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Hey, everyone. ”Moriarty” here. I saw this one here in LA, and I’ll hold my personal review until closer to release. For now, let’s hear from someone who saw it in the thin mountain air of Utah last night:

Harry and Co., I just got back to my room from attending the world premiere of Be Kind Rewind at the Eccles up here at the festival and I have to say I was surprised by this picture. The film is fairly straightforward and the marketing material genuflects the thrust of the picture. Danny Glover owns a video store (a VHS video store) that's going under and decides he needs to take a trip to find out what makes a successful video store (he notes "less selection, more copies, lack of general knowledge by employees", etc.) He leaves the store in the care of Mos Def with only one instruction: keep Jerry out. Jack Black is Jerry. And he's a loon. He thinks the power plant is microwaving everyone's brains and hatches a scheme to sabotage it. In turn, he ends up becoming magnetized and waltzing into the video store, insulting customers and erasing every tape in the store. Soon, he and Mos Def are caught with their pants down and need to remake Ghostbusters and fast, otherwise Danny Glover will find out somethings wrong and be dissapointed. As the film progresses (just like the trailer) people find the "Sweded" videos better than the originals and with more heart. Soon, they've earned enough money to save the video store, but the movie studios (Sigourney Weaver) find out about the sweded pictures and runs them all over with a bulldozer. The community who's made the videos popular reacts with one last grand gesture: to make their own movie about the history of a figure in their neighborhood. The film has a surprising amount of heart. So surprising that I was shocked to find myself tearing up at the end of the picture. Here I am, watching a group of people just watching a movie and it's got me almost crying. The heart this film supplied was so subtle and brilliant, I didn't even realize it until it crept up on me. I can see this film playing much better to a crowd of filmmakers though, than the general public. The sweded pictures they make look like all the films every kid interested in film made in jr. high, but with much more cleverness and creativity. It was, as the guy who introduced the film and Jack Black reiterated, lyrical. And it was also ironic that this picture sort of embodied the themes of what Sundance wishes it still was. Small people, away from (or in spite of) the studios, making films that mean something, whether they're good or not. Sundance is now premiering U2 concert videos and the new Chuck Palahnuick picture. Which is fine, but they just can't say they're independent anymore. All in all, this film is solid and I would hope that it sees a release larger than the arthouse release Science of Sleep saw. Sincerely, ShineBox
Readers Talkback
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  • Jan. 21, 2008, 5:49 a.m. CST


    by Malebolgia

    will be seen by MILLIONS!

  • Jan. 21, 2008, 5:57 a.m. CST

    they still have this festival?

    by Internet Thug

    guess there is a market still for overpriced sundance merch..makes the rich feel all indy and shit

  • Jan. 21, 2008, 6:13 a.m. CST


    by EliRothJustFuckingDieAlready001

    thanks for spelling out the whole damn plot in a three sentence paragraph... Shine-my-Box, Jackass!

  • Jan. 21, 2008, 6:21 a.m. CST

    Is "genuflects" even a real word?

    by OBSD

    Actually it is, but it's an early Christian word pertaining to worship, not a Hollywood executive bullshit word meaning "genuinely reflects", which is what this dimestore PA moron thought it was.

  • Jan. 21, 2008, 7:02 a.m. CST

    genuflect means to lower oneself as a sign of respect by bending

    by Dr. Sid Schaefer

    from latin: 'genu' (knee) and 'flectere' (bend). there is no other use. submitter is an asshat.

  • Jan. 21, 2008, 7:03 a.m. CST

    by bending one's knee

    by Dr. Sid Schaefer

    whoops. cut off there. submitter is still an asshat, though.

  • Jan. 21, 2008, 7:54 a.m. CST

    gee thanks

    by Teko

    for the spoiled ending.

  • Jan. 21, 2008, 8:19 a.m. CST

    Yes, people do still rent VHS tapes...

    by LordPorkington

    ...they're called 'stupid cunts'.

  • Jan. 21, 2008, 8:51 a.m. CST

    Genuflect, show some respect

    by F69

    Down on one knee! Now, try your best to stay calm, brush up your sunday salaam then come and meet his spectacular coterie!

  • Jan. 21, 2008, 8:52 a.m. CST

    "but the movie studios (Sigourney Weaver)..."

    by tonagan

    So Sigourney Weaver plays all the movie studios? Is she CGI'd as a giant, transformer-like monster (who can apparently transform into a bulldozer?)

  • Jan. 21, 2008, 8:56 a.m. CST

    People do rent VHS still

    by norrinrad

    if they're poor. The hard part is finding a video store that still has VHS tapes.

  • Jan. 21, 2008, 8:59 a.m. CST

    This years Little Miss FUCKING HORRIBLE FILM

    by hatespeech

    God this sounds like a youtube experiment gone wrong, fucking horrible. shame on you JB, you're just in it for the MOAH-NEIGH!

  • Jan. 21, 2008, 9:01 a.m. CST

    "genuflects the thrust"

    by movieManiac

    that just sounds nasty.

  • Jan. 21, 2008, 9:09 a.m. CST

    I'm in...

    by rxse7en

    original story, chance for Jack Black to be funny, Mos Def goodness...what's to hate?

  • Jan. 21, 2008, 9:23 a.m. CST

    I Genuflected the Thrust Last Night


    Truly, I know how to give a woman pleasure.

  • Jan. 21, 2008, 10:30 a.m. CST

    Respect the Genuflect, bitch!

    by HudLives

    This film looks great.

  • Jan. 21, 2008, 10:57 a.m. CST

    sweded pictures?!

    by RustyStardust

    this dude must still be stoned from the show.

  • Jan. 21, 2008, 10:57 a.m. CST

    by the way, hatespeech.

    by RustyStardust

    yer an ass. this movie looks awesome...

  • Jan. 21, 2008, 11:14 a.m. CST

    Sure, people still rent VHS....

    by JustinSane

    ...not EVERYTHING is out (or will be out anytime soon) on DVD. The video store I used to work at had tons of super-rare titles on VHS.

  • Jan. 21, 2008, 11:43 a.m. CST

    True, JustinSane...

    by tonagan

    And if it was anything like the video store I used to work at, a customer would return the super-rare title with six feet of chewed-up tape trailing on the flor and say "I think something's wrong with this tape. All my other movies play fine." Ah, memories.

  • Jan. 21, 2008, 11:44 a.m. CST

    That was supposed to be "floor" not "flor"

    by tonagan

    I guess I was thinking of the film Dona Flor and Her Two Husbands (sure I was).

  • Jan. 21, 2008, 1:37 p.m. CST

    I want this movie to be good

    by Gungan Slayer

    let's hope so. VHS rocks man! lol

  • Jan. 21, 2008, 2:12 p.m. CST

    blockbuster pays you to take their old VHS tapes

    by George Newman

    those things are cheap

  • Jan. 21, 2008, 2:30 p.m. CST

    VHS tapes in *2008*?!

    by Osmosis Jones

    This movie would have made a lot more sense as an early-90's period piece.

  • Jan. 21, 2008, 2:57 p.m. CST

    I love Gondry, the cast, the concept...

    by Tourist

    ...But the trailers fucking stink, the attempt to add "sweded" to the lexicon, and the shitty vids themselves up on youtube. I hope it's just a case of everything not working out of context.

  • Jan. 21, 2008, 3 p.m. CST

    Genuflect before Zod!!!

    by Dingleberry Jones

    Just doesn't sound quite right.

  • Jan. 21, 2008, 3:13 p.m. CST

    I still rent VHS

    by Tourist

    Theres so goddamn much on VHS that isn't available (from rental sources) on DVD, that I'm left with no choice. Well, no cheap choice other than purchasing the DVD online.

  • Jan. 21, 2008, 4:25 p.m. CST

    People like a cheap knockoff better made by

    by Grammaton Cleric Binks

    some amateurs instead of the original. Sure. It sounds likes this movie is trying to combine today's internet technology, and rampant homemade clips on You Tube with 80s nostalgia and technology. If I rented Rambo and watched it only to find Jack Black with a bandolier I would hunt him down and kill him. I find it easier to believe Denise Richards as a nuclear physicist in Tomorrow Never Dies (or whatever one it was) than this plot. There's suspension of belief, and there's who the hell are you kidding. As far as VHS goes I just rented Watership Down in that format because no one carries the DVD. Maybe Netflix, but I don't have a subscription.

  • Jan. 21, 2008, 9:20 p.m. CST

    Could I get a spoiler warning?!?

    by beetlegeuse

    I know its pretty predictable but still... goddamn it

  • Jan. 21, 2008, 9:43 p.m. CST

    Lol Danny Glover and VHS

    by skywalkerfamily

    Welcome to 1980.

  • Jan. 21, 2008, 9:44 p.m. CST

    If I had a nickel every time Moriarty promised a review and neve

    by JackIsLost

    I would have approximately $30 bajillion.

  • Jan. 21, 2008, 9:45 p.m. CST

    never produced it, that is....

    by JackIsLost

    Seriously, just post what you write and stop telling what you WILL do. It's enough, already.

  • Jan. 21, 2008, 9:58 p.m. CST

    cant wait

    by stephen brown

    I wonder if after this has passed theatrical release if it will come out on dvd or VHS. a bonus VHS tape with crappy ads for Leprachaun 4 or Blair Witch project 2 and the tape is not reqound

  • Jan. 21, 2008, 10:01 p.m. CST

    by stephen brown

    meant to say rewound .. reqound is australian for beer

  • Jan. 21, 2008, 11:18 p.m. CST

    its obviously everyone is asleep

    by stephen brown

    as havent seen anymore posts .. ha ha I am legend (get it .... all alone in a world full of zombie vampire looking creatures ... aka fanboys)

  • Jan. 21, 2008, 11:37 p.m. CST

    The last VHS tape I bought was The Phantom

    by skywalkerfamily


  • Jan. 22, 2008, 12:17 a.m. CST

    last tape I got

    by stephen brown

    was 15 minutes with robert de niro and edwards burns ... good film

  • Jan. 22, 2008, 2:49 a.m. CST

    Scarecrow Video and Rain City Video

    by Dingbatty

    still have lots of rare movies on VHS.

  • Feb. 2, 2008, 9:05 a.m. CST

    I'd let Gondry genuflect me

    by purplepurple

    he's just THAT talented