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Nick Soapdish attends a UK Press Event for JOHN CARTER! Gives us the scoop!

Hey folks, Harry here...  We don't have long to wait at this point for JOHN CARTER...  Frankly - I'm tired of clips and just want to see the entire thing.   I am concerned about the aesthetic criticism that the film will draw based upon the Coliseum scene - as being ripped off from ATTACK OF THE CLONES, when anyone with eyes and knowledge accused Lucas of wantonly ripping off Edgar Rice Burroughs for that scene as soon as we all saw it.   

But that's the empowerment bitching of an educated geek that sees source material in non-adaptations - when it is just being repurposed without a real admitted nod.  A lot of the look of the Star Wars Prequels was lifted from Edgar Rice Burroughs' JOHN CARTER series.   That said - to adapt JOHN CARTER for a modern audience & not realizing from the get go that there's going to be tens upon tens of millions of viewers that the second they see that scene is going to think...  STAR WARS rip-off...  well, it was something that when we were attempting to make this property at Paramount, we were constantly mindful of.   Really hope folks realize that this property is the Rosetta Stone of modern Sci-Fi-Fantasy, that John Carter was the inspiration for SUPERMAN.   That it predates almost everything that fans have grown up with.   But I will admit - that Disney's lack of discussing the history of the property, has left a viewership that hasn't become educated on this material.   I highly suggest reading PRINCESS OF MARS before this movie hits.   It'll get you right where you should be before seeing the movie.   And who knows, you may read 4 or 5 of the books, that is how it tends to work on people.   You can't just read one.

Now - here's Nick Soapdish:

Hey Harry, 
 Here is a brief history of me at AICN
But now I have an early report for a press event from John Carter of Mars. We saw 5 scenes. it was not in 3D. It looks like it could be great though!
Please call me as Nick Soapdish and Can I ask one small favour. I am currently in the running to become a co-host for a Podcast about Disney and its about who could get the most votes. It takes 3 seconds to vote. Just click next to my name Nick and submit. If this link gets printed with the article, It will really give me a boost!
Thank you so much! 

This past thursday in London, with thanks to (the UK’s best Disney and Disney Theme Park news podcast) and The Walt Disney Company, I was able to attend a press night event for the new Disney live action blockbuster John Carter, based on the classic A Princess of Mars by Edgar Rice Burroughs. The film is about Civil War hero John Carter who leaves the army to become a prospector for gold. He stumbles upon a cave which transports him to the planet we know as Mars but the inhabitants know as Barsoom.


The night began with an introduction by Bob Roath (one of the producers of the film) to discuss the history and development of John Carter from the page to the screen. One of the more interesting things that were discussed was how they created the landscapes of Mars by taking real earth locations and digitally manipulating them so things looked familiar yet different. He also talked about how they created the Tarks, the martin protagonists of the film, by having the actors playing them wearing stilts to make them 9ft tall, as they are in the original stories. Also it was mentioned the film wasn’t filmed in 3D ( I wasn’t sure if this was a known fact) due to it being Andrew Stanton’s first live action film, but assured that its 3D was the best post produced 3D ever seen and in their own words was nothing like the appalling Clash of The Titans 3D conversion.


We then saw 5 Clips from the film (in 2D) to give us an idea of what to expect to see when the film opens on March 9th.  I warn in advance that there maybe some spoilers ahead so if you want to avoid these please scroll past the next few paragraphs.


The first clip was of John Carter who had been captured by a Civil War Army General. It’s hard to describe the clip in real detail, but it was very funny and had a touch of an Indiana Jones like character. The gist was he kept attacking/escaping his captors and a quick cut after each attempt lead to him being put in a more elaborate restraining device then the last one. I told you it was hard to describe!


The Second clip we found John Carter just after he lands on Mars. He discovers a glass covered pit like incubator full of eggs which start to hatch little green Martian babies. He is then discovered by the Tarks led by Tars Tarkas who tries to get a closer look at John Carter. It is this scene we discover due to the atmosphere of Mars; John Carter can leap huge distances. The rest of the army try shooting at John and Tars gets in the way. As the scene fades to black you are unsure if Tars has been hit by protecting John.


In the third clip, John Carter has been kept chained to a wall with the rest of the Martian babies in a massive cave. He is being guarded by a Barsoomian Dog named Woola who is sleeping. As John Carter leaps to escape, the dog has beaten him to his landing spot. As John Carted tries to escape, the dog always gets there first thanks to his amazing speed.


The forth clip involves John Carter, Woola and Dejah Thoris, the princess of Helium riding on Thoats, a Barsoomian type of horse as they are being attacked by a rival army. John Carter says he can’t let this happen again, and sends of Dejah so he can delay the army by attacking them first. As he draws his swords ready for combat and the fight begins we get flashbacks to his life on Earth and seeing him come home from War with his home burnt to the ground and his wife found dead inside. The footage carries on going from the war on mars to Johns past on Earth and him digging a grave for his Wife and burying her. The end of this scene showed him being overcome by the rival Martian army.


The final clip was an arena fight and had John Carter chained to the ground with a Martian who I believed was Tars. They were fighting two giant white Apes. This scene looked like a direct copy of the arena fight in Star Wars Episode 2 -Attack of the Clones. This is the only scene that left me a little worried about the films reception when it gets released in March. However, they didn’t mean it wasn’t entertaining, it really looked great.


So all in all, the Film looks great. Much better then I was expecting. I have two reservations. The first is Disney’s track record with live action films of late, especially Sci-fi. Admittedly, John Carter is just as much a Fantasy film as it is Sci-Fi. But I am worried it will end up like Tron Legacy. A great film that doesn’t do as well at the box office as it deserves. The fact there has been no merchandise and poor promotion thus far means I am worried it to will not do so well.


The second is the claims of copying other films. The book is about 100 years old and nearly every sci-fi film has drawn inspiration from (or stolen) themes and ideas from these stories and like I mentioned in my review of the last clip that when people see that scene they will think Star Wars. I hope that audiences are able to realise that John Carter was the original, and is not trying to copy other famous sci-fi films.


John Carter, under the Direction of Pixar’s Andrew Stanton, could be a big Disney franchise, something that it could really do with. The planned John Carter to be a trilogy and the success of this first film will determine the future of the series. I hope it finds its audience and I for one will definitely be there opening weekend to see the final film.

Readers Talkback
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  • Jan. 21, 2012, 6:30 p.m. CST

    I wont say it!

    by phantomcreeps

  • Jan. 21, 2012, 6:30 p.m. CST

    fuck second!

    by phantomcreeps

  • Jan. 21, 2012, 6:33 p.m. CST

    Seems like John Carter...

    by phantomcreeps chained and restrained alot. I kind of, sort of, want to see this. I think.

  • Jan. 21, 2012, 6:35 p.m. CST

    Low-gravity = superhero superpowers

    by Rtobert

    Cool if you're nine years old

  • Jan. 21, 2012, 6:38 p.m. CST

    this review was brought to you by Disney(tm)

    by jimmy

  • ...whats its like having all this money just spent on you? Lot of money to invest when you'll only make about around $500 back. This will be a mega-bomb.

  • Jan. 21, 2012, 6:43 p.m. CST

    Disney(tm) says....

    by phantomcreeps

    ...It's Great!

  • Jan. 21, 2012, 6:44 p.m. CST

    This film has only vagely been on my radar.

    by iakobos

    However, considering how much sci-fi was apparently drawn from John Carter, I may have to see this, if the reviews are good.

  • Jan. 21, 2012, 6:48 p.m. CST

    I (plant) like (plant) the (plant) sound (plant) of (plant) this

    by lookylookymoontard

    (plant) movie (plant)

  • Jan. 21, 2012, 6:48 p.m. CST

    Yeah. I don't even see Burroughs in AOTC, really.

    by StarWarsRedux

    A bit of Kubrick's "Spartacus" or Scott's "Gladiator"? Sure. A whole lot of Ray Harryhausen movies, especially with Obi-Wan stabbing at that giant crab thing? Christ, yes. Lucas' influences are, for the most part, cinematic. Yeah, there's some sci-fi lit inspirations here and there-- the Lensmen stories, "Dune"-- but the Barsoom stories offer less, really. Besides, even if they inspired some of the Geonosis arena sequence on conceptual terms, that doesn't change the original ways that Lucas and his people visualized it, and if that visualization is what the Stanton film looks like, then yeah, he IS ripping off AOTC. <p> <p>Either that, or they're both ripping off the illustrators, like Frazetta, or whatever (and if that were the case, I wish they'd rip off his costume design for Dejah, instead).

  • Jan. 21, 2012, 7:02 p.m. CST

    Just remember what they said about Avatar


  • Something like AVATAR updated Burroughs-esque Sci-Fi with future tech/mecha and modern vocabulary so it had an audience access point. Saying A PRINCESS OF MARS is what started it all is not enough at the point when it's been absorbed by decades of other sci-fantasy works. You either do *old hat* and adapt it literally like Shakespeare, or *new hat* as an *inspired by* piece of modern fiction. This is why calling it JOHN CARTER is feeling so half-assed, and why a creative who completely understood the retro look, like Kerry Conran, was the RIGHT CHOICE (as shown from his recently-leaked concept art reel).

  • Jan. 21, 2012, 7:07 p.m. CST

    And starwarsredux... you're blind


    Lucas has been ripping off Burroughs from the beginning. Banth, Sith, Jeddack, Padwar etc. The whole first 40 minutes of ROTJ. Get real.|


  • Jan. 21, 2012, 7:20 p.m. CST

    Box office will disappoint the suits...

    by zinc_chameleon

    it's got the smell flop-sweat already; hell before Alien 3 came out, you could be gorilla-xenomorphs at Toys R Us. Where is all the merchandising? And the purists like me won't be happy, because Andrew Stanton doesn't like Frazetta's color pallete, much less his full vision of Barsoom. Strictly one for the bargain DVD shelf, like Green Lantern.

  • Jan. 21, 2012, 7:24 p.m. CST


    by Party_Animal_IV

    ...not to film in 3d. Dumb.

  • Jan. 21, 2012, 7:31 p.m. CST

    If your gonna steal ideas from other movies...

    by Sicuv Uyall

    Why the fuck would you wanna steal ideas from Attack of the Clones??

  • Jan. 21, 2012, 7:34 p.m. CST

    Lucas' vision?...

    by Sicuv Uyall

    I thought that consisted of excessive fake cgi with a pinkish hue.

  • Jan. 21, 2012, 7:38 p.m. CST

    Video from said event...


  • Jan. 21, 2012, 7:42 p.m. CST

    =Just remember what they said about Avatar=

    by KilliK

    Avatar had one of the most talented directors in the movie history. A director who used state of the art technology to immerse the audience into a BREATHING,IMAGINATIVE fantasy world. Now i ask: Does JC have a scene in its own fantasy world,as imaginative,psychedelic,alien-like,dream-like like the bioluminus jungle in Padora during the night? Because until now,in all the JC trailers,the only thing that i have seen from this fantasy environment is a generic desert which looks like it was taken from some cheap spaghetti western and also a few forgettable alien-like buildings put here and there in the desert. THAT'S the problem with this project.They have spent so much money on this movie and it still loos like a generic,dull,scifi action movie. IT LACKS IN IMAGINATION.

  • Jan. 21, 2012, 7:42 p.m. CST

    Shot ya a vote there Nick...


    good luck mate

  • Jan. 21, 2012, 7:49 p.m. CST

    Hey killik...


    you haven't even seen JC yet dummy. And I seem to recall a lot of similar negative comments about Avatar's trailers from people such as yourself. "blue cat people with boobs" "blue smurfs on dragons" "shitty CGI" "pass" etc. etc.

  • Jan. 21, 2012, 8:10 p.m. CST

    oh boy...

    by KilliK

    =And I seem to recall a lot of similar negative comments about Avatar's trailers from people such as yourself.= such as myself? now that's a joke.i happen to be one of the most hardcore and dedicated fans of Iron Jim and i was one of the few who defended the trailers and insisted that the movie was going to blow our heads with its unbelievable VFX. Dont believe me? ask the others or find my old posts. =you haven't even seen JC yet dummy.= So what are you saying,that they have kept ALL the money shots for the movie? Have we seen something in the JC trailers as imaginative as the flying mountains in the Avatar trailers? have we seen in these trailers,a shot of an action scene as epic as the one in the Avatar tv spot where Quaritch lands on the ground with his mech and the burning airship crash lands behind him? tell me,where are such scenes in the JC trailers? If they do exist but they havent given as a glimpse of them,then Disney is not doing a very good job with the promotion of the movie and that will hurt it in the long run. If these scenes dont exist,then i am afraid that the creators and the studio have made a big fuckup with the whole project and they should start praying from now.

  • Jan. 21, 2012, 8:19 p.m. CST

    Thanks for the votes

    by Nick

    And I don't work for Disney. If I really thought it will suck i would be able to say so. And the trailers thus far had done nothing for me at all. I actually think the film won't stink. I do feel as a march release Disney have lost faith in it being a box office hit in the same way they did as TL and I think it will be a shame if I'm right. Still, as long as we still get a 3rd Tron film I don't care

  • Jan. 21, 2012, 8:22 p.m. CST

    So then...


    being an "Iron Jim" fanboy you must have felt some bit of frustration at all the shit that was being hurled at Avatar prior to release? ...People who ripped all over the the trailers/imagery/FX, Cameron etc...with no real basis for their opinions? Were all the "money shots" in those trailers? You of all people should know better.

  • Jan. 21, 2012, 8:29 p.m. CST



    Remember 300, Watchmen, and Alice in Wonderland were all released in it's not exactly the "dumping ground" a lot of people have made it out to be.

  • Jan. 21, 2012, 8:33 p.m. CST

    I waited until I saw Avatar...

    by NightArrows start ripping on that blech. And I will be going to see John Carter as it has me interested.

  • Jan. 21, 2012, 9:08 p.m. CST


    by Ravyn

    My dad got me reading these books more than 20 years ago (damn I'm getting old :)) I've always wanted to see what they would look like on film, especially after PJ's LOTR trilogy, I just don't think that Disney was the right company to go with for this property. The Mouse's family-friendly image, in my opinion, somewhat precludes them from being able to convey the correct tone for this material. With works being written in the early 1900's and the idealism of the time (good conquers evil) I have always imagined Barsoom as a dark, dangerous place that could kill you if you became too distracted. I'm afraid to say Disney wouldn't allow that omnipresent danger into this movie in this Hollywood culture of the PG-13 cash grab.

  • Hahahahahaha Good one. Right? Tron: Legacy had a mess of a script and boring action. It deserved that box office revenue, if not less.

  • Jan. 21, 2012, 9:11 p.m. CST


    by Dharma4

  • Jan. 21, 2012, 9:18 p.m. CST


    by KilliK

    =being an "Iron Jim" fanboy you must have felt some bit of frustration at all the shit that was being hurled at Avatar prior to release? ...People who ripped all over the the trailers/imagery/FX, Cameron etc...with no real basis for their opinions? Were all the "money shots" in those trailers? You of all people should know better. = Nope.In reality i was deeply disappointed after watching the 6min worldwide screen preview which was shown on august 2009.And i was one of the many people who expressed here at AICN,how unimpressed they were with the preview.But then the trailers came out and i completely changed my mind. The only thing that frustrated me then and still frustrates me for all movies is when the people start bashing a movie using double standards.They criticize a movie for some flaws but they praise another movie although it has the same flaws.that is unacceptable for me. In the case of Avatar,they accused Cameron that he stole all his ideas from previous,original works.Regardless if you agree with this or not,tell me how are you going to feel when the clueless average moviegoers start denouncing John Carter as a Star Wars rip off whereas in reality the opposite is true?

  • Jan. 21, 2012, 9:45 p.m. CST

    Okay stop... TL wasn't exactly a bomb

    by Andrew Coleman

    I'm sorry but the fake bull shit that TBers toss around is annoying. It made $400 million world wide. Sure not a billion but not exactly chump change on a $170 million budget. Sure advertising... Sorry but advertising a movie doesn't cost over $200 million dollars because then no movie would ever get fucking made. In one of my classes in college we talked about how advertising on television(minus Super Bowl and other big events) isn't exactly super expensive. So pushing aside all the fake nonsense that movie did pretty well. I'm seeing John Carter just because I think it looks alright. Would be fun on the big screen too. Simple as that.

  • Jan. 21, 2012, 9:54 p.m. CST

    Ok I voted for you Nick. Good luck!

    by Fritzlorrerains

  • Jan. 21, 2012, 10:21 p.m. CST

    Short Tharks

    by Munsford

    The Tharks (not Tarks) are 15 feet tall in the books; I heard the movie had made them 12 feet tall; now you say they're 9 feet tall. By the time the movie gets here, the Tharks will be Munchkins.

  • Jan. 21, 2012, 10:36 p.m. CST

    killik, myphdisdoom


    I think eventually the truth will prevail as far the SW comparisons go. As I posted earlier, Lucas even lifted terminology... Jeddak, Banth, Padwar, and Sith. Lucas was also a big Frazetta fan. He may have watched Flash Gordon/Buck Rogers serials...but they themselves were JC-knockoffs. The creators of Superman have acknowledged in interviews that their idea was to do a reverse version of JC i.e. someone coming to our planet and having super strength and able to leap tall buildings. When you break it down, JC is the basis for ALL geekdom as we know it. People are slowly finding this out, and when the movie actually comes out... saying that JC ripped off SW will be akin to saying that the LOTR movies ripped off Willow. I mean, the truth is the truth. As far as TL goes...I think it actually proves that JC can do quite well at the BO. Think about it. It was a sequel to a movie that bombed 25 years earlier. It had a pretty weak script and opened to mixed reaction at best...but STILL managed to do relatively well considering. Hardly a bomb. Had it been REALLY good it would have probably done even better. JC's marketing so far has been about the same, so I would assume that it could do about the same BO. However, all early word on the film itself seems to indicate that it's really good to excellent and also with the recent hiring of Ricky Strauss (lol- rhymes with Mickey Mouse) at Disney...I would guess we're gonna see some much more savvy marketing in the near future. The Hunger Games is the only real competition JC has in March...but it opens two weeks later and I think it's much more of a 'niche-flick than many realize. My feeling is that JC will surprise a lot of people.

  • Jan. 21, 2012, 10:46 p.m. CST

    I hope it won't End up like Tron Legacy

    by cookylamoo

    You mean like being boring?

  • Jan. 21, 2012, 10:51 p.m. CST

    Re : wonkabar

    by Real Deal

    I totally agree. The more I see of this film the more it looks like they are being pretty faithful to the books. That's a good thing and ( just like you said ) I think JC will surprise people.

  • Jan. 21, 2012, 11:31 p.m. CST

    TRON: LEGACY's legacy was wonderful : we got a Blu-ray of TRON :-D

    by justmyluck

  • Jan. 21, 2012, 11:58 p.m. CST

    Gotta start from somewhere

    by even9

    If it's a 'good' fantasy/sci-fi Genre epic, & is the first of a trilogy, then over time it'll be successful whatever the situation and will contribute to continuously building up the audience for the remaining two films over the span of the theatrical releases and then ad infintum home viewing. It looks like it's a big spectacle of a fantasy/sci-fi film, so to the extent of how Good it is as it's own Genre film will be magnified, & that's what really matters. For serials, should just make good films and put then out there - if they're good the movie market will pick up on them and they'll have the best marketing money can't buy, cult coolness. The front loading emphasis of success for Genre films, particularly fantasy/sci-fi, i think is to some degree not really the natural strength of what makes these films so appealing to people & works against their actual Total profitability.

  • Jan. 22, 2012, 12:01 a.m. CST

    Nick Soapdish! HAH! I used that name in a joke this week

    by D.Vader

    Made the girls crack up. Thank God they have no idea who The Tick is and thought I was being original...

  • It deserves better. But that's an old debate. I do hope John Carter does well. I think much of the hate leveled toward it thus far is undeserved.

  • Jan. 22, 2012, 12:08 a.m. CST

    That's funny, Killik

    by D.Vader

    Because I'm sure the AVATAR critics say Pandora looks like a generic scifi jungle planet too. And we all know how you feel about that.

  • Jan. 22, 2012, 12:10 a.m. CST

    So Superman is only interesting if you're 9 years old?

    by D.Vader

    Talkback fail, rtambree.

  • Jan. 22, 2012, 2:09 a.m. CST

    no offense but people really like this stuff?

    by CT1

  • Jan. 22, 2012, 2:38 a.m. CST

    John Carter - this years Green Lantern.

    by hallmitchell

    You'll see!

  • Jan. 22, 2012, 2:39 a.m. CST

    A trilogy! Don't we hear that rubbish about every movie now.

    by hallmitchell

    Wake up studios!

  • Jan. 22, 2012, 3:42 a.m. CST


    by Nick

    What is the tick? ;-) Also yeah TL Didn't bomb worldwide, its US @ UK takings were poor though and where's Tron 3? I won't a Tron 3, but Disney wanted Avatar numbers. It didn't happen :-(


  • Jan. 22, 2012, 4:28 a.m. CST

    Tron Legacy is cool; would be great if you removed

    by Bedknobs and Boomsticks

    Hedlund from the equation. Either make Quorra the protagonist, or cast Cillian Murphy as Sam.

  • Jan. 22, 2012, 4:34 a.m. CST

    =It was a sequel to a movie that bombed 25 years earlier.=

    by KilliK

    Tron didnt bomb.Check the BO was a hit.

  • Jan. 22, 2012, 6:09 a.m. CST

    Fuck You creepythinman!

    by phantomcreeps

  • Jan. 22, 2012, 7:37 a.m. CST

    So it's The Warlord Josey Wales?

    by mdk

  • Jan. 22, 2012, 7:41 a.m. CST

    Worse thing about Tron: Legacy...

    by mdk

    Jeff Bridges phoning it in by lazily cribbing ( for some bizarre reason) his performance as The Dude. Wtf was up with that?

  • Jan. 22, 2012, 8:46 a.m. CST

    Meeeeh, killik, that's a lazy argument

    by D.Vader

    Because it made money its immune to criticism you'd level at other movies? Sure, that works. Pssh.

  • Jan. 22, 2012, 9:18 a.m. CST

    Love it Nick Soapdish

    by D.Vader

    Were there already a few Nick Soapdish's registered that required you to add numbers to the end? That's nuts! Aaaaaaand I think TRON 3 is still being planned. They're probably trying to work down the budget.

  • FACT.

  • Jan. 22, 2012, 9:21 a.m. CST

    This movie doesn't have to be a blockbuster, it just has to be really GOOD.

    by highfunctioningsociopath

    That way, when when it hits home video: - Eh, what'll we watch tonight? - How about that Star Wars rip-off? - Oh, yeah I s'pose. (Later) - Fuck that was awesome!!1 - Are they making more?? I can't wait!! ... And Disney can carry on for a few more years.

  • Jan. 22, 2012, 9:24 a.m. CST

    When did you turn into CTM, killik?

    by D.Vader

    Wait a sec... have we all been trolled?

  • Jan. 22, 2012, 9:50 a.m. CST

    still trying to get excited about this one

    by Rob Jenson

    and not getting there. It just seems like it was made by people that didn't get it. Didn't get the potential this could have had. I guess we'll have to wait for the reboot in two years. Of course, that's being negative, and I try to approach these things optimistically, so I'll attempt to reserve my snark until after I've seen it and found the snark warranted. But really, Frank Frazetta is shaking his head somewhere right now.

  • Jan. 22, 2012, 1:42 p.m. CST

    What John Carter from Mars should be.

    by hallmitchell

    Exotic brunettes with large boobs. Real make up. Not some skinny alien that looks like it could get it's ass kicked by a four year old girl having a tantrum. I want Bossk style make up on the Aliens. I want practical effects. I want a tough hero. I won't be seeing this version. What was Harry's version going to be like?

  • Jan. 22, 2012, 1:49 p.m. CST

    So Tron Legacy is the watermark for 'cool' sci fi epic?

    by Orbots Commander

    WTF? Tron Legacy sucked ass; it's main offense was that it bored me to tears. The movie's only highlight consisted of an over the top 'pouf' cameo from the great Brit actor, Michael Sheen. Really, if that's what this reviewer is comparing John Carter to, then Disney better prepare to write this baby off.

  • Jan. 22, 2012, 1:50 p.m. CST


    by Orbots Commander

    its != it's Typos and all that.

  • Jan. 22, 2012, 2:42 p.m. CST

    =Exotic brunettes with large boobs.=

    by KilliK


  • Jan. 22, 2012, 2:43 p.m. CST

    =What was Harry's version going to be like? =

    by KilliK

    Exotic ginger geeks with large man boobs.

  • Jan. 22, 2012, 4:56 p.m. CST

    myphdisdoom ...Where the fuck did YOU go to college?

    by conspiracy

    Unless you are just being sarcastic and having funl you really have no fucking clue about marketing costs...and I'm speaking from experience...not what I learned in college. Let me give you a REAL WORLD example... Ad time...on local Television...Fresno California, which is the 67th largest market in the US, runs about $25,000 for a 6-8 week campaign, none of your ad's run during the network hours either, you do get lead in spots to the local news though. Last time "I" did a local campaign on television the budget was just under $50,000 for 6 weeks....typical frequency, spread out over the broadcast day..some days having only 2 spots.That figure does not include any production costs either (that was an additional $7k). And that was 5 years ago...pre-devaluation, costs are higher now. The typical large local company will spend between $50,000-$250,000/yr on LOCAL ad time...PER OUTLET, which is why you no longer see many television ads for small business on TV. In Los Angeles...some of the big car dealers will spend close to a Million a year on ad time, spread over the local channels. Now do the math, but instead of a car dealer, think about marketing a $150-200M film worldwide. Network prime time spots run into the hundreds of thousands of dollars PER SPOT (some higher depending on ratings/time/frequency)...that is every single time they run; and an effective campaign for a major motion picture runs on ALL OF THEM, not just here...butin Asia and Europe...and ONLY in the prime spots. And we have not even talked about print, billboards, radio, internet, trades, promotional junkets, etc... Fox spent $150,000,000 marketing Avatar. Disney (I'm a stakeholder) spent a little less than $60,000,000 marketing Mars Needs Moms...a film that Bombed and which cost M.T. Carney (who was also in charge of the marketing of John Carter) her job week before last. So where you come up with the idea that it doesn't cost a fortune to market a film, especially on television, I have NO FUCKING CLUE. What ever professor taught you that needs to be be hung by his ignorant balls.

  • Jan. 22, 2012, 5:11 p.m. CST

    The Problem with John Carter is the marketing...

    by conspiracy

    1. People have NO CLUE who or what John Cater is. The typical teen/young adult has never read it is fucking a century old. 2. The Marketing for this film is simply atrocious. From what I've seen I still have no clue who he i, what he is, what the film is about or more importantly WHY I SHOULD SEE IT. There is ZERO buzz about this film from the general public...ZERO, and 2 months from release that is as bad as it can get. Disney canned Carney...and within a day hired a guy with 2 decades of film marketing experience...but I just fear it may be too late to save the film...even if it does turn out to be a good film.

  • Jan. 22, 2012, 7:08 p.m. CST


    by Nick

    I had the original name and lost all the details but yeah, it's true. I believe your right with Tron 3, I just want an official announcement. Maybe after the toon hits TV.

  • Jan. 22, 2012, 7:37 p.m. CST

    John Carter predates the bible. John Carter was the inspiration for Jesus.

    by james_cameron_raped_my_childhood

    Really, this rosetta stone crap is too much.

  • Jan. 22, 2012, 10:09 p.m. CST


    by Jeff

    Good points, conspiracy. I'm a huge science fiction fan who definitely falls into the demographic "John Carter" is seeking. The film looks pretty good, and I love Andrew Stanton as a director, but there's just something... lacking in the film's marketing so far. Something dull and less than exciting. That said, I'm sure the film could be pretty kickass. I really hope it is. My ideas for marketing it would be much different than what they're doing. Give it context, maybe. "From one of the greatest science fiction writers ever..." (quick, violent clip of action) "Comes the story that birthed a genre" (sweeping landscape with pounding drum music) "The legendary warrior comes to life" (closeup of clench-jawed John Carter, rising) ... something like this. Not the milktoast ads we've seen so far. I mean, they really need to reconfigured the publicity for this film or it will underperform at the box office.

  • Jan. 23, 2012, 11:48 a.m. CST

    Tron didn't do well because it is a shite film

    by D o o d

    Soundtrack on the other hand is awesome!

  • Jan. 23, 2012, 3:56 p.m. CST

    Can you please help me again

    by Nick

    Please guys another 500 votes will let me win the competition I referenced in the article and I'm asking if you can help. Just takes 3 seconds. Please vote Nick Branch