Ain't It Cool News (

Don’t Like Football
But Love Commercials??

I am – Hercules!!

I note that Paramount is running a spot for “Super 8,” the mysterious new project from J.J. Abrams (writing and directing) and Steven Spielberg (producing).

All the 2011 Super Bowl ads should be added to Hulu’s Adzone as the game progresses:

A broad list of Super Bowl ads, as cribbed from :

Pregame Commercials

The Eagle [Focus Features]

Kung Fu Panda 2 [DreamWorks/Paramount]

Battle: Los Angeles [Sony]

Priest [Sony]

Just Go With It [Sony]

Game Commercials
Coca Cola (two 60 second slots)
Pepsi Brisk (30 seconds)

Torpedo Cooler from tenniel chu on Vimeo.

Pepsi Max (three 30 second slots)
Doritos (three 30 second slots)

Snickers (30 seconds)
Stella Artois (60 seconds)
Budweiser (60 seconds)
Bud Light (three 30 second slots)


Hyundai (three slots)

Kia (60 seconds)
Mercedes-Benz (60 seconds)

GM Chevy (five 30 second slots)

Volkswagen (two 30 second slots)

Careerbuilder (30 seconds) (two 30 second slots)
E*Trade (two 30 second slots) (two slots, one 30 seconds and one 15)

Cowboys & Aliens [DreamWorks/Universal]

Limitless [Relativity Media]

Pirates of the Caribbean: On Stranger Tides [Disney]

Rango [Paramount]
Super 8 [Paramount]

Thor [Paramount]

Transformers: Dark of the Moon [Paramount]
Captain America: The First Avenger [Paramount]

HomeAway (30 seconds)

Bridgestone (two 30 second slots)
Skechers (30 seconds)

Teleflora (30 seconds)
CarMax (two 30 second slots)
Best Buy (30 seconds)
Rio [20th Century Fox]

Postgame and Glee
Postgame show sponsored by GM Chevy
Justin Bieber: Never Say Never [Paramount](Glee)
Take Me Home Tonight [Relativity Media](Glee)



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Readers Talkback
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  • Feb. 5, 2011, 6:20 p.m. CST

    wow, I really liked the Limitless trailer.

    by DrPain

    looks pretty good. Wasn't even aware of it.

  • Feb. 5, 2011, 6:48 p.m. CST

    all of these ads are soulless.

    by therootstheroots

    fuck off superbowl half time.

  • Feb. 5, 2011, 7:02 p.m. CST

    That Merc in the Audi ad looked awesome!

    by Valenni

    Pity the Audi looks like the rep mobile as usual. When will VW Audi learn?

  • Feb. 5, 2011, 7:53 p.m. CST

    No, I like football and I hate commercials. (nt)

    by Triple_J_72

  • Feb. 5, 2011, 7:53 p.m. CST

    The song in that Battle: LA trailer gets me everytime

    by Redhead_Redemption

    it's so powerful and mesmorizing, I think it should be in every trailer

  • Feb. 5, 2011, 7:56 p.m. CST

    If one of you hacks types Jar Jar Abrams

    by jimbojones123

    You suck! It is so very lame of a slam nickname.

  • Feb. 5, 2011, 7:59 p.m. CST


    by Waspo

    Here's to hoping that the Xoom doesn't cost more than two Ipads, and to hoping that it comes out sometime before May.

  • Feb. 5, 2011, 8:41 p.m. CST

    WoW, battleField: LA, WOW.

    by mistergreen

  • Feb. 5, 2011, 8:48 p.m. CST

    The girls...

    by dvdhound79

    ...are always body hot but are a bit meh in the face department. I mean... Jillian Michaels??!! I'm usually not one to sat Butter-face but good Lord!! The teaser shows some great tits but with Danica and Jillian, I've not got my hopes up.

  • Feb. 5, 2011, 8:52 p.m. CST

    wow, those sucked

    by yourSTEPDADDY

  • Feb. 5, 2011, 10:32 p.m. CST

    Battle: LA

    by ATARI

    Please don't suck! Please don't suck! Please don't suck! Please don't suck!

  • Feb. 5, 2011, 11:17 p.m. CST

    Terry Tate was still the best SB commercial ever

    by Alientoast

    Here comes the pain train! Woo woo!!!

  • Feb. 5, 2011, 11:23 p.m. CST

    What is the song used in the Battle ad?

    by taking_up_space

  • Feb. 5, 2011, 11:27 p.m. CST

    Why show these early?

    by solvseus

    Not you guys, the companies. They spend millions on ad time, but put them out on the net and let news shows, etc show them before the actual game. What's the point? It's like those ads that show the entire movie or TV episode. Kinda defeats the purpose. Someone is going to make an "ad wizards" joke if they haven't already.

  • Feb. 5, 2011, 11:48 p.m. CST

    Way to ruin the only reason to watch the Superbowl!

    by Orionsangels

    Well and my beloved Christina Aguilera.

  • Feb. 6, 2011, 12:28 a.m. CST


    by JFilm101

    The song is "The Sun's Gone Dim and The Sky's Black" by Johann Johannsson. Music vid via this link:

  • Feb. 6, 2011, 2:01 a.m. CST


    by pushthebuttonmax

    Beat those Ste... aw hell... god dammit...

  • Feb. 6, 2011, 3:58 a.m. CST

    Moterolla Empower Spot...

    by -Halfscan-

    Made me think of this:

  • Feb. 6, 2011, 8:13 a.m. CST


    by Mike


  • Feb. 6, 2011, 8:24 a.m. CST

    u forgot the captain america trailer.

    by vulturess

  • Feb. 6, 2011, 8:43 a.m. CST

    It's there vulturess


    Under the Transformers one.

  • Feb. 6, 2011, 10:36 a.m. CST

    I worked on one of the BMW ads

    by D.Vader

    If it plays.

  • Feb. 6, 2011, 10:37 a.m. CST

    That Battle: LA trailer is so damn awesome.

    by D.Vader

  • Feb. 6, 2011, 11:20 a.m. CST

    Gotta admire the NFL and the networks

    by Truxton Spangler

    for turning a sporting event into a marketing orgy. Quite remarkable that they've been able to con people into watching ads--by appointment and willingly, even if they don't care about the game or don't normally watch football. Toss in a crappy halftime show (there's no other kind) for some musical promotion as the cherry on top. And if the audience is lucky, there might even be a good game played.

  • Feb. 6, 2011, 1:42 p.m. CST

    I like football but hate FOX.

    by F-18

    Joe Buck is a terrible announcer and sucks the excitement out of every game he calls.

  • Feb. 6, 2011, 3:19 p.m. CST

    Get psyched for 6 hours of Fox Self-fellating its shows

    by Itchy

    We'll get back to that amazing 85 yard TD run in a second but first a look at that nasty manish broad with the linebacker forehead trying to look sexy on tonight's episode of GLEE.

  • Feb. 6, 2011, 3:28 p.m. CST

    Whatchoo talkin' about Mr.AholeRamirez?

    by D.Vader

    Did you get banned?

  • Feb. 6, 2011, 3:39 p.m. CST

    Like to DVR the SuperBowl & watch in the garage...

    by Nice Marmot

    ... between the cold and the fast-forwarding through commercials and half-time, I tend to weed out anyone not interested in football. I can just watch the damn teasers on this site. And I wish they could put Artie Lange in the booth w/ Joe Buck. GO PACK, GO!!!!!!

  • Feb. 6, 2011, 6:36 p.m. CST

    I gotta feeling

    by Redhead_Redemption

    that the halftime show will disapoint

  • Feb. 6, 2011, 6:44 p.m. CST

    Okay J.J....

    by L.H.Puttgrass

    That was much better.

  • Feb. 6, 2011, 6:51 p.m. CST

    Capt. America.

    by L.H.Puttgrass

    That looks good. Very good.

  • Feb. 6, 2011, 6:53 p.m. CST


    by OutsideChance

    I had the go back and freezeframe on the DVR but he's there and looks like an Andy Kubert drawing! Very nice!

  • Feb. 6, 2011, 7:13 p.m. CST

    Somewhere, Axl Rose is fuming!!!!!

    by wackybantha

    Watch your back, Slash!

  • Feb. 6, 2011, 7:27 p.m. CST

    So no Terra Nova?

    by Fa_Tass_DinoMolester

    Guess not. But we did get fucking Transformers, Thor, and Captain America. Typical.

  • Feb. 6, 2011, 7:27 p.m. CST

    If Axl hadn't fucked up his life and band...

    by OutsideChance

    ...instead of BEP GnR would probably be the Halftime Band by now.

  • Feb. 6, 2011, 7:29 p.m. CST

    Is the Longest Halftime Show in History?

    by OutsideChance

    Or does it just seem like it? Seriously. Springsteen only did three or four songs during his set.

  • Feb. 6, 2011, 8:01 p.m. CST

    All the movies look the same...

    by Fa_Tass_DinoMolester

    The same CGI white/blue lens flares, the same metallic screeching sounds in the's utterly inane.

  • Feb. 6, 2011, 8:59 p.m. CST

    Yes, it does...

    by Fa_Tass_DinoMolester

    like you, for instance.

  • Feb. 6, 2011, 9:13 p.m. CST

    Um, apparently there was a Terra Nova spot, BTW...?

    by Fa_Tass_DinoMolester

    Nice to have it online...?

  • Feb. 6, 2011, 9:23 p.m. CST


    by lynchmob17

    This says it all, baby.

  • Feb. 6, 2011, 9:27 p.m. CST

    Drink a little too much beer watching the game?

    by Fa_Tass_DinoMolester

    I was commenting on digital lens flares, if you'd read what you were replying to... <p> I'm not getting into a pro/anti CGI conversation right now, but for the record, yeah, I'm tired of looking at pixels when I go to the movies. If I wanted to play a video game, I'd play a video game. Practical effects are art created by a human, CGI is a bunch of 1's and 0's assembled by a computer. Give me practical effects any day, thanks.

  • Feb. 6, 2011, 11:22 p.m. CST

    Anyone who doesn't like football....

    by 8footTallGopher

    ....are the real nerds! I get this may be a site for the nerds, geeks, and other socially challenged. And, hell, I may be one of you.... But anyone that doesn't like football... If you're too busy in your mom's basement on world of Warcraft making sweet virtual live to a hobbit... Granted, most of you get the over-hyped, second rate NFL shoved down your throats... And while it has it's merits..... Specifically.... THE PACK ARE THE GODDAMN SUPERBOWL CHAMPS....WOO! No, most of you don't get to experience the true football (no, not soccer), the CFL.... Congrats to the Packers... All heart... A storybook season. Riders Grey Cup Champs in '11! Go Riders! Out.

  • Feb. 7, 2011, 9:49 a.m. CST


    by Fa_Tass_DinoMolester

    Thanks for the laugh! But shouldn't you be counting the cracks on the sidewalk somewhere...? <p> I swear, the amount of doodling subhumans on the internet never ceases to amaze me! :))

  • Feb. 7, 2011, 11:35 a.m. CST

    Bridgestone: Reply to All - Hands Down

    by Wcwlkr

    LOL was the hands down winner! I was dying watching that. We've all been there LOL. But yeah as for movie trailers go Super 8 was by far the best I'm actually pumped to see that. AND HOORAAAAY! The Steelers lost so it was a good night.

  • Feb. 7, 2011, 11:36 a.m. CST

    Happy That the Steelers LOST!!!!!!! YAAAAY!

    by Wcwlkr

  • Feb. 7, 2011, 11:37 a.m. CST

    Alcholic Cheese Spray?

    by JCarlon

    Those ads are pretty good, but it's a shame they didn't show my the for Four Queso, America's first hyper-caffeinated, super-alcoholic, pressurized cheese spray. http://vim

  • Feb. 7, 2011, 11:39 a.m. CST

    Also a shame...

    by JCarlon

    that I can't write English good!

  • Feb. 7, 2011, 7:34 p.m. CST

    Video no longer available due to copyright claim by Audi

    by solvseus

    That's brilliant marketing right there. Spend a ton of money on a commercial for your product, then sue so no one can see it anymore. I swear, some of these companies are run by absolute morons. Everyone else just showed their commercials before the game even happened making it kinda pointless to spend so much on those who've already seen them. Also brilliant. Could be worse I guess, like some of them who show ads before these, so you're basically having to sit through an ad so you can watch another ad. We are so doomed as a species.

  • Feb. 7, 2011, 11:48 p.m. CST


    by FeralAngel

    Damn good commercial. Made me want to buy the damn car, which I just might, since I'm in the market. Chrysler was a good brand once. Could be again. Will give it a try, thanks to the ad. And Eminem was pretty effective. So the Chrysler ad and the one with all the old TV icons cheering on their teams (kinda nice to see ol' ALF again) was fun.

  • Feb. 8, 2011, 1:30 p.m. CST

    Super Bowl Commercials 2011

    by Red Dawn Don

    You can also go to foxsportS.c_m/ads to see all 85 commercials. I think approx 20 of the commercials are pretty good. The other 65 were meh. My wife liked the "Bridgestone Tire Beaver" commercial best. I liked the "Reply All" ad the best. The one with old technology was note worthy. Notice the blimp and pong game in the background. I don't usually like Ozzy or Bieber but their commercial together was awesome. Bieber is wearing a beard at the end. The Darth Vader kid was okay. It had a budget of zero but touched the public like no other. The "Epic Ride" must have cost a lot of money for all that cgi. Aliens want our cars? It was nice to see Roseanne Barr take it on the chest for Snickers. The "Love Hurts" black couple rocked? The "What First Daters Were thinking" was dead accurate and funny. "I want to sleep with her." Car Maxx was like a kid in a candy store, a geek at a robot convention, a hippie at a drum circle, a wrestler at a folding chair factory, an acrobat at a mattress store or a customer at a Car Maxx. Wow, full circle.