Merrick here...


Combustive TV chef Gordon Ramsay is now looking to establish his name as a brand in television comedy. Specifically, as a stop-motion avatar of himself in a series currently being developed by Cuppa Coffee Studios.

Here's an embed of Gordon Prime at work:

Guessing they'll go for more situational humor/broader adventure when he gets puppetfied?

Cuppa Coffee's pres release on the matter reads thusly:

GORDON RAMSAY SIGNS PRIME TIME ANIMATION DEAL
WITH CUPPA COFFEE STUDIOS

Gordon Ramsay has signed a prime time animation deal with Cuppa Coffee Studios, the recently Gemini-nominated Toronto-based animation house whose credits include Nick at Nite’s Glenn Martin DDS, a major new stop-motion comedy series developed by Michael Eisner and Eric Fogel, a second season of Rick & Steve for MTV sister-channel LOGO, A Miser Brothers Christmas for Warner Bros and ABC Family, two new seasons of Celebrity Deathmatch for MTV and Starveillance for E! Networks.

While details are still under wraps, Gordon Ramsay, At Your Service promises to deliver a unique take on Ramsay’s larger than life personality with an animated action-comedy spin that will not only appeal to Ramsay’s existing fan base, but will also reach out to new audiences.

While the idea of a professional chef, restaurant mogul and TV personality starring in an action-comedy stop-motion series may seem like an odd pairing to some, for Cuppa Coffee President and Executive Producer Adam Shaheen, it’s a recipe for success. “Gordon Ramsay has established himself as a true international brand. We’re taking the essence of who he is and having a bit of fun with it. Never before have we encountered this type of excitement from broadcasters.” Shaheen, who will be meeting with international broadcasters at Mipcom in October, expects to make a major announcement once details have been finalized.

Here's what Grodon's stop-motion personae will look like. The images is EMBIGGENABLE!!!