Ain't It Cool News (

What Make The Critics
Of CBS’ New Sitcom ¡Rob!??

I am – Hercules!!

A new sitcom from a bunch of SNL vets, including writer Lewis Morton (“NewsRadio,” “Futurama,” “Big Lake”), writer-actor Rob Schneider and producer Adam Sandler (“Rules of Engagement”), “¡Rob!” is about a non-Latino who marries into a huge Mexican-American family. Claudia Bassos is hotter than Sofia Vergara and Eva Longoria combined. Cheech Marin is in this too, as is ubiquitous El Paso native Lupe Ontiveros.

HitFix says:

... lame and tin-eared. ...

The New York Times says:

... the fusty banality of the dialogue and the hoariness of the characters. “Rob” is so retrograde and unimaginative that it makes Mr. Schneider’s 1996 sitcom “Men Behaving Badly” look sophisticated. ...

The Los Angeles Times says:

... weirdly offensive to just about everyone, especially comedy lovers. ...

The Pittsburgh Post-Gazette says:

... needs to evolve into a smarter, less formulaic show before it's worth watching. …

The San Francisco Chronicle says:

... The humor in "Rob" is broad, occasionally rollicking, not very clever or sophisticated, but some of it works well enough to keep the show going, especially since it shares the hour with "Big Bang Theory" …

The Boston Herald says:

... mediocre ... CBS has churned out yet another lowest-common-denominator sitcom. …

USA Today says:

... there's hardly a moment or performance in Rob that doesn't reek of the leftover and the second-rate. ...

Variety says:

... the show's ethnic stereotypes are less offensive than its triteness …

The Hollywood Reporter says:

... The only explanation for Rob is that CBS executives simply are not paying attention anymore. Perhaps they believe -- with history as a sorry-ass guide -- that whatever they throw on the network will succeed, no matter how poorly executed. It's the only reason anyone could have read the Rob script and thrown money at it for a filmed pilot. … …

8:30 p.m. Thursday. CBS.


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Readers Talkback
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  • Jan. 12, 2012, 11:24 a.m. CST

    The Hollywood Reporter is correct.

    by NinjaRap

    Anything on CBS usually WILL succeed, no matter how fucking terrible it is.

  • Jan. 12, 2012, 11:26 a.m. CST

    Not surprised at all.

    by bat725

    Happy Madison productions has been in the shitter for quite some time now.

  • Jan. 12, 2012, 11:43 a.m. CST

    There was an American version of Men Behaving Badly?

    by supertoyslast

    I have no wish to find out how utterly awful such a thing must have been.

  • Jan. 12, 2012, 11:47 a.m. CST

    Being half Filipino, Rob himself looks too "ethnic"

    by tylerzero

    So his ethnic jokes at the expense of his new Latino in-laws appear disingenuous.

  • Jan. 12, 2012, 11:50 a.m. CST

    So, in other words...

    by Sollasollewmn'll be a huge, huge hit. Lowest common denominator is the new Fraser.

  • Jan. 12, 2012, 11:55 a.m. CST

    I'm watching for Claudia Bassols. That's all.

    by mistergreen

  • Jan. 12, 2012, 11:59 a.m. CST

    Hotter than Sofia and Eva combined?

    by dukeroberts


  • Jan. 12, 2012, 12:16 p.m. CST


    by The Shropshire Slasher

    Yeah, that comparison seems a tad overboard.

  • Jan. 12, 2012, 12:44 p.m. CST

    Why would anyone expect this to be decent?

    by electraglide

    Schneider is in it

  • Jan. 12, 2012, 12:57 p.m. CST

    That's their trailer?.... Wow... Just wow...

    by happybunni

    Nothing even close to a laugh, not even a smirk.

  • Jan. 12, 2012, 1:14 p.m. CST

    Cheech sold out again? Somewhere Chong takes another hit.

    by BackRiverCatfish

  • Jan. 12, 2012, 1:19 p.m. CST

    It's A Cheap, Sad Grab At The Growing Latino Market

    by Crow3711

    And it'll probably work out fine for CBS. Sick.

  • Jan. 12, 2012, 1:44 p.m. CST

    Claudia Bassols not Claudia Bassos

    by torontoxic

    Rob Schneider in something that isn't funny? No. Way. But I remember seeing his stand up and he said something like "I went to a movie with a pessimist. She couldn't see us getting in". And no one laughed. 15 years later and for some reason *cough Jewish* he's still around and still getting work and is a millionaire. <P> Now the approach is to diversify by pandering to Mexicans? I'd rather watch Claudia Bassols exercising for half an hour. In fact that would be an awesome show.

  • In fact I'd argue that for Rob Schneider it's one of the best things he did in his career. Although I admit that doesn't mean much when talking about Schneider. extra tidbit: I was actually an extra in the second Deuce Bigalow. Which is arguably the worst thing he ever did.

  • Jan. 12, 2012, 2:11 p.m. CST

    You can do itttttttt

    by deelzbub

  • Jan. 12, 2012, 2:16 p.m. CST

    looks like iRob in the Coaxial listings

    by k88dad

    In some fonts, the inverse exclamation point looks like an i, so iRob. That may be the funniest thing about this show. Sad.

  • Jan. 12, 2012, 2:53 p.m. CST

    Why does Sandler love Schneider so much?

    by AnnoyYou

    Are they blood brothers, does Schneider have compromising photos/videos on Sandler, are they psychic soulmates - WHAT?! I know they were in SNL together - so they were in the trenches, made it out and made a pact to support each other until infinity? I cannot account for this loyalty, especially in the face of such awful product.

  • Jan. 12, 2012, 3:01 p.m. CST

    i been Robbed of 22 minutes I'll never get back.

    by BrannigansLaw

  • Jan. 12, 2012, 3:07 p.m. CST

    Last I heard it was just Rob, not ¡Rob!

    by Chief Joseph

    Either way, a skunk by any other name would smell as putrid.

  • Jan. 12, 2012, 3:15 p.m. CST


    by kesoze4

    So this is what's next after the iMac, iTunes, iPod and iPad?

  • Jan. 12, 2012, 3:19 p.m. CST

    I kinda like the concept. I must be a racist.

    by Royston Lodge

  • Jan. 12, 2012, 3:24 p.m. CST

    Who watches anything on CBS?

    by Andrew Coleman

    I think there is something up here. I don't know anyone who watches anything on that station besides late night(Letterman/Ferguson) and Criminal Minds. Everything else is pure garbage.

  • Jan. 12, 2012, 3:28 p.m. CST

    It's good to be Adam Sandler's friend

    by Rob0729

    Seriously, the Happy Madison label is for Sandler to employ his far less talented friends (and based on Sandler's recent career minus Funny People is a very damning comment). He will produce whatever crap he can to employee washed up friends like Schneider, David Spade, and Kevin James.

  • Jan. 12, 2012, 3:29 p.m. CST

    annoyyou, I think it is as simple as "they are friends"

    by jim

    Sandler looks out for his buddy. Now, I know what you are thinking "Well, hell, Big Jim, I got lots of friends". Perhaps Sandler doesn't (just like Doc Holliday).

  • Jan. 12, 2012, 3:35 p.m. CST

    I'm sick and tired of laugh track sitcoms. What is this, 1995?

    by Ricardo

    What is WRONG with those people? Laugh track sitcoms are fucking dead, stop doing those!

  • It didn't work then either.

  • Jan. 12, 2012, 5:18 p.m. CST

    Rob Schneider is.....a stapler!

    by F-18

  • Jan. 12, 2012, 5:54 p.m. CST

    All previews look awful...

    by Nice Marmot

    ... But the idiot in me laughed at an online ad w/ a shocked Rob in bed w a knocked off pinata head ... Maybe lack of sleep....

  • Jan. 12, 2012, 6:31 p.m. CST

    Good Lord!

    by Keith Small

    Wouldn't you think CBS would put something funny in the preview in order to convince viewers to give the show a look? Not a funny moment in the entire thing! And I'm sorry, but as attractive as Bassos is she's not nearly hot enough for me to spend a second on this waste of time! (And certainly not as smokin' hot as Sofia Vergara!)

  • Jan. 12, 2012, 6:31 p.m. CST

    Has Rob Schneider done anything funny ever?

    by Mugato5150

    I'm not saying this to be snarky. It's a serious question. One thing. Even the worst asshole who was ever on SNL I can think of something. But Rob Schneider, I can't think of anything. And Stallone cast him twice. So I must be wrong.

  • Jan. 12, 2012, 6:44 p.m. CST

    Hotter than sofia vegara!?!?

    by Norman Colson

    Dude did you see sofia vegara in 4 brothers, dude hot is an understatement, she has a luscious body, nice tits, nice ass, the works. the new chick is aight in the face, but that's it. Maybe it's a white guy thing, because this chick has NO ASS!!!!!!!!! And you know white guys like a pancake booty... lmao! other wise if she has an ass some might call her fat... which is sad, youll never understand til your hitting it from behind...

  • Jan. 12, 2012, 6:49 p.m. CST


    by Keith Small

    I co-sign!!!!

  • Jan. 12, 2012, 7:10 p.m. CST

    I must agree that Herc has the gay

    by Mugato5150

    Women hotter than Sofia Vergara? They exist in the wild but that chick ain't it.

  • Jan. 12, 2012, 7:43 p.m. CST

    @golf, a big ass is disgusting? WTF?

    by Norman Colson

    It might a black thing... Or even a spanish You might mean a sloppy fat ass is disgusting, and yes sometimes it is... but, hear me out... She can have all the hot looks in the world, Like Angelina Jolie; etc, did you see her in wanted, no ass, no hips, no movement whatsoever! There's nothing wrong with a white girl with a lil donkey... You white guys be calling them fat and they have no self esteem because they are not a size 0. but real women have curves. Who wants to FUCK A WOMAN WITH A PANCAKE ASS THAT LOOKS LIKE A DEFLATED TIRE!! WTF Golf when you have a woman like Sofia vegara sit on your face with a whole lot of ass, i think you might change your

  • Jan. 12, 2012, 8:21 p.m. CST

    weirdly offensive to just about everyone, especially comedy lovers.

    by BadMrWonka


  • Jan. 12, 2012, 8:39 p.m. CST

    Rob Schneider derp de derp!

    by CaptainBass

    Derpee derpedee derpy-der...

  • "Oh no, haha, that wasn't an upside down latino exclamation mark! What made you think that?!" They'll say to the tv people just after they shove Cheech out the door.

  • Uh, no.

  • Jan. 12, 2012, 9:21 p.m. CST

    Yeah, don't know what Herc was smoking when he said that.

    by Shermdawg

    I get get quite a chuckle from it though.

  • Jan. 12, 2012, 10:11 p.m. CST

    I thought Nick Swardson was the new Rob Schneider

    by sunwukong86

    How Schneider still gets work is beyond me

  • Jan. 12, 2012, 10:13 p.m. CST

    Rob Schneider is....A STAPLER!

    by Deandome

    The funniest thing attached to Schneider was the South Park movie trailers. Though I admit...I STILL find myself saying "you put your weeeed in there" whenever an apt opportunity arises.

  • Jan. 12, 2012, 10:19 p.m. CST

    Based on what we're seeing on TV these days.

    by MisterManReturns

    Half of the TV production community has gone stark raving retarded. Wait, make that 80%.

  • Jan. 12, 2012, 10:57 p.m. CST

    I put the blame squarely on the American viewer.

    by dahveed1972

    The fact is that shows like Big Bang or 2 and a half men yes dear or half a dozen other 3rd rate sitcoms of the last 5-10 years keep getting produced because people keep watching them!

  • Jan. 12, 2012, 11:15 p.m. CST

    Man, Cheech's standards have lowered severely.

    by RedJester

    I've actually seen Rob in person a dozen or so times as he literally lives three blocks away from me and he's always come across as a pathetic little (and I mean that figuratively and literally as he's tiny as fuck) man. Part of this is due to the fact that he is absolutely notorious for walking his tiny little dog conveniently around the local bars at 1:30-1:45 in the morning just as they're closing and everyone is filtering out. What's pathetic about this is that he's clearly doing so to 1. pick up drunk girls who would otherwise never sleep with him, and 2. get the drunken guys to take his picture and to ask for his autograph, which sober they wouldn't usually do. To add to Rob's aptitude to come across as completely and utterly pathetic, the majority of the time the absolutely blitzed girls he's hitting on turn him down cold, the drunk guys mock/bully him, and he ends up walking away alone with a sad look on his face, his tiny dog being dragged behind him. Essentially it's bar none the saddest thing I've ever seen in my life. The leader of Third Eye Blind lives nearby as well, and although he's a bit of a prick, at least his wife is hot.

  • Jan. 12, 2012, 11:33 p.m. CST

    The American Public rarely gets anything right...

    by RedJester

    ...when it comes to the Arts. It says something when the 10 best movies, shows, albums are consistently some of least watched/listened to every calender year yet trash like Alven and the Chipmunks, Two and a Half Men, and Brittany Spears reign supreme.

  • Jan. 13, 2012, 1:07 a.m. CST

    The Hot Chick still holds a special place in my heart

    by happybunni

    That movie gave me so many laughs.

  • Jan. 13, 2012, 4:03 a.m. CST

    This show was created by a bunch of corporate stiffs wasn't it?

    by Crooooooow

    You know what's topical? Race humor involving Mexicans!

  • Helloooo, cursed Earth pizza! Actually it wasn't a funny role, so much as that one line.

  • Jan. 13, 2012, 7:06 a.m. CST

    Claudia Bassols is hotter than Sofia Vergara and Eva Longoria

    by Beastlaz

    You gotta be fricking kidding, I could care less about Eva Longoria, but Sofia Vergara? Gimme a call when Claudia hits puberty and grows some boobs.

  • Jan. 13, 2012, 7:59 a.m. CST

    Ethnic Mismatch Comedy #645

    by Grando

    Coming to a DVD Bargain Bin near you soon!

  • Jan. 13, 2012, 8:40 a.m. CST

    I googled that chick and she is not hotter then Sofia

    by smokie

  • Jan. 13, 2012, 8:46 a.m. CST

    Sofia is so voluptuous

    by smokie

    This girl, while she has a very pretty face, is all skin and bones. Gimmee curves any day. She may be one of those women who are way hotter on screen then in photos. Like Penelope Cruz. I love her on screen then see photos and you just don't get the whole Penelope.

  • Jan. 13, 2012, 9:32 a.m. CST

    I F'ed Sofia Vergara in the A...FACT!

    by AzulTool

  • Jan. 13, 2012, 10:14 a.m. CST

    Sofia Vergara is amazingly beautiful.

    by Cletus Van Damme

    Easily one of the top 3 hottest women on TV. Claudia is top 15 or so. Claudia, if you're reading this, please know I would still sexually abuse you in the most consensual way possible.

  • Sure it was Schneider's movie, but wasn't it Sandler who delivered that line?

  • that was also my biggest problem with it. I mean, even with the "fat guy with the hot wife" shows I can somewhat see how she may have married the guy since they've been married a while and he was probably more athletic in his youth (muscle turned to fat). But this, I kept waiting for the family to disclose her mental health issues, or the fact that she very recently ended a long-term relationship with a dude who is the exact opposite of Schneider. He even says he eloped with her so she wouldn't have time to change her mind. The only person who thinks she's good enough for him is her, so what's that say about her? The whole show she goes on and on about how her parents treat her like a child, don't think she can take care of herself, makes bad decisions. We're supposed to believe eloping with iRob! is anything other than proof her parents are right about her? It looks to me to be just one more irrational and irresponsible action in a lifetime apparently filled with them.

  • Jan. 13, 2012, 11:15 a.m. CST

    She's not hotter than Sofia or Eva

    by SmokeFilledTavern

    fucking idiot.

  • Jan. 13, 2012, 2:08 p.m. CST

    13.5 million people watched this pile of shit

    by FrodoFraggins

    And great shows like Rome, Carnivale, Firefly and Farscape get cancelled. Screw the nielsens and this sad ass retarded viewing public.

  • You are welcome.

  • Jan. 13, 2012, 3:29 p.m. CST

    4.1 rating 13.5 million watched

    by thelordofhell

    People have nothing to do on Thursday

  • Jan. 13, 2012, 7:46 p.m. CST

    Rog Schneider looks like Michael Keaton now

    by Pipple

    He should play batman in a new Adam West type of show.

  • Jan. 13, 2012, 7:47 p.m. CST


    by Pipple

    No, Rog. His name is Rog now.

  • Jan. 14, 2012, 4:25 p.m. CST


    by Thunderbolt Ross

    I don't know why I even read this article, much less the TB but my takeaway is you are a stupid asshole.