I am – Hercules!!


Well, frak me.

“Veronica Mars” fans, encouraged by the success of the “Jericho” fans two days ago, have lost their frakking minds over the last 48 hours.

Not only do they appear to have bought up every Mars Bar in the United States – thousands of them - to send to Dawn Ostroff (programming head of The CW), they have also purchased thousands of Snickers With Almonds (which apparently replaced the defunct U.S. Mars Bars four years ago) and have moved on to palettes of marshmallows (because – get this – Veronica once referred to herself as a “marshmallow”). I gather 350 pounds of marshmallows were purchased yesterday, with more piling up.

We hear a frakking truck in Houston is being hired to transport all the candy bars and marshmellows to The CW offices in California. (Apparently all those people who paid full shipping charges the day “Jericho” was renewed did not pay in vain.)

And the “Save Veronica” organizers are far from done. They want a lot MORE palettes landing at The CW’s doorstep by June 15.

If the quantities grow large enough maybe USA or MTV or Oxygen or iTunes or DirecTV (or Showtime??) or somebody else outside The CW will take notice.

Given the shortage of Mars Bars, SpicyWorld (which I gather is another name for The Indian Food Store, the Amazon vendor which had all those U.K. Mars Bars), is taking Paypal contributions. If I understand correctly, all funds directed there will go toward the purchase of candy for the campaign. Head over here to learn a lot more more about the fast-swelling Mars Bars Campaign pool and how you can contribute to it.

I keep hearing that the cut-off date for candy contributions is 3 p.m. Monday, June 11 (apparently so all the candy will land at the CW before June 15).

Strapped for cash? A letter sent by Monday would be effective as well. Send it to:

Dawn Ostroff
President of Entertainment
The CW Network
4000 Warner Boulevard, Bldg 168
Burbank, CA 91522-0002

Once the Monday shipping deadline expires? Somebody suggested all the fans ponying up another $1.99 each to buy Veronica's spectacular Logan-punchy third-season finale on iTunes the same day. Does iTunes publicize a list of each day's bestsellers somewhere? That's money going directly into the pocket of Warner Bros., which produces the show. But what day to converge? I'd think June 14 if nobody has a better idea ...

Neptune Noir:
Unauthorized Investigations Into Veronica Mars

We’ve Got The Beet!!