Cool News
For First Time Ever, OSCAR Telecast To Feature Movie Ads, SUPER BOWL-Style!!’
I am – Hercules!!
Something certain to send Oscar ratings soaring!
Once concerned that sponsorship might appear to influence voting, organizers have always banned from the Oscar telecast commercials promoting movies – until now.
The Academy of Motion Picture Arts & Sciences board of governors will, starting in 2009, allow one 30- or 60-second ad per studio for a film opening the last week of April 2009 or later.
The ads must never have run elsewhere prior to the telecast.
Read all of The Hollywood Reporter’s story on the matter here.


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Doubt it'll impact ratings that much, 'specially since the ads will be on YouTube just as quickly.
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or not, I LOVE the Oscars.
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Looking For Grace. The First Real Webseries.
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The Superbowl everybody loves (generally) and ratings are always spectacular. It's a true event across the country. Then there's the Oscars that bleeds viewers every year and hasn't had a decent host for decades. No contest.
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...this isn't totally unexpected.
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...but then I am a sport hating Brit, so what chance did it have?
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And why will TDK get any nominations? If it does, it'll be some award done off-camera.
Movies few have seen and/or heard of usually win, anyway. That's why people don't watch. Like last year's Best Actress winner, who in the general public had ever heard of her or her movie?
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That sounds like a fucking throwdown to every marketing department. "Whattaya got? What's your biggest gun for summer or next Christmas? And what's your best 60 second version of it?"
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A reason to finally watch and this makes complete sense!Benn begging for this for years
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Oct 08, 2008 8:23:35 PM CDT
"Once concerned that sponsorship might appear to influence votin
by amy chasing
Wonder what changed their mind?
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Pretty interesting that Bruce Springsteen will (most likely) be playing at the year's two biggest ratings draws, the Super Bowl and the Oscars, within a month of each other. Saw The Wrestler last night and his song that closes the credits is a shoo-in for a nomination.
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But what it won't get us is a Supernatural Talkback.
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all you have to do is say it "Kicked Ass"
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With Great Power Comes Great Responsibility
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House, Chuck, No Heroics, Merlin, Big Bang Theory, Terminator and True Blood
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or I'm not watching
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I think we should build one bridge at a time. From my informal survey of Coax, the Supernatural TB seems to be in the greatest demand so I will exert my efforts there first.
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Or we could start a AintItChrthNews.
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The commercials may help the ratings for the superbowl because it gives people who dont necessarily care about football a reason to watch.
On the other hand, people who care enough about movies to watch anything for commericals are already going to watch the Oscars.
If they really want to up the ratings they need to get better hosts and stop rewarding films that at least half of the viewing audience doesn't give a shit about. -
People watching footy on TV for the ads, or people watching the Oscars at all. Won't the ads end up online anyway? Cut out the middleman.
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Oct 08, 2008 9:31:32 PM CDT
"stop rewarding films that ... half ... doesn't give a shit abou
by chrth
Wait, you're saying the Academy Awards should be handed out on the basis of popularity, not quality?
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I always wondered why they didn't do this before. Let's face it, you have a captive audience for the most part of 3-4 hours. Why not advertise your upcoming releases? It only made sense and I want to see them!!! Show me something that no one knows about ala the TR2N trailer. All I can say is bring it on!!!
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This must be some other Oscars you refer to.
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Because it's so gat-damn boring that people fall asleep 40 minutes in and leave the TV on.
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country has to offer, before the automobile industry went to shit it doesn't surprise me. Esp. since the elephants have ruined this once great country we have the East to take over our dominance. The 19th century went to Europe. the 20th was all ours. And now 21st is Asia and India and maybe even Russia sadly. Lessen learned: vote dokeys for gods sake in November!!!!
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at least if you've got Scientology's checkbook. Crash anyone?
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Why are you posting about Supernatural beneath posts that have nothing to do with Supernatural? We posted a perfectly good Supernatural story in Coax last Thursday. There's also a Supernatural forum in The Zone. There are also probably entire websites and newsgroups devoted exclusively to Supernatural. What are you waiting for?
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Oct 09, 2008 2:16:14 AM CDT
Hercules, I think Chrth would like a regular Supernatural TB
by amy chasing
like the Heroes or Mad Men ones. The point of posting here is that that sort of TB does not exist for Supernatural. Nor does it for House, Chuck, No Heroics, Merlin, Big Bang Theory, Terminator and True Blood. Not that I'm complaining or anything - after all there are other perfectly good (and quiet) TBs to hijack. Case in point this one.
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Up next, the award for best documentary, but first these messages brought to you by Soul Plane 2........
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...I try to tie it in with the subject at hand...or where the discussion may have led to. And THIS certainly isn't a talkback that needed a SUPERNATURAL mention. And once again Herc, ya gotta realize...while The Zone is a fine community, it's a totally different community than this section of AICN. If you give a spotlight to shows that get ripped on constantly like Heroes and Smallville, why not give a regular talkback to a show that has recieved countless praise from talkbackers? And Amy Supernatural is better than several of the shows you listed. Which ones? I'll never tell. Now, back to the Oscars...
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are mainly vehicles to engage in indulgent self-promotion anyway, so this won't change things much.
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Nah, fuck that shit.
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Oct 09, 2008 4:11:02 AM CDT
It says something about the low viewing figures for the Oscars..
by newc0253
... that they have to introduce *more* advertising to encourage people to watch.
that said, i like the stuff they come up with for the Superbowl, so more is better. -
We suffer thru similcasts - meaning we'll likely get crappy commercials for CTV's Canadian Idol, Degrassi, and other bullshit. Le sigh.
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Like the Academy Awards! Zing!
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I thought they went with a 'Queen Latyfa tells you who won' format already. That was FAR more interesting than another Whoopie Goldberg political rant.
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That's what talkbacks need - a firm hand - letting us know what TBs are what and what for.
As for which shows I like better than Supernatural - wait, where'd everyone go? -
It will be the first look at Avatar.
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The Academy Awards have been a ratings dog for the last few years, mostly due to the Academy nominating films most people never see. The Academy can turn the show into a ratings bonanza by nominating TDK, a well-reviewed film that everyone saw, featuring an Oscar worthy performance by a tragically deceased young actor. TDK wins Best Picture and the Academy ingratiates itself back to the unwashed masses for another few years.
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for Best Costume design? These types of movies have to design a wardrobe from the ground up. If Captain Kirk is wearing a pair of jeans, they have to at least look like their jeans from the 23rd. century. The award almost always seems to go to some period-piece. All they're doing is reconstructing clothing according to historical record. Not nearly the imagination it takes to do a Star Trek/Wars or Alien or even RoboCop movie. They're all rigged.
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