Cool News
The Entirety Of Matthew Broderick's Bueller-esque Honda Superbowl Spot Is Now Online!!
Merrick here...
Last week, we got a tease of Matthew Broderick's Superbowl TV spot (HERE) for Honda, evoking his "Ferris Bueller" character from John Hughes' 1986 film.
The company has now released the promo in its entirety, and it's embedded below for your esteemed consideration.
This is cool and I approve on the whole. But I'm not sure it'll ever be as close to my heart as Volkswagen's Imperial Dogs...
--- follow Merrick on Twitter ! ---
-
+ Expand All
-
SO disappointed.
-
Jan 30, 2012 10:14:13 AM CST
They couldn't have gotten the actual parking attendant from the movie?
by ironhelix
That guy can't possibly be too busy.
-
...massive fail. (Other than that error, I quite enjoyed that in a totally 'Broderick-sells-his-soul-and-in-the-meantime-trades-on-everyone's-nostalgia' kind of way).
-
Sloane?
-
but after seeing it, I'm glad they didn't make the sequel a few years back. This would have been that whole movie and it would have been very sad.
-
Just awesome. Still want Sloane.
-
Jan 30, 2012 10:18:03 AM CST
can't believe how many people thought it was for a new movie.
by zombot
nice nod to Cameron with the hockey jersey guy on the roller coaster though
-
Jan 30, 2012 10:22:48 AM CST
no chicka-chika at the end? Sounds like the ending of the Grey
by zombot
-
But weird looking Bueller is better than no Bueller
-
Jan 30, 2012 10:23:16 AM CST
It was funny, but shoulda got guy who played Cameron and Mia!....and Stein!,and Rooney!
by cureguy
C'mon guys.
-
Like, if it had been a commercial for a cooler car, then I might approve.
But a CR-V? -
Jan 30, 2012 10:23:30 AM CST
I dont know,sometimes it is better to leave nostalgia in the past.
by killik
A fat 50yo washed out actor reprising his iconic character after 30 years to advertise cars,is not exactly the last memory you want to have of him,his character and his classic,much beloved movie.
But that's me. -
From a teaser that cause one hell of a buzz to a full blown ad that was just OK.
I feel like this one could have been better, honestly.
I was wondering which ad agency was responsible for this, be it Weiden & Kennedy, Sacchi or mcgarrybowen.
Turns out, it was Todd Phillips. Now I really feel he could have done better.
Clearly, Honda paid enough to license enough from the original film that they could have gone further with the Bueller conceit. Such as actually dig up Alan Ruck and Mia Sara. That would have made it much cooler a concept, instead of what we got, which was JUST Matthew Broderick, and it landed with a thud.
No, the real winners for the Super Bowl ads are Deutch LA, the agency responsible for all the Star Wars-themed Volkswagen commercials, which include the little boy Vader, and the Imperial Theme ala Dog Chorus.
There is one more SW-Volkswagen ad to premiere during the game, and it is just as enjoyable.
Honda, you could have done better. -
Remember the creepy/sexy dominatrix from CSI:NY a few seasons ago? Or Harley Quinn from Birds of Prey?
That was Sloane. -
Run away if you see him coming!!
-
Jan 30, 2012 10:27:38 AM CST
LAAAAAAAAAAAAAAAAAAAME. WTF, THEY COULDN'T EVEN USE THE "FERRIS BUELLER" NAME?
by darth busey
-
Jan 30, 2012 10:32:19 AM CST
Matthew Broderick pretending to be the character "Ferris Bueller"? Lame indeed!
by orionsangels
I thought we were going to be catching up with "Ferris Bueller" and what he's doing in 2012.
-
Thanks for the morning laugh Matt.
-
See, I told you he wasn't busy.
Cave In is awesome by the way. -
does anybody even LIKE star wars anymore?
-
http://www.youtube.com/watch?v=9_wzzq_uyXQ&feature=results_video&playnext=1&list=PL389048B71D927AA4
-
honestly.. just no style whatsoever. Even the 'cool' cars are pretty mediocre.
-
Was alright. Somewhat amusing. The dogs though, they're awesome.
-
It's obvious they couldn't get the rights to the character, but in this form it doesn't make any sense. Definitely a missed opportunity.
-
Jan 30, 2012 10:51:57 AM CST
He doesn't look like he's enjoying himself- just staring at the guy behind the camera waving a check in front of him
by kamaji
Plus, his face looks puffy.
Next thing you know, they'll reunite the Breakfast Club, and we find they're all miserably working in the same high school. -
Jan 30, 2012 10:58:48 AM CST
I too thought it would be Ferris Bueller present day.
by cotton__mcknight
When I saw the guy behind the desk, I thought, "is that Ferris' boss in 2012?", then I hear him say "Matthew" and I got all kinds of disappointed.
Not to mention it was a Honda CRV. Isn't there a better car in the Honda lineup to do this with? -
...and the bartender says "why the long face?" Buh-dum-BAM! Thank you, try the veal.
-
You're absolutely right.
-
That man can do comedy when the material is there.
-
they have slowly, over the past few years, been gently rounding the corners a little more and a little more- but with the exception of things like the scion, (which isn't afraid to be square) everything looks like a fucking tennis shoe, basically...and these watered down SUV's just look like hiking boots.
there is no artistry to these shapes anymore. at least not in america. even looking at the variations that some of the manufacturers make for other countries are innovative or interesting, but american versions are boring as hell.
-
Jan 30, 2012 11:07:15 AM CST
i understand there will never be big, wide long sedans anymore-
by zombot
or cars with fins, or bubble tops, or anything that could be considered dangerous or heavy, or bad for ecology...i get it- the dream cars of the 50's and 60's are gone. there are too many hoops and regulations to jump through. too many safety issues.
but still, damn, put some design into your work that makes one car stand out from the other. -
Fail
-
Due to the two teams I loathe with a passion in the Super Bowl this year this was the only way I would've seen this commercial. So thanks, I thought it was pretty funny and took me back.
-
Jan 30, 2012 11:18:37 AM CST
Be grateful we didn't "Ferris in the shower" scene.
by openthepodbaydoorshal
That much pale white flesh would burn into my plasma screen forever.
-
Jan 30, 2012 11:22:36 AM CST
it s a great example of -you're old now, things are different, it will never be the same again-
by zombot
it's rather meta- in an attempt to cash in on nostalgia, it shows us just how sad and pointless nostalgic thinking can be.
we see Ferris is not really Ferris. we see Matthew is old and middle aged. we are shown the same sequences, and they are simply mocking their once-poignant statements.
it's a weird slurry of celebration but also deconstruction.. showing us things cannot be the same, that time cannot be reversed- and while for a second it's funny to watch them try to recapture the spirit, at the same time they are dismantling it before your eyes. whether they did this purposely or not, who knows.
it really has more layers for the 30 to 40 something audience than it has any right to.... -
Jan 30, 2012 11:40:57 AM CST
NO, IT WASN'T FUNNY. AT ALL. MORE LIKE "SAD", REALLY. THEY COULD HAVE AT LEAST THREW IN A JEFFREY JONES CAMEO. THAT WOULD'VE SAVED THIS THING.
by darth busey
-
Jan 30, 2012 11:47:06 AM CST
it was sad. it was the best mirror for showing how bad using nostalgia to sell things can be.
by zombot
it totally undoes what it's trying to do.
-
Nice nod to the film.
Bit weird it was all for a CR-V, but nice to see the full commercial.
Makes me want to pop in the movie again. -
Jan 30, 2012 11:52:16 AM CST
bubcus is right- will probably sell more ferris DVD's than CRV's
by zombot
-
Too old.
But a Jeffery Jones cameo in the commercial would have certainly gotten some extra media coverage. Though maybe not the kind they'd want. -
Jan 30, 2012 12:03:47 PM CST
the buzz around facebook is (and i'm ashamed to say that phrase)
by zombot
- what i'm seeing is people who are sharing the vid are 1-entertained a bit 2- wanting to watch the movie again, and 3-noting that he was an odd choice to sell a car after killing some people in his.maybe it's not to the level of OJ Simpson selling isotoner gloves or Fatty Arbuckle selling coca-cola, but perhaps it is a little odd.
-
not with the new keyless entry and ignition of the new Mazda Protege.
-
NOTHING MORE ! IT'S NOT AN ACT OF ARTISTIC DESECRATION OR BANKRUPT CREATIVITY !
FUCK. Don't any of you have a remnant of your childhood that you could peddle to George Lucas's rapist soul for a few bucks while you cry about it on a website, or something ? -
Jan 30, 2012 12:07:12 PM CST
Zombot, your rant about meta-nostalgia is right on the money. I'd pay good money to hear it read aloud by Werner Herzog
by jet_jaguar
-
Jeez, man. Do a sit-up.
-
Jan 30, 2012 12:16:22 PM CST
Twenty yYears from now Broderick/Bueller will be doing metamucil ommercials.
by ingeld
Life moves very fast and your system can too. . .
And then for Aricept.
Bueller? Bueller? Bueller? . . .
After aricept.
Bueller?
Right here! -
That is all.
-
Jan 30, 2012 1:22:22 PM CST
I wonder how many other SB ads will reference old movies/TV/songs
by bah
Maybe all?
-
Broderick in a "Halle Berry" or "Vince Neil" style accident? Didn't hear about that one.
I still never got the "Fry cook on Venus" line. -
that was quite nice...
-
That was pathetic.
-
John Hughes is rolling in his grave right now. So sad.
-
Matthew phoning his lines in and looking gay and fat with terrible hair and a wooden face. Dude lacks any of the mischievousness from Ferris.
I know he is like 80 years old but fuck, Id rather them just not do it.
not sure what was more painful to watch, this super long laxative commercial or the one with a shaking michael j fox for the spike awards.
oh, the humanity. -
Sure, it's only a car commercial but it's nice to get even a little bit of the Bueller mojo back in any form! Very nicely done. Hope they make another.
-
...I always wondered what would happen when my generation finally started to make enough money that advertising companies would start mining our nostalgia for big product sales. I suppose they've been doing it all along. I wouldn't be surprised if Wendy's started rerunning the "Where's the beef?!!" lady.* Next, Scion will deliver an ad that makes me yearn for my days spent in the womb.
I suppose everyone's consumed with nostalgia all the time. (I recall always being a bit peeved at the baby-boomers' self-indulgence with youth. Even though I loved "The Wonder Years.") But I feel a little disappointed that we get Honda ads and expensive "Back to the Future" shoes instead of television shows and cultural impacts. Ah, well...
*RIP, Where's the Beef Lady. I hope you're having a grand old time in Old-Lady-From-The-80s Heaven with Selma and Flo from "Night Court". -
Jan 30, 2012 4:49:45 PM CST
I'm glad it was Broderick, and not Ferris Bueller, in the ad, and here's why:
by kevred
Because the whole thing felt shallow and empty. By the end, I didn't even like the association with the old film, so not having the actual character be used was a relief.
I get why people like it. If I just watched it and didn't think at all, I would like it too. It's junk food - cheap, easy nostalgia - and if you don't think about it at all, junk food is fun.
But there's something kind of tragic about "Ferris" just selling a car. And also something oddly lonely and pathetic about him doing everything in the commercial alone. What gave the original film its heart was the friendships he had, because his friends provided his conscience and his meaning. Here, he's just wandering around on his own, simply amusing himself.
On one hand, you can look at who Ferris really was in the original film - and his family, his school environment, how few genuine friends he had - and say, this is exactly how Ferris would end up, in the real world. He'd keep playing games and would be kind of a soulless, self-amusing dope without the school setting that made him a hero, without the accomplices at his side to give the whole thing meaning.
That's plausible, but it's depressing. And when done in the context of an actual corporate product ad, it's even worse.
But thank goodness for the original film. It's still an absolute treasure, one of the most fun films I've ever seen. It's fun-factor alone would make it a classic comedy. But the reason why everyone still *cares* about it - and thus cares about this new ad - is because of the heart the film had. -
Jan 30, 2012 5:16:23 PM CST
guy you kills people in a car crash, now in a car advert
by rocklobster800
that is messed up. Seriously, for anyone who doesn't remember (or can't be bothered to look it up) Broderick (with Jennifer Grey in the passenger seat)killed a few people in a collision in Ireland in 1987. Was ruled as reckless driving on his part, and the family were livid on how easily he got off with it. now he's in an advert SELLING cars? It's not the cashing in on Ferris that makes me uneasy, it's the fact that it comes off a bit like Leatherface being used in a chainsaw advert. Well, maybe not THAT extreme, but you know what I mean
-
So perfect!
-
Choppah is an idiot, as usual.
-
Jan 30, 2012 7:20:08 PM CST
YOU'RE STILL HERE? DON'T YOU HAVE ANYTHING BETTER TO DO? GO ON. GET OUT OF HERE.
by j-dizzle
But I'm watching the fucking superbowl you idiot. Why would I leave?
-
Some of you guys are actually bitching and moaning about how disappointed you were by a commercial??!?!?!
Where does it end?!!! -
Jan 30, 2012 9:22:41 PM CST
It was weird how he did things that Cameron did in the movie
by crooooooow
Ferris wasn't the one staring sadly at all the stuff in the museum.
-
Kinda funny. Let it go.
-
what a fucking letdown
this is only the best sequel idea.
PS. this is a good commercial.
but itd be an even better sequel. -
Damn. Not cheap to air that one.
-
Not cute. Not funny. Just annoying beyond all belief.
-
I'm actually kind of bummed out that I watched them. My own damn fault, I guess.
-
Jan 30, 2012 11:41:07 PM CST
I'm going to watch this, and a whole bunch of other commercials, when I actually watch the Superbowl
by moosemalloy
-
RIP.
-
But are we going to get a Man of Steel trailer during the Super Bowl?
-
now drives a mommy-mobile.
I actually found Seinfeld's Acura ad to be more effective, if in need of serious editing.
It also illustrates that he'll stop at no length to make dough to buy more of his beloved Porsches by pimping a competitor's sports car. -
You know the one where the chick says "I'll marry you - but we've got a lot of stuff to do first" and then she goes on about all the self-absorbed shit she plans to indulge in like hiking the Appalachian Trail, learning to play drums and finishing her short film. Got a better idea - why don't you go underground because if I ever see you tooling around in your CR-V I'll probably punch you. Or slash your tires, not sure which. Maybe both.
-
Jan 31, 2012 9:26:57 AM CST
Awesome! Now I don't have to waste time watching that tedious SB game...
by zodnotgod
As if I ever would! Zzzzzzzzzzz.
-
Jan 31, 2012 12:42:04 PM CST
Where was Edie McClurg??????? We needed the "righteous dude" line.
by grammaton cleric binks
-
Jan 31, 2012 12:42:36 PM CST
Hollywood will forive pedophile rapist Polanski, but not Jones. Hypocrites.
by grammaton cleric binks
Readers Talkback
User Login
Top Talkbacks
- THE DARK KNIGHT RISES TV Spot Has New Footage And Dialogue! UPDATED To Add Second Spot! -- 305 total posts 305 posts
- UPDATE!! What The Hell Happened With G.I. JOE: RETALIATION?! -- 190 total posts 190 posts
- THE EXORCIST Is Being Remade... -- 166 total posts 165 posts
- Remember when I said I’d kill The Behind the Scenes Pic of the Day last? I lied. -- 155 total posts 155 posts
- Quint has seen the brand new Jaws restoration and demands that Universal do a wide theatrical rerelease this summer! -- 141 total posts 141 posts
- Gary Oldman Joins The ROBOCOP Remake! -- 146 total posts 133 posts
- G.I. JOE: RETALIATION Delayed Nine Months...Thanks To A Force More Sinister Than Cobra!! -- 276 total posts 126 posts
- The day we've all been waiting for has arrived...IN THE ARMY NOW II is in the works! -- 74 total posts 74 posts
- A New Clip From PROMETHEUS!! Charlize And Fassbender Talking About...Something (?)... -- 62 total posts 62 posts
- Honest Abe Dishes Out The Vampire Violence In The New Red-Band Trailer For ABRAHAM LINCOLN: VAMPIRE HUNTER!! -- 56 total posts 56 posts