Platinum Dunes Going Action/Noir With FIASCO HEIGHTS??

Merrick here...
Platinum Dunes, who've been actively working to remake horror classics like FRIDAY THE 13th, THE HITCHER, and THE BIRDS, is heading a slightly different direction with FIASCO HEIGHTS - described as an "action thriller" with "shades of film noir". It's about what happens when...

a gunman returns to the crime-ridden city of Fiasco Heights and teams with a degenerate gambler/private eye on the run from a syndicate to look for a beautiful femme fatale and a mysterious briefcase.

...says THIS ARTICLE in Hollywood Reporter. The film will be directed by Samuel Bayer, who has directed videos for artists like Smashing Pumpkins, Sheryl Crow, The Offspring, Green Day, and Garbage. He also directed the action-heavy Domino's "Gotham City Pizza" TV spot that's currently in circulation (see it HERE). So, not to be pedantic, but...why would someone live in a city named Fiasco Heights?