Movie News

The Avengers Get Assembled In Photoshop For Their New One Sheet

Published at: Feb. 28, 2012, 11:16 a.m. CST

The Kidd here...

Marvel Studios has managed to assemble a new poster for THE AVENGERS, in advance of the debut of a new trailer, and, while it's pretty cool to be able to see Iron Man, Thor, Captain America, The Hulk, Nick Fury, Black Widow and Hawkeye all together, it's a little disappointing that Marvel couldn't actually get them in one place at the same time to shoot something like this, instead relying on the crutch of Photoshop that makes posters for films such as this feel incredibly less epic than they really should be. 

For something as big budget as THE AVENGERS, you'd think a little more care would be put into smoothing out the edges, so we can't see exactly where they were cropped from their previous placement. Plus, it's a little bit of a cheat that we get Robert Downey Jr. minus the helmet, because the Iron Man suit doesn't entirely make Iron Man. 

Remember back when studios actually put some emphasis on the promotional material, doing their best to make it look as cool as possible...? Yeah, those were the days.

We've been hearing good things coming from those who have laid eyes upon THE AVENGERS, and perhaps the excitement will be ratcheted up once the new trailer drops, but, for now, the new poster leaves plenty to be desired.

Did they not properly read the instructions for the assembly required here?

 

-Billy Donnelly

"The Infamous Billy The Kidd"

BillyTheKidd@aintitcool.com

Follow me on Twitter.

Readers Talkback

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  • Feb. 28, 2012, 11:17 a.m. CST

    all the Avengers promo material has sucked

    by mr teaspoon

    What's the deal, Marvel?

  • Feb. 28, 2012, 11:18 a.m. CST

    Looks pretty awful

    by Dobler

    I'm still going to see the damn thing though.

  • Feb. 28, 2012, 11:18 a.m. CST

    Am I supposed to hate this?

    by Stallion_Cornell

    Looks fine to me.

  • Feb. 28, 2012, 11:18 a.m. CST

    everyone is looking everywhere...except the direction of the explosion

    by future help

    coming from behind them....

  • Feb. 28, 2012, 11:19 a.m. CST

    Wow... I'm so underwhelmed it's untrue!

    by ChickenStu

    Still, I'll go see the flick. Who won't?

  • Feb. 28, 2012, 11:19 a.m. CST

    Hawkeye's pose looks funny

    by Dhaemon

  • Feb. 28, 2012, 11:19 a.m. CST

    UK poster says AVENGERS ASSEMBLE

    by Not The Messiah

    title change for non-US audiences for some reason?

  • Feb. 28, 2012, 11:20 a.m. CST

    It looks like a poster for a Joss Whedon movie

    by JackSlater4

  • Feb. 28, 2012, 11:20 a.m. CST

    Where are they looking the action is behind them

    by kingoflight

    silly poster :D

  • Feb. 28, 2012, 11:20 a.m. CST

    HMPH...

    by Karl Childers

    Not as bad as last year's X-Men First Class one but close.

  • Feb. 28, 2012, 11:21 a.m. CST

    I guess they only have a $10 poster budget

    by alienindisguise

    That shit is shit.

  • Feb. 28, 2012, 11:21 a.m. CST

    dhaemon

    by Karl Childers

    I hear the guy who plays Hawkeye is "funny" but not funny "ha-ha".

  • Feb. 28, 2012, 11:22 a.m. CST

    and when did Iron Man get webbed fingers?

    by JackSlater4

  • Feb. 28, 2012, 11:22 a.m. CST

    Outsource to Mondo

    by purplemonkeydw

    please

  • Feb. 28, 2012, 11:23 a.m. CST

    does Black Widow ONLY know martial arts?

    by TheSeeker7

    considering the entirety of the situation here, I'm not sure I see how that would help much

  • Feb. 28, 2012, 11:23 a.m. CST

    THIS IS PROOF THAT IT IS IRON MAN 3. AMIRITE?

    by Gus

    Sadly, the more I hear about this, the more I am excited for the Dark Night.

  • Feb. 28, 2012, 11:24 a.m. CST

    Everyone needs masks/helmets...

    by Karl Childers

    We go to see superheroes, not superstars.

  • Feb. 28, 2012, 11:24 a.m. CST

    Cap's costume looks so much better with battle damage.

    by whatevillurks

  • Feb. 28, 2012, 11:24 a.m. CST

    It's good they got a guy with a bow and arrow.

    by MapMan

    Plus a girl who is skilled in martial arts and firearms. They'll both come in handy.

  • Feb. 28, 2012, 11:25 a.m. CST

    Is someone going to shit-canned for that shitty-ass poster?

    by Judge Briggs

    That's fucking awful!

  • Feb. 28, 2012, 11:25 a.m. CST

    HULK CRY!

    by Karl Childers

    What's he bawling about?

  • Feb. 28, 2012, 11:27 a.m. CST

    I hate it when they lose their damn helmets and masks

    by Logan_1973

    So cliche its ridiculous at this point.

  • Feb. 28, 2012, 11:28 a.m. CST

    I hope we don't have an X-Men Last Stand on our hands here

    by JackSlater4

  • Feb. 28, 2012, 11:28 a.m. CST

    I agree dar1980

    by Michael Vanaselja

    look at all the posters for Iron Man 2, and even the teaser posters were underwhelming... I bet they are all just leaving Mondo to do the good stuff...

  • Feb. 28, 2012, 11:29 a.m. CST

    Sam's eyeing (singular) ScarJo's ass, ScarJo's eyeing Hawkeye's ass

    by Domi'sInnerChild

    And everybody's wondering why the grey cloud behind Hulk smells so bad.

  • Feb. 28, 2012, 11:29 a.m. CST

    It's not a great poster...

    by rev_skarekroe

    ...but at least they're not floating heads.

  • Feb. 28, 2012, 11:29 a.m. CST

    This poster would look sooo much better if

    by Stifler's Mom

    it didn't have Joss Whedon's name on it four times.

  • Feb. 28, 2012, 11:30 a.m. CST

    Captain America will have Giant Man's powers in this one, it looks like.

    by hank henshaw

    Are we sure this is a real poster, and not fanart?

  • Feb. 28, 2012, 11:31 a.m. CST

    Photoshop isn't the problem!

    by Kage

    Someone with bad Photoshop skills is the problem here.

  • Feb. 28, 2012, 11:31 a.m. CST

    It is very much a terrible poster.

    by bubcus

    The positioning of Captain America and Johansson & Renner's poses are all bad for this layout.... this poster comes across really amateur. The Hulk and Thor are the only two that work in this.

  • Feb. 28, 2012, 11:32 a.m. CST

    I had no idea The Hulk was 30 foot tall

    by Mel

  • Feb. 28, 2012, 11:33 a.m. CST

    @not the messiah

    by rahtard

    Its probably not to confuse audiences with the classic TV show the Avengers.

  • Feb. 28, 2012, 11:33 a.m. CST

    and yes, the no helmet thing is becoming a joke now.

    by Farrokh

  • Feb. 28, 2012, 11:34 a.m. CST

    Is Captain America a statue or a giant????

    by Samuel Fulmer

  • Feb. 28, 2012, 11:34 a.m. CST

    Lordy, this is so bad...

    by Blue_Demon

    Boris Vallejo could have designed it. In almost all of Vallejo's art, the people are looking forward while the action is behind them. Now Frazetta... Drew would have painted an awesome montage. Or how about Sanjulian? No? Okay, Bob Peak! Yes, I'm old.

  • Feb. 28, 2012, 11:34 a.m. CST

    Robert Downey Jr.'s the only one with the name above the title?

    by Jack Desmondi

    Don't like that, or his front and center positioning in both the poster and more to the point in the trailers. Cap America should be leading the group.

  • Feb. 28, 2012, 11:35 a.m. CST

    Don't get me wrong!

    by Blue_Demon

    I'm still seeing this opening night!

  • Feb. 28, 2012, 11:36 a.m. CST

    It's a shame, that looks pretty terrible

    by Transhuman

    Enough with the photoshop, it burns my eyes

  • Feb. 28, 2012, 11:36 a.m. CST

    Unless Downey Jr. had...

    by Last_of_the_Emurites

    ...some kind of exclusivity deal, I don't understand why, on the bottom credits, his name is solitary before the title, noting top billing. This is "The Avengers," not "Iron Man and the Heartbreakers"...I mean, "and the Avengers."

  • Feb. 28, 2012, 11:36 a.m. CST

    Shameful

    by Joe Plumber

    This is Marvel. Forget the movies. If there's one thing Marvel should get right, it's illustration and graphic design.

  • Feb. 28, 2012, 11:37 a.m. CST

    In Spanish, this poster would be titled...

    by Blue_Demon

    BEHIND YOU, PENDEJOS!!!

  • Feb. 28, 2012, 11:37 a.m. CST

    Who said that Giant Man wasn't in this flick?

    by dihay

    Granted, he's the Hulk from what I've seen but, well, you know...

  • Feb. 28, 2012, 11:38 a.m. CST

    This has got to be fake/fan made

    by -Halfscan-

    Several of the images from the poster are from previously seen sources, scale and lighting are a total mess, and the characters' focus is all over the place. </p> </p> Given those issues, plus the fact that everyone's feet are hidden leads me to believe this mess was crafted by none other than Rob Liefeld.

  • Feb. 28, 2012, 11:38 a.m. CST

    Cap is a giant statue...

    by dihay

  • Feb. 28, 2012, 11:39 a.m. CST

    Music by Alan Silvestri

    by Lao_Che_Air_Freight

    nice

  • Feb. 28, 2012, 11:39 a.m. CST

    It's

    by lead_sharp

    That sort of ALMOST cool it's actually crap, big let down for something this big. Mind you I doubt it's going to effect the over all performance somehow.

  • Feb. 28, 2012, 11:40 a.m. CST

    Cap must've watched...

    by dihay

    Angelina Jolie at the Oscars...just sayin'...

  • Feb. 28, 2012, 11:40 a.m. CST

    How About A Little Stealers Wheel...?

    by The Infamous Billy The Kidd

    Did anyone else start singing "Clowns to the left of me, jokers to the right..." as they started seeing the different Avengers staring off to both sides of the poster?

  • Feb. 28, 2012, 11:41 a.m. CST

    1 Captain America = 1.5 Nick Fury (in height)

    by CoolFrood

    Sheesh!!!

  • Feb. 28, 2012, 11:42 a.m. CST

    and 1 Hulk = 40 feet tall

    by CoolFrood

    Sheesh!!

  • Feb. 28, 2012, 11:43 a.m. CST

    UGLY POSTER, holy shit, who allowed that to happen. Kill photoshop now!

    by Stereotypical Evil Archer

    Looks like several marketing people are losing their jobs, between this and John Carter, bye bye Disney marketing department! It's just terrible and unprofessional.

  • Feb. 28, 2012, 11:44 a.m. CST

    TERRIBLE

    by jimmy_009

    Absolutely terrible. They're all staring at something different, which wouldn't be -terrible- if it wasn't for the fact that they're all LIT differently. And since you can't see Caps feet, he looks like a forty foot tall giant. Oh wait, so does the Hulk. The art of the movie poster is dead.

  • Feb. 28, 2012, 11:45 a.m. CST

    Music by Alan Silvestri-I hope it's

    by Samuel Fulmer

    More in line with what he did with Captain America and his more recent Zemeckis films (more melodic) then the crap he did for action films like G.I. Joe and A-Team.

  • Feb. 28, 2012, 11:46 a.m. CST

    Duckin...

    by Kelly Grimes

    Under pits.

  • Feb. 28, 2012, 11:46 a.m. CST

    How did this get approved?!?!

    by jimmy_009

    Did no one notice that Cap and Hulk look fifty feet tall? Or that the lighting is different on every character? They can spend 200 million on the movie but can't put together enough scratch to use one photo set for all the actors? JESUS CHRIST.

  • Feb. 28, 2012, 11:46 a.m. CST

    All this poster needs is Godzilla, Mothra, and Ultraman

    by Samuel Fulmer

  • Feb. 28, 2012, 11:48 a.m. CST

    For any studio head reading this talkback...

    by Blue_Demon

    I know you're saying, "Bitchy little fanboys are never satisfied." Well...you're wrong. Take a look at the posters Hollywood put out during the 70s and 80s. They were an event unto themselves. Bob Peak's Excalibur, Drew's Indiana Jones, John Alvin's Blade Runner, Richard Amsel's Chinatown...Back then, we were satisfied...nay...blown away, by posters. They were worth collecting. Now, bleh.

  • Feb. 28, 2012, 11:48 a.m. CST

    Also, it is quite clear someone took an image of Hawkeye

    by Kelly Grimes

    And rotated him 45 degrees. This is fake.

  • Feb. 28, 2012, 11:49 a.m. CST

    cap should be front 'n' centre, shoooooooorley!

    by steve lee

    has to be fan-art! Being marvel, the one basic thing they should know is dynamic composition, still hyped for the movie tho, but agree with the disdain for lack of masks, but i guess its to entice a wider audience, boo, jeer!!

  • Feb. 28, 2012, 11:49 a.m. CST

    Effing wtf

    by David Assholehoff

    CAP is supposed to be the general, not Tony Stark or even Nick Fury. I'm not gonna dig this unless Cap gets a major "holy shit, he should be in charge" moment. HE SHOULD BE IN FRONT POINTING AND SHOUTING ORDERS.

  • Feb. 28, 2012, 11:50 a.m. CST

    Poor Effort

    by D o o d

    must try harder!

  • Feb. 28, 2012, 11:51 a.m. CST

    INCEPTION ripoff!

    by Retlaw Kciuq

    They've realllllly dropped the ball with this film.

  • Feb. 28, 2012, 11:53 a.m. CST

    Must... Not... Say it...

    by David Assholehoff

    PHOTOSHOP ASSEMBLE!!!!

  • Feb. 28, 2012, 11:53 a.m. CST

    Uh, it could be better but it was made to get casual fans and

    by I am_NOTREAL

    average moviegoers into the theater, not people who are pre-sold on the picture like most in AICN TalkBack. Plus money is one thing but getting all those actors in the same room at the same time has got to be pretty hard, if the movie is in post they've almost all scattered, there are schedules to consider and a limited time to get this done to meet distribution and promotional schedule requirements. Anyone who has worked a project any harder than tying their own shoes understands this. I'm not a plant or connected with the picture in any way, just making some commonsense points. Plus Jettl93 wrote this so you should be nicer.

  • Feb. 28, 2012, 11:58 a.m. CST

    is Captain America 30 feet tall?

    by Spandau Belly

    That is a horrible poster. They all look like they're being lit with different light sources and their sizes in relation to each other in this scene don't match up. It's like that awful poster for FAST FIVE.

  • Downey front and center, followed by Thor, who's overshadowing Cap'n America a bit. Renner's hot off MI:GP so he gets an isolated spot, etc...but in the middle of all the chaos, Captain America goes all Madonna and strikes a pose?

  • Feb. 28, 2012, 11:59 a.m. CST

    Shut up, Haters!

    by Red Ned Lynch

    The most important power any superhero has is the ability to strike a glamour pose during battle. These are Earth's Mightiest Poses.

  • Know your source material and cater to the fans, not top billing. Sheesh. Captain goes in front and everyone should be in full on costume. Everybody and their freakin' brother knows who is in the Iron Man suit. You think people are going to see the full Iron Man suit and wonder who's playing Iron Man? Surprised they didn't have Ruffolo's regular face on the Hulk's body!

  • Feb. 28, 2012, 12:04 p.m. CST

    Seven People Lit Differently: The Movie

    by Brian Hopper

    You can't always totally blame the graphic designer(s)... sometimes they only have limited images of the actors to work with. It's the various ways the actors are lit that helps ruin posters like this. (And bad pshop skills, too.) ScarJo in particular looks "dropped in." And Cap should be larger/more prominent! He's the heart and soul of the Avengers I love. Having said all that: It makes complete sense that they forefront Stark/Downey in the marketing (the most popular of the characters by far), and this poster is far better than other pshopped monstrosities like the X-Men First Class and Fast Five one-sheets. And the trailer looks encouraging (and I say that as a non-Joss Whedon fan).

  • Feb. 28, 2012, 12:04 p.m. CST

    the main problem i have with this...

    by niven

    ...other than it being photoshop blue and orange tint heaven. Is that it already establishes a pecking order. The point of the avengers is that it's multiple franchises coming together to form a superteam, not one team with a group of actors with iron man as the leader because hey it's RDJ he must be the focus of all marketing material. This shows they are more of a squad with Iron man as a leader, rather than a major supergroup, it may be a nitpick but it's not the right message to send to viewers and artistically not what an avengers poster should look like. That's why i like justice league posters, they always put superman front and center, but they make sure the trinity always stands level to each other.

  • Feb. 28, 2012, 12:06 p.m. CST

    Ruffalo billed over Hemsworth

    by JediRob

    Seems a little odd since he didn't have a movie, BUT he also doesn't make it on the poster himself so.

  • Feb. 28, 2012, 12:07 p.m. CST

    Why is TONY back to wearing a circular chest piece?

    by Turd Furgeson

    In the trailer he clearly has the triangle one one, and this poster he has the circular one on again.. Is that a goof up?

  • Feb. 28, 2012, 12:09 p.m. CST

    the avengers movie-

    by vulturess

    massive threat. end of the world. gloom and doom. darkest hour. no one can save us. hero talk right and wrong do the right thing cliche cliche cliche stand up. die fighting. them vs us. bar fight! woman kicks ass. saves world. the end.

  • Feb. 28, 2012, 12:10 p.m. CST

    The Ruffalo, a great kids favourite:

    by steve lee

    http://www.gruffalo.com/ i would p-shop his face on but i can't be arsed!!

  • Feb. 28, 2012, 12:10 p.m. CST

    How incredibly cheesy this is

    by Rick Webb

    The original teaser poster is better than is copy-and-paste clusterfuck.

  • Feb. 28, 2012, 12:11 p.m. CST

    turd furgeson

    by rev_skarekroe

    You can see him with both chest pieces in varous trailers/commercials for the movie. Presumably he starts with the triangle and switches back to the circle for the inevitable armor upgrade in the middle of the film.

  • Feb. 28, 2012, 12:12 p.m. CST

    @turd...

    by Dweeb Killa

    It's been clearly stated since day one that Iron Man starts the movie with the Armour from IM2 but builds a new suit in the movie. You can see both in the trailer.

  • Feb. 28, 2012, 12:15 p.m. CST

    B A D

    by scrote

  • Feb. 28, 2012, 12:15 p.m. CST

    Wow, that would look really great if someone, you know, painted it.

    by NeonFrisbee

    Photoshop! The choice of hacks!

  • Feb. 28, 2012, 12:16 p.m. CST

    CREEPYTHINMAN IN A DAY

    by IAmTommyWiseau

    Watch as CTM masterbates furiously into his own face, gets told to fuck off by his mother, hate-rapes his own sister, gets banned once more from CHUD for cyber-stalking a well-known female poster and repeatedly telling her to kill herself (you're a fucking cunt for doing that CTM, by the way), and then posts more monotonous shit on AICN that nobody reads before they ban him there again. CREEPYTHINMAN IN A DAY. Coming soon in 3D.

  • Feb. 28, 2012, 12:17 p.m. CST

    It's the Avengers

    by nexxus7

    What do you want?

  • http://is.gd/yojYHt

  • Feb. 28, 2012, 12:17 p.m. CST

    Wrong Forum

    by IAmTommyWiseau

    Whoops!

  • Feb. 28, 2012, 12:18 p.m. CST

    Ok, do any of you actually know what your talking about?

    by Tank Williams

    Coming from someone who uses PS every single day, this poster is actually quite impressive. And smooth the edges? What in tarnation are you talking about?? Looks like they did a bang up job to me. I truly believe people over analyze posters these days. Cant wait to see this movie in action

  • Feb. 28, 2012, 12:18 p.m. CST

    It Came From Photoshop

    by tomandshell

    I hope we get a Mondo poster for this movie.

  • Feb. 28, 2012, 12:18 p.m. CST

    Gratzi! I have to take a look again.

    by Turd Furgeson

  • They grudge spending any money on good people.What are they ALWAYS in the news for-spending too much on talent? No.

  • Feb. 28, 2012, 12:20 p.m. CST

    No Masks

    by joeJusko

    Funny how no one has masks on so you can see the actors (who are MUCH more important than th characters) but the Hulk is the Hulk. Ruffalo needs a new agent. :-)

  • Feb. 28, 2012, 12:21 p.m. CST

    Someone can make a better fan poster

    by NivekJ

    Aiyyo, internet! Do we have any volunteers? Can we get Drew Struzan to team up with Mondo, or something? My goodness... I can't even save this to My Pictures.

  • Feb. 28, 2012, 12:22 p.m. CST

    Avengers Assemble? Bloody hell.

    by Farrokh

  • Feb. 28, 2012, 12:23 p.m. CST

    Fuck off Stiguy. Seriously, fuck off.

    by Farrokh

  • Feb. 28, 2012, 12:23 p.m. CST

    I really find it funny how many talkbackers are quick to judge posters

    by Tank Williams

    Nows your chance to do something better. I challenge you all to do an Avengers poster in PS, and link it in this talkback for all to see. Maybe that will finally shut some of you up. PS is harder than it looks people.

  • Feb. 28, 2012, 12:23 p.m. CST

    Marvel shat the bed

    by theFUZZ008

    This movie hasn't had one good poster. Every three days a new poster comes out and not a single one of them has been remotely good.

  • Fuck the Avengers, fuck them in their stupid fucking asses!! lol I really hope TASP pisses all over Whedons parade! Never have i seen so much budget look so cheap!! Batman, go kick their stupid fucking asses for me!!!!

  • Feb. 28, 2012, 12:27 p.m. CST

    How is Black Widow more Prominent than Cap?

    by Afzal

  • Feb. 28, 2012, 12:29 p.m. CST

    Wait, where's Wasp?

    by Orionsangels

  • Feb. 28, 2012, 12:31 p.m. CST

    It's a perfectly appropriate poster for a comic book movie. And the

    by Brian Hopper

    work is pretty pro. On a graphic design level, this is a much better poster than you guys are giving it credit for. Far better than similar posters from the last year or two. Most importantly, it sells the movie pretty well.

  • Feb. 28, 2012, 12:32 p.m. CST

    IRON MAN 3

    by WarrenSmooth

    Do you think it's in Downey Jr's contract that his face be that huge in the promotional material?

  • Feb. 28, 2012, 12:33 p.m. CST

    stiguy

    by jimmy_009

    The problem isn't Photoshop, it's the decisions being made within Photoshop. Or really, even before it GETS to Photoshop. They should be custom shot for this poster, using consistent light sources. They should placed in a way that the characters don't appear to be 50 feet tall. That's a composition issue, not a PS issue. Art 101. Characters shouldn't be rotated to fit into the image, they should be posed that way to being with. Seriously, this isn't an issue of a guy knowing how to work layers in Photoshop. Many people know how to do that. These are very basic art principles NOT tech issues.

  • Feb. 28, 2012, 12:33 p.m. CST

    No feet?

    by WarrenSmooth

    Did Liefeld pencil this thing?

  • Feb. 28, 2012, 12:34 p.m. CST

    Hahahahaha!

    by Randy

    Holy fuck, that poster is everything wrong with modern posters.

  • Feb. 28, 2012, 12:35 p.m. CST

    Damn, geeks complain about the dumbest things

    by matthooper8

    If you were actually ever to be with a woman, the people on this board would be complaining about the design on her shirt.

  • Seriously, they couldn't do better than this poster? Oh, and every time someone refers to something new "dropping," I think about that scene from 1992's "Boomerang" where Grace Jones drops a bottle of perfume from her crazy twat. So thanks for keeping that phrase alive.

  • Feb. 28, 2012, 12:37 p.m. CST

    All the un-interesting Avengers wear black leather.

    by Robert Evans

    Or is it that the nondescript black leather makes them un-interesting? HMMMMM.

  • Feb. 28, 2012, 12:39 p.m. CST

    just fix the proportions...

    by carlotta_valdes

    ...character scales in relation to one another are way off. Only reason it's an issue is because they're obviously supposed to occupy the same space (city rubble background). ...still excited though!

  • Feb. 28, 2012, 12:40 p.m. CST

    not the messiah...

    by ChickenStu

    It's probably called "Avengers Assemble" in the UK to avoid confusion with a Long running 60's TV show here in the 60's called the Avengers, and a 90's remake movie starring Ralph Fiennes and Uma Thurman which was a total disaster.

  • Feb. 28, 2012, 12:41 p.m. CST

    I was just imagining how cool it would be if Jack Kirby was still

    by Brian Hopper

    alive and they commissioned him to do a one-sheet for this movie, drawn in his style with his riffs on these actors' faces. The resulting poster would be the most awesome thing ever! Or... the more I think about it, maybe it would be a total disaster. Something fanboys would praise endlessly in talkbacks like this, but which would be a curiosity at best to the broader public. My point: This is a HUGE international movie. The poster has to help sell the movie to tens of millions of people. And that means forefronting movie stars and leaning toward graphic design that favors real images of actors over drawings or abstractions. When you add it all up, that's how you end up with posters like this. Fanboys who think movie posters would be better if they all looked like Mondo's startlingly overrated work have their heads up their butts.

  • Feb. 28, 2012, 12:42 p.m. CST

    Pay me the same as this cropper was paid

    by Rick Webb

    And I'll make a better poster than this. To suggest anyone with an opinion other than "I love it!!!" make one themselves is, well, fucking retarded.

  • Feb. 28, 2012, 12:43 p.m. CST

    the only Avengers pic

    by shane peterson

    that hasnt sucked was the one made of six separate parts that could be assembled into a giant poster

  • ... is more than familiar with PS. Personally, I have no problem with the light sources. They're in the middle of a street in New York, with multiple explosions goin' off around them. There ARE going to be multiple light sources there. No, the MAIN problem is, as many people have pointed out, that both Cap and The Hulk are WAY too large, considering their positions in the shot. Cap is clearly behind Nick Mother F*****g Fury, and appears that he's at least 4 feet taller than him. The Hulk, judging by that tire near his foot, is at least 15-20 feet tall. THAT is the real problem I have with this poster. Well, I also have a problem with the fact that both Hawkeye and the Black Widow are in it, but that's not the poster artist's fault. I've said it before, if you have a menace that The Hulk, Thor, Iron Man and (even) Captain America cannot defeat, there's no way that the Black Widow or Hawkeye are gonna be worth a hill of beans in that fight, but I guarantee the Black Widow will be the savior of the group in at least one situation, if not the main battle. Sigh.

  • Feb. 28, 2012, 12:47 p.m. CST

    Don't insult the artist.

    by Playkins

    S/He probably had a laundry-list of design requirements and 10 people breathing down his neck all throwing in their $.02. I'm sure S/He did the best possible job.<P> More to the point, I can't the assholes here complaining about the fucking poster. I never thought I'd say this, but sometimes there are people around here that sound like dorks. Not geeks- dorks.

  • Feb. 28, 2012, 12:48 p.m. CST

    Is this right? The UK release is AHEAD of the US?

    by RobinP

    Do my eyes deceive me? April 26? Count me in.

  • Cannot wait to see this, so far the trailers have been great! And honestly I prefer Chris Evan's Cap costume without the helmet because honestly it kind of sucks. But I'm still pumped beyond degree to see this movie.

  • Feb. 28, 2012, 12:49 p.m. CST

    Someone should make a documentary about angry comic book fans

    by sunwukong86

    Would be pretty interesting

  • 2 inch diameter ankles for the win!

  • Feb. 28, 2012, 12:52 p.m. CST

    Let's face it. Nothing good ever comes from Photoshop.

    by kevred

    I know of what I speak. I've used it professionally for 16 years. I've seen the best and the worst of it. I've seen subtle uses and crazily ambitious uses. In the end, the world is not one iota better for the existence or use of Photoshop. It's a neato tool that you can do neato things with, that does no real good for anyone or anything. In the end, I think all such graphic design tools do is dramatically increase the number of defensive poseur assholes with self-important soul patches and thick-rimmed glasses who clutter our visual world with branded gimmickry. Beyond a limited, conservative degree, graphic design in its pervasive implemetation has begun to be unhelpful.

  • Feb. 28, 2012, 12:54 p.m. CST

    YIKES!!!

    by notcher

    Haven't seen a poster this bad in some time. Although it's becoming a foregone conclusion that this movie will suck, so why would they make any effort to make the posters look good?

  • Feb. 28, 2012, 12:57 p.m. CST

    We're getting an Avengers movie

    by Lone Fox

    Shut the fuck up.

  • Feb. 28, 2012, 12:59 p.m. CST

    @playkins

    by Tank Williams

    Amen brother. My thoughts exactly. @dar1980, YOU FUCK OFF YOU IMMATURE PIECE OF DOG SHIT. Im defending the poster, nothing more. No need to get hostile. PS is NOT easy, it takes hundreds of hours of practice to master the program. Ask any graphic designer can tell you that. My point is, lets see you all do better, seriously bring it on. Link it on this site, I wanna see it.

  • Feb. 28, 2012, 1 p.m. CST

    Masks are for pussies!

    by Tom Fremgen

    At least that's what I get from this poster :p

  • If Iron Man had his helmet on his gaydar would surely notice the flame spewing 300 tonne hunka metal about to toast Black Widows buns, wait, oh...I can see they've got the guy with the bow and arrowwwwww, phew, panic over...

  • Feb. 28, 2012, 1:02 p.m. CST

    agreed about Cap

    by sunwukong86

  • This is suppossed to be set AFTER Iron Man 2 right? With the suit with triangular chest glowy thing?

  • Feb. 28, 2012, 1:03 p.m. CST

    stiguy

    by jimmy_009

    No one is saying layers weren't composed correctly, or even that they didn't blend the elements well into the scene. They're not complaining about "Photoshop" issues, they're complaining about ART issues. Simple concepts of composition, staging, lighting... these things have NOTHING to do with Photoshop. If this was done in some other program, or even hand painted, the complaints would be exactly the same because we're dealing with basic art principles. I could give a shit if "Photoshop is hard." That's not why this poster sucks.

  • sell it! They're not gonna obscure their faces if they can help it. I'm a huge Cap fan and I think he should be more prominent... heart and soul of the Avengers, etc. But I can't think of a dumber idea than a poster in which Cap has that ridiculous helmet on, obscuring Chris Evans' handsome face. This is marketing, you basement dwellers. Not art.

  • Feb. 28, 2012, 1:08 p.m. CST

    Actually shit.

    by my liege

    First thing I've seen / heard aout this movie that has left me disappointed. Why is CAPTAIN AMERICA right at the back? Black Widow and fucking Hawkeye are ahead of him...

  • Feb. 28, 2012, 1:08 p.m. CST

    Exactly Banned of Brothers

    by jimmy_009

    Photoshop is a tool. Blaming Photoshop and saying "it's hard" is moronic. These were poor choices that have nothing to do with the program used to put them together.

  • Feb. 28, 2012, 1:10 p.m. CST

    m6y

    by my liege

    This is marketing, you basement dwellers. Not art.

  • Feb. 28, 2012, 1:11 p.m. CST

    I couldn't give a flying fuck about the lack of helmets..

    by Righteous Brother

    It's only a poster - a bit slapdash admittedly, but.....you all sound like a bunch of fat, basement dwelling geek crybabies.

  • Feb. 28, 2012, 1:13 p.m. CST

    Urgh. Marketing departments can't even get THIS right?

    by dr_buggerlugs

    They're happy to stick their oar into the creative process and suggest how to make a film 'marketable' but ask them to actually market a total no-brainer like this and this is what we get? A decent group photo would have been awesome but would it have killed someone to actually create a bit of consistency of design & vision in this poster rather than slapping a few jpegs together against a generic exploding city background template? (Interestingly Disney got rid of their marketing head not long back- probably down to the piss poor job done on this and John Carter) But it just annoys me that Marvel plough millions and millions into these things and yet they can't get the one-sheet, probably one of the most important linchpins of any campaign right? If your job is to create the one-sheet for a film like this, a superhero team up and potentially the final word on a whole genre, you'd like to think you'd be pushing for iconic and epic. Instead we get photoshopped Iron Man and his somewhat amazing friends.

  • Feb. 28, 2012, 1:16 p.m. CST

    Photoshop is for bums

    by Samuel Fulmer

    Sorry but this democratization of art may be nice for bums who otherwise can't draw or use a camera, but it's shit for all of us who have to look at these rushed amatuer looking travesties.

  • Feb. 28, 2012, 1:16 p.m. CST

    (well amazing depending on billing status)

    by dr_buggerlugs

  • Feb. 28, 2012, 1:17 p.m. CST

    Hey Marvel

    by DatoMan413

    Been doing graphics for 15 years. Send Donnelly your Photoshop files and I'll do the thing for free. What the hell... I can't be worse than this!

  • Feb. 28, 2012, 1:17 p.m. CST

    @jimmy009

    by Tank Williams

    Yep I get it. Shot composition, got it. I completely understand your point and you are 100% correct. But.... the fact remains that several talkbackers are bashing the PS work on this poster. Are you even reading the comments? And yep I get that the size of Hulk and Cap compared to the others is, well, a little off. Heres my point, and final thought. YOU ALL ARE FUCKING NITPICKING!!!!!! Jesus christ give it a rest you fucking faggy dorks! Bottom line, it gets the job done. And the artist that put this together did a fine job. Again, lets celebrate that were actually getting an Avengers movie, rather than bashing every poster that these studios release. I still wanna see you people do better, instead of calling me out on this site

  • Feb. 28, 2012, 1:18 p.m. CST

    @righteousbrother

    by Tank Williams

    Yes Yes and..... YES!

  • Feb. 28, 2012, 1:19 p.m. CST

    Banned of Brothers-very true but...

    by art123guy

    ...I think everyone forgets that sometimes no matter how skilled the artist is, if the source material sucks, the end product will suck. Garbage in, garbage out as they say. I doubt any of the actors were in the same room for the photos. That alone would help. Plus, as a graphic artist, I can tell you that some times you can make a good design, only to have someone higher on the food chain make terrible changes. What can you do? They pay you, you do what they say.

  • Feb. 28, 2012, 1:19 p.m. CST

    less epic than they really should be

    by slder78

    Isn't that Joss Whedon's M.O.?

  • Feb. 28, 2012, 1:22 p.m. CST

    And Tony Starks head is totally floating

    by JackSlater4

  • Feb. 28, 2012, 1:22 p.m. CST

    Ruffalo must have a HELL of an agent to nab 3rd billing on this film

    by Dursman2000

    Downey's name the only one "officially" over the title -- which I understand -- but Hemsworth dropping under Ruffalo, when his character is CGI'd, is just plain weird.

  • Feb. 28, 2012, 1:23 p.m. CST

    If you care enough to bitch about this....you are a nerd.

    by Mel

  • Feb. 28, 2012, 1:23 p.m. CST

    Bowel movement in 27"x 41" form.

    by YackBacker

    What the hell are they all looking at?

  • Feb. 28, 2012, 1:24 p.m. CST

    Plus, people who don't use Photoshop...

    by art123guy

    ...think EVERYTHING can be fixed in Photoshop. I've been given crappy photos to fix since 'Photoshop can fix anything'.

  • Stick RDJ front and center on the poster and take off the Ironman Mask so nobody mistakes it is him. If thats how the marketing fucks think will sell the movie fine--as long as the plot isn't all RDJ and his "sidekicks".

  • Feb. 28, 2012, 1:28 p.m. CST

    First Prometheus Viral Campaign Video...No Big Deal

    by Raskolnikov_was_framed

    http://blog.ted.com/TED2023/

  • Feb. 28, 2012, 1:29 p.m. CST

    @art123guy

    by DatoMan413

    So true. I cut my teeth on photo retouching back when I started, getting into compositing and true image creation as time went on. This looks like they had some canned poses from other pieces and did the usual "drop this onto this background, shuffle them around so they work in it, etc." Bad source material can't always be smashed in and cleaned up.

  • Feb. 28, 2012, 1:32 p.m. CST

    Do you blame crayola for bad art?

    by Darth Macchio

    It's not Photoshop at fault here as others have mentioned - it's the cheesepuff using it. Jeeze - just the lighting alone is a HUGE mess - forget perspective and image continuity... I'm thinking it's fan-made as well - the only thing it doesn't have or isn't overtly is the usual "giant floating head" thing we usually see with crappy promo material (although, thankfully, that's usually for dvd covers and not posters). But why blame Photoshop? Prior to Photoshop, I don't think any shitty art was ever blamed on the medium in which it was created. Except for actual shitty art..as in art made with shit or something akin to shit?

  • Feb. 28, 2012, 1:32 p.m. CST

    How about using a comic book artist?

    by Mantula

    I keep hoping that one comic book movie will release a "poster" drawn and colored by comic book artists! Even if it was an online only ad or as a teaser. They had already been drawing Samuel L. Jackson as Nick Fury in "The Ultimates" way before there was even an Iron Man movie, so they can draw actor likenesses... But I think the studios think the public is stupid and would just think the movie is a cartoon. --- Also, I would rather see a poster (photoshopped, painted or whatever) with all the superheros in FULL COSTUME rather than see the actor's faces. *Sigh*

  • Feb. 28, 2012, 1:34 p.m. CST

    terrible

    by amin

    i have a really bad feeling about this. the costumes looks ridiculous and the actors knows it, you can see it in their eyes. the budget is not big enough will all these actors that you have to pay. the marvel universe in recent films looks like a tv show ( and game of thrones looks like a movie). zero visual identity. joss whedon is a tv director with a tv style of direction ( even in serenity) he is good with actors and he is a good screenwriter i'll give him that. i think if we are lucky it will be average like thor or captain america

  • I'm not blaming the tool for some individual's bad result. I'm not saying that because something bad came from it, it's bad. I'm saying that the tool *only* produces mediocrity. That it fundamentally does not and cannot produce meaningfully good works of art. You talk about "greatness" and "masterpieces". Well, name one thing that has ever come out of PS in its entire history that can be called a "masterpiece" by any serious person. There isn't anything. Photoshop, at its absolute peak of perfection, does not contribute one bit of true artistry to the world. It's only possible use is to create pretty, empty things - or rather, simulations of pretty things - or to deceive or fake. It's my belief that everyone using it who believes otherwise is fooling themselves. One can make a good living off of Photoshop. Doesn't mean it does anyone any good, or creates anything of lasting value.

  • Feb. 28, 2012, 1:36 p.m. CST

    What about Ted?

    by JackSlater4

  • That's a very important, and meaningful, distinction. There's a good reason PS is blamed when non-digital media are not, and if we're honest I think most of us can understand why.

  • Feb. 28, 2012, 1:39 p.m. CST

    raskolnikov_was_framed

    by Michael Lunney

    First Prometheus Viral Campaign Video - that was cool!!!!!!!

  • Feb. 28, 2012, 1:39 p.m. CST

    The TED talk from the future as envisioned by Ridley Scott, ted.com

    by JackSlater4

  • None of the characters seem to be on the same page about what's going on, and the biggest factor that will make this film work is the idea that these characters need to be united in purpose in the same reality at the same time. This, clearly, is not a reflection on the film itself, but a choice on the marketing department not entirely different than what has happened with "John Carter." This staged, frozen action shot looks more like the packaging of the line of action figures or the Taco Bell tie-in for fast food premiums than the theatrical poster for a major film.

  • http://blog.ted.com/ted2023/

  • Feb. 28, 2012, 1:41 p.m. CST

    Drive Angry has that same glow

    by theFUZZ008

  • Feb. 28, 2012, 1:44 p.m. CST

    He IS Weyland!

    by alexander

    Who I would previously call Yutani... brainfart... self indulgant writing... but he IS Weyland!

  • Feb. 28, 2012, 1:45 p.m. CST

    Shame on you MARVEL, "House of Ideas"

    by BenBraddock

    Looks like you're out of ideas - 'cos this is a piece of shit.

  • That would be ballsy, unexpected and would stick out amongst the generic, soporific wave of Photoshop nightmares that pass as movie posters today. You have so many skilled artists working for you - use them!!

  • Feb. 28, 2012, 1:50 p.m. CST

    that thing looks like a klingon cruiser coming at you

    by corplhicks

  • Feb. 28, 2012, 1:52 p.m. CST

    Looks like aicn wants to be last to post the Prometheus viral

    by JackSlater4

  • Feb. 28, 2012, 1:52 p.m. CST

    d o o d-- thank you !!!!!

    by corplhicks

    That was frackin' cool !!!!!!!

  • Feb. 28, 2012, 1:54 p.m. CST

    TED Talk

    by Karl Childers

    Shades of Gaius Baltar

  • Feb. 28, 2012, 1:56 p.m. CST

    The new cool thing is to call posters out for being "photoshopped"

    by freak2thec0re

  • Feb. 28, 2012, 1:58 p.m. CST

    Looking forward to whatever Mondo whips up

    by Saracen1

    Which will definitely have Iron Man and Cap wearing their proper head gear.

  • Feb. 28, 2012, 2 p.m. CST

    Ok so Hulk is 80 feet tall and Cap is 15 feet tall?

    by Jaster Mareel

    Plus the 30 different light sources. *sigh* Art is dead. There you have it.

  • Feb. 28, 2012, 2:01 p.m. CST

    How do you know things aren't exploding in front of them too?

    by cookylamoo

    Boy, is Loki going to get a bill from Bloomberg.

  • Feb. 28, 2012, 2:01 p.m. CST

    It looks like they're all like "WHICH WAY WAS DAT 'SPLOSION? DUUUUH!"

    by Jaster Mareel

    Behind you, you fuckin' retards!

  • Feb. 28, 2012, 2:02 p.m. CST

    Or something like this:

    by dahveed1972

    http://robot6.comicbookresources.com/wp-content/uploads/2010/07/avengers-assemble-ross.jpg

  • Feb. 28, 2012, 2:08 p.m. CST

    They should have got Alex Ross to do a poster

    by MooseMalloy

  • Feb. 28, 2012, 2:08 p.m. CST

    YEP.IM IS IN THE FOREGROUND WHILE CAP IS IN THE BACKGROUND.

    by KilliK

    IT WAS TO BE EXPECTED.

  • Feb. 28, 2012, 2:09 p.m. CST

    d o o d you fucking ROCK!

    by Jaster Mareel

    First clip from Prometheus and it's fantastic!

  • GOOD JOB TEAM AVENGERS.

  • Grade school lighting, framing and composition. Fire the fucking suit that approved this image. Kick him out the door!

  • Feb. 28, 2012, 2:10 p.m. CST

    Nothing says comic book superheroes like ...

    by Cruizer Dave

    A bunch of guys not wearing masks.

  • Feb. 28, 2012, 2:10 p.m. CST

    Yeah killik, just like they do in the comics.

    by cookylamoo

  • Feb. 28, 2012, 2:11 p.m. CST

    Prometheus takes place in 2023?

    by rev_skarekroe

    12 years from now we'll have human-like androids? That's stretching it a bit, Ridley.

  • Feb. 28, 2012, 2:12 p.m. CST

    Are you sure this a very early mockup?

    by seagrass

    Or possibly even a fake? Iron Man is definitely wearing his new triangular emblem armor in every shot in the trailer. Why would he go back to the old? And yes, this poster is very poorly done. Captain America should not be the same size as The Hulk. Hell, even the Hulk shouldn't be that big, standing where he is in the background. Photoshop has nothing to do with it. The designer has failed Perspective 101, and anyone who defends this poster is a complete fool. Sorry, but that's a fact. Feel free to argue with me, I'll just prove you wrong.

  • Feb. 28, 2012, 2:12 p.m. CST

    Ugh, I meant "isn't" a very early mockup.

    by seagrass

    Edit button, for chrissakes. It's 2012!!!

  • Feb. 28, 2012, 2:14 p.m. CST

    @stallion_cornell

    by Napolean Solo

    LMMFAO That's exactly what I was thinking. I think it looks dope. What's the difference between photoshoped art and painted art a la Star Wars? Man, dope is dope. If it works, I'm in. I've never even heard of, "Get them all in one room art" before. And it wouldn't work with this because, well... er... THE HULK?????

  • Dumb, dumb, dumb, dumb, dumb. Seriously, not to beat a dead horse, but damn. Lighting/perspective/artistry issues aside, there's shit goin down left, right and center, they're apparently in the middle of a battle of epic proportions, and their facial expressions would lead you to believe they're taking a leisurely stroll thru the park. Come on Marvel. This isn't even half-assed. It's maaaybe one eigth-assed. You should be embarrassed as all hell for even putting this out there. I'm embarrassed for you... No poster at all would have been better than this.

  • Feb. 28, 2012, 2:16 p.m. CST

    rev_skarekroe

    by Raskolnikov_was_framed

    if you go to the weyland website it says that the speech took place 50 years ago...so Prometheus seems to take place in 2073

  • Feb. 28, 2012, 2:18 p.m. CST

    Iron man wears two different armours in the film.

    by Farrokh

    Triangle is Mark VI from Iron Man 2. Circle and back boosters is Mark VII.

  • Feb. 28, 2012, 2:24 p.m. CST

    That poster looks not so good.

    by ZOMBRE

    Everyone is a different size. It looks weird. Marvel has 5000 artists. Couldn't they just get Alex Ross to do this or something?

  • Feb. 28, 2012, 2:31 p.m. CST

    hawkman is the real highlight, here

    by where_are_quints_hobbit_set_reports

    As others have said, the fact he's just chillin' at 45 degrees really brings home the poster's overall quality. He looks like Jeff Daniels in the "Dumb & Dumber" poster, or a character from a Bollywood comedy DVD cover, just sort of wackily popping into the frame at an odd angle. "Ayup! I brung my bow and arrorrs!!!"

  • Feb. 28, 2012, 2:34 p.m. CST

    Stark Tower in the background

    by fingerlickingood

  • Feb. 28, 2012, 2:35 p.m. CST

    promo materials suck because the movie will suck

    by Titus05

    trailers have been decent but this does not look like a game changer to me...slapping together various superheroes alone is not enough to make a good movie

  • Feb. 28, 2012, 2:35 p.m. CST

    There is a live action Avengers movie ... I'm happy

    by MoneyGrabSequel

    haters gonna hate

  • Slapped together. Comic book readers would be running to get a copy with an alternate cover. Blockbuster fans get what they get.

  • Feb. 28, 2012, 2:36 p.m. CST

    Avengers ... Clusterfark!

    by ReportAbuse

  • Feb. 28, 2012, 2:43 p.m. CST

    Is there anything people WON'T complain about?

    by Jeff

    fawk, It is absolutely ridiculous how people can complain about a fawkin poster. "This poster SUCKS, I'm not going to see this movie" lol good. we don't have to see you in the theater. awwe man, you haters make me laugh, and sick.

  • Feb. 28, 2012, 2:48 p.m. CST

    so we're not getting a Prometheus talkback today?

    by Raskolnikov_was_framed

    kind of think we need one

  • Feb. 28, 2012, 2:54 p.m. CST

    my comment really get deleted?

    by Raskolnikov_was_framed

    fuck I'm sorry...Avengers poster looks like shit...Prometheus talkback? yes? no?

  • Feb. 28, 2012, 3:03 p.m. CST

    What a mess.

    by Blanket-Man

    I declare myself the biggest Marvel Zombie on this site, and even I cringe looking at that thing. I was SURE it was fan-made until it popped up on Marvel's official page. It's awful on every level imaginable. I guess we should be glad that the Hulk doesn't have Ruffalo's unmasked head, so there's that... Still, I'll be there for the midnight opening, just as I was for every other Marvel movie so far. I just hope it inspires me to see it multiple times, like IRON MAN, THOR, and CAPTAIN AMERICA did, and doesn't underwhelm, like INCREDIBLE HULK and IRON MAN 2 did. Hoping for the former, despite this cluster-F of a poster!

  • Feb. 28, 2012, 3:03 p.m. CST

    what i don't get....

    by fat_rancor_keeper

    how come they don't just get the cast together and take some professional photos while in costume on set specifically with the movie posters in mind and planned out? Afterward they could tweak those photos and finalize them all they want in photoshop as opposed to just jumping straight to photoshop and building everything from the ground up with a 1000 different and random elements. I feel like when i look at this it's very pieced together and not as coherent as it could be. It's not terrible though.....just as most say - very very obviously photoshopped.

  • Feb. 28, 2012, 3:04 p.m. CST

    apparently not...I apologize

    by Raskolnikov_was_framed

  • Feb. 28, 2012, 3:04 p.m. CST

    This poster SUCKS, I'm not going to see this movie

    by fat_rancor_keeper

    lol cmon who said that? anyone who honestly said that must be joking or missing a chunk of their brain.

  • Choose.

  • Feb. 28, 2012, 3:08 p.m. CST

    Since when is the Hulk as tall as Godzilla?

    by Zombieflicker

    Good God! This poster sucks. I know Drew Struzan retired, but come on man! It's pretty embarrassing that Marvel, a company who should have the resources to hire an artist after all, would come up with this crap. Their comic books covers are 100 times better than this.

  • Feb. 28, 2012, 3:11 p.m. CST

    Clearly there's a contest bew

    by melonman

  • Feb. 28, 2012, 3:11 p.m. CST

    Nice fucking scale/perspective on Cap what is he 10 ft tall?

    by Autodidact

    Christ. Awful.

  • Feb. 28, 2012, 3:12 p.m. CST

    Avengers. Poster... Hey! Here's some Prometeus!

    by RRL

    http://www.bleedingcool.com/2012/02/28/amazing-prometheus-promo-video-a-ted-talk-from-the-future/

  • Maybe that should be a new AICN column guys. PR disasters to be hung in shame. I just feel so fucking nostalgic right now for the original STAR WARS poster. Lucky I have one on my wall to gaze at.

  • Feb. 28, 2012, 3:17 p.m. CST

    the reason they are all at different heights....

    by fat_rancor_keeper

    is because they are all standing on rubble which is at different heights. i used this same line of thinking when i was a teenager drawing comics and had team pictures like this and didnt know how to arrange a billion characters. lol still......cap looks off. Like he should be smaller or something and so do a few others.

  • Feb. 28, 2012, 3:28 p.m. CST

    Need RDJ's face...

    by J

    ... to sell tickets. He's the only guy casual movie-goer will recognize. My question is, why is the Hulk fifty feet tall?

  • Feb. 28, 2012, 3:29 p.m. CST

    PROMETHEUS goes viral.

    by scrote

  • Feb. 28, 2012, 3:29 p.m. CST

    Oh wait...

    by J

    ... that must be Giant Man.

  • Feb. 28, 2012, 3:29 p.m. CST

    .....

    by scrote

    Head over to Collider. AICN must be asleep today

  • Feb. 28, 2012, 3:32 p.m. CST

    dar1980: You are either a hater or a douche. Choose.

    by Playkins

  • Feb. 28, 2012, 3:34 p.m. CST

    Unhappy People in America don't count that much.

    by cookylamoo

    They probably expect this movie to do great worldwide.

  • Feb. 28, 2012, 3:36 p.m. CST

    Someone's having joke. Thors face is david beckham

    by korkie70

    Check it out. That's not helmworth

  • Feb. 28, 2012, 3:40 p.m. CST

    Looks like an album cover

    by Mugato5150

    Where everyone's looking in different directions except the camera because they're so damn cool and don't give a shit.

  • Feb. 28, 2012, 3:40 p.m. CST

    That Prometheus promo is seriously wetting my appetite

    by john

    In a year I can have another Alien night with my buddies, only this time starting with Prometheus.

  • Feb. 28, 2012, 3:41 p.m. CST

    Guy Pearce? What happened to Henrisken? he was Wayne.

    by KilliK

    THANK YOU FUCKING UP THE CANON IN THE ALIEN UNIVERSE MR SCOTT.

  • Feb. 28, 2012, 3:43 p.m. CST

    www.weylandindustries.com

    by Nick

  • Feb. 28, 2012, 3:44 p.m. CST

    ^^PROMETHEUS^^

    by Nick

  • Feb. 28, 2012, 3:46 p.m. CST

    I wish this went through a focus group first......

    by Loosejerk

    I could swear one of them was green!

  • Feb. 28, 2012, 3:48 p.m. CST

    Tonally I wasn't expecting that Promethesus tease

    by tomdolan04

    to be as hammy. Entertaining though.

  • Feb. 28, 2012, 3:53 p.m. CST

    Prometheus Video Not In Movie or Directed by Ridley

    by Raskolnikov_was_framed

    according to Lindelof Damon Lindelof ‏ @DamonLindelof Reply Retweet Favorite · Open The Weyland talk is NOT in the movie. Made just for TED. And y'all, of course. #MoreToCome Ridley's son Luke directed it

  • Feb. 28, 2012, 3:54 p.m. CST

    avp?

    by fat_rancor_keeper

    fuck those piles of trash in an ideal world those movies would have ROCKED and united the 2 movie universes seamlessly. But the movies sucked anus so anything they tried to establish with continuity or history is null and void in my view. whatever ridley says goes with Prometheus.

  • Captain America was OK but only worked because it was a period film. Putting him in a modern context is as stupid as, well, Thor.

  • probably a moot point though, considering it would make no sense having plain ol' Dr. Banner in a dynamic streetfighting pose to sell the movie.

  • Feb. 28, 2012, 3:59 p.m. CST

    dar1980

    by seagrass

    I know he has two armors, but I haven't seen any shots of him wearing the other armor in any of the Avengers promo media that is out there. Has anyone actually seen any? You'd figure that Marvel would put him in something that looks a little different if he has to wear two armors - say, the Silver Centurion armor.

  • Feb. 28, 2012, 4 p.m. CST

    Weyland's hamminess is spot on.

    by Robert Evans

    Guys like that LOVE to speak and act in the grandest terms possible.

  • Feb. 28, 2012, 4 p.m. CST

    Not real ...

    by unfaithfullyyours

    I mean, it can't be, can it? Can't somebody at AICN call somebody at Marvel to confirm?

  • Feb. 28, 2012, 4:04 p.m. CST

    The AVP movies have been made so they are npw canons and

    by KilliK

    part of the Alien universe.ACCEPT IT.

  • Feb. 28, 2012, 4:04 p.m. CST

    Lance Henrikson played Charles Bishop Weyland

    by seagrass

    in AVP. I imagine that Peter is a descendant.

  • Feb. 28, 2012, 4:08 p.m. CST

    The lighting is all over the place!

    by The Fuck

    I know it's expensive as fuck getting these guys together but DAMN this looks awful.

  • Feb. 28, 2012, 4:14 p.m. CST

    I'm fairly certain that Ridley is aware of the existing canon

    by seagrass

    There's no reason why AvP can't exist in Ridley's universe. Predator 2 started the whole AvP thing, anyway, and it was expanded in comics (some quite excellent) and videogames years before the idea made it to the screen.

  • Feb. 28, 2012, 4:17 p.m. CST

    There really was an actual Bishop Weyland

    by seagrass

    Joseph Weyland. Check out his wikipedia entry. http://en.wikipedia.org/wiki/Joseph_Weyland_(bishop)

  • Feb. 28, 2012, 4:31 p.m. CST

    HULK FART IN YOUR GENERAL DIRECTION!

    by Mr. Pricklepants

    So, I guess this movie is really IRON MAN 2.5.

  • Feb. 28, 2012, 4:34 p.m. CST

    Wowzers...

    by GroolDemon

    That is beyond terrible, and from that perspective Cap looks taller than the Hulk.

  • seriously,... its not the best poster- but what the fuck? why would it have been cooler if they were "all in the same room"?

  • Feb. 28, 2012, 4:52 p.m. CST

    Cereal box

    by Rick Webb

    This looks like a poster out of a cereal box.

  • Feb. 28, 2012, 4:54 p.m. CST

    BITCH BITCH BITCH SHUT THE HELL UP

    by danny rose

  • Feb. 28, 2012, 5:08 p.m. CST

    Good movie, bad poster?

    by arco2002

    My problem with posters like this is that they really do not sell the film to me. Why do we HAVE to have Downey JR's mug all over the poster, and why does it need to be photoshoped in such a way? Please check my blog for what I would like the poster to be like... http://www.cakesandcomics.com/2012/02/new-avengers-poster.html Or at least something along those lines... just more artistic and stylish so it really jumps out. As is it is highly generic.

  • Feb. 28, 2012, 5:11 p.m. CST

    If you think this poster looks "fine"

    by seagrass

    you are quite clearly insane. It needs quite a bit of work before it's "fine".

  • Feb. 28, 2012, 5:14 p.m. CST

    So although Cap is going to become the Avengers' leader

    by KilliK

    Tony is the front man in the whole movie.NO SURPRISES HERE.

  • Feb. 28, 2012, 5:14 p.m. CST

    Can anyone explain why Iron Man is not wearing the MK6 suit?

    by lowpassat

    I mean, wasnt a main plot point in the last movie the need for the new suit? So I dont get why its not in this movie.

  • Feb. 28, 2012, 5:16 p.m. CST

    Good poster arco2002

    by where_are_quints_hobbit_set_reports

    Miles ahead of the depressing junk the studio went with. I'd even say that as a marketing compromise, one could add in subtle, two-color posterized faces of the movie's recognizable stars in your poster's background, "floating-head" style, without ruining the poster's overall effect.

  • Feb. 28, 2012, 5:29 p.m. CST

    No helmets / masks

    by my liege

    It's fair enough that they all have their faces showing. Those last two Batman movies failed miserably...

  • Feb. 28, 2012, 5:30 p.m. CST

    I wish it WERE a fake

    by FuzzyLumpkins

    but Marvel.com is featuring it as a new poster, so apparently not. It really is incredibly not good.

  • Feb. 28, 2012, 6:06 p.m. CST

    I can't believe they put Cap all the way in the back like that

    by D.Vader

    Not the poster I would have chosen. Why do ad guys suck so much nowadays?

  • Feb. 28, 2012, 6:44 p.m. CST

    One of many posters used to advertise a new online trailer

    by TallanDagwood

    How many posters have we seen so far? Five six? I have lost track. To single out one for scorn that is nowhere near the final product seems a bit premature. This is not the final one, nor will it be the one used in theaters. But even if it was, would that stop you from seeing the movie?

  • Feb. 28, 2012, 6:51 p.m. CST

    Mr. Kidd, You Shouldn't be Surprised.

    by puto tenax

    Marvel/Disney is the one that brought us the Arial Black font for upcoming "John Carter" film. I wonder what cheese the mouse has been dining on of late and worry more about the Marvel franchises in general. It's a shame, Disney at one time was forefront in marketing while I was growing up and it's a shame to see them on this path.

  • Jesus Christ, this is not the abortion that you people seem to think it is. "Hey, moviegoer, look at this poster! These are the actors in it!" Like, yeesh.

  • Feb. 28, 2012, 7:45 p.m. CST

    ---- part of the Alien universe.ACCEPT IT. ---

    by fat_rancor_keeper

    not to me it isn't..........and if ridley re-writes things they truly wont matter at all anymore.

  • Feb. 28, 2012, 8:13 p.m. CST

    @not the messiah

    by brobdingnag

    Americans are too fucking lazy and stupid to assemble anything. That's why the jobs the Obama voting types do (manufacturing) have gone away.

  • Feb. 28, 2012, 8:31 p.m. CST

    TOTAL SHIT

    by Roger Moon

  • Feb. 28, 2012, 8:34 p.m. CST

    The poster is... not bad

    by Rendell

    but not inspired either. For something like The Avengers, people are wanting instant classic. That doesn't come along all that often.

  • Feb. 28, 2012, 8:36 p.m. CST

    whine whine whine whine

    by THE_ONE_MAN_GANG

  • Feb. 28, 2012, 8:47 p.m. CST

    looks cool

    by chainsaw autotune

    -if you're 8 years old.

  • Feb. 28, 2012, 8:48 p.m. CST

    brobdingnag

    by fat_rancor_keeper

    silly cunt......don't bring ur trollish useless political views in here. I wipe my ass with what u think

  • Feb. 28, 2012, 8:54 p.m. CST

    Get STEVE RUDE to draw a Kirby-style poster

    by Odkin

    You know it'd be great. The closest thing to Kirby around, and just a damn fine artist in his own right.

  • Feb. 28, 2012, 9:52 p.m. CST

    lol

    by fat_rancor_keeper

    photoshop THAT

  • Feb. 28, 2012, 9:57 p.m. CST

    I better start saving my pennies...

    by conspiracy

    Gonna be much film viewing this Spring/Summer...

  • Call off the invasion! Let's get out of here...

  • This is either bad or means they want to hide as much as possible.

  • Feb. 28, 2012, 10:37 p.m. CST

    back_to_the_chopper ..Still 2 months off...and this film is Presold.

    by conspiracy

    The only time you need to really throw money and resources at something is if it is untested, new to the marketplace...in that case you have to actually create the desire, create the buzz, make people think they MUST have it...they they will be better off possessing it. Here, with The Avengers, you don't need to spent $100,000,000 trying to entice people into buying something that based on past performance you know they will most likely buy regardless of what you do, or don't do, with the marketing.

  • Feb. 28, 2012, 10:47 p.m. CST

    Re: Explanation For The Poster/Calm The Fuck Down

    by ArmageddonProductions

    Remember going to a video store to rent DVDs before they all went out of business? You walked over to rent FIGHT CLUB Special Edition, saw the artwork and to your surprise, instead of the picture of the hand holding the iconic "Fight Club" soap logo, it was a HUGE fucking picture of Brad Pitt's face that looked like it was Photoshopped in from a completely different movie, and, in the background, a much smaller Ed Norton face? Same thing here. Welcome to the future of movie advertisement.</p><p> New release video box art has been, for about the last sixteen or so years, radically different from its theatrical brethren. Why? Companies like Rentrax and Unitrax (the two companies central to distribution to Amazon, Netflix, the five or so remaining mom and pop video stores, etc.) aren't interested in what these movies are about; they are, and feel that their potential buyers/renters are, interested only in who's in the movie. That's it. If Brad Pitt is your star, you will movie 500,000 units and make x-times-investment over your wholesale purchase in the rental market. Finally, this schism has caught up with theatrical films. Unless it's a HUG FUCKING MOVIE, like TRANSFORMERS or BATMAN (or unless the concept, like TRANSFORMERS or BATMAN, actually overshadows the talent involved), it will now always be a picture of the actor. THE AVENGERS poster would go over like gangbusters at Rentrax. And it's just superhero-y enough that it can still trick Joe Movie Patron into thinking it's actually a movie poster when they peep it. Drew Struzan or Boris Vallejo? They make great movie posters, no doubt about it ... but the big boys would rather have a shitty Photoshopped PHOTOGRAPH of that picture over stylized artwork. Again, welcome to the future of movie advertising.

  • Source: http://www.bittenandbound.com/2008/05/17/new-joker-poster-the-dark-knight/new-joker-poster-heath-ledger-the-dark-knight/ But you know, on the other hand...the only thing I would defend about the Avengers poster, is that is going to be a huge cardboard cut out for Cinemas, the ones where you have a foreground and background separate cardboard parts... "I'm sure no one is going to notice different light sources there are different light sources in the cinemas"-said the marketing doofus.

  • And a cute comic I drew... http://i46.photobucket.com/albums/f110/wildcardcomix/02062012.jpg

  • Feb. 28, 2012, 11:19 p.m. CST

    this is gonna rule the summer

    by Cimarrian77

    cant wait, TDNR is gonna b good too but i dont want my superheros flicks to have the pace of a long soap opera. dont get me wrong, BB and TDK were amazing but they were kinda long winded and dragged. i have never wanted to go back and watch them again for that reason. now on the other hand all the newer marvel movies r great popcorn action flicks. i hope nolan deosnt try and get too deep with Supes. it barley worked for batman.

  • Ohhhhh, poor everybody else. You'd figure they'd at least get all billed before the title.

  • Feb. 28, 2012, 11:25 p.m. CST

    And Zack Penn still got a story credit!

    by Al

    Good for him!

  • Yeah, that guy must have some killer representation in the WGA.

  • Feb. 28, 2012, 11:52 p.m. CST

    Wow really bad poster

    by Rupee88

    and I'm not one to give a second thought to most movie posters, but this one is just jarringly bad.

  • Feb. 28, 2012, 11:56 p.m. CST

    by Chris Wilson

    Whoa, I didn't even know you already transitioned to AICN yet, Billy.

  • Feb. 29, 2012, 12:18 a.m. CST

    I still thing

    by The Founder

  • Feb. 29, 2012, 12:47 a.m. CST

    It's not that bad

    by WINONA_RYDERS_PUSSY_JUICE

    I have a feeling when the effects are finished they will finally put together a good trailer.

  • Feb. 29, 2012, 2:08 a.m. CST

    reminds me of Cartman

    by cheekerpot

    Everybody look uninterested and somewhere else. (christian band ep)

  • Feb. 29, 2012, 2:25 a.m. CST

    I love it how Thor and IM whose movies are the most

    by KilliK

    successful ones are in the foreground while Hulk and Cap with the least successful movies are in the background.IT FIGURES.

  • Feb. 29, 2012, 2:28 a.m. CST

    @armageddonproductions well said

    by KilliK

    the audience is interested the most in the big stars of the movie and then in its concept.

  • Feb. 29, 2012, 2:39 a.m. CST

    The Avengers looking at things

    by Ian Holm's milky ass sweat

  • Feb. 29, 2012, 3 a.m. CST

    The Vision -- look for the cameo

    by Roger Moon

  • Feb. 29, 2012, 3:05 a.m. CST

    So... design flaws...

    by recantha

    I actually like the concept of the photo - very front-of-comic-book. But... 1. It reminds me a little of the credits for Star Trek The Next Generation when Saturn is lit from the wrong side. Look at where each character's face is lit from. 2. The STARK building top left looks like it has 'STANK' written on it... At least at this size. 3. Cap America is clearly NOT new artwork and he's out of scale to the rest. 4. Black Widow looks like she's carrying a box... no wait! That's the hammer. Fail. 5. Forget the bloody explosion - there's a bloody great aircraft behind them... on a collision course. Yoo-hoo! Heroes! Behind you!!! 6. Why does Iron Man have a tyre attached to his right shoulder? 7. Spoiler alert - looks like STARK industries opens the portal to Asgard - look at that big ray of light! 8. They appear to be standing on a street in San Francisco, judging by the huge curving dip of the road behind them... except it's New York. I mean... kudos for letting the Empire State Building not be damaged as per usual, but c'mon... A black poster with the logo in chrome in the middle with the names of the cast in it would have done _just fine_, plus a few character one sheets as well. They don't seem to realise that people are perfectly capable of generating their own excitement for a much-awaited film!

  • Feb. 29, 2012, 3:18 a.m. CST

    yeah, AVENGERS ASSEMBLE in the UK...

    by Darth Scourge

    ... because of that old John Steed/Emma Peel spy show.

  • Feb. 29, 2012, 3:41 a.m. CST

    Another shot on INCEPTION street, I guess?

    by Motoko Kusanagi

    Yawn.

  • Feb. 29, 2012, 5:03 a.m. CST

    Reasons why Avengers will fail

    by P

    *The hulk? There was no tie in movie prior, there is also confusion with the audience...Eric Bana, Edward Norton now Mark Ruffallo - this is confusing as hell for the average audience member. *Hawkeye or green arrow or whoever the fuck Renner is supposed to be, should of had at least one cameo in every tie in movie. His power is also pretty lame in comparison to everyone elses. *Josh Whedon, is not a the best action director. Hes good at goofy dilouge heavy tounge in cheek paranormal schlock - but this kind of project needs someone with a hefty pair of balls when it comes to action heavy sequences. *Projected critc rating (out of 10) 6. With predicted reasons as to average score: -Too many people in movie, not enough focus on different individual characters -Weak nemises -Weak Action sequences / Shaky cam -Goofy, convulted plot /Prediction

  • Everyone wants to see this. Even people who are lukewarm on it (like me) are going to see this. Oh, and it's all every ten year old in the world can think about. It might be a mediocre movie (like MOST of the Marvel movies have been -- mediocre whatevs), but it will make a lot of money.

  • Feb. 29, 2012, 6:46 a.m. CST

    this is surely a fake....absolutely amateur

    by Miyamoto_Musashi

    especially involving a company that by its nature is used to making advertising posters in the form of comic covers

  • Feb. 29, 2012, 7:24 a.m. CST

    THIS IS 1 OF THE WORST MOVIE POSTERS I HAVE EVER SEEN

    by vlad888

    this type of film has never been done before... 4 different franchises in 1 film... it is a geeks DREAM movie (literally) it is one of the most eagerly awaited films in history ,,,,as we have been teased with it for over 5 years now.. and this is the poster they come up with? unreal.

  • Feb. 29, 2012, 7:48 a.m. CST

    Hmmm

    by jellypop

    What an outstanding comic book cover can convey in a heartbeat is destroyed here in a heartbeat...the poster looks junky and is nothing more than digitial fodder. SIGH.

  • Feb. 29, 2012, 7:58 a.m. CST

    If you want to know the villains...

    by Hipshot

    Go look up the movie on IMDB. In the "Warning, Spoilers" section, there is a mention of the nature of the adversary(ies). If you talk about it on this site, PLEASE POST A SPOILER WARNING for those who want to be surprised. I'll say one thing...anyone thinking this movie is "small" or that the enemies are "weak" is nuts. Can't wait!

  • Feb. 29, 2012, 8:05 a.m. CST

    HUGE clue to who is missing?

    by Malc

    Is that SUPER heat vision attacking the building behind THOR?

  • Feb. 29, 2012, 8:16 a.m. CST

    It's baased on a Rob Liefeld sketch

    by snappy

    Which is why the perspective is all wrong and why no-one has any feet.

  • Feb. 29, 2012, 8:16 a.m. CST

    Or even 'based'

    by snappy

  • Feb. 29, 2012, 9:11 a.m. CST

    HULK... SURF!!!

    by the_beard_of_Chuck_Norris

  • Feb. 29, 2012, 9:14 a.m. CST

    Thor's hair looks like...

    by the_beard_of_Chuck_Norris

    Khan Noonien Singh's hair. KIIIIIIIIIIIIIIIIIIIIIIIRK!!!!!!!!!!!!!!!

  • Why!?

  • Feb. 29, 2012, 10:28 a.m. CST

    Killing off everything?

    by borisdoris

    They have been spending so much time and energy promoting this film through all their movies that they never stopped to think that this filmncould in effect kill off all their franchises at once and in one go. Seriously this is looking to suck so much. Plus I can only see this. As a USA-centric film which will suck internationally. I jave no wish to see this. That's unless it blows everyones socks off. But chances of that? Slim.

  • Feb. 29, 2012, 11:04 a.m. CST

    dont blame photoshop....

    by Obscura

    Its just a tool, its the moron behind the mouse that made this such a mess. Cap seems to be 20 ft tall...

  • Feb. 29, 2012, 11:48 a.m. CST

    NO masks

    by vico

    I understand that publicists/productors/whoever had their reasons to ask for "stars unmasked" BUT it really bugs me. I mean, did they ever do that with the Batman movies in the 90's? Even the Nolan ones? NO! And i'm sure Clooney's face was fucking famous in 96-97. And Stallone on the Judge Dredd one-sheet? Just the jaw! As many has say: we want super-heroes, not super-stars! Marvel should stay faithful to the characters and put them above the actors. And Iron man's helmet is so photogenic...use it! And the background reminds me some dtv disaster movie. peuhhhhh!

  • Feb. 29, 2012, 1:14 p.m. CST

    It's too late to worry about being faithful. The problem

    by Bedknobs and Boomsticks

    isn't no masks or photoshop, but lack of the iconic look, which is the core element of superheroes. Even with the masks on, they'll still look/feel like movie-verse watered-down quasi-Ultimates Marvel. Someday, someone will get a superhero movie right, other than Donner.

  • Feb. 29, 2012, 1:39 p.m. CST

    Trailer rocks, poster does not...

    by I AM ROCKO

    ...yes we have all seen the trailer by now so I am late coming to this party. The poster is poor that is for sure but I am still excited for the movie. Would love to live in an alternate universe where Thor and Captain America outgrossed both Iron Man films and Sherlock Holmes 2 bombed at the box office and see THEN what this poster would have looked like...

  • Feb. 29, 2012, 2:28 p.m. CST

    cap looks 12 stories tall...

    by gutshot

    Is he standing on something? because it looks like hes way off in the background and gargantuan.

  • Like Bryan "for me, maroon = red" Singer? argggh

  • Feb. 29, 2012, 2:52 p.m. CST

    In a superhero movie done right...

    by vico

  • Feb. 29, 2012, 2:55 p.m. CST

    In a superhero movie done right...

    by vico

    Gambit would smoke with glowing red eyes Wolverine would be small and fucking hairy Elektra would have real BLACK hairs Sue Storm wouldn't be a slut Human Torch would have real BLOND hairs Cyclops would have try to calm down Phoenix

  • Feb. 29, 2012, 3:01 p.m. CST

    In a superhero movie done right...

    by vico

    Nick Fury would be white (sorry guys...!) Black Widow would not be babyfaced and small Agent Coulson wouldn't have THAT screentime Angel wouldn't have THAT screentime Gwen would be used since the beginning(2002) Doom would be fascinating & frightening

  • Feb. 29, 2012, 3:07 p.m. CST

    In a superhero movie done right...

    by vico

    The butler wouldn't have THAT screentime WesBentley wouldn't be used as a villain RyanReynolds wouldn't be put in a Blade movie Justin Hammer would be an oooold senior Sabertooth would have dirty long blond hairs Thor would wear a shiny helmet