Merrick here...

Yesterday Harry introduced us to the STAR TREK Barbie collection which, with a reasonable degree of accuracy, emulates the Abercrombie & Fitch(ish) leads of J.J. Abrams' STAR TREK movie. You can find those HERE.

Now, USA Today offers the reveal of the Playmate toy line based on the same film. You can find a gallery of (some of) said line - including a look at the Enterprise Bridge, Transporter Room, more figures, and the 1701 itself -

CLICK the Big E to see more pics!

Not sure what I think about that communicator - which is branded with the Starfleet "arrowhead" logo on the outside and (somewhat illogically) the United Federation of Planets emblem on the inside. This appears to accurately match THIS ACTUAL PROP of the same device, so I'm assuming this isn't just a conceit found on the toy (i.e. I'm gathering this is the way it'll be seen in the actual movie).

As a kid I always loathed toys that were branded with the franchise name on it (like: a Batman car that had the name of/logo for the Batman TV show embedded on it) - this seems to be the J.J.verse's equivalent. Are Starfleet personnel in J.J.'s universe not bright enough to remember who they work for?

YES, I know, this is an impossibly nerdy (and probably unfair) nit pick. And, really, who gives a shit?

Just sayin'...

These toys will arrive in stores late April.