Photo: Janet Pierson at The Alamo Drafthouse South - Opening night of SXSW 2009Speaking of Janet Pierson - I have to say, "WELL DONE!" Janet Pierson is the head of SXSW's Film Programming, taking over the absolute unthinkable travesty that befell Austin when the anointed Adonis of the Hip & the Cool... Matt Dentler left Austin for the skyscrapers and filthy lucre of New York. I remember just a few months ago, Janet was sitting at the couch over my shoulder here and we were talking about the general concepts of programming a festival. She was nervous and almost overwhelmed by the enormity of the void she was being asked to fill, but she's really come through brilliantly so far! So let's get going with the day. No SXSW can get going without the joys of registration & bag pick up! Almost instantly upon entering the Austin Convention Center - I began being asked if I'd seen me on the bag yet? About 5 people said this to me. By the time that I reached the 4th floor... I began to believe it. Especially when Charlie Sotello showed me this: