Merrick here...


Because it's so easy to sequelize a "found video" movie once the concept has blown its wad, The Powers That Be are contemplating a sequel to PARANORMAL ACTIVITY.

In Viacom's earnings call Tuesday morning, CEO Philippe Dauman said the movie has been one of those surprise hits that comes along only rarely.

Given that a follow-up release wouldn't have the same element of surprise as "Paranormal," it will be key to craft a smart approach to a sequel, he said. "Our team will come up with the right creative and marketing approach," he told analysts.

...says THR HERE.

While it's hard to support this idea from a creative standpoint, I understand it from the business perspective: PARANORMAL costs tens of thousands to make, received a carefully considered release fueled by a savvy marketing campaign, and has brought in nearly $85 million so far.