behind the film 'Thief and the Cobbler' still some of the best animation ever put on film, stolen from the artist by the financiers, and cannibalized by Disney and other bastards for years. Also... seeing the movie the Plague Dogs, and shaking my head going... why aren't more movies like THAT being made?? It won't be Pixar to put real impressionistic boundary-stretching art onscreen. And Jim Henson's dead. Chuck Jones, dead. I truly believe that cartoons can render any sort of genre on an unlimited scale. but they don't. They are a means to make money off of children, most of whom are pleased by a cartoon of a farting dog. And I also believe that people can argue about this medium vs that medium all day long.... it's physical materials and fingerprints that transfer SOUL onto celluloid, and its the limitations... like in the films Halloween, and Star Wars... that force out the real bursts of renegade genius. Problem is, people want their movies to do EVERYTHING for them, and the filmmakers, who can now do nearly anything, are losing the stress, and the confining sawdust-covered spaces that good art actually thrives in. And no, I'm not down with Law and Order: Special Batcrimes Division. Batman needs gothic touches and that leering carnival atmosphere... not Scorsese. That's just bullshit.


  • March 6, 2012, 1:51 p.m. CST


    by allouttabubblegum

    I grew up wanting (and trained myself) to be a traditional animator heavily influenced by Richard williams work especially (attended a couple of his lectures) saw a lot about cobbler before it was bought and fucked up by miramax. With this and the event of CG animation I lost a lot of passion for the industry. I also hate the way animation is these days...very controlled. Even anime (aside from maybe studio 4c and madhouse) has become lacking in inginuity. This new pixar film just looks bland. CG animation does take a lot of work but the end result always has this lack of artistry that many hand drawn/ animated films had. It still remains soulless. I have noticed recently that character models have just look like theyve been copied over to other films (see cloudy with meatballs then look at the couple in Rio as a good example) Brave just looks generic and does seem to have similarities with kells.

  • March 6, 2012, 1:51 p.m. CST

    getting a slight In The Company of Wolves vibe myself

    by alexander

    with (literally) no audio anyway

  • March 6, 2012, 1:54 p.m. CST

    sod The Book of Kelis

    by alexander

    The Book of Kelis is about Caligraphy, and Caligraphy is the devils work. The work of a Spanish Woman Devil Succubi. I'll have nothing to do with it.

  • March 6, 2012, 1:55 p.m. CST

    KELLS damnit!

    by alexander

  • March 6, 2012, 2 p.m. CST

    ... Calligraphy, etc.

    by alexander

  • Not worth the investment i guess.

  • not really interested in the whole warrior princess learning responsibility and how to be herself blah blah blah. Im a Whedon fan, but enough already.

  • March 6, 2012, 3:30 p.m. CST

    This is like Princess Mononoke... HOW??? Are you insane?

    by NeonFrisbee

    This looks ABSOLUTELY NOTHING like Princess Mononoke. Pixar has done some great films, but they'd have to stand on top of the Tokyo Tower to be even within spitting distance of kissing the VASTLY SUPERIOR feet of STUDIO GHIBLI -- the animation studio that has been PWNing Disney, Pixar, and the entire American Film Industry for decades.

  • it bummed me the fuck out, that he'd willingly be a part of this. Yea obviously he's got the history with the name brand, and of course his inclusion will only help the box office that much more, but c'mon. This looks sooooooooo fucking retarded, trying way too hard to be funny. and ya know it kinda hurts the conceit a little bit, the "comedy" of 20something cops going undercover in a high school, looking like they're too old to be there, when meanwhile the "kids" you've got at the school actually playing the students, the 'cool kids', looks himself like he's about 27 friggin years old.<br> <br> Not to mention Ice Cube's continued downward spiral. Look, I get it that people evolve over time, and that's cool. But if 1992 Ice Cube could see 2012 Ice Cube, I'm inclined to think 1992 would proceed to eat a bullet, just to put himself out of misery. and oooooh, hey look kids, this red band trailer is so naughty and subversive, we say fuck and shit 37 times!!<br> <br> :vomit:

  • duh-doy!

  • March 7, 2012, 5:17 p.m. CST


    by sasquatch_with_a_swatch_watch

    Thank you so much for saying that. It's very vindicating to hear an actual animator say that the computer has robbed much of the soul away from creator-transferring-art-to-celluloid. To me, even the cheapest of the cheap, like Gumby, or silly stop motion from the UK has such a wonderful and inviting intimacy and charm that these million dollar spectacles can't even approach... and it is so so sad to me that simple human touch which has been lost. Even "The Secret World of Arriety", a very charming and lovely story... has an unwelcome computer gloss and an obnoxious bright sheen to its colors. Ghibli abandoned their ink and paint dept after Mononoke, and so now, even their better films are a little too bright and processed looking. If you or anyone else you know is fed up with what has happened with animation and would like to join a community of others who feel this way, I encourage you to spread the word about "Rights For Cartoons" on Facebook.