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Pre-Toy Fair we have your first look at Hasbro's Transformers Prime toys!

Ahoy, squirts! Quint here. It's not every day you're asked by Hasbro if you want to premiere a new line of Transformers toys, so sight unseen I said yes. Sure, I was thinking more big boy toys in my brain, but still... I had a ton of Hasbro toys as a kid, so it's still cool to be able to debut some new toy images as Toy Fair looms.

The figures are from Transformers Prime, the new Transformers cartoon. More specifically they're from an Entertainment Pack that contains an assortment of figures from the show, including the human characters, Optimus and Megatron. Hope you guys enjoy the images!









Thanks to Joe Moscone at Hasbro for the images!

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Readers Talkback
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  • Feb. 7, 2011, 5:35 p.m. CST


    by Uopap

  • Feb. 7, 2011, 5:39 p.m. CST


    by teddy_duchamp

  • Feb. 7, 2011, 5:43 p.m. CST

    What do the children transform into?

    by xevoid

    The one with the purple shirt should transform into a Packer player. I mean, seriously, did you SEE their sideline jerseys? Purple/Lavender shirts and YELLOW pants? Who was the team color palette designer for that one, scooby-doo? Seriously. And this kid should transform into one of them.

  • Feb. 7, 2011, 5:43 p.m. CST


    by Witwiki50

  • Feb. 7, 2011, 5:44 p.m. CST

    damn, not third at all

    by Witwiki50

  • Feb. 7, 2011, 5:44 p.m. CST

    They look great, but can I pose them provocatively...

    by Linguo_IS_Dead

    There's nothing like hot Megatron-on-human female action!!!

  • Feb. 7, 2011, 5:53 p.m. CST


    by Super Joker

    What the fuck is that?

  • Feb. 7, 2011, 5:58 p.m. CST

    The midget without a mouth scares me.

    by sweeneydave

    But that's because of my horrible childhood experience where I was left alone with a mouthless "little person". It was awful. I had to use it's eyesocket for things unmentionable since it had no mouth. And when I say "unmentionable" I mean you'll have to see it on the big screen in a room full of people so it can "transform" you the way it "transformed" me.

  • Feb. 7, 2011, 6 p.m. CST

    man, toys suck again.


    for a while, toys available in department stores were looking pretty good. the mcFarlane toys made designers really compete (and many actually topped mcfarlane stuff). then something happened and i'm not sure when but toy designers stopped giving a shit again. i understand these are based off of the cartoon, but they're horrible. megatron looks okay in robot form, optimus does not. but movie figures take the cake for suckiness, awkward poses, figs of horrible lesser characters and grotesque likenesses lately.

  • Feb. 7, 2011, 6:09 p.m. CST


    by teddy_duchamp

    good effort, that could have been something special

  • Feb. 7, 2011, 6:23 p.m. CST


    by la_sith

    Seriously, Quint?! Slow news day. Who gives a fuck!!!!!

  • Feb. 7, 2011, 6:35 p.m. CST

    Die Cast metal or bust

    by Bass Ackwards

    Its like these toys are for kids or something.

  • Feb. 7, 2011, 6:42 p.m. CST

    Transformers Prime

    by Saltoner

    I like how AICN doesn't have one blip on the new series, but they promote the toys. Ugh!

  • Feb. 7, 2011, 7:17 p.m. CST

    guess i shouldn't diss Hasbro


    they gave me a nice gig designing the zombie themed Cuponk cup...i'm probably shooting myself in the foot for future freelance by saying thes transformers prime toys are lacking, my complaint is more about department store toy lines in general.

  • Feb. 7, 2011, 7:21 p.m. CST

    This is not cool, nor is it news

    by TKO

    Why the fuck would AICN review toys??? For toy fans, these have been seen on Transformers toy sites for the past couple of months, so it's rather OLD news. For non-toy fans, this is just shit.

  • Feb. 7, 2011, 7:22 p.m. CST

    I'd be surprised if this talkback reaches 20 posts.

    by Larry Knowles

    There is nothing to see here. Move along.

  • Feb. 7, 2011, 7:29 p.m. CST

    Nothing like the originals

    by chewy-chop

    metal and rubber!

  • Feb. 7, 2011, 7:44 p.m. CST

    Even the robots look faggish, yes faggish

    by Gerry

  • Feb. 7, 2011, 8:07 p.m. CST


    by ATARI

  • Feb. 7, 2011, 9:38 p.m. CST

    What retarded kid...

    by J43

    would want to buy figures of children from a Transformers toyline? You buy transformers to play with robots that turn into shit, not to get horrible, anime looking kid figures.

  • Feb. 7, 2011, 10:14 p.m. CST

    Fun With Toys

    by DocVet

    Just in time for Toy Fair: What if Optimus Prime had a crush on... well, see for yourself.

  • Feb. 8, 2011, 12:25 a.m. CST

    The Short One is obviously Young George Lucas

    by Vulcan_CSC_Rep

  • Feb. 8, 2011, 12:26 a.m. CST

    Made in Taiwan = cheap looking SHIT

    by Vulcan_CSC_Rep

  • Feb. 8, 2011, 12:29 a.m. CST

    Only 7 colors per kid, CHEAP production costs.

    by Vulcan_CSC_Rep

  • Feb. 8, 2011, 12:30 a.m. CST

    Every movie this year has a city getting destroyed

    by Vulcan_CSC_Rep

  • Feb. 8, 2011, 12:31 a.m. CST

    How about a Transformers love story?

    by Vulcan_CSC_Rep

  • Feb. 8, 2011, 12:31 a.m. CST

    Young Optimus Goes Through Puberty....

    by Vulcan_CSC_Rep

  • Feb. 8, 2011, 12:31 a.m. CST


    by Vulcan_CSC_Rep

  • Feb. 8, 2011, 12:32 a.m. CST

    Mom, Optimus is in the bathroom AGAIN!!!!

    by Vulcan_CSC_Rep

  • Feb. 8, 2011, 12:35 a.m. CST


    by Charger

    It actually IS news. This is the first time images of these have shown up. Thanks for sharing Quint.

  • Feb. 8, 2011, 1:01 a.m. CST

    the main difference between these and the movie incarnations

    by smackfu

    is that these actually look like they legitimately transform into something. Rather than being a big mess of swirling, spikey, twisting, implausible scrap metal.

  • Feb. 8, 2011, 2 a.m. CST


    by PleaseWipeMyAss


  • Feb. 8, 2011, 3:04 a.m. CST

    How can a child possibly enjoy a flameless Optimus Prime?

    by Doctor_Strangepork

  • Feb. 8, 2011, 3:53 a.m. CST

    How much better was this?

    by UltraTron,r:18,s:0&biw=981&bih=661 I don't know if you're able to link to this mess. But if you can then you know the best ad in history. Imagine if this was a forced setup on all arcade machines imposed by the state. You cannot play unless the machine is as pictured. And it is unlawful to remove the ass planted in front of the machine.

  • Feb. 8, 2011, 5:09 a.m. CST

    "I guess this site too good to show the Kings Speech action figures?"

    by buggerbugger

    It has to be said, the George VI figure with authentic profane stuttering (ages 5+) is FUCKING BADASS!!

  • Feb. 8, 2011, 5:19 a.m. CST

    This is a good thing

    by jh

    I was hoping figures for the show would get made before long. I'm glad that they took the time to make these toys actually look like the characters from TF Prime, which, by the 5 episode mini they did, is shaping up to be the best TF show since Beast Wars. I was hoping they'd have some Soundwave and Starscream images on here, but alas. There are way too many haters on this board.

  • Feb. 8, 2011, 5:36 a.m. CST


    by jh

    It was easier in the 80s to introduce new transformers every episode. All they had to do was draw them. For a 3D show that has the kind of quality that TF Prime has (aside from lipsyncing issues), I'm willing to bet it gets expensive to voice, model, texture, rig, animate, and render each transformer they have on there already. Sure, the roster is a bit light in the new show, and I hope they change that, but they're doing a good job so far, especially for being born out of the writers of the 2nd movie (which I really didn't like).

  • Feb. 8, 2011, 9:15 a.m. CST


    by Suskis

    Megatron has been ruined since second 1 in the movies. This toys also look incredibly cheap.

  • Agree the human look like lumps of lazy anime crap.

  • Feb. 8, 2011, 11:48 a.m. CST

    Where are the Chinese prisoners who made the matrix

    by UltraTron

    mech toy and sentinel toys that sold for $20? Easily the biggest and most detailed toys ever sold at that price point.

  • Feb. 8, 2011, 11:57 a.m. CST

    Gee, I think the Megatron is pretty cool...

    by WriteForTheEdit

    Eight-year-old me would be gushing all over that thing (Figuratively speaking. Didn't really start gushing until a few years later...)

  • Feb. 8, 2011, 2:04 p.m. CST

    Remember when they used to have.... metal in the toys?

    by Roketopunch

    and not just the screws. Those were the best Transformers. Too bad you have to spend 100 bucks nowadays for the Masterpiece series. Toys have gone done the tubes.

  • Feb. 8, 2011, 3:32 p.m. CST

    They were never solid metal.

    by Dennis_Moore

    They had parts that were vacuum-metallized plastic.

  • Feb. 8, 2011, 8:44 p.m. CST

    The toys that look like the real characters are better

    by daggor

    I bought several of those - Starscream, Bumblebee, Jazz. Even some oldies like Thunderwing. These new designs are horrible.

  • Feb. 9, 2011, 11:42 a.m. CST


    by TKO

    I stand corrected. You are right, these are new images. I got confused with the Transformers RTS toy line, where Optimus was revealed a few weeks ago. Oh well.

  • Feb. 10, 2011, 5:04 a.m. CST

    They make the humans from this series,

    by Dennis_Moore

    but only the bootleggers make Sari et al from Transformers: Animated? Sad how much attention the Bay garbage gets, though Prime and Megatron don't look as horrible as their overly busy movie counterparts do. To add insult to injury, the past few years of Bayformer figures knocked the Universe Classic releases off the shelves, forcing us to go to the highway robbery ebay sellers. And we never got Wheeljack. The crappy G.I. Joe movie also foisted the terrible movie figures on us for a few years, ending the much loved and unfinish Anniversary line. The execs in charge at Hasbro are out of their minds; though, whoever greenlit War for Cybertron should be promoted to CEO. At the very least, for our troubles, they could give us another series set in the TF: Animated-verse...