And The Film That'll Open Tribeca This Year Is...The New SHREK Movie!!

Merrick here...
Even though the third installment of this franchise put me to sleep (several times), I'm really looking forward to taking my toddler to SHREK FOREVER AFTER. This said...It's opening Tribeca!?!? Evidently so.

Tribeca is excited to announce that the world premiere of Shrek Forever After, from DreamWorks Animation SKG, will kick off the 2010 Tribeca Film Festival on Wednesday, April 21! Presented by American Express, the Festival will run through May 2, and tickets will go on sale April 13. [EDIT] Festival co-founder Jane Rosenthal explains, “We have always sought to open our Festival with films that are captivating and strike an emotional chord with movie-goers. Shrek Forever After combines the very best in storytelling and artistry while showcasing the wonders of innovative 3D filmmaking, [making it] one of the most anticipated new movies of 2010.”

...says Tribeca's site, which can be found HERE. I don't mean to be cynical here (and I have NO inside knowledge to substantiate my theory), but this smells like a political move of some sort. Maybe I'm completely wrong...
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