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An Artist talks about the marketing effort of Warner Brothers on THE IRON GIANT
I have received so many letters this weekend thanking me for convincing folks to go see this movie, not from Warner Brothers, not from the animators, but from parents, film fans and regular folks that were not going to go see this movie cause they thought it looked bad. This film has been a secret. Well, if you saw the film and loved it as I do. Call in to your local morning Talk Radio. Talk about it at the water cooler. Send emails to siblings, relatives, friends and strangers telling them how you feel because... As of right now THE IRON GIANT is dying at the box office. There's plenty of reasons why. The vocal talent hasn't been making the talk show circuit. Hell, Harry Connick Jr, who was on CONAN O'BRIEN the other night, didn't so much as mention the film on air. Below is an artist that worked on THE IRON GIANT. He/she is tired, frustrated and heart-broken. Warner Brothers offered up the hype surrounding WILD WILD WEST and DEEP BLUE SEA... but only a casual mention about the best film of the summer.
I'm told that at the Mann's Chinese, that the evening late show for IRON GIANT was canceled to place in EYES WIDE SHUT. I don't know if this policy is being echoed around the country, but if so... It's a travesty. Critics are loving the film, but more important People are loving it. If you loved it.... tell everyone, take them to see it. Perhaps this can be a real honest to goodness sleeper that awakens over the coming weeks despite Warner's attempts to bury the film. And if you want to see why I've been ragging on them for months, read The Artist below. He/She details the problem pretty darn accurately!
Those folks at WB marketing need to be SHOT!!!
I saw the box office results for Friday and I just sat down on my crickety-ol’ computer swivel chair and cried a while. My head
was down, my spirit low, and my enthusiasm for this film is deteriorating fast.
I just can’t believe those b*stards at WB marketing! What are they doing to this gem of a film?!
What sucks is that the Iron Giant crew worked long-ass hours the entire year, they put in tons of extra time and energy, a lot of
it FOR FREE, and made this film with A THIRD of the budget, HALF the STAFF, and in HALF the time it took the other
studios---and STILL made a damn good film! In fact, most of us were falling apart by the end, both mentally and physically, all
for “The Iron Giant” and our belief in Brad’s genius---and THIS is how we’re appreciated?!
First, by not letting the director cut his own trailer. The DIRECTOR, people, come on! The guy’s trusted to make an entire
movie, but he’s not capable of cutting a measly trailer?! I mean, who better than Brad to make a trailer, right?! And he had
such a great trailer all ready to go, too!
Second, WB continues to show its gratitude with poor promotion on TV, and NO voice actors or Iron Giant crew members on
the talk show circuit. NO magazine ads, especially the ones that had their “Summer Release” issues---some of them even
OWNED BY WARNERS! How bad is THAT?! I know, ‘cause I looked!
And speaking of bad, what about those trailers they opted for? They’re badly cut and give away “key points” of the
film---something you would NEVER see in live-action, yet they think it’s okay with The Iron Giant. They also target a purely
kiddie audience, with few to no trailer air times within an “adult time slot.” And what about that totally off-the-wall idea for
music selection, like The Scorpions’ “Rock You Like a Hurricane” echoing in the background of the trailer?! I mean, come
on, “Rock You Like a Hurricane?!” What the F*ck?! What the hell are the marketing “geniuses” on?! Who thought of this
sh*t? And how can we get a hold of them to find out what particular hallucigen they’re on and to “slap them around” a bit?
And then, wait! There’s more! They wait till a WEEK before The Iron Giant debuts in theaters to make “The Making Of The
Iron Giant?!” ONE WEEK, folks! They put that entire thing together in a couple of days, perhaps even a few HOURS, and then
they air it expecting it to be any good? And if you missed it, GOOD. ‘Cause I’m sure the TWO people that actually saw it
would agree it was a “Giant” pile of crap! No justice, man, no respect for the efforts of the crew, and as far as I’m concerned,
they could all die choking on their own vomit! Waiting till the last minute to do anything just goes to show what little to NO
faith those bastards had on us artists and filmmakers!
And then, to top it off, this weekend they stick Iron Giant in fewer theaters around the country than Wild Wild West and
[GULP!] Deep Blue Sea?! I saw BOTH of those films and both were pieces of crap---and they’re still ignoring Iron Giant to
promote THOSE films?
What’s sad is that they STILL don’t realize what they have at their fingertips: the potential mega-hit at their disposal and the
ONE film that’s likely to be their BEST film this year! This is the ONE film that deserves to make a ton of money, over “Tarzan”
and “Prince of Egypt,” and most of the other recent animated (or live-action) films. It was made with a handful of talented
people, lots of hard work and dedication, and most importantly, tons of heart! And what’s more, it’s a great film, too, and for
Iron Giant to be f*cked up like this is just killing me. They have a winner in their hands, a gem that’s been made almost by
accident on the part of the studio, and to see the effort of the crew “go to waste” is just a SIN.
I’ll tell you, though. I think the ONLY thing going for this film is the film itself. And as long as the word of mouth
continues to be good, I think the next few week’s box office tickets will show in increasing numbers. Furthermore, I think it’ll
start off slow and perhaps soon, with no help by WB and the marketing department, The Iron Giant might just stomp the
competition.
But, one thing’s for sure: we cannot count on those marketing people to do sh*t for Iron Giant. And remember, regardless if
the box office earnings, it’s STILL a classic with most of us that have seen it...
Pissed Off and Ready to Pull the Trigger,
An Artist
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Well, this really sucks. I hope that this movie can pull itself up for the weekend totals. I saw it last weekend during the sneak, and I'll be going again soon. Go see it, and if you like it, tell your friends. Maybe this movie can do well in the box office despite WB's "efforts" to promote it.
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This film is absolutely brilliant. Tell your friends, tell your relatives, tell aquaintinces, hell tell complete strangers to GO SEE THE IRON GIANT!!!
Easily the best animated film in years... yes I liked "Tarzan," but it was almost unforgivable that the film degenerated into Disney formula (hey suggestion Disney, no singing animals, and for God's sake NO Rosie O'Donnel in your next film). I really loved "Prince of Egypt," and enjoyed "Mulan" (even though Disney once again botched it by following formula).
But IRON GIANT is a great film, one of the best of the year!!! This is a film that cries for an Oscar nomination... just a great script. Intelligent, nostalgic, and touching. Of course it wont be nominated, but that's another story.
Anyway, put the word out on the street people, before this film quickly fades... heck here in Phoenix it's impossible to find the Iron Giant playing anywhere in town after 6:20... this does not bode well.
Finally, wow what a great weekend for movies, I spent all day Friday just going to movies... a lackluster summer saved by Iron Giant, The Sixth Sense, and the Thomas Crown Affair...
Yancy -
personally, its is unfathomable that warner bros would want to under and mis market any movie, after looking at how much money all movies are making this summer, not mention that this film is truly a classic that people will want to see for years and years to come, once they know and love it.
I took a 6 year old to this movie yesterday, and as we walked in he looked at me and asked if he could go to Tarzan instead, he didnt know about Iorn Giant, but he sure had heard of the Tarzan movie...
Of course, now he wants to know if they are gonna make an Iorn Giant 2... ( i think thats due to the Toy Story Teaser we saw)
Just so ya know -
and i have been doing my damndest to promote this film to everyone i knew since i saw it a week before it was released. i feel like im on payroll at warnerbros but getting no pay, but i feel it is my duty to enlighten the world to see the iron giant because its simply an amazing movie. i will seriously be pissed off at a lot of people on monday if they told me they didnt see it because thats how much i love this film. DO NOT LET THIS MOVIE DIE!!!!!! i am the biggest star wars fan ever and i tell you right now, i compare my compassion for this film to be ten times what ive felt for star wars.. and thats something i never thought would happen. not saying its better than star wars but i feel it is my duty as a human being to get people to see this event. go see it now!!!! with anyone who will go, bums on the street, your bitchy in laws...ANYBODY!!!! they will thank you!!!!!!! and so will i!!!!!
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When I saw A TV commercial for IG I said "What's that?" and not in a good way. There was no way I was going to see this film. It looked cheesy, cliche, and strictly for kids. All of the things it certainly is not! Then I read AICN and talkbacks and decided I was curious enough to go see it, but I couldn't get anyone to go with me! (My friends had no problem going to Tarzan!) Well, thank you Harry. I LOVED it! I've already recommended it to almost everyone I've spoken to in the last 16 hours. I'm going to send mass e-mailings today. BTW, I have to disagree with the comment about other trailers never giving away key points of the movie. It seems the studios think people won't see a film unless they already know what's going to happen in it. The only trailer I can think of lately that didn't give too much away was The Matrix, and I know some will dispute that.
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WB did this before with "Cats Don't Dance," another gem of a film which was also made quite by accident... It wasn't as emotionally resonant as "Iron Giant," of course, but it still deserved to be seen by more people than it was allowed to reach; first-run theaters in the Los Angeles area only had it for two weeks, and then it was gone... like "Iron Giant" there was minimal advertising, a forgettable trailer, and no fanfare whatsoever (this was Gene Kelly's final work). The film has found an appreciative audience in the home video market, however. I'd like as much as anyone who's seen "Iron Giant" for it to do well at the box office - and it's not too late to get the word out there - but it takes time for word-of-mouth to spread for something like this, and as hard as the movie is to find now, in its FIRST WEEK, think how much harder it will be to find three weeks down the line... But once it comes out on video, it will always be there, and maybe then it will be better appreciated. No, it's not what this film deserves, but there is life after the box office...
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There's no use in hoping that this flick will turn around and gross 100 million. It only made 3 million on Friday and Saturday and it will probably finish the weeknd barely in the top ten. It's over, movies don't comeback from that. So any of you who criticized Harry about too much hype just got proved wrong because hype didn't do jack shit for this flick.
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I really didn't expect anybody to see this movie if they saw the TV ads. The music they used was ridiculously idiotic, especially when the '50s-period soundtrack music would have done it so much more justice. And the choice of scenes, the IG commercials made THE KING AND I look like an interesting film. - AMID (Read my IG review at www.awn.com/blast)
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Mr. Bird- Maybe you should ditch Warner entirely. They seem to have no clue what to do with a movie until it involves lots of explosions and death (look at the marketing for the last big Warner releases: WWW, DBS, IG, EWS, Matrix- action films they can handle, but anything with a shred of intelligence goes right over their heads.) Show Iron Giant to Bill Gates or Warren Buffet or someone with shitloads of money they could never spend all of in thirty lifetimes, and convince them to invest in an animation studio of your very own. In fact, I would suggest to ANYONE with any talent or brains to bail on Warner now. They just installed a new suit at the top, whose only job qualification is that he counts beans real good. Think things are going to improve? Even the Wachowskis- golden boys of the moment- will be in trouble if they make a non-action film. I'd rant further, but I've got to go take some people to see Iron Giant, in a desperate (if likely futile) attempt to stop another Babe: Pig in the City from happening. God I hate Warner right now. First they piss on Kubrick's grave, now this. I feel sick.
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I just checked the box office results on Infoseek news - 9th place for Iron Giant with $5.7 million. Some of things that are making very angry:
1) Inspector Fucket and the Fucking earned more than Iron Giant
2) Two of the most intelligent films for this summer, Dick and Iron Giant, made less than $8 million this weekend combined
3) when I tell people that Iron Giant is a great animated classic, they cannot get the dumb ass Warner Bros. marketing out of their heads to go see it
My God, this movie should have been the July 4th monster movie this summer. Wild Wild Fuck could have made its $100 million premiering on any other weekend. There is room especially in the summer for three animated films just look at $160 million A Bug's Life and $100 million Prince of Egypt and $100 million Rugrats last year. Whoever is in the marketing department of Warner Bros. needs to be shot and they need to hire the people from New Line and Miramax marketing departments to fix this situation.
I have noticed the anti-Warner Bros. tenor of Aint-it-Cool-News ever since I started to visit the site. I have never tried to join in this argument against Warner Bros. because I always thought that outside of Miramax Warner Bros. has produced/distributed more interesting and great films than other film studio (Unforgiven, Jfk, Goodfellas, Heaven & Earth, Butcher Boy, Interview with a Vampire, The Fugitive, L.A. Confidential, Natural Born Killers, A Perfect World, Wyatt Earp, Matrix, Bridges of Madison County, Michael Collins, Les Miserables, Iron Giant, Eyes Wide Shut, Malcolm X, Imaginary Crimes, etc.). Now granted, most of these films were given life by brilliant film professionals (directors, writers, actors, cinematographers, etc.) and not Warner Bros.; however, you still have to admire the courage and gumption when a major studio will distribute some of these adult, innovative, and often controversial films. In fact, the three critics who are/were the most influential American critics (Roger Ebert, the late Gene Siskel, and the Chicago Tribune's Michael Wilmington) have often put these films on their top ten films lists for each year of the '90's (more films than any other major studio-outside of Miramax). Many of these films have died or underperformed in the marketplace; often, this situation occurred because these films were too innovative or forward thinking for the vast majority of the audience. But as with Iron Giant, a lot of these films died because of the idiotic marketing of Warner Bros. Why is it so fucking difficult for these marketing idiots to design a good campaign for these films (I am not even asking for a great campaign)? I have always had this disconnect with Warner Bros.; when I see the WB shield on the film screen, I expect and (more often than other studios besides Miramax)get more quality out of their films. But they need to turn over their marketing department. I will continue to try to spread the good word of the Iron Giant-probably a lot better than the marketing assholes of Warner Bros. -
Have any of you tried to look at the listings for this in the paper? I live in Arlington, TX (Texans know this but for the rest of you, yes, it's a very lively, and large city between Dallas and Ft. Worth) and it was showing at only TWO out of about 6 theaters around me! The two shittiest ones actually. Harry, this film is getting shit on. Please, DO MORE! MORE ARCTICLES! WB refused to market this film worth a shit so people, like you, are going to have to do it yourselves. For those who haven't seen this: imagine an animated film that's as good as the original TARZAN teaser (the one with someone drawing 'zan on parchment). When I saw this I was thinking "wow, Disney has woken up and avoided the cutesy/annoying talking animals (well, Jane's dad wasn't an animal...). Maybe there won't be a happy ending? Maybe it will be really intense? WRONG! But you konw what animated film lives up to most of this (yeah it's got kind of a happy ending, but TARZAN was based on a very famous novel that had a sad and solemn conclusion)? IRON GIANT! IRON FUCKING GIANT! GO SEE IT! NOW!
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Aug 08, 1999 11:56:09 AM CDT
What a shock! It's failing with so many new releases.. DUh!
by darth siskel
MysteryMen, Thomas Crown Affair, The Sixth Sense, even Dick is here to give Iron GIant a hard time.
What a shock that it's not doing so well in SUCH A GODDAMN CROWDED WEEKEND!!! NOt to mention that crap Blair WItch still has momentum. The trick to marketing an animated film is going after the kid audience AND the adult audience. Forget the TV ads! I did not see one trailer on any adult films in the theatre. Yes the regular movie going crowd, the people that go every week to the movies, could've been enticed to see Iron GIant had there been a trailer shown before Eyes Wide Shut, WildWildWest, DeepBlue Sea, etc. but most likely crap like Inspector Gadget got the trailer. -
They have Iron Giant only playing matinees at the theatre I saw it at (on opening weekend). I, like most, was totally thrilled by this film. It's easily one of the best studio animated feature films I've ever seen. Iron Giant had so much more sustained applause at the end than Tarzan and Prince of Egypt, which I also saw theatrically at matinees. A big razzie to the out-to-lunch ignorami at Warners marketing, and a bigger congratulations to Warners animation and Brad Bird on a perfect animated film.
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To be honest this doesn't really surprise me given WB's track record with marketing over the last three years....I mean they mismarketed their best film of the 90's - LA Confidential as well as
practically giving away the entire plot of the Negotiator in its trailer. The list goes on and on.
To be honest I feel that Iron Giant should have been released in the spring not in an already congested summer. -
The making of Iron Giant show
wasn't even listed in my paper's
tv guide - I only knew about it because of this site.
From the Reuters BO article:
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This afternoon, I'm taking a friend of mine and his girlfriend to see this movie. Here's the catch: Not only am I paying for all three of us to go because I feel that strongly that people need to see it, but I also refuse to tell either one of them what movie it is until we get to the theater and I have our tickets in my hand. Why? Because I know that if I told them, they would refuse to go. This particular friend of mine was actually making fun of the trailer he saw when he went to see Austin Powers 2 on its opening weekend. In fact, he had the whole theater laughing at it. This should be give you all a good idea how bad the marketing campaign for this film has been. I wasn't going to go see it either until I read the posts at this site, and my first reaction to them was a bewildered, "What?" But the more I read, the more intrigued I became, and let's just say I had a feeling about this one. Somehow I knew that it had the potential for greatness. I went in expecting a lot because my expectations had been raised so high because of this site and...WOW! I can't get over how good this movie is. Now, like the rest of you, I'm trying to get everyone I know to see it. Yet, whenever I tell anybody about it, they look at me like I need to visit a mental hospital. Surely this is an uphill battle for me, but I am not giving up. If the people I know and care about go to this movie, I will be happy; that's all I want. If I can get this friend of mine to like it, it will deffinately be a battle I am winning. In the end, I have a feeling that this film will find its audience on video over the course of the next several years. While I'm a little disappointed (but not all that surprised) that Iron Giant isn't doing well at the box office, I will be happy if it lives on and becomes one of those overlooked movies that people discover later on. I don't just want this film to be a big summer blockbuster, because those types of movies come and go. I want this to be a timeless film that is remembered years from now. I want this to be one of those films that gets rereleased 20 years from now when people are likely to say, "You mean to tell me that it wasn't a hit when it came out???" I want it to do that more than anything. I hope it does. Thanks, Harry.
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FWIW, I went to the theater on Friday night to see "Mystery Men" and there was no show for "Iron Giant" later than 7:30. I think they were showing EWS instead. Also, out of probably a dozen theaters in the area, I could only find "Iron Giant" at one of them.
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GunRay, since there isn't a Disney-style marketing campaign for "Iron Giant," I guess we'll never know, but if there had been one it's reasonable to assume that there would also have been a Disney-style writing committee, that Dean McCoppin (Harry Connick Jr's character) would belt out swinging-jazz songs every fifteen minutes, that the squirrel introduced early in the film would have become Hogarth's pet (and would probably have been able to talk), and who knows what else! "Iron Giant" earns its praise from its story, which is as much the singular vision of director Brad Bird as is possible in a film released by a major studio. Whatever some of these people say about Warner Brothers in these talkbacks, the studio did give Bird complete control of the film, such that praise of any of its merits is in some way attributable to Brad (kind of like six degrees of separation). Not so with "Quest for Camelot" (which in its early stages promised to be a kick-ass adventure film) or even "Space Jam," which actually did get a Disney-style marketing campaign, kid's meals and all, but had little in the way of story or characters (the latter being somewhat inexcusable ... those characters have a GREAT history!). Even "Anastasia" suffered from story-by-committee, heck, most live-action films suffer from the same problem ... so many producers want to put their personal thumbprint on a given project that the end result in most cases is a jumbled mess. I'm GLAD that "Iron Giant" doesn't suffer from this. I'm not saying that's the reason the marketing campaign isn't all it could be, but as I did say in my above post, WB did do this before, on another film they had little to do with: "Cats Don't Dance."
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Read on http://www.animationartist.com/ that Iron Giant placed 9th again on saturday. Took in a whimpy 2.13 million. Friday, Iron Giant took in 1.69 million. So the two day total was only 3.82 million. So unfair..
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Are we really surprised that it did poorly this weekend? Crowded weekend and a shitty marketing job has a tendency to wreck a film! So much Warner Bros. bashing on this site but in this case, it's true! And it's not the first time. Question: What do L.A. Confidential, Without Limits, Blade Runner, Once Upon A Time In America, The Right Stuff, The Shining, THX 1138, The Wild Bunch, and Bonnie and Clyde have in common? Answer: They're all Warner Bros. films that became classics without WB's help. Here's hoping it follows Free Willy's example and does very well. If not, here's hoping that Iron Giant and Eyes Wide Shut join the list of WB films that were fucked up at their release but became classics with the passage of time.
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When I first found "Trust" by Hal Hartley, I told all of my friends to rent it. If they didn't like it I'd repay them for the rental fee. I propose that people go out on a limb for "Iron Giant" in much the same manner. I've already made that promise to two friends of mine and so far my wallet's stayed in my pocket. =-)
I went to see this and was majorly surprised by how well made it was overall. The voice talents were all fantastic, the animation was beautiful and the story literally had me in tears at points esp when...well, I don't want to spoil anything for anyone.
If you're reading these talk backs to try and determine whether or not this is a film for you to see then take my advice, get off the computer and race down to the theater(more fun for you if you have a motorcycle =-]) and see the movie. And if you don't like it...talk to Harry, I'm sure he makes more than I do. No, wait...man, I'm gonna' be so censured.
Cheers,
??Pseudo??
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I've seen "Iron Giant" 4 times this weekend, and without a doubt in my mind, it's the best animated film since Disney's "Cinderella." "Mermaid" and "Toy Story" come close--and I get something out of most of the Disney product. But that's what it usually comes across as: Product. I bawled like a baby at the end of "Iron Giant" (each time) and am not afraid to admit it. The story, the direction, the animation, the acting, the design, the color, the sound, the music the EVERY-FUCKING-THING! Not ONE THING stole attention from another: IT WAS COHESIVE and certainly more "adult" than anything Disney or Dreamworks has/is attempted to do. Dreamworks and Disney should be crapping in their pants--but instead, they'll offer genuine (and sincere) support--and fight to the death to get Brad to work for them! Hats off the Brad and his GREAT crew. I'm a walking billboard for this film. I'm also walking on air. I think I'm going to see it again tonight...FUCK WARNERS!!!!!!!!!
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I must say that it is disheartening to hear that more efforts are being put into marketing DBS and WWW over IG.
But, it makes sense to me.
WB probably knows IG is a good film and expects it to make money on its own, at least enough to cover production costs. I'll bet that WWW and DBS cost more though, and WB is trying to see profits come in for all three movies, instead of just cutting the losses of WWW and DBS and riding with IG. It's all numbers.
Though I do sympathesize with the predicament IG is in, I am not on the side of it's supporters. Poetic justice it is, I suppose. In keeping with the American attitude, why should I help this movie? I heard a lot of people on these Talk Backs abash the films I loved that were actually good films but different. I got to watch the films I loved fail as well, and it hurt a great deal to see that happen.
So now you all know what it is like to see a favorite movie fall flat on its face. The US box office isn't fair that bad movies can actually make money while good ones struggle on.
But, with respect to Peter Shaffer's Amadeus, I am like Salieri in that I do recognize something good in IG. But, I refuse to help it get the attention it deserves.
My advice to you all: Let this movie die gracefully and accept it. The death of this film will not change the world.
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The poor box office of IG seems a surprise, especially given the lack of family films at the box office. However, when one looks at the circumstances this weekend it is not that surprising. One, it was a very crowded release schedule with five wide releases and BWP adding 1,000 screens. Even in the megaplex era their exist a finite number of screens on which to put a movie. Also, the film comes near the end of the summer season when many believe that the films which could not cut it early in the summer are dumped. Also, I do not believe that this film will gain in future weeks, again because of more new product entering the market and kids will be going back to school which always slows the box office in early Sept. It is very sad that a quality film like IG is ignored at the box office, but those who see the film will enjoy it and hopefully it will have a better life on video. Also, I have another example of a very good family film which failed to gain at the box office, remember the Little Princess from 1995 which was a brilliant film that no amount of marketing could sell to the audience. IG looks to be another example of quality failing to attract notice.
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including having a one hour prime time special and showing a commercial during every break on Pokemon (the Kids WB highest rated show). Baby boomers are just not convienced with animation rather than what Disney puts out. Think about it what word sybolizes what is good with America for baby boomers....DISNEY. Their parents took them to see Disney films and they are just repeating the process and we will do the same with our children. As for the vocal talent doing interviews like Jennifer Anniston, isn't this the time where all the prime time shows are shooting non stop? Anyway, animated films make all their profit from home video sales. I have not seen the Iron Giant, but that scene where the boy opens the door and there is the iron giant's huge eyes....well it creeps me out folks.
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On Saturday me my wife and two nieces went to the movies. I asked
them what they would like to see, "Inspector Gadget!", my nieces screamed. I had to fight back the compulsion to strangle them both, after all we did eat at "the golden arches" earlier that day, and thier promotion must have "warped thier fraglie little minds". So I quickly suggested IRON GIANT. "No... I don't think so...forget it.", said my wife and the two girls. "Let's see Tarzan instead!", one girl said, "No lets go-go-go to Gadget!", yelled the other. My wife, who is always there to support me, suggested "Wild Wild West". The sting of this betrayal is still with me as I write. So I gave up trying to convice them and bought tickets for IRON GIANT anyway. My money, My choice. They walked into the theater unconvinced that they would enjoy the film, and left praising it. "Wow...that was great!", both girls said. "It was beautiful", added my wife, "You made a great choice.".(Thanks Harry} All bickering about not seeing Tarzan or Gadget or even James West were forgotten. They even seemed to forget about being mad at me for "forcing" them to see the movie. In fact they thanked me. -
All of this travesty reminds me of The Princess Bride, which completely bombed at the box office -- but is now considered one of THE classics, one of the great movies. My name is Inigo Montoya...you killed my father...prepare to die!
The only thing that will get people to see this movie is word-of-mouth and lots of time. I am certain that ten years from now, no one will want to watch Tarzan, but kids, teenagers, seniors and adults alike will all be putting that copy of "The Iron Giant" back into their VCR's for the 8th time.
So to the above animator--you may have lost the battle, but you will win the war.
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If it wasn't for the positive reviews on this site, I wouldn't have taken the family to see this film, if you paid me! The commercial I saw on Nickolodeon was basically a 30 second warning to parents to stay away from this film!
Anyway, I took the family Sunday afternoon to see the film, and everyone really liked it. Part of the film magic, IMHO, is that it works on two levels. The kids see an ET-type story with lots of jokes and special effects, and the adults see an anti-war and anti-gun parable. It's certainly the best movie I've seen this summer. -
Aug 08, 1999 8:01:39 PM CDT
They're Not Even Marketing The Damn Thing AT THEIR OWN STORE!!!
by mrbeaks
A friend of mine went to the Warner Brothers store on Times Square a few days ago, and said there was very little IG merchandise. You can be sure, though, that there was plenty of WILD WILD WEST garbage cluttering the racks. Seems like WB was convinced long ago that this film would tank, and now they've proved themselves right. Congratulations! While this can't be heartening news for Bird & company, they should, at least, take comfort in the fact that the film *is* reaching people in the way they intended, and that's more important than any bullshit box-office figure. This film, like another notable failure called FANTASIA, will endure.
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Warners marketed the HELL out of the $140 million animated disaster "Quest for Camelot." And even THEY knew it was an awful movie (check out the Premiere, Entertainment Weekly, and most especially the article in Animation Magazine). I guess it helps to have the president of Warners for a husband (Carole Bayer Sayger). Beyond the whole "internet hype" thing, it's gotten some of the best reviews of ANY film this year. Sad--but true--to say that promoting films has nothing to do with their quality, but with internal company politics. Where's Rob Friedman when you need him??
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The enthusiasm shown here for "Iron Giant" is truly admirable, but it's over. Word-of-mouth will not save this movie. In a perfect world, maybe...
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If the movie is as good as you all say (I won't be seeing it), then enjoy it and buy it on video. Maybe you can even show your friends and relatives. There is no need for all this "it didn't make $20 million opening weekend" crap. Who cares how much money it made? Maybe you have to face the reality that it's not just lack of WB advertising, it's the fact that animation just doesn't attract alot of "regular" folks (except Disney stuff). Sure there is the odd Prince of Egypt type of thing, but that's rare. Iron Giant just didn't appeal to many people. I'm one of them. It's not because of lack of ads that I'm not going to see it, I just don't give a shit about seeing a 3-minute Pete Townsend video redone as a 90-minute cartoon. Not my idea of a good time, sorry. But then again, I didn't see Blair Witch either, and that had a SHITLOAD of hype. So I'm an equal opportunity type of movie-avoider. Trust me, all the marketing in the world wouldn't have got Iron Giant $100 million. It just doesn't have that wide appeal that will get casual moviegoers into the theatres. Iron Giant watchers are all kids, their immediate families, and maybe a few animation freaks. But Joe Sixpack? No way. And there are millions and millions of Joe Sixpacks. So just be content with whatever money Iron Giant makes, buy it on video, and enjoy it. Don't be bellyaching because it's not #1 this weekend. We live in the real world, get used to it. Oh, and MASTERBLASTER, are you trying to sound tough with your posts, as in ever second word being fuck? Think you are a badass or something? Give it a rest, you pimplyfaced little shit................... . . . By the way, I did see two good movies this weekend, Mystery Men and Dick.
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Readers of Ain't it Cool News, embrace one-another. You, for the most part, have all witnessed the deadly reality of Hollywood. In Hollywood, Will Smith and Nicholas Cage shit diamonds which many come to observe. Bad movies are made at such an astounding rate, that by the middle of August, only one movie, The Red Violin, will have any serious shot at an Academy Award nomination. And then comes a movie, a movie that has a boring, god-awful 80's rock soundtrack that no-one in their right mind will want to see. The previews are pathetic, nauseating if you will. The movie appears to be a bomb, just like Quest for Camelot which was an apparent disaster the day the first preview premiered. But an Internet site tries to build momentum for this movie. Out of nowhere come reports of this movie being the second coming, a fantastic voyage into every person's childhood fantasy. Harry, my name is Steve and I am going to see this movie only because of your site. Though I have no idea of my reaction towards the picture, I have to commend this site for doing something only a few previews have ever done--made a movie a must-see for me.
I LOVE THIS SITE, HARRY!!!! -
You think the marketing is bad now? Wait until the General Motors marketing agreement takes effect. You are going to have car ads tagged to WB commercials, scenes rewritten to appease GM's ad agencies...
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Well, I took my friends to go see Iron Giant tonight (as I mentioned in my post above). I actually did tell them what movie it was before we left only because he guessed correctly and I'm a terrible liar. At first he resisted, but the fact that I paid for all of us convinced him to go. I guess he felt he had nothing to lose. On the way there, I told him I don't think we'll have any problem getting in since this movie's not doing so hot at the box office. He remarks, "I thought you said this movie was really good." When we gave our tickets to the guys at the entrance to the theater, he pointed at me and said, "It was his idea." He was almost ashamed to be with me. The movie starts and "The Iron Giant" appears on the screen. I turn to look at him and find he's shaking his head and smacking his forehead with the palm of his hand. He's thinking, "What am I doing here?" The first scene starts and we see the fisherman in the storm. I hear him say in a Forrest Gump voice, "Lt. Dan!" (Obviously alluding to a similar scene from that movie in which Forrest and Lt. Dan get caught out at sea during a storm). He just can't stop making fun of it. During the scene when the Giant is being electrocuted, and Hogarth flips the OFF switch, I hear a loud, "Yeah right," coming from his direction. You know there were those moments, but then there was the squirrel incident, the train wreck, the hand in the house, the buffet at the scrap yard, Hogarth's special chocolate snack, the canonball at the lake, and the the great climax at the end. Those parts of the movie won him over. After the last shot, all three of us sat there for about ten seconds. Neither one of them said a word. Finally, I made the first suggestion that we get up and leave, and slowly we walked out. If I remember correctly, there was a little smile on his face. He was pleased that it was a lot better than he thought it was going to be, but I don't think he liked it as much as I did. However, I think after he lets it sink in a bit, his love for the film will grow accordingly. I know for a fact that the kids who were there loved it, because I heard several of them shouting out, "THAT WAS SO COOL!!!!!!" as they ran out of the theater. Those are the little buggers that will keep this film alive years from now. I can't wait... I know for a fact that now that I've won him over, some of my other friends will be easier to convince to go see it. I just hope they get to see it before it leaves the theaters. Now that I've seen it twice, I know that I wasn't off my rocker the first time. This really is a great movie. Dare I say it, it's an even better movie than Star Wars! And for me, being the crazy SW fan that I am, that is a bold statement.
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There is one main reason, SEXISM in Hollywood. This is a case of where a movie could have done well, if only more women were in positions of power. Men sometimes can't make the right decision on these types of things. Myself and my female friends all loved this movie, but many of our guy friends would not even go to see it. If women were in charge of Warner Brothers we would have given The Iron Giant a better campaign, actually cared about the movie. It's the old boy network that is to blame here. They don't care about anything but action movies and making the most pile of money on a poor product. The artist who wrote the piece to Harry is obviously female. I could tell after the first few lines. She, like me, is disappointed and heartbroken. I'll bet that if she was a VP-marketing, The Iron Giant would have done alot better than it did. But how many women does WB have on its board? Two or three. It's blatant sexism that is the real problem here. We need equality and we need it fast. In the movie business and everywhere else. Now, I'm not putting down all men, but there are the old boys out there, who don't support this kind of movie, who want to see formulaic action flicks and dumbed-down romances for the "unsophisticated" female audience. They are the ones to blame. With women in charge, this would not happen. We'd give everything a fair shake and keep it level on an even playing field. Somewhere there is a fatcat, 50-ish male WB executive who decided to slash Iron Giant's advertising and promotions budget in order to pump a few more million into Wild Wild West. Damn him.
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I saw it this afternoon by myself. It's SO embarassing when I find myself bawling in front of a hundred little kids. EVERYONE I know will hear about it...
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It's unbelievably late, but I felt the need to send a big thank you out into the ether for informing me about the wonder of "The Iron Giant." I would not have seen it otherwise. As has been reiterated so many times throughout the day, Hollywood has given us more than its share of misunderstood or underappreciated films that are later recognized as classics. I'll add "It's a Wonderful Life" to the list. I truly believe this film is destined to join such august company. I do wish IG would do "E.T."-like business. I've always loved that film, still do, but "E.T." was an exploration of loneliness and divorce, very small, personal issues. This film had more on its mind. Iron Giant made a clear statement about war, tolerance and personal accountability, and thus in some ways it packed more of an emotional punch than the beloved "E.T." Anyhow, I just want to say thank you to Harry, Moriarty and Robogeek, et al. for bringing this gem to the attention of my friends and me. Now, if only I could find the Ted Hughes book IG is supposedly based on.
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....is a gun. SEE IT AND SUPPORT IT! It's nothing to do with money Dextarin. It's a movie we want to see successful BECAUSE IT DESERVES TO BE SEEN! I can't wait until my mom takes my foster sister to see this movie. They're gonna love it. The reason this movie is being supported is because we want the world to see a film that hasn't acquired much hype, hasn't acquired much marketing, hasn't acquired much anything.... except the love of the people who've seen it. Spread the love. Don't be a gun.
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Aug 09, 1999 12:29:55 AM CDT
Most adults don't care for cartoons - which is how WB marketed t
by sicarius
I saw Iron Giant during a Saturday matinee. In this large theater, perhaps 100 people, mostly families but a few singles like me. I thoroughly enjoyed the film and mentioned it to some friends, but their response was it was a "kiddie film". I think the Artist is laughable comparing the film's marketing efforts to WWW or Deep Blue Sea. Those films star MAJOR players and have multimillions invested. It's all about business kids. Iron Giant will be a cult flick but it might get a new life on video. I predict it will drop like a stone. There is just too much product out there and not enough screens. If WB had given it just a little more publicity, how knows? Time to move on and stop crying. I have emailed my friends and family but most will avoid it. And personally it was not on my top 10 of the year, top 20 yes. What it needed was Eddie Monsoon - she could have given it real PR!
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I had to post about Iron Giant. I thought the film would be good despite the massive hype on this site. I saw it today after work at a shitty, small, cracker-box of a theatre. None of that mattered when it ususally does . The film was great! I LOVED IT!!Iron Giant has so much sophistication and humanity to it that it would take Disney years to catch up. I think it's a real shame that the film will die an early death because of those spineless cowards over at Warners, but I feel the film will work it's magic on those lucky enough to see it and it will be remembered long after most of todays crap has blown away. Brad Bird deserves an Academy Award nomination for his amazing vision and heart that is The Iron Giant.
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I have told everyone I know about this film. I have told them to grab a kid, any kid, and just fucking GO. In 20 years, after this has proven itself a classic, they will be able to say that they saw this in theaters. People, short of a tactical nuke on the WB Studio, they will continue to make CRAP, unless we stop them, and pay for tickets to Quality films. Do you actually believe that this studio cares about the public's perception of them? The only reason The Matrix did well, was because of Joel Silver (who, surprisingly, allows his directors a lot of creative control - he produced a Coen Bros. film) and the Wachowski Brothers, who wouldn't have sold their story without control over it. I did not see WWW, nor will I EVER see it. I did not see The Haunting, nor will I EVER see it. We all must do the same. This just goes to show that the fucking Herd is the majority. Fuck the Herd. Maybe this film should be a Cult Film. Maybe the Herd doesn't deserve this one. By buying tickets to crap they've shown that they don't. Do you think I'm being elitist? Fuck you. I'm pissed off right now, because Brad Bird deserves creative autonomy, and now he won't get it. I loved Iron Giant. I will see it again, several times if I can, before it leaves theaters. Which it seems may be very soon now. A matter of simple economics - theaters won't keep movies that don't make money. Fuck Warner Brothers.
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Warrior, Feral Kid is right. It isn't so much that we worry about Iron Giant, beyond the fact that we wish to see those who labored on the film be rewarded, but we want it to be a sucess so that more intelligent animated moved are made. With its failure, we can expect more musicals with sidekicks crap.
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The late show of Iron Giant was not shown in favor of Eyes Wide Shut.
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I TRIED to take a friend to see it on Sunday. When we got to the theater we discovered that the print was damaged- a horrible scratchy mess with a nasty green line running across the screen. Needless to say everyone left and got refunds. I am now convinced that the marketing of Iron Giant was no mistake. Powerful forces- powerful military-industrial forces- are arrayed against the film. Think about it- THEY see the film prior to release and realize how good the film is, and how every kid in America will likely see it, just like every kid in America saw E.T. and Star Wars. And all those kids will be deeply affected by the messages in the film, because it's so damn good. And when those kids grow up and run the country, what will be their opinions on guns and war and the military? Poof will go those big Pentagon budgets! Poof will go the military-industrial complex! So THEY leaned on some people, and called in some favors, and made a few calls, and their good buddy Time-Warner deep-sixed the film. But we're not beaten yet! Remember what that WB suit said- Free Willy started small and grew, and it was a piece of shit. Keep preaching. Keep Iron Giant alive. Fight the power! And if you doubt that there is a (Dum-dum-DUMMMMM) Conspiracy arrayed against IG, consider this: Warner Brothers, a studio so Columbine-obsessed they delayed the sell-through release of the Matrix even though it would have made them a ton of cash, couldn't even come up with an anti-violence theme for the IG campaign. Don't you think every parent in the world would have taken their kids to the first possible show if they knew the film contained a message like that? Can't you just see their eyes light up the first time they saw an ad with the big guy saying "I am not a gun"? Damn fuck Jesus blast but I hate those bastards. Don't give up hope- we are struggling for nothing less than the hearts and minds of future generations. We can still win! Oh yeah- the three little words I've found work the best on skeptics are these: "It's E.T. good." We ain't licked yet. Good luck all, and Goddess bless.
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Almost forgot- Warrior, you are so completely wrong about 'Joe Sixpack'. Joe Sixpack went out and saw Life Is Beautiful, didn't he? Joe Sixpack sure as hell went out and saw E.T., and he sobbed like a baby when he saw it. Don't underestimate Joe Sixpack, and don't think for a minute that Joe Sixpack wouldn't fall in love with Iron Giant. That is exactly the attitude the elite want you to have- the same elite who chased Chaplin and Welles out of the country, who put up with Capra (another Joe Sixpack fave) while he was big but have torn down his critical reputation piece by piece since, who bury films like A Face in the Crowd and Meet John Doe on late night TV and trumpet Forrest Gump as a work of genius. Remember Bulworth (another film Joe Sixpack would love if he saw it): "White people got more in common with black people than they do with rich people." Fight the power!
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Just thinking about this movie and the marketing machine that would have been necessary to make it successful made me think on animation as a whole. I'm figuring that Boomers grew up wit the old Disney features and Warner cartoons, and that's sort of the thing they think of when they see animation, they think of cheap laughs and something "cute" for the kids. The problem is that they can't see animation as a viable film medium. Now I haven't seen as many cartoons as I could have, and normally I miss out on the Disney films (Last I saw in theaters was The Lion King, not counting the Pixar features, I'm a CG nut), but I like a good story. I've been a fan of anime for several years now and it's plain to see that the Japanese have latched onto something that we in North America have missed, that you can do some pretty neat stuff with a brush and paint, and still tell a story worth its salt. I saw this one movie a few weeks ago (I believe it was produced by Akira's Katsuhiro Otomo (sp)) called Spriggan, a Lost Ark-esque film about finding Noah's Ark and its uses for terraforming. A very fast moving picture with lots of action and a plot that really made you think. My point is that more often than not I can see past the fact that these are "drawn" and not as "real" as they could be and enjoy the story and the art separately but equally. There are however some bits that I avoid, notably Warner's other recent animated attempts (Space Jam, Quest for Camelot, The King and I (uggh)), mainly either because the animation was bead or because I disliked the premise (When I heard about Space Jam I could hear the cash registers chiming with what could possibly be the most blatant attempt at making money in the history of garbage, next to maybe The Star Wars Marketing Machine. Don't get me wrong, I love Star Wars, I'm just tired of Star Wars Up The Ass Marketing. I'm glad it's quieting down and they're running out of Darth Maul pop cans -- we have a Star Wars pop can castle here at work) But I digress.
It's unfortunate that most people won't go see this film simply because it's a "cartoon", and that the guys at Warner aren't doing much to dispel that notion. I'm telling everyone I talk to to go see this film, not only for artistic reasons (I really like the use of CG in the film, especially (for some reason) how they do the comic books and newspapers) but also because, ironically enough, the characters on the screen appear more human than many humans I've seen on screen in the last little while. I've only seen it once so far (it was a shame-- There were 5 people in the theater, a 4:45 show on opening day), but I hopefully will see it again before it disappears. I also hope that cynics who don't want to be pulled in by hype will at least give the film a chance. There, I think I've gone on long enough. :) -
What do "The Wizard of Oz," "Citizen Kane," and "It's A Wonderful Life" all have in common? They were all HUGE financial flops at time of release. Brad Bird has made a classic, which no one can ever take away from him. We're the lucky ones, who realize it NOW. Dunderheaded studio execs have always been with us (such as the people who decided to release "It's A Wonderful Life" in the SUMMER of 1946 rather than as a Christmas movie!), but they come and go and are quickly forgotten. Classics never die, and "Iron Giant" is a classic.
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I can't believe there is any fuss over this piece of poop. I convinced my friends to see it based on AICN hype. of course they didn't want to see it but I told them it was better than ET? They fell asleep and I watched and waited in disbelief. Iron giant is a horrible movie that deserves no audience.
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I had the pleasure of seeing The Iron Giant this weekend with my children and it was incredible. My kids loved it (even though they were scared by a few parts). They re-enacted the entire movie on the way home!!! From sitting through many a Disney flick, it was great to see a movie that I could enjoy just as much as my kids. When it comes to video, I will own it. Thanks to Harry for the heads-up (I never would have seen it based on the previews). Now I need to find one of those Iron Giant figures for my mantle.
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First the good news, I heard last week that the top men at Warner are going bye-bye at the end of the year (Wall Street Journal). I have not yet seen Iron Giant, but I intend to go and take my kids to see it this weekend. The toys I've seen for it look great - I saw loads of them flying off the shelves at TRU without even knowing what they were from. The trailers looked bad, but if you have an eye for this sort of thing you could still see enough that it was worth a look.
Why didn't more people go? It was a busy weekend - WB's last two animated efforts stunk (KING AND I was one of the greatest travesties ever put on the screen) - and the marketing stunk! But to understand why the marketing stunk you have to understand how these deaprtments and the studios work. The animator above talked about how they worked so hard to bring this under budget - that actually works against the film. The cheaper the film, the less marketing that will be done and there was also WWW, Deep Poo See, and EWS out at the same time - which Warner as a studio had more tied up in (in both money and hype). The Warner execs may even have recognized that IRON GIANT was a good film, but their primary concerns is how well the other films do finacially and are received critically. IRON GIANT was short changed by Warner marketing and if anybody there had an ounce of intelliegence then they could or would have done something, but their efforts were being spent trying to make WWW look like a success and let's be honest, even if Warner had EVERY marketing person in the business working on it - they wouldn't be able to do that. I believe, like many others posting here, that in the long run, your efforts will be recognized and that you'll end up working on a bigger and better film - it just won't be for Warner Bros. -
I would not have seen IG except that a teenage boy saw the trailer and thought the art looked cool. Then I read AICN's review and was intrigued. So I went with two teenage skaters and a 5 year old. EVERY ONE of us wanted more than anything to sit there for another showing; and we would have if their parents hadn't demanded their presence. I'm going at least twice more, if I can find the time at all. To think I almost wasted some cash on Tarzan! We were all choked up. That's the kind of film that sticks like a splinter in your imagination, and you can't get it out. No one who hasn't seen the movie could have any clue what it's about, or what type of movie it is. I was expecting something like the Little Toaster. It was more like ET. NOT a kids film, unless you're a kid. I'm gong to try to get everyone I like to see it, because they'd really be missing something if they didn't. And in case anyone's thinking it was the "message" that got to me, i'm one of those heartless, nature-hating, mean-spirited republicans who wants to put a gun in the hand of every unbalanced schoolboy. But it was great! The best part is when he goes (this should be ok out of context) "I am not a gun." Man, I wish I could imitate that voice! I can do every line from the Princess Bride, But I just wish I could say that One line. See, I think that's the thing. Guns don't kill people, people kill people. IG's one statement is a fusion of all the truth on both sides of the argument; but it goes far beyond the second amendment. It's more like Joshua sayiing, "Choose you this day whom you will serve." Will you cause pain or ease it? It doesn't matter if you've got an Uzi or a sharp tongue. Don't be a gun.
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This is THE best film of the year so far. Better than the Matrix. It's time the "geeks" start spreading the word. The screening I went to Saturday night was half empty....plus I got the feeling that the people who were in attendence were familiar with it from reading about it on web sites. Let's go folks. TELL EVERYONE ABOUT THIS GEM. Let's help it at least qualify as a sleeper. If the brass at WB think it has the potential to be a slow-builder (ala "Free Willy"), let's prove 'em right. I'm gonna hit my e-mail pals with spam RIGHT NOW! I suggest you do the same.
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But folks, GO and see Iron Giant. Check out http://www.rotten-tomatoes.com/iron_giant.asp and tell me if you've ever seen a film that's gotten that many completely positive reviews. Very few films get done this right, and ones that do deserve to do well. I caught the sneak preview last week and I'm taking my parents and brother to see it on Tuesday, and if I can find anyone else to bring I'm taking them too. It's just a great film, animated or otherwise. No, it's not Disney, and that's what makes it so great, it's a different style, different attitude, different kind of story, and it's all good. For those who have commented that it doesn't matter how well it does at the box office, it most certainly does and here's why: Brad Bird and the other guys at Warner's NEED to get to make more films like this. It came from their hearts and you can tell. There weren't any Happy Meals or Disney-ish commercials because that's not what it was about, and that's part of what makes it so great. Just grab some kids and go see it. You'll love it and so will they :-)
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First off - thanks Harry. I thought after the Blair Witch disappointment Iron Giant would let me down too. Thank god I was wrong! We finally have something in the states as good as anime! This film is the best of the year, and deserves every scrap of effort to redeem to the public. I searched Syracuse, NY, for I.G. toys - 10 stores in all, from Toys R Us to Walmart - and they hadn't even heard of I.G.! I went to the WARNER'S STORE and needed assisstance finding the display - which was a single poster and three talking BANKS! ARGHHHHHHHHHHHHHHHHHHHHHHHHHHH! The support for this film isn't even there for the toys for the kids THE FILM IS AIMED AT! WTF! I agree w/ all the previous posters that the reason I want I.G. to make boat loads of money is so that next year we'll have good animation, and then the year after that, etc. WB could have taken this film and changed AMERICAN CULTURE in that WB could have marketed this in such a way to begin the process of making animation a viable mode of adult expression. Iron Giant and Princess Mononoke in the same year - two classics that could have "teamed up" to revolutionize American animated cinema. Let's start talking about Princess Mononoke now after people have seen Iron Giant. Push it. Really sell them on Iron Giant, and when they love it, start pushing Princess Mononoke! Mayby this way we can effect some change. P.S. Sorry for rambling - no sleep.
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Hey everyone:
Head on over here and check out my article on the film:
http://www.anotheruniverse.com/movies/features/irongiant.html
I was bummed to see how little it took in over the weekend. If you want to see this film do better too, pass this URL on to others. Let them read about it online. Perhaps my piece will get them into the theater.
If you want to send me any feedback, you can do so at ccbrad@hotmail.com
- Brad Cook -
Well at least CNN gave it a rave review. Check it out:
http://www.cnn.com/SHOWBIZ/Movies/9908/09/iron.giant.revu
I love this paragraph: "Well, Disney's stranglehold on America's collective imagination may finally be coming to an end. Warner Brothers' "The Iron Giant" is not only the best animated feature to be released this summer, it's the single best film to hit our screens so far this year."
Or, in closing the review: ""The Iron Giant" is suitable for most children, but it has to be stressed that adults will find a great deal to enjoy in its quick-witted asides. Tears will definitely fall, but the ending is one of pure redemption. Take any kid you can get your hands on, and don't just drop them off at the theater." -
Despite the fact that "Iron Giant" failed at the box office, the sun still came up this morning, and the earth didn't stop turning in the middle of the night. It's time to move on.
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Don't you FUCKING hate that subject? Shut up!
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I agree with your completely that this was an excellent film. Both the animation and the story were top-notch. It is rare that live action films deal with children's feelings with as much sensitivity as this this film. It is tragic that it has not been marketed, I hope that word of mouth can save it.
But, to the unnamed "Artist" whose letter you published I would say that I am very sorry that you have had such a negative experience with this. On the other hand your argument would have been much better served without the expletives, facts usually convince people more effectively than cursing. And when it comes to the Iron Giant, it is very easy to build a fact-based case for how good it really is. -
Keep in mind that this is the same Warner Bros. who designed the marketing campaign for L.A. Confidential. They seem to have trouble with creating marketing campaigns to support movies. Sadly, they are expert at creating movies to support marketing campaigns (e.g. WWW).
I cringe to think that the Pokemon movie may very well outgross Iron Giant unless word of mouth keeps IG in theaters.
After seeing this movie, my daughter insisted on playing Iron Giant for 90 minutes (until she slept) with me as the Giant and her as Hogarth. How hard could it be to sell this film? -
The film was fantastic, but I'm not suprised it did badly, just like every other new movie that didn't star Bruce Willis this weekend. The trailers for the film were awful. Proof of this is that my little sisters saw the previews and didn't want to see the movie. And they are nine years old and usually want to see anything that is animated. I had to convince them to see it, and of coarse ehen it was over they loved it. It even won over my brother and his friend who were cynically saying the film would "suck." When the film ended, the quarter filled theatre aplauded it...too bad it was so empty. When I saw the box office results this morning, my heart sank, but I wasn't suprised. I feel bad for Brad Bird. Go see this film, and make it a hit. Give it legs. It deserves a bigger audience than Tarzan. Don't miss it.
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For those who are in shock about this bear in mind that there was a little known movie which played inabout 30 theatres in its first week - in 1977. The movie was saved by the fact that its producers had the presence in mind to pre-market it to a very large sci-fi and comic collecting community. Unfortunately Warners released this film carelessly - on a weekend with about 5 big ticket films. Don't feel too discouraged. Mystery Men (a movie with a much larger promotion budget) was shoved into the ass of most movieplexes and the studios and exhibitors probably lost money after Blair Witch only grossed 25 mill. after playing on the largest multiplex screens. Don't be upset - spread the word - agressively! It worked for that special movie in 1977. It also worked for "Austin Powers 1" and "There's Something About Mary."
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What Warner Brothers does best is make mainstream movies. They can sell an event movie even if it is a piece of crap (examples: Wild Wild West, Lethal Weopon 4, Batman and Robin...) but they can't sell a good film like Iron Giant or L.A. Confidential. I wish Dreamworks had made this movie. They were able to make 100 million dollars with The Prince of Egypt, they could have sold Iron Giant too.
Don't let this movie die folks. Tell your friends, tell your family, tell strangers, see it again, and keep hoping the giants legs are strong enough to lift it back up. -
Yeah, I've already talk backed about this film but I feel the need to say it again - THIS MOVIE REALLY IS GREAT! I don't like horror movies much so I may not see "The Blair Witch Project". I listen to hype but in the end, I respect people not seeing a movie if it just isn't "their thing". If you hate animation (why would you? I guess Disney crap) then don't see this but PLEASE PLEASE PLEASE don't go by the awful ads and the first impression WB gave you. I was in a theatre with families and let me tell you, by the end kids, parents, even cynical twenty-one year olds were crying and praising this movie. Please, if you want to give your kids and yourself a real treat, a movie that will warm your heart and make you have faith in movies again, see The Iron Giant.
Yeah, it may die soon at the box office and that's a damn shame. Next week I go to Vancouver to visit my boyfriend and I'd LOVE to take him to see this movie. He dosn't really want to go, I can tell, but I also know he'll be happy he did. Let's try to spread the word of mouth around as much as possible and keep this movie alive. I LOVE THIS MOVIE! -
Let me add my discontent to those who've visited their local Warner Bros. hoping to leave with heaps of Iron Giant merchandise and finding virtualy nothing. I went to my WB store here in Glendale, California, anticipating aisles of Iron Giant t-shirts, sweatshirts, watches, action figures and who-knows-what-else, only to find their sole inventory was two infant-sized t-shirts and a framed, collectible poster that ran for about $145. Great poster but, man, that was it. I wandered the store for over twenty minutes thinking that
maybe I'd missed their main IG display. Nope. That was it. You know, folks, if I was the type of geek that posessed a hidden conspiracy kind of mind-set, I'd swear that Disney and its dark minions (who, according to rumor, now own 96.3% of the planet) deliberately torpedoed this fine film simply because they were afraid that IG would become so popular it would threaten the tepid, tried and true Disney formula. Damn, I'm disappointed!
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You have to wonder if Brad Bird had some political problems at Warner. Were the recently deposed Daly and Semel behind this? To those who ponder why George Lucas demands so much overbearing control? - Here is your answer!
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Has anyone from the animation department at Warner asked the marketing department why it wasn't promoted better?
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Harry, not to offend you but I have to ask a question. In your earlier posts, you said that you saw the Iron Giant in the earlier months of this year. You saw Eyes Wide Shut last month. In your EWS review, you said that EWS was the best of movie of 1999, along with Blair Witch Project. If so, then didn't that include the fact that EWS was better than the Iron Giant ? Then, how could Iron Giant be even the best film of the summer, let alone one of the best movies of this decade as you claimed in your report last Sunday ? How could Iron Giant being replaced by EWS, Kubrick's FINAL movie, and NOT a very big hit, be a travesty ?? Please respond as I think that you are giving too much attention to a movie (IG) which is good but not THAT great IMHO.
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You can go to the IMDB Iron Giant page and vote, I personally suggest voting a 10 so that there is an onslaught of praise. Go to
http://us.imdb.com/Title?Iron+Giant,+The+(1999)
You can also post your own reviews at a large variety of sites We all know how CNN loves a good Internet story, so if they see a ground swell of support reaching across the net it might just make news, and of course tell everyone to go see it. -
...let's face it, "Iron Giant" had not only a better story, better animation, and was more mature/adult than "Prince of Egypt," it communicated it's message in a more entertaining way. While I can appreciate "Prince of Egypt" for it's attempt at something different, Dreamwork's fear of straying too far from the Mencken musical formula prevented it from going the final mile. "Iron Giant" has gotten more, better reviews than "Prince of Egypt." Yet while "POE" limped over the $100 million mark, I fear if "Iron Giant" doesn't pick up support from Warners in the next week, it will suffer. I'm glad Katzemburg didn't get his paws on "Iron Giant," but I do wish Warners had the same respect for the medium that he does!!
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Just so you know why you should vote on the IMDB. Iron Giant has a mere 62 votes while a stinker like the haunting has 1115. Sixth sense which opened the smae weekend without a preview already has 234 and Deep Blue Sea has 633. You can see there is a sad lack of awarness about IG
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Don't get me wrong, I'm not a conspiracy theorist or anything, but it seems to me some people just have it out for this film. How could anyone give this movie a "1" on IMDB??? I think there are people out there that automatically hate something when it becomes "popular". Now, granted, this film is only popular with a small population of internet junkies, but I think some people just hate The Iron Giant without even having seen it as a result of the hype. I guess I just don't feel such behavior is mature under any circumstances, but I definitely don't think it's right considering the quality of the movie they're bashing. Someone above said their friends "slept through" the movie. I just don't understand that
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I just think I used the word "just" just a few too many times in my previous post. Yikes. :-)
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my friend went to see it the other night and noticed that his iron giant ticket was printed out as "eyes wide shut". What kind of shit is going on here? are they padding the box office for "eyes"?
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AICN fueled the fire for me to see this movie. I saw it at a big 30 screen multi-plex, but that has nothing to do with this. Boy was I glad I saw it. I have no idea why anyone really could have any type of problem with this movie. It is the most well balanced film I've ever seen, kids will not be confused by it, Adults will not see it as dumbed down. Warner Bros, which IMHO has only came out with two good flicks this year, needs to get there act together if they expect to keep an animation department around.
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Folks, its time to move on. The main reason it didn't do better is due to the glut of movies out there. I guess the over-hyped endorsement of Harry is the kiss of death haha.
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Aug 09, 1999 10:54:14 PM CDT
What did you expect from the evil time warner conglomerate...
by 20th century fox
Hey this film is great in part it does NOT espause a liberal slant. That probably pissed off gerald levin and that pompus ass ted turner and thus they tanked the film for crap UTTER CRAP like Good bye Lover WWW, and Deep Blue Shit..Oh well there is always the midinte movies in westwood sigh....(If I have offended your Time Warner Programed Vales Please Send all hate mail to bankofkev@hotmail.com
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Aug 09, 1999 10:59:41 PM CDT
Iron Giant doesn't deserve this, but it wasn't that great in the
by loser
I think people are kidding themselves that Iron Giant is some kind of classic. The movie wasn't bad, that's for sure, but come on--I wasn't surprised at the 5 mil take. Amusing, somewhat entertaining, but decidedly a non-event. Granted, WB's publicity has been utterly pathetic, but I think Iron Giant will take it's rightful place in history next to Starchaser: Legend of Orin rather than The Lion King. And it's not just because of marketing.
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Your name says it all. Haters, get the fuck out.
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I went to see Iron Giant at the Sunday sneak preview before it opened. The multiplex near me put it in the smallest room (which was completely fill), and the adults applauded when it ended. I haven't stopped talking about it.
So what happened (besides that us converts may have annoyed those we blathered to)?
The trailer did indeed suck!
No toys!
No McDonalds/Burger King/Coke tie-in!
No media tidal wave!
No guys in loin cloths!
Even rave reviews weren't enough for the sheep.
There is no justice... -
It had the same plotline, so it must have been adapted from the same book as Iron Giant. I think Townsend's musical may even have been called "The Iron Giant" but I'm not sure. The one hit song from the musical was "A Friend is a Friend". The video for that one featured claymation / stop-motion animation and a huge Iron Giant. The little boy betrays him to the military, but then repents and they reunite at the end of the video. The shot of his huge metal hand clawing out of the earth is a good image. Is this in the movie too? I'd urge everyone to check out the Townsend musical or request the song "A Friend is a Friend" from MTV or VH1 or MuchMusic or whatever. I'd be interested as to the reactions of fans of the movie Iron Giant. And after all it's the leader of The Who we are talking about. Tommy, can you hear me?
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BOO HOO...come on the film was not
even that great- i can't believe
you people are crying so much over this film-- i have seen tarzan 3 times and beats ups all over iron giant,the look of iron giant was flat and boring and some of the animation was bad in the last half of the film i think it was rushed in the end-so keep crying you babies maybe mummy will buy you a iron giant doll so you can sleep at nite-BOO HOO -
While I would have liked to have seen more (and better) advertising for IG, I'm not that bothered by the lack of toys and other merchandise. I don't hold out hope for IG taking in more than $30 million, even with all the positive word-of-mouth, but maybe the studio heads at WB and elsewhere can still learn something: that the real movie magic happens when filmmakers are free to put something wonderful on film when they don't have to also concentrate on how many action figures, happy meals, clothes, shampoo bottles and God knows what else the marketing department can sell. "Tarzan" seems to be getting a bad rap here to me, but I do appreciate seeing a quality movie like IG that isn't a commercial for its merchandise, unlike Warners' own abysmal Batman and Robin or Space Jam. I remember an interview with Tim Burton several years back where he said one of the most depressing things of making Batman Returns was how he felt the studio didn't really care about the movie, that if they could, they would just skip right to the merchandising and forget about making the picture. Brad Bird didn't seem to care how many Iron Giant pillowcases he would sell and I think we've seen a better movie for it. BTW, I saw a Monday afternoon matinee with about 20 people...heard many people (not just kids) sobbing during the last half hour.
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Aug 10, 1999 1:28:56 PM CDT
IG-88, Muddy Colors, Turn Off Trailer, Trendmasters, Multi-post
by grouchlord
Oops. I'll give anything a chance, me and my girl saw Dick in mostly empty theater, and enjoyed it, despite the fact we're a little too young for the Watergate humor. The Iron Giants trailer really turned me off, especially the flat, muddy look of the colors. Also all this bubbly feedback is making me only more contrary, suspicious. It reeks of championing the underdog for championing's sake. My girlfriend has zero interest, and still wants to see Blair Witch, which I think I'm gonna hate. Trendmasters, an also-ran in the toy business is the wonderful licensee of Iron Giant, and as far as I've seen, it's been a good seller... but the product is scarce. By the way, I like "Rock You Like A Hurricane!">LOL<
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I sent out a mass email to almost everybody that I know on Sunday night, and got back more than my fair share of "what the hell are you talking about?" People are just not aware of this movie and the beauty that it holds within. Complaints about the animation are dumbfounding me. I thought the movie looked terrific. I am championing this movie to everybody that i know, and probably getting on their nerves. But, what the hell, this movie deserves it. And, to agree with the person who said that he/sh hopes this is one of those films that is appreciated in the long run, and makes people wonder ehy it wasn't a hit when it debuted, I wholheartedly agree. This movie will be a classic, and the cynical bastards who are saying otherwise are just doing so for a reaction. Well, that's fine, but I think that it's safe to day that 99% of the posts in this talkback feel the exact smae way that I do. I will see this multiple times, just for the sheer joy of the big screen and the digital sound systems. What a great way to get lost for 2 hours of your life. Thank you, Mr. Brad Bird!!!!
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As a theatre owner, I'm disappointed, but not surprised at the marketing of Iron Giant. Warner Brothers could certainly take some cues from Paramount and Buena Vista when it comes to marketing films. It's very frustrating to run a film that people are totally unfamiliar with. For example, I ran The Negotiator last summer. It, not surprisingly, didn't do well. You know you have a problem when people come in to buy tickets and say, "What's that?" And it's happening again with this film. Aside from running ads on the cartoon network, I haven't seen much on it. They've completely excluded adults from their marketing campaign. In fact, more than a few times, families came in, and children said they wanted to see Iron Giant. But the parents bought tickets for Inspector Gadget. I'm doing my best to market the film on my own, but am frustrated by the lack of help from WB. In fact, I only had *one* scope trailer for the film until a couple of days before the film. This, after having contacted Technicolor and Warner Brothers numerous times. SIGH!!! I always worry when I book a WB movie because it seems they pick 1 or 2 films a season to promote, and simply dump the rest. Since they had already pushed WWW and EWS, and DBS, I figured their quota had been filled. Sorry this is so long, but I guess I needed to rant.
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I brought 7 teens (15-17yrs) to a matinee' today and was greatly rewarded. Not only did everyone thoroughly enjoy it, one even went so far as to say it was the best film he has ever seen. I got such a kick out of dragging them with most whining all the way ( I did pay for the whole group) and to have them all leave reflective and smiles and even a few tears. Of course they would never admit it. It was a very memorable event I will cherish for a very long time.
Other good news was the theater was about half full, mostly with younger kids and parents. But it could signal a turn around from this last weekend. Maybe word 'o' internet is working!
One other thing. If this does turn out to be a huge success... If I hear Warner Bros. execs spouting off on this ingenious marketing plan, I'm throwing rotten fruit & vegetables!!!!
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Much as I love this film and would hate to see it fade away completely, one upside would be that someone at Warner Bros. would realize that they don't do a good job marketing offbeat films, and hopefully the regime will change.
Ever since the 1995 faliure of A LITTLE PRINCESS (which I believe they actually tried to promote, to the point of rereleasing it), I'm convinced the studio just gave up. Since then, several decent films got shoved by the wayside. MARS ATTACKS was totally mispromoted, with sparse ads and little exposure for those cool "ack ack" Martian guys. I still say that THE AVENGERS was a fun, whimsical adventure (you can all laugh at me now), but it might have done well if the studio hadn't a) hacked out several key scenes (I read McPherson's original script) and b) withheld it from critics. (A case could be made for c) dubbed in an obscenity to get a PG-13.) With EYES WIDE SHUT, someone should have realized that when filmgoers expect a hot sexy film and get a terrifying, dreamlike and intense drama, they're not happy. And now THE IRON GIANT- I dunno, somehow the promos got me interested (as did the cool 50's look poster), but they just didn't fly with the public. Another casualty of a studio that couldn't sell a good film if they charged five cents a ticket.
Heck, I could trace this further, back to GREMLINS 2 if I wanted. But it's late. Any filmmakers reading this- AVOID WARNER BROTHERS AT ALL COSTS. Even Universal's famed Black Tower is preferable at this point. -
WuuuuuuHuuuuu!! I'm back!! I see alot of you people defending Iron Giant. Why?!?! You're just going to go down with a sinking ship. F.B. is giving you an opportunity to come clean and stop wasting your time on the Iron Crap. Cineman, what a guy, pin point precision, right on the dot when said that it's not going to make a $100 million dollar comeback. It's sinking faster Than "Kissing a fool." Kissing a what? Exactly!! Get off the S.S. Iron Crap, and jump ship to the S.S. Sexy Bitch with people Like Cineman and myself. Well this was F.B. on I.G.
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Nice job. Agree 100%. A tip of the ol' Warrior cap to you.
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I saw the list of comments
and contemplated that perhaps there is no need to voice my opinion as it may only serve to echo that of all the readers who posted their views already (that, I am glad to see). But after seeing the movie twice I luckily THOUGHT twice about this and decided that there cannot be too many poeple who should praise this movie, commend all the artsist and staff who worked on it and condemn the pathetic efforts of WB on their marketing campaigns for the film.
It truely sadens me to see such a magnificent labor of artistry not recieve the appreciation it deserves... and especially so when it could have the potential of revolutionizing the way animation is perceived by the North American audiences.
Was the public ready for such a film, though? I mean... there was nothing like this film before. At least not in the last few decades.
"The Iron Giant" has finally washed away all my doubts of the capability of an animated film to be as effective in conveying drama as live action and to do it without the "IN YOUR FACE" techniques. Harry was right all along. I was reading the reviews posted on the film all along, and absorbed all the praise in astonishment... also thinking that it would only serve in adding to the disappointment when I actually came about to seeing the film. But I was completely wrong!
I wish there is a way that Brad Bird could see the real effect his film had on its audience.
On the other hand, we all know that our appreciation may not be enough to bring about the creation of a bigger and better Iron Giant... Studio productions can only spelled out by the Box Office results. -
something tells me that ole' ferris lives in a trailor and has fights with his mom and sister because he's dating both at the same time....grab another beer ferris and tell your daddy to back off!!your ma is a three man lady and between you,your uncle ted(well SHES "uncle" on weekends when its dress up time!!)and your brother BUFORED---shes reachd her limit--after all, she aint' no an easy woman,ya know!!
----------------------"SPOOKS" -
You know, this dude Spooks has been running his uneducated mouth off about F.B. Now Spooks I advise you to take your stupid ass, and your damn opinions and shove them up your ass, you low class,uneducated, piece of shit. Don't you ever talk back to F.B. that way again, you fudgepacking jack-off!!
F.B. out! -
While "Iron Giant" isn't explicitly an "anti-gun" message (the theme is clearly stated several times:"You are who you choose to be," I wonder if the over-reactionary National Rifle Ass. has had an "official (har)" response to this film??
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Someone should write up a short review that will get people to go see this movie, then we should email it to everyone we know, and tell them to pass it on to everyone they know.
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I am assistant manager in the marketing department at AMC Lennox 24 here in Columbus, OH. We have been trying to get all kinds of promotions going to get people in to this movie. Technicolor sent us kid and adult t-shirts, posters, keychains, soundtracks, and comic books to get the word out, which I have passed out religiously since Friday, and it is still only doing so-so at our theater. I ahve seen the film three times, each time dragging at least one friend along. This movie deserves to be noticed, at least. It is one of the best movies of the year, let alone one of the best movies I have seen. It may not crack $100 mill, but it should not slip in the cracks while movies like 'Mystery Men' are doing better! (Apologies to those who liked the film.)
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hiya all!!
I've had a few people ask me for a
number that they could call and complain about the handleing(sp?) of this movie--the number i've been giving to them is(818)977-7707
its warner brothers feature animation in glendale--5th floor reception....call or dont---i just thought i'd throw that out there in case anyone is intersted in calling and venting or demanding some answers to some serious questions--call if you like.
---------------spooks
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My sister, who is studying character animation, saw "The Iron Giant" a couple of months ago and told me I had to go see it when it came out. Luckily, I didn't see any of the horrible commercials you-all have written about; it might have dissuaded me from going. I went last Friday, and it was a great movie! Everything about it was so true, so real. Nothing felt fabricated or tacked on just to produce a Happy Meal (i.e.-the Eddie Murphy dragon character in "Mulan"). "The Iron Giant"'s anti-violence, anti-gun, self-determination message is so important for all of us (not just children) to learn. But this was not a preachy movie--just wonderfully sweet and emotional. I have told everyone I've talked to to GO AND SEE THIS WONDERFUL MOVIE!! A friend of mine says she was put off by the marketing and admitted that she has been programmed to accept Disney as the only acceptable type of animation. This is sad, but true for most people in America. Now, "Beauty and the Beast" is one of the greatest movies ever made, but Disney has suffered from trying to copy the formula ever since. My sister wants to make interesting animated films motivated by real characters and situations. God bless her and the makers of "The Iron Giant" for believing that we are all not closed-minded, Disney slaves!! GO SEE "THE IRON GIANT"!!!!
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Harry, thanks alot for the heads-up on Iron Giant, after seeing the Warner's TV ads, I'm left wondering if those hacks in the marketing dept. saw the same movie the rest of us did. I've already taken a friend to see it and may take more if it can hang in there a bit longer. Also, you can add me to list of folks who've been getting the "huh?" response every time I tell someone about the movie. I'm almost left with the impression that marketing WANTS this movie to fail. One last thing: Thank God for the absence of the comic relief sidekick! I mean come on, Does anyone here remember thinking " Gee, Star Wars was pretty cool , But I really wish that there'd been a funny sidekick to make all those starships & robots & laserblasts more entertaining than they were", anyone? I've lost count over the years how many movies & TV shows have been ruined by the mentality that thinks kids aren't entertained enough by , say, Scooby Doo, no , we've got to have Scappy Doo to get the kids to watch. One of the best non- Jar-Jar examples of this I can think of is " Clash of the Titans". When I saw that in the theatre, the whole audience cheered when we thought that that stupid mechanical owl had been destroyed by the Kracken. Surely the powers that be in Hollywood could learn that lesson in my lifetime. Please?
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Do you only support movies that gross a certain amount? Just wondering...
We are standing by this movie because to us it has a meaning. It is significant to us. It may not be for everybody, but hey. Go watch Mystery Men or Blair Witch or whatever. It's your money. I'm glad I saw the value in it.
Speaking of sinking ships, I thought AP 2 was one of the biggest letdowns of the summer. -
What a wonderful film! Many of my friends worked on this picture. Although I am an animator at another major studio, I really didn't
know what to expect. I have to say this is the first animated film since Bambi to move me to tears! I cannot believe Warner Bros. didn't
market this film. This is much better than Tarzan. Many of the Disney artists have been asked to see this film so that they might learn
from it. The story does not rely on the tired Disney model that has been used for the past ten years. It's a wonder that Warner Bros.
can make a profit on something as abysmal as Batman and Robin yet won't support this incredible movie
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