RIVERS Helps Drag CBS Past ABC To Last Place!! SIMPSONS Rises!! MacFarlane Cartoons Plummet!! Sunday Ratings!!
Published at: Oct. 5, 2009, 3:26 p.m. CST by hercules
I am – Hercules!!
“Three Rivers,” essentially the last of the autumn broadcast premieres, arrived in dead last place last night. The 18-49 numbers (last week in parentheses):
6.2 (5.6) Chargers at Steelers
4.9 (5.2) Family Guy
4.9 (4.5) Desperate Housewives
4.3 (4.2) The Simpsons
4.2 (4.9) The Cleveland Show
3.5 (3.6) American Dad
3.4 (3.1) Extreme Makeover: Home Edition
3.2 (3.0) Brothers & Sisters
2.8 (3.2) The Amazing Race
2.3 (3.3) 60 Minutes
2.2 (1.9) Cold Case
2.2 (----) America’s Funniest Home Videos
2.0 (----) Three Rivers
* The biggest drops on Sunday were on CBS, with “60 Minutes” (which didn't have a football overrun as its lead-in this week) down a miserable 28% and “Amazing Race” down 18%. ("Rivers" fell a staggering 29% from its "Amazing" lead-in.)
* Also way down was “The Cleveland Show,” which fell 14%. Lead-in “Family Guy” fell 6%. “The Simpsons” was the only Fox cartoon to rise its second Sunday of the season.
* ABC rebounded slightly following a horrifying slide into fourth place last week. “Desperate Housewives,” down a crazy 37% last week from its 2008 premiere, was up a meager 4% from that low. “Brothers & Sisters,” down 35% last week from its 2008 premiere, was 7% up from last week. “Extreme Makeover” scored best: though down 16% last week from its 2008 premiere, it was up 10% from last week. The “Home Videos” season premiere was down 15% from its 2008 premiere.
James Hibberd’s analysis is here.