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BOSS Keeps Beating Down DESPERATE HOUSEWIVES & FAMLY GUY!! America Wants ‘Reality’ On Sunday Nights!!

Published at: March 21, 2010, 12:26 a.m. CST by hercules

I am – Hercules!!
Time again to check in on the ratings. Three of the top five Sunday shows watched by adults aged 18-49 are non-scripted. Once dominant “Desperate Housewives” and “Family Guy” have been getting clobbered every Sunday since “Undercover Boss” premiered on Super Bowl Sunday:

Sunday 18-49 finals (prior Sunday finals in parentheses; repeats in gray): 3.9 (2.1) (5.1) (4.8) (5.2) (16.2) (----) (----) (----) (----) (----) (----) (----) (----) (----) (----) (----) (-----) (----) (----) (----) (----) (----) (----) (----) Undercover Boss 3.7 (----) (3.7) (3.7) (----) (----) (3.7) (1.3) (3.8) (4.7) (5.3) (----) (1.2) (----) (4.9) (4.4) (----) (5.0) (4.4) (5.0) (4.7) (4.6) (4.6) (5.0) (4.7) Desperate Housewives 3.5 (2.8) (2.8) (3.2) (3.3) (1.3) (3.2) (----) (----) (----) (4.0) (2.5) (3.1) (3.8) (3.0) (4.4) (3.9) (4.2) (4.1) (----) (----) (4.2) (4.5) (5.1) (5.2) Family Guy 3.2 (----) (----) (----) (----) (----) (----) (-----) (----) (----) (----) (----) (----) (----) (-----) (----) (----) (----) (----) (----) (-----) (----) (----) (----) (----) Celebrity Apprentice 3.0 (2.6) (3.2) (2.9) (2.8) (----) (----) (----) (----) (----) (----) (----) (----) (----) (3.7) (3.4) (3.7) (3.4) (3.5) (3.3) (3.4) (3.3) (3.3) (2.8) (3.4) The Amazing Race 2.5 (----) (----) (-----) (----) (----) (----) (----) (----) (----) (----) (-----) (----) (----) (----) (----) (----) (-----) (----) (----) (----) (----) (----) (----) (----) The Simpsons (8:30) 2.5 (2.1) (2.3) (2.9) (2.6) (1.3) (2.4) (----) (----) (6.9) (4.0) (1.8) (3.8) (3.2) (2.5) (4.2) (3.3) (4.3) (----) (----) (----) (4.1) (3.7) (4.4) (4.3) The Simpsons 2.4 (1.3) (2.4) (2.3) (2.1) (----) (----) (1.3) (2.4) (1.9) (1.6) (----) (----) (2.1) (2.2) (----) (2.1) (2.1) (1.7) (1.7) (1.8) (----) (1.9) (2.2) (2.1) Cold Case 2.4 (----) (2.5) (2.5) (----) (----) (2.4) (----) (2.6) (3.5) (3.5) (----) (----) (----) (3.7) (2.9) (----) (3.2) (2.9) (3.3) (3.3) (3.2) (3.0) (3.2) (3.0) Brothers & Sisters 2.3 (----) (1.9) (2.5) (1.9) (----) (2.2) (2.5) (1.8) (3.3) (3.3) (----) (----) (3.1) (3.0) (3.0) (----) (3.7) (3.0) (3.3) (3.0) (3.0) (3.0) (3.4) (3.1) Extreme Makeover 2.1 (----) (----) (----) (-----) (----) (----) (----) (----) (----) (----) (----) (----) (-----) (----) (----) (----) (----) (----) (----) (----) (-----) (----) (----) (----) Sons of Tucson 2.0 (----) (----) (-----) (----) (----) (----) (----) (----) (----) (----) (----) (----) (-----) (----) (----) (----) (----) (----) (----) (-----) (----) (----) (----) (----) Minute To Win It 1.9 (----) (2.2) (2.1) (1.9) (0.8) (2.3) (1.5) (1.7) (1.8) (2.7) (----) (1.7) (2.2) (2.0) (2.1) (1.8) (2.3) (2.0) (2.0) (2.3) (1.9) (2.2) (2.2) (----) AFH Videos 1.8 (0.9) (1.6) (1.8) (1.2) (----) (2.2) (1.2) (4.0) (1.5) (2.7) (2.9) (2.2) (3.6) (2.0) (2.6) (3.3) (2.2) (3.8) (2.2) (2.1) (3.2) (3.5) (2.2) (3.2) 60 Minutes 1.5 (1.3) (----) (0.8) (----) (-----) (----) (----) (----) (----) (----) (----) (----) (----) (-----) (----) (----) (----) (-----) (----) (----) (-----) (----) (----) (----) Hannah Montana 1.4 (----) (-----) (----) (----) (----) (----) (----) (----) (----) (----) (----) (1.4) (----) (-----) (----) (----) (----) (----) (----) (-----) (----) (-----) (----) (----) Kendra 1.2 (1.1) (1.1) (1.1) (1.1) (----) (0.9) (0.7) (1.1) (----) (----) (----) (-----) (----) (----) (----) (----) (-----) (----) (----) (----) (----) (-----) (----) (----) Ax Men 1.1 (----) (----) (-----) (----) (----) (----) (----) (----) (----) (----) (----) (----) (-----) (----) (----) (----) (----) (----) (----) (-----) (----) (----) (----) (----) Sonny With A Chance 1.1 (----) (----) (----) (-----) (----) (----) (----) (----) (----) (----) (----) (----) (-----) (----) (----) (----) (----) (----) (----) (----) (-----) (----) (----) (----) The Pacific 1.0 (----) (----) (-----) (----) (----) (----) (----) (----) (----) (----) (----) (----) (-----) (----) (----) (----) (----) (----) (----) (-----) (----) (----) (----) (----) Pretty Wild 0.8 (1.0) (1.1) (1.3) (----) (0.6) (0.9) (----) (----) (----) (----) (0.7) (-----) (----) (----) (----) (----) (----) (----) (-----) (0.6) (----) (0.8) (0.8) (----) ‘Til Death 0.7 (----) (-----) (----) (----) (----) (----) (----) (----) (----) (----) (-----) (----) (----) (----) (----) (----) (----) (----) (----) (-----) (----) (----) (----) (----) Cutting Edge 0.6 (----) (----) (----) (-----) (----) (----) (----) (----) (----) (----) (----) (----) (-----) (----) (----) (----) (----) (----) (----) (----) (----) (-----) (----) (----) Ultimate Recipe Showdown 0.4 (----) (0.5) (0.4) (0.6) (----) (----) (-----) (----) (----) (----) (----) (----) (----) (-----) (----) (----) (----) (----) (----) (----) (-----) (----) (----) (----) Tool Academy 0.4 (0.3) (0.4) (0.3) (0.3) (----) (----) (----) (-----) (----) (----) (----) (----) (----) (----) (-----) (----) (----) (----) (----) (----) (----) (-----) (----) (----) How To Make It
While “Housewives” is way down this season, it’s been steady since “Boss’” arrival, while “Boss” itself took a big dip last week.
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Readers Talkback

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  • March 21, 2010, 12:39 a.m. CST

    unreliable

    by RumpleWho

    Nelson ratings are unreliable.

  • March 21, 2010, 12:55 a.m. CST

    0.2 underneath counts as "clobbered"?

    by Tall_Boy66

    That's one real fucked up dictionary, considering how Desperate Housewives is only 0.2 underneath Undercover Boss. Clobbered. Right. Sure.

  • March 21, 2010, 12:57 a.m. CST

    I can't believe I waited this long to...

    by Shermdawg

    ...check out The Apprentice. I enjoyed last week's premiere.

  • March 21, 2010, 12:59 a.m. CST

    And "beating down" too

    by Tall_Boy66

    I would assume that if Desperate Housewives changed it's name to Dollhouse it would be something like "Dollhouse fights back against a free-falling Undercover Boss!!!!"

  • March 21, 2010, 1:47 a.m. CST

    Tall_Boy66

    by Hercules

    look how beaten down Housewives is compared to its scores before Boss came along. The chart doesn't go back far enough to demonstrate this, but DH is at all-time series lows these days.

  • March 21, 2010, 3:03 a.m. CST

    Undercover boss sucks

    by Powerring

    lame ass show.

  • March 21, 2010, 3:08 a.m. CST

    Trump looks fucking terrible

    by JKrow21

    For millions of dollars being pumped directly into his blood stream.

  • March 21, 2010, 3:42 a.m. CST

    Didn't these right ups hit like a couple days later?

    by JuanSanchez

    We're just getting last Sunday's numbers now?

  • March 21, 2010, 4:29 a.m. CST

    Sarah Silverman on Simpsons

    by anotherdeadkitten

    ClevelandshowFamilyGuyAmericanDad and Suns of Tuxun sux.<p>Also, Teri Hatcher, Marcia Cross, Drea DeMatteo, Dana Delany and Eva Longoria-Parker very unpopular with heterosexual males under twenty-five. (Hey, even I'm not going to try to defend that other one..)

  • March 21, 2010, 4:34 a.m. CST

    DH might be at lows, but it's been holding...

    by CCon99

    It's been holding steady at 3.7 which is still a respectable number considering shows NBC consider "hits" barely score a CW like 2.0. Undercover Boss got the Superbowl Rub and had a strong second week, but it's been all down since then and I expect this week it will sink down to a 3.2-3.6 as more people see it's just the same old shit. You can try to pimp reality TV being stronger then scripted, but the bottom line is there's nothing else on Sunday nights to watch. We know you have this odd vendetta against ABC for whatever your reasons. But most men aren't going to watch DH anyway. But you can have your reality over scripted shows Herc, I'll be watching The Pacific again!

  • March 21, 2010, 6:21 a.m. CST

    Where's the coverage of Leno beating Letterman?

    by j2talk

    Conan who???????????????????????? Jay's return to late night DOMINANCE doesn't even get a mention????????

  • March 21, 2010, 6:35 a.m. CST

    Leno's lame return is all over the net...

    by CCon99

    There are tons of articles in USA Today and the Times talking about how Jay is barely winning the ratings but NBC is actually still losing money because his 18-49 ratings are actually down compared to his "return". Look it up, you'll see he's winning but definitely not the "DOMINANCE" that everyone was expecting his return to have. BTW Letterman isn't even up against Leno with March Madness coverage going on.

  • March 21, 2010, 7:09 a.m. CST

    What is this America you speak of?

    by I Max U Mini

    When I want "reality" TV, I tune in the news. When I want entertainment, I certainly don't want anymore of Rob Burnett's BS. What has happened to people that they have to live vicariously through others' misery? And when I think of American Idols, the first names that come to mind include Franklin, Washington, and Lincoln, not Underwood, Clarkson, Glambert and Hudson.

  • March 21, 2010, 7:12 a.m. CST

    Wish I could beat down "Famly" Guy...

    by Nasty In The Pasty

    ...preferably with a nail-studded 2-by-4...

  • March 21, 2010, 7:53 a.m. CST

    Undercover boss is a really shitty show

    by BumLove

    Once again proving that ratings do not equal quality.

  • March 21, 2010, 8:12 a.m. CST

    ratings system needs changed

    by palewook

    updated or vetted again. or i live in a nation of retards. nobody admits to liking reality tv, so who in the hell watches it.

  • March 21, 2010, 9:15 a.m. CST

    Family Guy Just Not Very Funny These Days

    by OutsideChance

    It doesn't even have those random moments of funny that used to save a so-so episode.

  • March 21, 2010, 10:01 a.m. CST

    For those saying "Where's Leno's coverage?!"

    by American Mythos

    If you paid any attention, Herc mainly covered PRIMETIME ratings with these posts. Now that the stench of Leno is gone from 10 pm, he's. No. Longer. In. Primetime. If you want Leno v. Letterman ratings, go look for them!

  • March 21, 2010, 11:32 a.m. CST

    America wants reality tv

    by gotilk

    like it wants to kill health care reform and avoid "soshalizm". In other words, it knows what it wants, even if it kills them (or their culture)in the end. Just watch some TV today. Has Fox news started digitally adding in protesters yet? Or are they just keeping the shots nice and tight? Our hearts and souls are purchased far too cheaply these days. What's your integrity worth, Nielson family?

  • March 21, 2010, 12:16 p.m. CST

    Family Guy is having a great season.

    by JuanSanchez

    Last week's ep was great.

  • March 21, 2010, 1:49 p.m. CST

    American Mythos

    by OutsideChance

    No, Herc was also covering Letterman vs Conan. And he's never been shy about covering SNL which is out of prime time.

  • March 21, 2010, 2:29 p.m. CST

    Where is the Tim and Eric talkback

    by TheFug

    I want an explanation as to why there is no Tim and Eric talkback on this sight.

  • March 21, 2010, 2:31 p.m. CST

    Leno

    by Hercules

    pulling a 1.1 or a 1.2 in late night is too Dog Bites Man to generate much interest, frankly. Leno's Tonight ratings are down 13% from this time last year in 18-49; he's about even with Conan in that demo, and his average Tonight audience member is about 10 years older than Conan's average tonight viewer (56 vs. 46). NBC doesn't seem to give a shit so I guess I don't either. http://bit.ly/9DpIXR

  • March 21, 2010, 2:31 p.m. CST

    Last week's Simpsons felt more like a classic episode

    by JKrow21

    Than any other I've seen in years.

  • March 21, 2010, 3:40 p.m. CST

    Leno

    by _Qpid77_

    "Leno's Tonight ratings are down 13% from this time last year in 18-49; he's about even with Conan in that demo" Okay, so just to be clear, Herc, you're saying that despite all you folks saying the great thing about Conan was his appeal to younger audiences, he only pulled numbers in "the demo" that equal Leno's numbers *after* Leno dropped 13%? Fascinating.

  • March 21, 2010, 4:02 p.m. CST

    I just found another reason to hate Leno

    by BumLove

    I'm watching the food network, and a bunch of the network's stars are talking about their favorite foods, and then that annoying spikey-haired blonde douchebag, Guy Fieri, who does that Diners and Dives shows says that he loves eating these particular pork chops while watching Leno at night, which confirms to me that people who like Leno tend to be people I can't stand....that's the nicest way I can describe them....

  • March 21, 2010, 4:39 p.m. CST

    Qpid is secretly gay for you Herc

    by JKrow21

  • March 21, 2010, 4:39 p.m. CST

    Qpid is secretly gay for you Herc

    by JKrow21

  • March 21, 2010, 5:32 p.m. CST

    re: Boss beating/clobbering DH

    by mrgray

    Tsk. C'mon, Herc, is that just thinly veiled support of domestic abuse? I joke, I joke. <p> Seriously, though, you can't say that DH ratings were way down before Boss came along and then claim that Boss is "beating" the show. No, what's "beating" the show is the show itself. 6 seasons is tough for many shows to maintain, let alone one that's essentially a soap opera satire. Some story threads haven't been as compelling as they could have, great characters have left while lesser characters have stayed (sometimes due to backstage politics), the season-long mysteries have become less and less interesting.... It's all to do with the show and nothing to do with reality TV nonsense. <p> I suspect the same/similar is the case with Family Guy. It's been around a while now, the humor is aging (if you thought it was funny to begin with, and I'm one of those), etc.

  • March 21, 2010, 5:34 p.m. CST

    Who's that dame with Bugs Bunny?

    by FeralAngel

    That has to be the worst DVD cover art I have ever seen, and I'm including the godawful art on Disney DVDs in that category. Christ, why is Bugs so big and that girl so small?

  • March 21, 2010, 5:38 p.m. CST

    Bullshit on Leno

    by Sasson

    Saying that you only cover prime time is bullshit. I hate Leno, but I also don't try to pretend that I religiously watched Conan. If Letterman were killing Leno in the ratings, it would be the fucking lead story every day.

  • March 21, 2010, 6:31 p.m. CST

    Do yourselves a favor and watch...

    by djdark01

    ... Legend of the Seeker. I promise I will convert all of you into faithful fans! (just google "Tabrett Bethell" and you'll see what I mean)

  • March 21, 2010, 6:38 p.m. CST

    my point was there was a lot of Leno bashing

    by j2talk

    my point was there was a lot of Leno bashing and despite the alleged support for "Conan" there wasn't the ratings to show for it....seems to me that it was only a vocal minority that cared for "coco"..... and when Leno's dipping rating were so gleefully reported,perhaps a bit of fair play here and some mention should be made that clearly NBC got it right in returning Leno to the Tonight Show..... of course ,personally I find Craig Ferguson to be the consistently the BEST in Late Night...

  • March 21, 2010, 6:40 p.m. CST

    If Leno was still on at 10...

    by ME_M

    ...then Leno's Tonight Show ratings would suck even more. Leno does not have the same ratings-anchor as Conan did.

  • March 21, 2010, 7:03 p.m. CST

    Good point, ME_M

    by BumLove

    If there were new Jay Leno shows at 10 pm before the Tonight Show with Jay Leno at 11:30pm, ...and they had different content and guests....then you'd see how Leno's 10pm show affected the ratings.

  • March 21, 2010, 7:30 p.m. CST

    The Pacific

    by celebritydave

    are those ratings bad? or ok for an HBO show?

  • March 21, 2010, 7:36 p.m. CST

    undercover boss is fucking moronic

    by HaterofCrap

    dumbass boss meets dumbass employees. they bond. boss lies and says his life has changed. the end.

  • March 21, 2010, 8:37 p.m. CST

    undercover boss is an evil show

    by brabon300

    if all ceo's know so little about their own companies, its time for a new revolution in america

  • March 21, 2010, 10:32 p.m. CST

    Celebrity Apprentice's weakness

    by Hercules

    Too many comedians; not enough boring fucking sports figures.

  • March 21, 2010, 10:35 p.m. CST

    The Simpsons is DOA.

    by Powerring

    Everything that once made it good is gone. Now it has become the Jay Leno of animation. Tired, repetition with lame, weak jokes and no edge at all. It is one notch above "SNL bad". Tonights laugh-free episode with Sarah Silverman was totally uninspired. So instead of bitching, I just stopped watching it.

  • March 21, 2010, 10:56 p.m. CST

    The Simpsons=Leno. So True

    by OutsideChance

    I still have the Simpsons on season pass but it's not uncommon for me to give up after 10 minutes or so and delete the ep. More often than not it's about as funny as a "Jaywalking" bit.

  • March 21, 2010, 11:13 p.m. CST

    The Simpsons stole a joke tonight.

    by Powerring

    Remember "the critic?" The Simpsons actually remade the bit with Alien cornering Ripley and kissing her. This was not an homage, it was plagiarism just to make up for lack of ideas.

  • March 21, 2010, 11:47 p.m. CST

    I'm with whoever said to watch THE SEEKER!!

    by Ka Dargo

    I prefer Bridget Regan...quite possibly the most beautiful woman on the planet!

  • March 22, 2010, 5:39 a.m. CST

    I watched parts of The Simpsons tonight, too....

    by BumLove

    ...and not only was there repetition, but it's like the writers have either forgotten or stopped caring about why things are funny in the first place. For instance, the whole Itchy and Scratchy thing...the reason it was initially funny about 20 years ago was because the kids are watching something extremely violent, and instead of being shocked, they laugh hysterically when it's done. That joke was funny the first time...it's painfully unfunny now. <p> Setting up the premise for that joke now usually involves a 30 second long Itchy and Scratchy cartoon which is never funny, followed by the punchline of Bart laughing hysterically, which is just annoying. And in many ways, that's what the Simpsons is now....annoying.

  • March 22, 2010, 6:49 a.m. CST

    mist the point, bl

    by VikkiMarsdale

    Tonight when Homer and Bart were in a theater watching a movie version of itchy and scratchy, at the end they laughed and said "guts". Or intestines or insides or whatever, if anyone wants to quibble about me misquoting it. The point is. They were making fun of the fact that anyone thought Itchy and Scratchy was funny in the first place. They were deconstructing their own past. Also, there was a movie parody involved, but of a film I never saw.<p>I really enjoyed the episode a lot, but I have lost track of how many first girlfriends Bart has had so far. kid gets a lot of action for a ten year old.<p>Still, that whole "just tell me what you want and don't turn into a different person the next day" bit was one of the cleanest and simplest nailings of gender communications difficulties since the original three episode Doll comic book miniseries from the '80s.

  • March 22, 2010, 7:18 a.m. CST

    Vikki, how is that any different....

    by BumLove

    ...from any other time when they laugh at the violence of Itchy and Scratchy? Isn't that what they've always been doing? Laughing at something that isn't really funny but is simply violent? I fail to see how this is different...and funny.

  • March 22, 2010, 7:38 a.m. CST

    what was the Itchy & Scratchy spoof?

    by Bouncy X

    it seemed like they were spoofing some movie but i didn't have a clue to what it was. anyone here know?

  • March 22, 2010, 8:32 a.m. CST

    NBC has to be worried by those Leno ratings...

    by Chewtoy

    With a huge improvement in prime time ratings (mostly due to 10 o'clock Leno no longer dragging the network down) and huge ratings during the Olympics with which to hype Leno's return to the Tonight show, a few short weeks later he's already down to just barely above Conan's average in the key demo? His "Unlikeable" Q ratings have skyrocketed. His audience is made up of the oldest viewers in late night, averaging a full decade older than Conan's. His show hasn't been nominated for Emmys for ages, and he gets no real love from television critics. <br><br> Keeping Leno over Conan was a disastrous decision. The only way it could have worked out for them is if he had regained all of his previous audience, coming back stronger than ever. But considering the epic failure of the 10 pm show, that was never in the cards. Now, come fall, the late night talk audience is going to be carved up even more when Conan launches a show at Fox. You can say that he'll draw more of Letterman's audience away than Leno's, but he'll lower the ratings of all existing late night shows regardless by providing more options, meaning the Tonight Show will likely never again reach the peaks it used to. <br><br> What did they really think would happen if they had let Leno walk after the failure of his 10 pm show? He was damaged goods... any other network would note that he has no track record of building an auidence that wasn't handed to him to begin with. Letterman proved he could build a show from scratch and make it a lasting franchise... twice. Leno went from regularly guest hosting the Tonight Show to hosting the Tonight Show, and flopping elsewhere. Nobody rushes to sink tens of millions into a new show hosted by an aging personality that just had an epic flop. Additionally, what network was likely to sign him? ABC had just gotten some great buzz for Kimmel, and Leno is a lousy fit for the Fox audience. <br><br> Had they thanked Leno and let him go on his way and focused on building upon the younger Conan audience (as they had to do when Leno was routinely beaten by Letterman for his early years), they could have possibly gotten strong ratings back for the Tonight Show. Instead, they have a limping show that's only going to be wounded more by a crowded field once Conan competes against them. With an aged audience, flagging ratings, no buzz whatsoever and worse prospects for the future, they likely realize that they'd be having a conversation about replacing Leno *again* in the next year or so if it weren't for the fact that they've trapped themselves with him now.

  • March 22, 2010, 9:21 a.m. CST

    brabon300, that's what I like about UB

    by Sonny_Williams

    Hopefully other CEOs and upper management will realize how little they know about the day-to-day of their companies, pull their heads out of their asses, and get involved. Hell, I've worked for several Fortune 500 companies where management even one level up from my boss was so clueless, so isolated from workday reality it was no wonder that most of their new edicts and policies worked against productivity and profitability. When management has nothing to inform them beyond PowerPoint charts and glowing reports from their underlings you get the situation America is in; companies floundering and failing right and left, and they don't have a clue why.

  • March 22, 2010, 9:54 a.m. CST

    That Bugs Bunny DVD cover IS awful

    by Snookeroo

    And creepy.

  • March 22, 2010, 10:15 a.m. CST

    Chewtoy, you make a good point

    by jim

    Seems NBC went for the short-term fix (Leno) over the long-term solution (O'brien).

  • March 22, 2010, 3:45 p.m. CST

    Looks like I was wrong!

    by CCon99

    Undercover Boss not only improved its rating this week, it actually went up higher then its 9pm Amazing Race lead in. That's pretty good for a 10pm show to do.

  • March 22, 2010, 9:57 p.m. CST

    Ratings are a sampling, right?

    by ToMonicker

    I mean that's the whole point of it, they take a sample from their target demo's and see what they're watching. I don't know about anyone else here, but even though I'm an old fart, I rarely watch television on network schedule, and I get my media the most way convenient for my skill set. So, if an assbackwards geezer like me is almost totally off the grid these days, what about the target demo's? How many of them shmucks are being included in the samples these days? Do the neilsons even try to account for this? No clue. Postmodern paranoia suggest to me that my DVR setbox is most likely reporting back to big brother what I watch, when, and etc. And if it doesn't now, it will, or how else will they know even vaguely if they're making it? ;-)