Movie News

Raven McCoy Had A Tree-mendous Time With THE LORAX

Published at: March 2, 2012, 10:48 a.m. CST by AICNStaff

Raven McCoy here...

It seems like there really couldn't be a better time than now to release a movie about economic responsibility and corporate greed. Everyone is preaching about being greener while also trying to make as much money as possible. It's only fitting that a big screen version of Dr. Seuss's ecological tale THE LORAX be released and a wonderful adaptation it is!

From the same people that brought us the delightful DESPICABLE ME and the non-sensical HOP, Illumination Entertainment has stepped up their game in every way with THE LORAX.  While the bulk of Seuss' original story remains, they've also found a way to update it and give it even greater meaning.  Still telling the tale of a young boy who visits the reclusive Once-ler on the outskirts of town and learns about his history with the guardian of the trees, the Lorax, in hopes of getting the last tree seed, this new adaptation gives the film more dimension by adding a new villain and giving the boy motivation for seeking out the Once-ler.

Instead of existing just within the Once-ler's flashbacks, THE LORAX allows you to see the result of the Once-ler's work with the thneed and see the world that the thneed has created.  Because of the Once-ler's greed and the destruction of the forest, we see that the town of Thneed-ville is an entirely manufactured society.  Everything from the trees to the flowers to the water are electronic or polluted and they even have to purchase clean air, all of which is happily provided by the town's wealthy mayor and the story's new representation of corporate greed, O'Hare.

The film still teaches the lesson of caring for the environment but also that the efforts of one person can make a big difference. The young boy who seeks out the Once-ler, Ted, wants a tree to impress the girl of dreams Aubrey, but in the process finds a greater purpose and helps the rest of town think beyond their hermetically sealed, plastic life and see the need for all things in nature.

In addition to the rich lessons taught by THE LORAX, the film has a great voice cast made up of Danny Devito, Zac Efron, Taylor Swift, Ed Helms, Betty White and Rob Riggle who all perform with such emotion and enthusiasm.  Devito’s voice is perfect for the gruff but concerned Lorax and Efron’s boyish charm shines through in Ted, giving him pluck and likeability.

 

    

 

But the true star is the beautiful animation done by Illumination Entertainment. Every detail in THE LORAX has so much depth, color and movement.  From the individual hairs that can be seen in the Lorax's mustache to the wispy tufts of the Truffula trees, everything is so much more defined and gives the world of Dr. Seuss a magical appearance.  There are even some surprisingly fun music numbers that bring the town and the forest to life while also moving the story along quickly rather than slowing it down. With such beautiful animation the 3D really becomes a bit of a throw away but is a nice addition no less.

THE LORAX is a well-rounded, beautifully animated and engaging film. The story's lessons continue to ring true in today's world and is a fun companion to Dr. Seuss' book that will delight kids and parents alike and promote environmental discussions at home.

 

 

-Raven McCoy

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Readers Talkback

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  • March 2, 2012, 10:51 a.m. CST

    I speak for the Plants!

    by Raymond_Q_Smuckles

    Seriously. Old theo is rolling in his grave with this prius shelling abomination.

  • March 2, 2012, 10:51 a.m. CST

    plantastic!

    by eleikus

  • March 2, 2012, 10:56 a.m. CST

    "pluck" is a dead giveaway in any review as is any review of hair.

    by Raymond_Q_Smuckles

    and a wonderful adaptation it is

  • March 2, 2012, 10:57 a.m. CST

    This looks like a complete bastardization of the Seuss story

    by frank

    From bleak cautionary tale to sold-out slapstick comedy.

  • March 2, 2012, 11:20 a.m. CST

    Movies like This make me really miss Massawyrm...

    by Iudex

  • March 2, 2012, 11:26 a.m. CST

    a movie about economic responsibility and corporate greed

    by Samuel Fulmer

    Made by a big corporation that approved a Lorax Mazda SUV ad!

  • ...Definitely has some "plant" vibes to it. -Namaste-

  • March 2, 2012, 11:34 a.m. CST

    54% on rotten tomatoes.

    by Fritzlorrerains

  • March 2, 2012, 11:44 a.m. CST

    Do the Occupy protesters show up to destroy the town at the end?

    by The_Maltese_Vulcan

    Have they finally discovered a way to power my SUV on unicorn tears?

  • March 2, 2012, 11:45 a.m. CST

    have any of those 1987 Monkees died yet?

    by brad crawford

    the universe needs balance

  • March 2, 2012, 11:49 a.m. CST

    well rounded

    by bob

    sure

  • March 2, 2012, 11:51 a.m. CST

    agree about the first paragraph

    by David T Lindsay

    sounds like a 3rd grader's book report

  • March 2, 2012, 11:52 a.m. CST

    whatever else it is

    by bob

    can't deny it's beautiful

  • March 2, 2012, 11:53 a.m. CST

    Taylor Swift is a manufactured celeb

    by Rupee88

    like most of them. She's only popular because of the staged, fake MTV awards stunt with Kanye West.

  • March 2, 2012, 11:55 a.m. CST

    the_maltese_vulcan

    by Rupee88

    you are clueless.. Go give more of your hard earned money to Big Oil...they are robbing you blind...glad you support them.

  • March 2, 2012, 12:09 p.m. CST

    South Florida...

    by RRL

    I'm sure Raven is a nice person, and she's trying to chase her dreams in the film industry and whatnot... BUT- Is this a sign of where this site is heading? If so, that's a bummer- but I've been feeling a stronger and stronger corporate vibe around here. (not from the regular talkbackers, though)

  • March 2, 2012, 12:11 p.m. CST

    Kinda feel like this review is trolling us...

    by bass

  • And AICN, try warning plants that all they'll get here is an avalance of abuse....Fuck those plants, fuck them in their stoopid fuckin' asses, they're fucking CLOWN SHOES!!!!!!!

  • March 2, 2012, 12:17 p.m. CST

    Oh my fucking god

    by where_are_quints_hobbit_set_reports

    This review has to be just a joke to fuck with us. Seriously, her and Kidd aren't REALLY new aicn reviewers, are they???? c'mon Harry, don't do this to us...

  • March 2, 2012, 12:26 p.m. CST

    Grounds for Dismissal

    by DrSherlockHouse

    I saw an early screening of this and it's absolutely lacking in everything. I honestly don't know that I could trust a review that actually enjoyed it. I have no problem with fleshing out a story, but do so appropriately and ORGANICALLY! Oh, and to paraphrase Jurassic Park. "You do intend to have some Lorax in your Lorax movie, right"? I've never seen the title character get so little screen time! Just a mess of a movie and a total mess of a review for said flick. Sad that this is our South Florida representative. Hey, I'll write reviews...well. And I live in Boca Raton. Bring on the offer. I don't even need money.

  • Just call the movie something else -And stop ruining classics! It makes me sick inside of how they ruin future generations of kids with this mindless fluffy crap.

  • March 2, 2012, 12:27 p.m. CST

    Kidd

    by RRL

    I read Kidd's review after I read this one- and it actually seemed good... but still... Nevermind- you guys know where I'm coming from, and will say it better. Please, carry on.

  • March 2, 2012, 12:29 p.m. CST

    I really wanted to like this film...

    by TheMachinist

    Before the second trailer came out. Seriously, every ad after that just kinda crapped on the book.

  • March 2, 2012, 12:39 p.m. CST

    What happened to Massawyrm?

    by menacingphantom

  • March 2, 2012, 12:40 p.m. CST

    Ravin' McPlant

    by menacingphantom

  • March 2, 2012, 12:59 p.m. CST

    another terrible writer#8

    by KinoEye

    loving this trainwreck of a site. Just gets worse and worse. I come here for the comedy now.

  • March 2, 2012, 12:59 p.m. CST

    Wow....

    by cloverock70

    What a blatantly obvious plant of a review.

  • March 2, 2012, 1:07 p.m. CST

    Massawyrm's busy, I guess

    by Geoduck42

    According to this post of his from January: http://www.aintitcool.com/node/52497 He's been off in Real Life making a movie or something. Slacker.

  • March 2, 2012, 1:10 p.m. CST

    FUCKING PLANT!!!!!

    by Jaster Mareel

    First of all, I don't know who the fuck =Raven McCoy= is. This =article= is CLEARLY the work of the PR department at Universal. EVERYTHING about this film screams =SHIT= and we have all been quite vocal about why so it's not a coincidence that this =review= addresses these issues by trying to either play them down or spin them. Here are the facts: The original book and animation has a boy who wants to know what the world was before it was a polluted garbage heap. The sky is dark and filled with rolling clouds of pollution. That's a dark view of the future that is a powerful warning of what we could be if we keep on the path we're going. the kid had no idea the Onceler had a seed. That was a surprise ending that provided some hope for the future. That if enough people care we can change it back. The message to us is that if enough people care we can prevent it in the first place. This future of this new film is like fucking Disneyland! The skies are bright and sunny and everyone's having a grand fucking time!So who really gives a fuck about the stupid trees! The entire point of the story is lost right there! Also in this new film the kid only cares because he thinks getting a seed might get him SOME PUSSY! And making the Onceler a smiley-faced central character completely destroys the point of the fucking story! He's a slimeball faceless corporation, not an actual PERSON! That's why you never see his face.

  • March 2, 2012, 1:15 p.m. CST

    Ravin' McPlant... Awesome.

    by RRL

    Speaking of Universal- Maybe Harry thinks Orlando is in "South Florida". That would explain the Raven.

  • March 2, 2012, 1:16 p.m. CST

    sorriest excuse for an official review I have EVER seen

    by Big_Daddy_Nero

    The review tells us only one thing clearly: the reviewer holds strong and un-disguised beliefs which coincide almost directly with the overt left-wing slant of this movie. I am not saying that being left-wing is wrong per se, nor that it is wrong for people to make a movie which spreads their particular message. What is wrong is to pretend it is not there, when it is completely evident. This reviewer simply makes the default assumption that 'whatever I believe makes perfect sense, and therefore should be commonly accepted as a general good', and fails to separate fact from opinion, thus ending up with the insufferable tone of the alleged review. This movie may make some money the first weekend, because of all the kids out there, and because of the dearth of anything else to take the little ones to see at this time. But it will fall completely off the cliff after the initial word of mouth gets out. Will not see. Ever. Not even on DVD. My 11-year-old son does not even want to see it, he says it looks 'stupid'.

  • March 2, 2012, 1:17 p.m. CST

    Plant

    by r3vc0

    I signed up for an account just to post PLANT! and ive been reading this column forever!

  • March 2, 2012, 1:35 p.m. CST

    That's TRON. He fights for the trees.

    by Royston Lodge

    Wait, I think I got that mixed up...

  • March 2, 2012, 1:37 p.m. CST

    I saw Danny DeVito doing promo interviews for this movie.

    by Royston Lodge

    WHAT PEOPLE?! GIVE ME THEIR NAMES!!!

  • March 2, 2012, 1:38 p.m. CST

    Stupid AICN software mangled my post. I'll try again.

    by Royston Lodge

    During one interview, the interviewer said that "some people are saying they don't like the message of the movie." Danny DeVito's answer was, "WHAT PEOPLE?! GIVE ME THEIR NAMES!!!" It was creepy.

  • March 2, 2012, 1:48 p.m. CST

    uxb- I just looked her up on facebook...

    by RRL

    Wow. Talk about luvin' the pwesents. I've got nothing against her right to be who she wants to be... But seeing her as an employee/contributor at this site is a complete disappointment- What a huge misstep on Harry's part (unless he's finally decided to go 100% in that direction himself). Bummer.

  • March 2, 2012, 1:53 p.m. CST

    rrl: Thanks for the heads-up...

    by Royston Lodge

    From Facebook: Basic Information About Promotions Director/Managing Editor/Critic/Columnist for InfamousKidd.com and all around awesome person Description I get awesome free things. I giveaway awesome free things. I see awesome free things. Awesome Free things is what I am. I keep the big guy in check. Awards Most talented assistant EVER!! Email ravenmccoy@infamouskidd.com Website http://www.infamouskidd.com http://www.twitter.com/missravenmccoy

  • March 2, 2012, 2:05 p.m. CST

    Sorry, Guys...

    by The Infamous Billy The Kidd

    But receiving review copies of things, securing things for contests/giveaways and seeing movies for review doesn't make one a promoter. How else do you think things like that happen on any given site?

  • March 2, 2012, 2:06 p.m. CST

    Trash.

    by billandted

    this film erks me way more than all the other terrible things they've done to these amazing works. don't know why.

  • Everytime this site gives a positive review of somthing its because they were paid..and every negative review is because they werent...It is possible she really like this movie. And what about a little grace period before you shit all over her. She could turn out to be just what this site needs, give her and kidd some time...and then of course you will shit on them anyways, but try and be on your best behavior atleast for a little while...

  • March 2, 2012, 2:20 p.m. CST

    yet THIS one IS

    by Squinty CGI Flynn

  • March 2, 2012, 2:38 p.m. CST

    Can you say PWESENTS!!!!!

    by Fritzlorrerains

  • March 2, 2012, 2:40 p.m. CST

    All of this happened before, and it will happen again.

    by robert0

    None of the previous Seuss film adaptations, from "Horton Hears a Who" to "The Grinch" to "The Cat in the Hat" has added ANYTHING to the original works. They have only detracted and cheapened what were simple and timeless morality tales. So far I haven't seen any evidence from Hollywood that they are willing to handle the Seuss brand with any respect. Sadly, as poor as these adaptations have been they continue to make money, so they continue to crank them out. It's a shame that the Seuss estate has allowed their properties to be treated as such.

  • March 2, 2012, 2:43 p.m. CST

    Sorry Raven But...

    by Grimmjow Jeagerjaques

    This review screams PLANT like nobodies business.

  • March 2, 2012, 3:31 p.m. CST

    AINT IT SOUTH FLORIDA NEWS

    by where_are_quints_hobbit_set_reports

    no, it ain't

  • March 2, 2012, 3:31 p.m. CST

    I'm going to reduce my carbon footprint ...

    by Vince Ricardo

    ... by renting something else and watchin' it with my boys, rather than drivin' out to the theater to see this. No need to thank me, Lorax, no need to thank me.

  • March 2, 2012, 3:32 p.m. CST

    seriously

    by where_are_quints_hobbit_set_reports

    who the fuck ARE these people, and can we please get rid of them? Jesus christ, I've seen AICN go through some dark days, but...

  • March 2, 2012, 3:38 p.m. CST

    C'mon Kidd! You should know better!

    by RRL

    I was just sticking up for you a while ago! Lots of very competent reviewers get free stuff- but they aren't transformed into shills by it. And I don't just mean the big paycheck mainstream guys (Rex Reed, Peter Travers, et al). Eight times outta ten, guys like Quint, and Nordling, and Capone tend to stick to their guns- even if they aren't exactly literary geniuses. (no offense, guys) This isn't about agreeing with the reviews, either, as some of the best talkbacks come from completely misbegotten reviews. There is a place for shilling- but this wasn't supposed to be a site like that. Nothing really wrong with wanting to be a part of the big machine- but it would be a GREAT service to the loyal fans of this site if Harry were to come right out and say that the direction is permanently changing. The original direction of this site is WHY it's so popular, and why its many shortcomings are generally always forgiven. In other words- I don't think anyone here HATES mainstream commercial media- its just already being done better elsewhere. We come here because it isn't slick, but it's supposed to an outside the boardroom, regular Joe type of community.

  • So we know this is shit.

  • March 2, 2012, 3:49 p.m. CST

    Ain't Nothing Wrong...

    by The Infamous Billy The Kidd

    With wanting to secure some cool stuff to give away to the readers of AICN. If you don't want to partake in the opportunities she's trying to create for you in the future, that's your prerogative. However, to try to slam her credibility by questioning her motives is pretty low. If you want to disagree with one's assessment of a film that you've actually seen, be my guest. Otherwise, what's the point?

  • March 2, 2012, 3:52 p.m. CST

    take a SHILL PILL

    by where_are_quints_hobbit_set_reports

    I have a bottle of them under this mountain of movie posters and screening passes that I use to validate my south florida existence

  • March 2, 2012, 4:06 p.m. CST

    You're Right. I'm Wrong.

    by The Infamous Billy The Kidd

    Clearly you are far superior to me and the rest of the staff that believes in bringing cool opportunities to fellow movie fans. Don't worry. I look forward to reading your much better work on your own site. Be sure to send over the link to that when it gets started.

  • March 2, 2012, 4:12 p.m. CST

    I think this is maybe where some of the anger is coming from

    by Samuel Fulmer

    This site for a good many years was a source for movie news, movie rumor, script reviews, test screening reviews, movie reviews, talent interviews, etc... In the past few months many of the posts on here are nothing more than PR releases for the studios. I show up for the talkbacks, so it doesn't really bother me, but if the talkbacks were gone, there would be little point to come to this site other than Quint's interviews and Pic of the Day stuff.

  • March 2, 2012, 4:17 p.m. CST

    So Act of Valor was senseless propoganda

    by Pete Michaelson

    but The Lorax is a valuable lesson and of course corporations and people who want to make money are evil so we shouldn't even question the value of the message. It's so maddening; this is a nation of plants.

  • March 2, 2012, 4:19 p.m. CST

    Why sure thing, Shilly the Dudd... here's one from 2001

    by where_are_quints_hobbit_set_reports

    aintitcool.com/node/10187 Back when you were still just a glimmer in a Z-market Lionsgate promoter's eye.

  • March 2, 2012, 4:24 p.m. CST

    11 years ago?

    by The Infamous Billy The Kidd

    Seriously...? You want me to take you seriously when what you have to show me if older than a decade...? Come on, man... live in the now!

  • then go shopping for any of the other 70 product tie-ins.

  • March 2, 2012, 4:36 p.m. CST

    Wow, I was ready to give billythekidd the benefit of the doubt...

    by TheNothing

    Until this comment: "Clearly you are far superior to me and the rest of the staff that believes in bringing cool opportunities to fellow movie fans. Don't worry. I look forward to reading your much better work on your own site. Be sure to send over the link to that when it gets started." Really, dude? You're stooping to the classic douchebag refrain of "I write for a website and you don't, therefore I'm superior"? There is no form of life on the net more sad or ridiculous than the Disproportionately Arrogant Blogger. Also, this review tastes so leafy green that I won't need to eat salad for a month. It doesn't matter if it actually IS a plant review or not. It's written like studio ad copy and displays zero objectivity or perspective, which takes away any credibility it may have. Any thoughts I had of seeing this movie are now purged, thanks to this terrible review and the raging dickery of billythekidd. Great job, you saved me some money!

  • March 2, 2012, 4:39 p.m. CST

    the reason why these adaptations will never TOUCH the books-

    by zom-bot.com

    because the books get the point across with far less words, and with more respect and love for the reader.

  • March 2, 2012, 4:47 p.m. CST

    Real or fake, it sucks

    by Lummox JR

    I'm willing to accept that this review is real, but if it is real it sucks. It just has no depth whatsoever. The Kidd's own review posted earlier has more detail. I'd be curious to see what one of AICN's regular stable has to say about it.

  • March 2, 2012, 4:55 p.m. CST

    the review does read like every word was crafted by a committee.

    by zom-bot.com

    every word was so chosen and sanitized and edited and plasticy..if the review ISN'T a plant, than raven NEEDS to go write promo copy for producers of shitty movies that need polished salesmanship like this.

  • March 2, 2012, 5 p.m. CST

    FAKE!!!

    by Uncle Stan

    I call bullshit on this phony crap review. This movie is an example of corporate greed. They keep sodomizing the corpse of Seuss.

  • March 2, 2012, 5:01 p.m. CST

    Billy the Plant

    by Booster Farquad

    I look forward to reading your much better work on your own site. Be sure to send over the link to that when it gets started.

  • March 2, 2012, 5:02 p.m. CST

    @thenothing

    by The Infamous Billy The Kidd

    It wasn't meant that way. However, if someone is going to do nothing but criticize everything the new people have done since we showed up on AICN, then I say put your money where your mouth is. I don't care if you agree or disagree with any of our writings. It's awesome on either count, but when it stretches beyond discussion about the actual material, then it just becomes a waste of time for everyone.

  • March 2, 2012, 5:03 p.m. CST

    The movie is crap.

    by wwweasel

    I just saw it with my son and it felt way too long with far too few laughs. I will say that Devito did do a good job voicing the Lorax, but otherwise the movie was a HUGE disappointment...

  • March 2, 2012, 5:36 p.m. CST

    Hey billythekid

    by ckone

    Welcome to AICN, I have been a long time , err, I dunno what I count as , I sometimes post, and I mostly just read the site and comments when they are interesting, or flame up, and then add my two cents when I feel it's warranted. Anyway, I wanted to say, I have learned when things start to go down a certain road with certain talkbacks or talkbackers, the best approach is to let the guy who has the irritating itch up his ass to flame himself out, any response, at all that you give, will be twisted turned and changed to play against you no matter what, at which point the best thing to do, is to not feed it any more fuel. Good luck, hope you do well, here. As for the review, I find it interesting as I thought the first review on the site was way more biased against the film, because of what I thought was an overly complex explanation of the movie not keeping it simple. This review gives me a more rounded idea of what the movie is.

  • ...it is an unnecessary dimension that has been added, if, in fact, this is actually the case.

  • March 2, 2012, 5:53 p.m. CST

    Sam Fulmer and the Nothing...

    by RRL

    Made the point that I have been trying to make (see my posts). This is (or was) a different kind of site. When a publicist/personal assistant shows up singing the praises of yet another (apparently)misbegotten manufactured product, it makes the ugly come out. And Billy, I was sticking up for you just a few short posts ago, because your review of Lorax seemed to be coming from a real place- so it's not a New Guy thing! The point is- this site is supposed to be non-machine- just Joe Fan. The blatant shilling is already being done very well on Entertainment Tonight. This is our library reading-group, our Cheers, our comix shop. And after your last review- I think everybody welcomes you. It was good. Just don't stick up for the shillers- it makes you one of them, and robs you of the credibility that you are building. And, yes, after your Lorax review, I think everyone thought more highly of your voice here, weather they agreed with you or not. ps) Making fun of someone's spelling, grammar, or syntax is part of the club thing. It's not the same as the real anger the talkbackers feel about the invasion of the PR machine- As a Journalist, you should be able to understand that.

  • March 2, 2012, 6:07 p.m. CST

    @ckone, @billythekidd

    by RRL

    I'm with you- but if Billy is going to be one of the new bartenders, he needs to spend his early days checking out the responses to his stuff from the regulars (there are a lot of smart, savvy fans here). Because his last couple of reviews had some non-planty-merits, I think he could be a great new voice here. But NOT if he hides from the patrons' critiques! Hell- where would Quint be if the regulars had scared him off? Perish the thought!

  • March 2, 2012, 6:18 p.m. CST

    I realize it's a kid's movie, but....

    by Orbots Commander

    ....even on that basis, this thing was panned all over today's papers. I usually skim through the major East Coast papers including NYT, WSJ and Washington Post as a morning routine, and all three said it was middling to wretched kids entertainment.

  • March 2, 2012, 6:23 p.m. CST

    rrl agreed...

    by ckone

    I think theeluke said it best, just don't feed the trolls...I'm totally not saying he should not delve into things...

  • March 2, 2012, 6:30 p.m. CST

    ckone

    by RRL

    yep. This guy might turn out to be pretty cool. Or not. I just care about the site staying at least a little like it seemed like it was meant to be in the (still recent) past... Did that run-on sentence make any sense?

  • March 2, 2012, 6:31 p.m. CST

    this has been universally panned. Plant?

    by Raptor Jesus

    Plant.

  • March 2, 2012, 6:31 p.m. CST

    here's my deal

    by where_are_quints_hobbit_set_reports

    I am a reader of the site, and a fan. I am (in concentrated bursts between long silences) a Talkbacker. I started coming here because I like Harry's perspectives and style and approach, and because he's also over the years had many excellent writers. Once or twice every five years or so, I get to see a movie before it's released to the general public. When that happens, I write up my thoughts, make up a name, and send the write-up to Harry, who sometimes runs them on the site and sometimes doesn't. I gave an example from 2001 to give you a sense of how long this has going on, and how longstanding my investment is (as a reader and fan) in aint-it-cool news. My professional shit's elsewhere, but no way in hell I'm exposing my actual professional work (or the name I work under) to a spastic like you. When someone on AICN posts something I like, I praise it, or just make a stupid joke. When I'm in a goofy mood, as I usually am, I write nonsense or shit that's funny to me, because I know how much I enjoy reading other people's random thoughts. When someone's apartment burns down, I paypal 'em something to show support. When I'm excited about a movie like the Hobbit, I come here to share my childish glee and rage against those who disagree. When I think someone or something fucking sucks, I straight up say so. When they are obnoxious to boot, I dig the knife in deep. I'm a Talkbacker. ...and you, and your bizarre south florida posse, fucking suck.

  • March 2, 2012, 6:42 p.m. CST

    Can we turn Talkbacks off?

    by DJTripp

    I jus feel like punching all of the stupid people after reading the TBs. it's out of hand. Yes, you have the right to you opinion. And yes, your ironic/stupid/smarmy name is so rad! But why do you hate EVERYTHING? Just comment on the movie you saw or the show you watched. Don't turn it into a full on attack of the reviewer because they liked a movie. Or hated it. Reviews are still personal opinions. Of my friend told me they loved Ghost Rider I wouldn't say anything to them that gets said here. I wouldn't have any friends left. Because its the Internet you suddenly have balls of steel. You aren't badass. You're on you computer watching Hentai and upping your WoW levels. Or getting pissed on by your boss for not getting your TPS reports done. New reviewer or not, Raven is at least doing setting for us, and that's telling us about a film we may or may not be interested in. So unless you are gonna do it better, don't bitch. Just agree to disagree if that's the case and show some respect, or don't come here if you hate it so much.

  • March 2, 2012, 6:44 p.m. CST

    @daddylonghead

    by RRL

    I'm an arts/entertainment pro- and you just summed it up. (the Florida posse thing I really don't get at all, and I'd be pretty bummed to learn that Kidd and Raven are colleagues, cuz I think kid might be okay) But you just expressed what non-corporate, honest-to-goodness-fan-sites are about- And the best ones succeed because they know this! (I'd name some from other fields, but I think that's kinda like spamming)

  • March 2, 2012, 6:48 p.m. CST

    Not a Plant

    by A_Banned_Apart

    Just a positive review for a film I'm not interested in seeing and am somewhat concerned about due to its aggressive tie-ins. Happy Birthday, Dr. Seuss. Hope you like crap.

  • March 2, 2012, 6:53 p.m. CST

    @rrl

    by The Infamous Billy The Kidd

    Raven is actually a very good friend of mine, and was brought over to AICN from her previous spot, because she can be a strong female voice. Was this her finest moment? Probably not. Did she honestly like THE LORAX? Yeah, she did. Believe me... I can't understand why either, as my review is pretty harsh on what was done to Seuss' story. My point is one review does not a critic make, and to go after her beyond an agreement or disagreement of the same film is aiming a bit low. That's not shilling. That's just being overly enthusiastic about a film that the rest of us think isn't very good... and we've all had those moments of liking something others didn't. I realize we're the new kids on the block, and there's a certain degree of earning our stripes. I have no problem with people deciding they like/dislike my work. That's what this is all about, right? Some people speak more to your tastes than others. However, if she's genuine in her feelings towards a movie, I can only agree to disagree.

  • March 2, 2012, 6:55 p.m. CST

    BILLY AND RAVEN...YOU ARE FIGHTING AN ENEMY YOU CANT BEAT

    by gus

    After you guys came on board i went and checked out your site and was pretty impressed...you guys have a passion for movies and your reviews and inteviews were fun..trust me, let that carry the day. Just be yourselfs and you will be fine..you guys have the chops and seeing you in person at the project x screening showed me you have a personality that will play well here...give it time and keep plugging away.......................................................................of course all that was bullshit, the dicks will always be dicks no matter what you do so tell them to go fuck themselves and move on to getting us here in south florida a TDKR screening asap..i will do dirty nasty thing to you for that...and if its thats not your thing then we can make other arrangments...glad to have you on board!!

  • March 2, 2012, 6:59 p.m. CST

    rrl

    by A_Banned_Apart

    Kidd and Raven are indeed known to each other; Raven is listed on the staff of Kidd's previous site, Infamouskidd. com. That said, I'm all for giving them a chance. PS-Has Muldoon disappeared? Seemed like he was new blood that didn't get too much hatred from the regulars.

  • March 2, 2012, 7:09 p.m. CST

    FUCK THIS MOVIE AND THIS REVIEW

    by DickBallsworth

    Sellout bullshit. Low standards? How about NO standards. Fuck it.

  • March 2, 2012, 7:26 p.m. CST

    Billy

    by mascan42

    Just because she's not a plant doesn't mean she doesn't write exactly like a plant. It's not just that it's overly enthusiastic. It's the writing style. It sounds like something that a marketing guy would come up with after consulting with a focus group.

  • March 2, 2012, 7:28 p.m. CST

    @billythekidd

    by RRL

    Yeah, Kidd, I'm totally with you. But you gotta agree- from a talkbacker's POV- her past kinda sells her out. It actually completely sells her out. That's why YOU are getting generally friendly slappings, while she is being seen as the Great Satan... I mean, c'mon- you won us over with a pretty damn good review, and you're taking the shit in general good spirits (it IS a club, NOT a Hearst publication), but she has basically been very shillish in every post, and hasn't bothered to jump in to the dialogue (and the dialogue is really what this site is all about). One (all)would assume it's because she's guilty as charged. And it isn't a gender thing- everyone knows some of our freshest voices are female, even if creepy-thin-man turns out to be a dude... But that would be very, very unlikely. Anyway- hope you're just a fan, and not a shill. That last review was pretty good. Cheers!

  • March 2, 2012, 7:31 p.m. CST

    Hey, Yeah- Where's Muldoon?

    by RRL

    He was ALMOST becoming good... Can't these non-shill freshmen stick it out?

  • March 2, 2012, 7:45 p.m. CST

    Raven...

    by MagicJesus

    I see you're new here... Please describe yourself to me....slow-like.

  • March 2, 2012, 7:55 p.m. CST

    Hellooooooooo all good buddies

    by ajit maholtra

    I am ajit.

  • March 2, 2012, 7:56 p.m. CST

    Hello magicjesus

    by ajit maholtra

    From where are you?

  • March 2, 2012, 8:01 p.m. CST

    You remind me of myself, @billythekidd...

    by TheMachinist

    When I was first on the incredibly violent and aggressive forums of 4chan, I was heckled relentlessly by the various lowlife meatsacks of that community. I used to think fighting back could help. After a while, as I began to post more and more, the community began to accept me as one of their own. Moral of the story, Hang in there, grow a digital suit of armor towards these guys. You'll like it, I promise.

  • March 2, 2012, 8:08 p.m. CST

    @mascan42

    by The Infamous Billy The Kidd

    She needs to step up her game. Point duly noted. Sometimes you just have to grip it and rip it.

  • at least not this week! Everybody's just figuring him out, and calling him on his critiques- not a lot of plant- or shill-talk aimed at him from the regulars. It's Raven they (and I) are picking on- and for good reason.

  • March 2, 2012, 8:16 p.m. CST

    Hellooooooooo billy the kidd

    by ajit maholtra

    From where are you?

  • March 2, 2012, 8:17 p.m. CST

    @rrl

    by TheMachinist

    My bad. He does seem to be fiercely defensive of his colleague,hence the "grow a suit of digital armor"remark.

  • March 2, 2012, 8:21 p.m. CST

    @rrl

    by The Infamous Billy The Kidd

    I can see where you're coming from, but that doesn't necessarily mean it's right. Her past was simply trying to secure cool things to give away on my old site. And, in addition to her writing here, that's something she's also bringing to the table for AICN. I mean, is it so bad to give readers the chance to win copies of GAME OF THRONES on Blu-ray, knowing a good deal of the readership are fans, instead of you dropping 60 bucks to buy it? When the angry mob is coming for you, it's a little tough to step out in front of them and take the beating. But I agree... sometimes you need to take your beating like a man... or a woman, in this instance.

  • March 2, 2012, 8:22 p.m. CST

    Wasn't done- damn enter button!

    by RRL

    I' not nearly as harsh as some- hell, I'm not harsh at all- and I didn't mean that last post to be a personal attack on Raven. Maybe it's true- maybe her writing style just makes her sound like a marketer/salesperson- I just have a very hard time buying that. I guess I'll have to give her the benefit of the doubt- just to be a decent human being- but most of the regular long-time TBers have very strong bullshit detectors...

  • March 2, 2012, 8:23 p.m. CST

    @lambcamera

    by The Infamous Billy The Kidd

    What can I say? I don't like seeing people getting picked on unfairly. If you want to say her review sucks, so be it. I can't stop you. However, when you start trying to damage someone's credibility permanently by labeling them as something that isn't true, then I'll take up the cause.

  • March 2, 2012, 8:27 p.m. CST

    @billythekidd

    by TheMachinist

    You make a good point, sir.

  • March 2, 2012, 8:37 p.m. CST

    Hey everyone.

    by Raven McCoy

    So what'd I miss?

  • March 2, 2012, 8:44 p.m. CST

    Why is the comment section having stripes?

    by ajit maholtra

    Like zebra.

  • March 2, 2012, 8:49 p.m. CST

    Speak of the Devil...

    by The Infamous Billy The Kidd

  • March 2, 2012, 8:50 p.m. CST

    @ungodlymanner

    by The Infamous Billy The Kidd

    No amount of nasty things you want to do to me is going to get Warner Bros. to show TDKR before they want to.

  • March 2, 2012, 8:52 p.m. CST

    Really couldn't care who's written the article

    by henrydalton

    But the review itself was one of the plantiest reviews I've read on the site. And that's after, 15 years or something. I am drunk though.

  • March 2, 2012, 8:54 p.m. CST

    this reviewer doesn't love movies the same way we do

    by biberkopf5

  • March 2, 2012, 9:12 p.m. CST

    This chatroom is boring

    by ajit maholtra

  • March 2, 2012, 9:26 p.m. CST

    what the hell?

    by jackofhearts29

    Quoth me, to this --Raven, Nevermore.... write another obviously planted and/or trolling review. Jack OUT.

  • March 2, 2012, 9:38 p.m. CST

    I see what's going on here.

    by Raven McCoy

    Alrighty I see some of you aren't too pleased with my review. That's cool. I respect that. We all have our own opinions but I genuinely enjoyed THE LORAX even though a lot of people didn't. I do admit that my writing reads a bit clinical but I didn't mean to come off like a plant or troll and I'll be sure not to do that in the future. I also think some of you have misunderstood what my previous title of Promotions Director meant. I went out in search of cool things to give away to our readers that I thought they'd appreciate. If I saw that a certain Blu-ray or book set or video game was coming out I tried my best to get some copies for our readers and I'm doing the same thing here. I worked to get us copies of GAME OF THRONES because I knew you all would like the chance to win a copy of it than dish out $60 or $70 for it and I hope to bring you guys a lot more.

  • March 2, 2012, 9:46 p.m. CST

    57

    by Rupee88

  • very odd...

  • March 2, 2012, 9:47 p.m. CST

    And why does a movie for little kids deserve 5 reviews on here

    by Rupee88

    again...very odd

  • March 2, 2012, 9:57 p.m. CST

    Your Mommy and Daddy are evil...

    by WarrenSmooth

    and that's why all the plants are dying! Just say no to preachy cartoons.

  • March 2, 2012, 9:58 p.m. CST

    Raven- I mean this without malice:

    by RRL

    About time you showed up to clear your name! Seriously- I think the reason your "review" came across as a plant is not because it's clinical (it absolutely is not), but because it is kind of E. T.- riffic! Meaning- it sounds like dumbed-down PR hype. So if you truly are trying to give honest reviews, stay away from that style (at best, it's kind of insulting to the reader's intelligence) and steer closer to your colleague's most recent review. Many disagreed, many agreed, and a lot of us found issue with some comparisons and references he made. But nobody thought it was poorly written, and almost nobody thought it was an overt plant. And that's super-cool. A well-written piece that stirred the community pot. Once again- your review was far from clinical. A little clinicism (clinicality?) would actually help. Good luck, and I hope you're not a PR plant, as that would be a bad direction for a site like this to go.

  • March 2, 2012, 10:10 p.m. CST

    @rrl

    by Raven McCoy

    I get what you're saying. I'm most certainly not a plant but I am always working to improve my writing and and I appreciate the honesty.

  • March 2, 2012, 10:16 p.m. CST

    @RavenMcCoy

    by RRL

    Rock on, sister.

  • March 2, 2012, 10:18 p.m. CST

    I like free things, Raven, u can send me free movie stuff any time.

    by Fritzlorrerains

  • March 2, 2012, 10:21 p.m. CST

    Raven and Kidd, please tell Tarantino to hurry up with the Django trailer.

    by Fritzlorrerains

    Thank you.

  • March 2, 2012, 10:27 p.m. CST

    The Lorax vs. Raven McCoy

    by veteran_of_mu

    I am the Lorax and I speak for the book Which they turned into 3D gobbledygook I have seen real Truffula trees in the wild - They're as real as the smile on a Seuss-reading child But you cannot have them. They are not yours to sell Though Seuss's heirs' lawyers' signed in blood and in hell For you cannot film what you cannot own - The soul of the story our children have known. All our children today and children yet to be Will never be shown this De-Vito travesty For their wise parents once were children no less And shall in droves bail on this Onceler-fied mess And leave it to rot in bankrupt duress Rueing the day they ignored my ~UNLESS~! For I am the Lorax and I speak for the book So the Raven can go take a great flying fook!

  • March 2, 2012, 10:31 p.m. CST

    @korus1234

    by Raven McCoy

    I would LOVE if I could just shoot a text to Tarantino and tell him to send over the trailer. A trailer would be awesome but I'd even be okay with some set stills. At least something to give us a glimpse at the movie besides all these cast announcements.

  • March 2, 2012, 10:33 p.m. CST

    @caractacuspotts

    by Raven McCoy

    That was quite a poem. Bravo!

  • March 2, 2012, 10:50 p.m. CST

    Kinda strange, with the poem to Raven and all...

    by RRL

    Felt sort of stalkerish. But "great flying fook" IS amusing... In a way... Be a great name for a rock band's second album.

  • March 2, 2012, 10:51 p.m. CST

    Back at you, Raven. Welcome to AICN.

    by veteran_of_mu

    I thought the end of the poem came out rude but really kind of inevitable. To tell the truth I've been plastering drafts of it on any Lorax review I see - though now the Raven part kind of makes it final I think. As for this thing you called a review ... um, maybe try again? I mean, break out the book, spend a couple minutes reading it, and then write something to put the whole movie in context. Like maybe ... well, here we are in a oncelerfied world with the forests and oceans in a decline so deep our race stands in mortal danger of extinction ... and this movie bowdlerizes one of the only effective communications on the subject suitable for the children who will inherit what's left of the Earth once we're done with it ... Etc. You get the idea.

  • March 2, 2012, 11:05 p.m. CST

    @caractacuspotts

    by RRL

    Okay, sir- that last bit was pretty damn good. Cheers!

  • March 3, 2012, 12:30 a.m. CST

    fine then...

    by MagicJesus

    I'll describe myself since you're being all prudish...I look just like Sharapova's boyfriend Sasha, except I have two eyebrows instead of one.

  • March 3, 2012, 1:10 a.m. CST

    I honestly think RAVEN IS a work of FICTION

    by brian rederrson

    Read that review. It' so totally tone deaf in terms of reaching out to the known audience of Aint It Cool it could work as a parody. I find it almost impossible to believe no other writer on this side read that before it was published and didn't think "WOW, THIS SANITIZED PR STYLE SPEAK IS SO WRONG, OUR AUDIENCE IS GOING TO EAT HER ALIVE." Then go look at her Twiiter. 88 followers? Read her Tweets. They read like a guy pretending to be a female. "What's a female word for spank bank?" asks Raven. WtF? Her profile pic of FB and Twitter is the perfect nerd dream girl. And now her style in the talkback section is completely different than the review style. Why it's almost as if someone...perhaps someone named Billy?...is posting as her. So if she's made up, all this makes sense. The editors go "Let's have a clueless chick write a positive review for a film the audience already hates. We'll get massive attention and clicks. OMG we're genius's." And behold, this is what we get.

  • ...it's her TOTAL lack of missing the point of the source material. Lovely animation and cheap-seat laffs are the devil's trade-off for gutting the relevant message in the original story, and that's simply unforgivable no matter how you slice it. At least TheKidd's review called this piece of studio mandated shit out for what it is. A pity the new hire couldn't see the travesty for the truth.

  • March 3, 2012, 1:46 a.m. CST

    GREAT POINT dickballsworth

    by brian rederrson

    How could a reviewer fail to grasp that? It boggles the mind. Even if she hadn't read the children's book before the film you would think that any average person who is offered the amazing opportunity to write for a top tier website would perhaps bother to pick up the book and check it out after the movie. But instead "she" writes, "While the bulk of Seuss' original story remains, they've also found a way to update it and give it even greater meaning." I swear to God, she's complete fiction and this whole thing is just one big joke. I refuse to believe the bar for being a writer for this site is set that low.

  • March 3, 2012, 2:48 a.m. CST

    sorry,but this review and the subsequent talkbalk

    by paul burnett

    Have made me cringe. Been coming here for years and i believed aicn had turned a corner, but this has been embarrasing,oh dear.

  • March 3, 2012, 6:24 a.m. CST

    Dr. Seuss stories are not fucking movie-length.

    by FluffyUnbound

    Every last Dr. Seuss movie has been an atrocity and a rape and pillage of the original source material. HOW THE GRINCH STOLE CHRISTMAS is a half-hour story. So Fuck You Jim Carrey. And fuck this movie, too. THE LORAX is a story that can give me momentary sympathy with environmentalism. That's how good it is, how perfect a creation. It is a half-hour story. It can not be improved with slapstick and an additional villain. My kid's school is doing a field trip to this movie and if it wouldn't fuck him up for life I'd tell the school NO WAY, my kid's staying home.

  • March 3, 2012, 6:30 a.m. CST

    But by the way...

    by FluffyUnbound

    ...even when I was 5 I thought the book version and TV version of THE LORAX were a little silly, because if their entire economy was dependent on these damn trees, farmers would have grown more.

  • March 3, 2012, 6:47 a.m. CST

    My name's the Lorax and I speak for the SUVs!

    by NeonFrisbee

    Yeah, nah, I'll stick with the real book and the half hour animated special from the 70s. You know, the one that actually keeps the message intact rather than obliterate it.

  • March 3, 2012, 8:01 a.m. CST

    Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,

    by SigourneyWeavers3Dbeaver

    Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda. Save the trees. Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda,Mazda. Quoth the Raven. NEVERMORE

  • March 3, 2012, 9:09 a.m. CST

    If you do anything other than pay

    by brobdingnag

    for a ticket like anyone else your opinion is compromised, and cannot be trusted.

  • No flaws are discussed whatsoever. Does that mean the reviewer finds the movie flawless? Is this movie a perfect 10 out of 10 in her/his book? A review needs balance. None of the criticisms that others have towards this film are addressed. Did this reviewer see this film amongst a bubble of people who all think this film is a flawless 10 out of 10? Without discussing any of these things, a review like this has little merit or weight, especially since the reviewer is unknown to the public and has not built up a history of trust with prior reviews, establishing their tastes amongst an audience. <p> So...it sounds like the review of a studio suit or a gum-chewing 8th grader at the top of her class.

  • March 3, 2012, 10:46 a.m. CST

    @fluffyunbound You, my good man, are a total idiot

    by menacingphantom

    The point is that it's a finite resource, and humans have a bad history with those. Take adorable sea otters, for example. A more wonderful animal is hard to find, but, sadly for them, there was a hot market for their fur. In your formulation the fur hunters would have realized that they were making good money and managed the resource. In reality they hunted them to what they thought was extinction. A small number of them survived because they were never found by hunters. That is the _only_ reason are there any around today. Kind of like the seed at the end of the book...

  • March 3, 2012, 10:49 a.m. CST

    If this movie is truly as bad as other reviewers say

    by menacingphantom

    Then it is an objective example that Ravin McWhatever is essentially unqualified as a reviewer, "her" unintentionally parodic commercial corporate style aside. I can't make that call yet because I will never willingly see this probable shit pile.

  • March 3, 2012, 10:57 a.m. CST

    @evil_rex_reed

    by RRL

    Wow. Yep. I think you're right. And I was one of the idiots posting in this talkback. But I'm not alone, just look at those numbers! This is why I don't post much- because later I realize what an idiot I am. But I'd actually be kind of relieved if she turned out to be a practical joke instead of our new employee...

  • March 3, 2012, 11:01 a.m. CST

    @evil_rex_reed, and another thing...

    by RRL

    In one of the earlier posts, she apologized for her review style being SLIGHTLY CLINICAL! Damn- I should've been tipped off then and there, and instead I continued the conversation. I'm a Dolt.

  • March 3, 2012, 11:56 a.m. CST

    menacing phantom, that's the whole point of my post

    by FluffyUnbound

    That the Dr. Seuss story is presented as a parable about environmentalism, when it could just as easily be seen as a parable telling the reader to remember really simple things like "Uh, humans invented agriculture some time ago, guys".

  • March 3, 2012, 12:13 p.m. CST

    Yeah, evil_rex_reed may have it right

    by menacingphantom

  • March 3, 2012, 12:58 p.m. CST

    Hmmm...

    by The Infamous Billy The Kidd

    I assure you Raven McCoy is very much real and very much her own person, but, while the conspiracy theorists are compiling a list of other people I could also be, can't I at least be someone cooler, like Tyler Durden or the man on the grassy knoll?

  • March 3, 2012, 1:56 p.m. CST

    It's truffulashipper fare

    by CreamCheeseAlchemist

    That stuff's all over deviantart

  • March 3, 2012, 2:43 p.m. CST

    I assure you Raven McCoy is very much real

    by Mike

    Nude pix or it didn't happen.

  • March 3, 2012, 3:25 p.m. CST

    Quid-Pro-Blow

    by Raymond_Q_Smuckles

    I went out in search of cool things to give away to our readers that I thought they'd appreciate. If I saw that a certain Blu-ray or book set or video game was coming out I tried my best to get some copies for our readers and I'm doing the same thing here.

  • March 3, 2012, 3:51 p.m. CST

    evil_rex_reed is an evil_rex_genius

    by TheNothing

    Her Facebook and Twitter have NO personal signature to them at all. They look like they're run by PR bots. I'm not sure which possibility is sadder - that she's a corporate-spawned spectre and PR machine, or that the entirety of her online presence shows so little personality that it's indistinguishable from ad copy.

  • March 3, 2012, 4:20 p.m. CST

    These days, all gals are bitch

    by ajit maholtra

  • I just cannot imagine anyone old enough to have seen and understood the more classic style and substance of both the book and The Lorax on TV, then giving this movie a glowing review. It would grate on you the entire time reminding you of everything it goes directly against from the original story and TV version's tone. The Dr. would not approve of the handling of this, above all of his stories. He had a special love of this one.

  • Problem is, we're not used to that here - we are used to blatherings that read like a fat guy sitting in a chair using Dragon Software to post DVD columns. So while I dont think this is a 'plant', it might appear to be because it is written by a PROFESSIONAL. Irony, thy name is Talkbacker; we've whined and moaned for years that the site hire some professionals with some minimal grasp of the English language, and now that we have it, we're so skeptical and jaded, that we cannot stomach it. stay the course, Billy and Company. We will come to accept you in due time.

  • March 3, 2012, 5:10 p.m. CST

    rkdn, there's a difference between grammar and content

    by Bobo_Vision

  • March 3, 2012, 5:12 p.m. CST

    Wow...

    by GroolDemon

    I've read some planty reviews in my time but never one this bad. I do think the other talkbackers here have made some good points. A review is your opportunity to actually talk to the community here. You need to show not only some writing chops but some goddamn knowledge of what it is you are reviewing. Read the book, watch the movie, glean some comparisons, and look at the overall work of Seuss vs what the Hollywood machine has done to it. Anyways, I think bobo_vision hit the nail on the head best so far. This reads like you actually believe that this film is a perfect 10 when it isn't. Not by a long shot. Not to mention, I know that all films together can't possibly be compared with one another given the different genre's and such, but in giving this film so much love, how much more love could you give to a truly great film like Inception, Wall-E, or Lawrence of Arabia? Everything about this review screams PR piece for ET or EW and is laughably saturated with so much candy coated and sugary praise that it almost comes off as satire. Possibly that is what you are going for and you just wanted to stir the shit, but your defensive stance tells a different story. Anyways, I just don't know what to make of this horrible film, this horrible review, and all this weird shit happening around the site lately. Perhaps I fear change, perhaps we all fear change, change is like kryptonite to us talkbackers and regular readers, and reviews of this caliber send up a big fucking red flag... Anyways, I've gotten a bit too philosophical and off topic so I'll just put my final thought on this whole affair. So you really liked the film version of the Lorax huh? Well... that is just fucking demented.

  • March 3, 2012, 5:19 p.m. CST

    yep- what he said.

    by RRL

  • It's only fitting that a big screen version of Dr. Seuss's ecological tale THE LORAX be released and a wonderful adaptation it is!

  • March 3, 2012, 5:51 p.m. CST

    Wow, my comment got cut off.

    by TheNothing

  • March 3, 2012, 5:53 p.m. CST

    I probably screwed something up. Let me try again.

    by TheNothing

    Here’s a little test. The five excerpts below contain either, 1) an obvious grammar problem, 2) unprofessional writing style, or 3) both. Can you identify them? “It seems like there really couldn't be a better time than now to release a movie about economic responsibility and corporate greed.” “It's only fitting that a big screen version of Dr. Seuss's ecological tale THE LORAX be released and a wonderful adaptation it is!” “From the same people that brought us the delightful DESPICABLE ME and the non-sensical HOP, Illumination Entertainment has stepped up their game in every way with THE LORAX.”   “Still telling the tale of a young boy who visits the reclusive Once-ler on the outskirts of town and learns about his history with the guardian of the trees, the Lorax, in hopes of getting the last tree seed, this new adaptation gives the film more dimension by adding a new villain and giving the boy motivation for seeking out the Once-ler.” “The story's lessons continue to ring true in today's world and is a fun companion to Dr. Seuss' book that will delight kids and parents alike and promote environmental discussions at home.” Combine these with the hard-selling press release approach and you get a review that’s very difficult to enjoy.

  • Is that what you do? Wait for other people to voice opinions and then you repeat them like a parrot?

  • March 3, 2012, 7:23 p.m. CST

    This review is most certainly NOT a plant

    by BadMrWonka

    Even plants couldn't give a positive review to this trainwreck of a film.

  • March 3, 2012, 7:24 p.m. CST

    listen, these days gals try to act too smart but they are all bitch

    by ajit maholtra

  • March 3, 2012, 7:55 p.m. CST

    @BILLYTHEKID

    by brian rederrson

    I see conspiracies because otherwise the supposed truth is too sad to contemplate. And since you fail to offer any proof that she is real I'll continue to believe she is fiction. Conspiracies aside, you also failed to answer any of the valid critisims I and others have raised about "Raven's" article. Does that mean you agree with us? Or if you wish to look beyond the banality of the text for a moment, perhaps you would like to address some of the larger concerns that this piece raises. 1 Did no one read her piece before it was posted? Who oversee's her? If her work was pre-approved, did her manager fail to see the deep and basics problems with the piece? Is anything being done to make sure such problems don't happen again? 2. What qualified her as a writer for Ain't It Cool? Can you point to earlier work that shows she has the skill needed for the job? 3. Is there perhaps a morally challenged reason she got the gig? Is she someone's sister, wife, girlfriend? Did her ability to "get cool shit for free" play into her being giving an article?

  • March 3, 2012, 7:58 p.m. CST

    I wrote a review for The Lorax once...

    by TheMachinist

    The Lorax: Not as bad as everyone says, but not as good as I'd hoped. The moral of the original is still there, and still strong, but feels a little buried under the glut of musical numbers, and is sidetracked by the whole "Ted" storyline. The thing that salvaged it, though, was the animation. My goodness, Illumination knows how to animate. 7/10.

  • But I choose not to be banned today.

  • March 3, 2012, 9:23 p.m. CST

    Shilly the kidd, you can be the 2nd coming of MiraJeff

    by where_are_quints_hobbit_set_reports

    I think Uwe Boll has a "cool opportunity" for ya

  • March 3, 2012, 9:28 p.m. CST

    Would rather watch Swamp Thing: a plant with integrity.

    by Bedknobs and Boomsticks

  • March 4, 2012, 12:04 a.m. CST

    The only thing the Ted storyline had going for it...

    by CreamCheeseAlchemist

    Was a nice nod to the Geisers undone by pandering casting. But above all, this made me realize just how Enron the Once-ler was. How bad a businessman do you have to be to not invest in at least replanting what your product is made of?

  • March 4, 2012, 12:25 a.m. CST

    Good job, but maybe you should read the book first.

    by Majin Fu

    There's no boy motivated by sex to save the trees, and... it's actually a little depressing to be honest. Oh and it's missing those distracting computer-generated hairdos, musical numbers, and canned celebrity voices, as well as the shameless promotions with an environment-polluting car manufacturer, thus eliminating any and all credibility this film may have had as a work to encourage environmental activism. Actually without all those shiny bells and whistles you'd probably just get bored. Never mind. Have fun with your mediocre schlock.

  • March 4, 2012, 12:35 a.m. CST

    Unless you are a parent with dumbs kids why are u watching this?

    by ZodNotGod

  • March 4, 2012, 12:36 a.m. CST

    ...

    by ZodNotGod

    I would ask the same about shit like "Shrek, Smurfs, Pussy in Boots etc..." Adults, show some dignity, maturity and stop watching this shit!

  • March 4, 2012, 12:06 p.m. CST

    I asked one gal for a date the other day

    by ajit maholtra

    And she told me to go to hell.

  • March 4, 2012, 1 p.m. CST

    wtf Ajit-

    by Majin Fu

  • March 4, 2012, 1:06 p.m. CST

    http://tinyurl.com/cnngy7u

    by Majin Fu

    That's for you Ajit Maholtra, you sexist wind bag. Now feel free to share your relationship woes with someone who actually cares, maybe your mom.

  • March 4, 2012, 1:13 p.m. CST

    you see what i mean my buddies

    by ajit maholtra

    all gals are bitch.

  • March 4, 2012, 1:27 p.m. CST

    I'm a guy punk, and I don't like sexists.

    by Majin Fu

    So you referring to all gals as "bitch" kinda bugs me, even if you're only making yourself look bad.

  • March 4, 2012, 1:32 p.m. CST

    Are you Chinese?

    by ajit maholtra

  • March 4, 2012, 1:39 p.m. CST

    Oh, a racist too huh?

    by Majin Fu

    Why am I not surprised? Okay I'll tell ya then... I'm an enormous purple dinosaur from the magical land of Make-Believe. Now find something to hate about THAT you backwards-thinking mouth-breather.

  • March 4, 2012, 1:45 p.m. CST

    This majin-fu is weird

    by ajit maholtra

    He uses Chinese name and then you ask him if he's Chinese and he starts name calling. He must be 12 year old. He starts conversation but does not want to talk. He is like scared little baby.

  • March 4, 2012, 1:53 p.m. CST

    Did you notice the guy named "creamcheesealchemist"?"

    by Majin Fu

    Our talkback names don't necessarily reflect anything about our real identities. Okay I have to go celebrate my mother's birthday now with friends and family. Have fun drinking that haterade Ajit. Maybe someday you'll find a girl who appreciates your brand of prejudice, but probably not. It's been real :)

  • March 4, 2012, 1:55 p.m. CST

    majin_fu, you are very sensitive like a woman

    by ajit maholtra

    Are you a gay? Or are you just too ashamed to admit that you are a gal? But if you are a kid I apologize and I will come over to change your diaper.

  • March 4, 2012, 2 p.m. CST

    oh the baby is running away to be with her mommy

    by ajit maholtra

    She is a white gal pretending to be a Chinese gay. Just like that movie To wong foo thank you Julie Newman.

  • March 4, 2012, 2:24 p.m. CST

    And then the comment boards turned into a GOP debate.

    by TheMachinist

    Ah well.

  • March 4, 2012, 10:31 p.m. CST

    Everyone knows that this is a children's movie right...

    by gringostar

    I cannot believe that so called adults are acting like this over the adaptation of a 30 page children's book. I saw the movie with my 5 year old daughter and it was fine. I have read The Lorax well over 50 times to my daughter and who knows how many times when I was a child and I am not so dear with it that I couldn't handle the changes to the narrative. Seriously, you are all a bunch of assholes. I would suggest that you would be well served if you moved out of your mothers basement and start reading books without pictures. To those of you who crucified Rave Mccoy for sharing her opinion, you are all an embarrassment to adult males everywhere. As for you Caractacuspotts - oh my god, I cannot begin to even explain what a gigantic fucking loser you are! A poem!?!?! Fucking hell! Not clever or witty, just disturbing and creepy as fuck. It puts the lotion on Caractacuspotts...

  • March 5, 2012, 12:28 a.m. CST

    Nobody at this website talks to each other except to fight

    by ajit maholtra

    They are all the time saying I like this movie, I like that movie, or I dont like this movie, or I dont like that movie, and then they start arguing. But when I am saying hello to everyone and asking how they are doing, no one says a word. The only time someone speaks to me is when this gay Chinese guy tells me to go to hell.

  • March 5, 2012, 1:33 a.m. CST

    In fairness to Raven...

    by Lummox JR

    Okay, I guess while I still don't like this review on substance it's clearly legit, and Raven appears to be new to this so she probably deserves a break there. I'm sure if I did a review my first would suck too. Now it's time to stop screaming "Plant!" and get with the constructive criticism. Raven, here's the problems that made people think the review was a plant: 1) It was mostly glowing, but without going into much detail as to why. This is especially important when others are panning it, I think, because knowing where the reviewer is coming from really helps. How did the new story elements and characters work in the adaptation, and what impact do you think they had on the result? (That said, I still have no idea why Harry loved The Mummy Returns so much in spite of his details, so there's a lot of variance in individual taste.) 2) You dropped a lot of names, in a way that came off as press-releasey. I've seen a lot of reviews here mentioning how the reviewer loved X in Y and Z, and compared how they performed/directed/etc. in this movie. What did any of the voice actors you named bring to the table? How was DeVito a good fit beyond what we've seen in the trailers (because the trailers are pretty lame)? 3) The description of the film's message being "rich" came off as paper-thin. That's really a glaring oversight considering it's trivial to write off the message as ham-fisted to begin with. And "one person can make a difference" is a hackneyed trope even by Hollywood standards, so if it was done with any richness or subtlety here (other reviews tend to agree it wasn't) then it's important to say why you thought so. 4) I don't really see the point in gushing about the animation; by now only bad animation really stands out. This only added to the press-release feel. I guess I can understand it if you put it in terms of how it felt like it brought the original book to life or something, but being able to see the individual hairs on the Lorax doesn't really surprise anyone that much anymore. So the praise had no relevance to the review. Nor did the mention of 3D, since I've seen 3D done seamlessly, badly, and many shades in between, but you didn't say where it fell on the scale for you. Hopefully that's something you can take away for the next review. Here's to the next one being solid on substance, whether people agree with it or not.

  • March 5, 2012, 9 a.m. CST

    Animation was great. Movie sucked.

    by BilboRing

    How was this a good movie? It really sucked. It was lifeless. Nothing funny, cute, memorable. It blew.

  • March 5, 2012, 11:32 a.m. CST

    You didn't asky how anyone was doing you sad sack?

    by Majin Fu

    You were complaining about your own issues with women on a movie fan site so I promptly told you to fuck off. God you're a sensitive little prick aren't you?

  • March 5, 2012, 11:38 a.m. CST

    And yeah I'm a Gay Chinese, let's make out already!

    by Majin Fu

  • March 5, 2012, 12:24 p.m. CST

    Okay you might have a point Ajit the Asinine

    by Majin Fu

    but like I said, I don't like bigots, which I now realize makes me a bigot in a way. Oh cruel irony!