If They Build It, Will We Come?? There's A LEGO Movie In The Works!!

Merrick here...
Phil Lord and Chris Miller, who adapted Judi Barrett's book CLOUDY WITH A CHANCE OF MEATBALLS into a film that was far better than it could've been, are taking on a Lego movie for Warner Bros.

The plot is being kept under wraps, but it will be an adventure in the Lego world mixing live action and animation. In order to get the gig, Lord and Miller prepared a presentation that not only had to pass muster with Warners brass but also with execs from Lego, which is extremely protective with its toys and brand and had a significant hand in the process.

...says THR HERE. The article goes on to describe the duo's pitch process, mentioning that Lego is apparently quite protective of its brand (couldn't tell that from Legoland - sure hated that place...) As for Lego themselves? They've been around for far longer than many of us realize.

The Lego Group began in the workshop of Ole Kirk Christiansen, a carpenter from Billund, Denmark, who began making wooden toys in 1932. In 1934 his company came to be called Lego. It expanded to producing plastic toys in 1940. In 1949 Lego began producing the now famous interlocking bricks, calling them "Automatic Binding Bricks". These bricks were based largely on the design of Kiddicraft Self-Locking Bricks, which were released in the United Kingdom in 1947. [EDIT] The company name Lego was coined by Christiansen from the Danish phrase leg godt, which means "play well". The name could also be interpreted as "I put together" and "I assemble" in Latin, though this would be a somewhat forced application of the general sense "I collect; I gather; I learn"; the word is most used in the derived sense "I read".

...explains THIS Wiki entry about the wonderfully awesome little buildy things.
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