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Harry is headed for DETROIT ROCK CITY

Published at:  Aug 08, 1999 3:30:20 AM CDT

Hey folks, Harry here.



I'm all packed and ready to go. At 6am... 4 hours from now, I head to the airport freshly giggly after meeting the Munchkins, and prepared to watch KISS in concert as well as watching DETROIT ROCK CITY.



Using Moriarty's super secret Tibetan chant, I whispered "Pula Farrell Valenti" onto the answering machine of a friend of mine out there in the land of LA LA, and managed to score two tickets to... DETROIT ROCK CITY's premiere... complete with KISS concert... in make-up.



So, me and that ancient old man, Moriarty, will shake off the sting of an impossibly numbingly bad example of Warner Brothers ability to market a perfect film. We will attempt to get in the groove of partying like mad men.



Why am I undertaking the expense for a quick 24 hour journey to see this of all films?



Because... I'll get to see KISS perform in makeup. It's been a childhood dream of mine that has never been realized. While I know they will only be performing for 30 minutes, I can't help but get fired up for this. The movie is a topping in my mind. The 'something extra'. Sure, I've heard the movie is funny as hell, and a great piece of entertainment. But going to this represents the culmination of 22 years of trying to see KISS, but always having something get in the way.



Meanwhile, Moriarty and I will be seeing what type of trouble we can get ourselves into during my brief stay in HOLLYWOOD. If you have an idea, call me at the WESTWOOD MARQUIS before 11am (california time) 1 (310) 208-8765, oh yeah... I won't be getting there till about 9:30.



Hopefully this will be the fun I'm hoping it will be... Otherwise, well it'll be an expensive trip to visit Moriarty (of course this will give me a chance to read that damn script he's got!)



    + Expand All

    Readers Talkback

  • Aug 09, 1999 12:18:44 AM CDT

    Warner Brothers Marketing

    by fatdan

    Every Wanrer Brothers marketing executive should be replaced by their assistant after the Iron Giant's opening weekend, which I think is fair to call a DISASTER.

    Reply to Talkback

  • Aug 09, 1999 12:20:31 AM CDT

    Well, first of all...

    by fred4sure

    Have a good time, dude. Take plenty of snaps with your digital camera.

    Reply to Talkback

  • Aug 09, 1999 12:20:53 AM CDT

    Good thing Warner's isn't involved

    by fatdan

    Uhhh, guess this isn't a WB movie OR ELSE IT WOULD FAIL!!!

    Reply to Talkback

  • Aug 09, 1999 1:53:40 AM CDT

    two things...

    by reni

    Firstly Warners should feel ashamed that they have let down Iron Giant with a piss poor marketing campaign. Secondly keep rocking Harry. Detroit Rock City sounds top banana!

    Reply to Talkback

  • Aug 09, 1999 5:12:37 AM CDT

    it's the audience

    by skimn

    Don't blame Warners too much about the failure of Iron Giant. It seems that if its animated, and doesn't have the Disney stamp on it ( along with annoying sidekick characters voiced by talk show hosts ), audiences stay away in droves. And "The Sixth Sense"??? I didn't even know that film existed till just a few weeks ago. Yes it has a good trailer, but it has one of the ugliest print ads I've ever seen.Maybe well done, critically praised movies can come out on top. Bruce, you da man...

    Reply to Talkback

  • Aug 09, 1999 7:51:57 AM CDT

    Marketing is essential

    by crickers

    While I will agree that marketing does not make a movie good or bad, it does affect the box office potential. For instance, marketing ruined Mystery Men by advertising it as an action-comedy instead of the straight comedy/spoof that it was. Marketing is also the reason why Blair Witch Project is such a success. . .check out their website and you'll see why. Although I will agree that the marketing for The Sixth Sense has been clever (except in print), I think that movie has succeeded because critics (still another form of marketing if you think about it) have almost unanimously praised the film. . . another thought though,off the subject. Being a motor city resident, I'm kinda saddened that they aren't promoting Detroit more in Detroit Rock City. Oh well.

    Reply to Talkback

  • Aug 09, 1999 9:45:42 AM CDT

    Hey, Crickers...

    by deejay

    I'm also from the Motor City. Do you know what "Detroit Rock City" filming (if any) was actually done in Detroit? Anyway, whether or not some segments were filmed in Michigan, I always like it when I see movies that are based in areas other than southern California. I think that area has been used as a backdrop ad naseum, and that there are far too many other places that could also serve as an excellent seting...

    Reply to Talkback

  • Aug 09, 1999 11:11:00 AM CDT

    So I'm expecting a KISS-ass review

    by darth taun taun

    Harry + Blockbuster Premiere = ass-kissing review (regardless of film's quality)

    Reply to Talkback

  • Aug 09, 1999 12:04:24 PM CDT

    * * FEAR ATTRACTS THE FACULTY * *

    by darth maui

    IM GLAD SOMEONE BROUGHT UP THE FACULTY THANK GOODNESS FOR THAT! Ok, ya know what? I actually loved The Faculty... not in that "this brings back the classic films of the 80s" kinda way, but anyone who loved The Breakfast Club and John Carpenter's The Thing the way I do, would have gotten a bigger kick out of The FAculty. I'm also a teenager and I thought it gave the best representation of today's high schoolers of any movie thus far. It was certainly a LOT of fun, but it wasn't a success? Why? Well, buddy it was precisely because of the commercials. Like, The Iron Giant, I could not convince ANYONE to go to the movie with me. Being, the movie afficianado that I am, everyone always wants to go to the movies with me, but not to see either of these two. If there weren't commercials, they would have been willing, but after seeing the travesty of advertisements that were out there they cringed in terror. Unlike The Iron Giant, The Faculty's trailer was cut by ROBERT RODRIGUEZ... this is the trailer that was praised in a lot of places INCLUDING this very site. So it's not really fair to blame this on marketing execs, I mean the tv spots for Eyes Wide Shuts(which Kubrick was too dead to cut) kicked ass. The tv spots and trailer for The Matrix, kicked ass. Th tv spots for Star Wars sucked ass, but it still is the third highest grossing movie of all time. So there are a lot more things that factor into it other than JUST WB marketing execs and I think we all need to recognize that. Plus, before you fanboys get your panties in a bunch... again... realize that Free Willy made $7 million at the box office in its opening weekend. It generated TREMENDOUS word of mouth and went on to close at over $70 million. So if the general public really does like The Iron Giant, then it will make money. If it doesn't, then this one is for the fanboys, because trust me... if the public likes a movie, it WILL make money regardless of how awful the trailer is. And that's today's lesson kids!

    Reply to Talkback

  • Aug 09, 1999 3:59:24 PM CDT

    As skimn said....

    by cineman

    Bruce is 'da man and that is the reason why The Sixth Sense came out on top this weekend. I'm sure it is a good film and yes, its been getting great reviews, but are we all forgetting Bruce. He is still one of the top drawing stars in Hollywood and not even Blair Witch can take that away from him. As for Iron Giant, it's time to get over it folks. A lot of movies I loved failed at the box office, ones that had a lot more potential to start out with. Outside of this site, nobody could tell you what the fuck Iron Giant was. It ain't Disney, it ain't got music, and it ain't gonna do well most of the time. Anyone remember Anastasia? It did respectably cause it coulda passed off for a Disney flick. Iron Giant could not. Look at this: You see the poster for Tarzan and say "Hey that looks pretty good". You see Iron Giant poster and say "What the fuck is that?". It came from outer space? What the hell kinda tag line is that? Warners dug their own hole with this one. Would the other studios just stop wasting their money on animated flicks? Why do they continue when they know Disney has a monopoly over animated box office successes? Maybe Iron Giant will help them learn.

    Reply to Talkback

  • CINEMAN SAID: "Bruce is 'da man and that is the reason why The Sixth Sense came out on top this weekend. I'm sure it is a good film and yes, its been getting great reviews, but are we all forgetting Bruce. He is still one of the top drawing stars in Hollywood and not even Blair Witch can take that away from him." I SAY: Um, no. I'm a fan of Bruce as an actor, but saying he's responsible for the success of THE SIXTH SENSE is silly. That movie is a success because it has a crowd-pleasing story (the single most important element of any film) and some kick-ass marketing behind it (unlike IRON GIANT and MYSTERY MEN). As proof: only ONE of Bruce's last SEVEN films has been a success at the box office (two if you count the $63.5 million grossing 5TH ELEMENT, which I don't). Bruce Willis has about as much box office draw as Mark Hamill. And if Mark Hamill starred in THE SIXTH SENSE, it'd probably do about as well.

    Reply to Talkback

  • Aug 10, 1999 9:04:05 AM CDT

    Detroit Rock City vs. Bowfinger

    by alli

    I am desperately wanting to go see this movie this weekend, but am afraid I might get outvoted by the choice of movie to go to by my so-called friends. I don't want to see "Bowfinger". I don't. I really don't.

    Reply to Talkback

  • Aug 10, 1999 11:06:01 PM CDT

    Warner Brothers, Don't Give Up

    by matt murdock

    For the love of God, Warner Brothers should not give up the animation department now. Anybody who thinks this is just as bad as all of the bottom-line fixated studio execs. Sure, "Iron Giant" had a dismal opening weekend. On the other hand, it was a really touching little movie that brought a tear or two to my eye (and coming from a surly 17-year-old, that's saying a lot). Right now, animation is in about as pleasant a state as it ever has been: we're getting more and more participants, which allows for more and more diversity and acceptance- and let's face it, no matter if "Tarzan" was good, we need to see more than just Disney cartoons on screen. I love being able to watch "classic" animation like "Iron Giant," and computer animation like "Antz," and I-don't-even-know-what-but-it-sounds-really-cool animation like the upcoming "Final Fantasy." A bad opening weekend should not mean we're stuck with our eyes pulled open towards Disney for the rest of eternity.

    Reply to Talkback

  • Aug 22, 2006 8:01:48 AM CDT

    They were not ready to rock. Disaster ensued.

    by wolfpack

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