Logo

Cool News

New Features On The GOLDEN COMPASS Website! Want To Meet Your Daemon?!

Published at:  Apr 25, 2007 4:43:23 AM CDT

Hey, everyone. ”Moriarty” here.

Sweeeeeeeet. My daemon is evidently a tiger daemon named Voltina, one of 104 tiger Daemons within the total Daemon population of 957. I’m not sure I think the personality test you have to take to play the game nailed me, but it is only 20 questions, and besides... it’s a freakin’ tiger. I’m cool with that.

If you’re not sure what the hell I’m talking about, you might want to check out my visit to the set of THE GOLDEN COMPASS, where I lay out what this project’s all about. I think it’s good to see that New Line is doing more than slapping up a poster or a trailer for this film. They’ve got to get the audience educated and involved, and an interactive experience like this is a nice start. Here’s hoping they have a lot more of this up their sleeve between now and December.

Check it out:



New Line Cinema has launched a new interactive feature called “Meet Your Daemon” on its official website for the upcoming film The Golden Compass. The Golden Compass is scheduled for a Dec. 7, 2007 release.

“Meet Your Daemon” allows users to discover exactly what daemon (pronounced dee-mon) best represents their personality, and then allows them to take their uniquely created daemon avatar with them by embedding it on their own website or MySpace page, using it as their AIM logo, or downloading it as desktop wallpaper.

"This feature lets you personally experience one of the most unique and engaging elements of THE GOLDEN COMPASS," says Gordon Paddison, Executive Vice President, New Media Marketing. "You can identify your daemon and then share it with your friends and social networks on a variety of digital platforms."

In the world of The Golden Compass, a person’s soul lives on the outside of their body in the form a daemon, an animal spirit that accompanies them through life. A child’s daemon can change shape, assuming all the forms that a child’s potential inspires; but as a person ages, their daemon gradually settles into one form, according to their character and nature. For example, a person with a dog daemon would tend to follow authority, whereas one with a cat daemon would tend to be more independent.

Visitors to The Golden Compass website can discover who their daemon is by answering 20 personality profile questions. Based on their answers, a unique daemon is created for them with its own name and characteristics designed to reflect the user’s real-life personality. As an added bonus, users can also have their friends answer the personality questions about them and see what daemon represents them in their friends’ eyes.


    + Expand All

    Readers Talkback

  • Apr 25, 2007 4:55:11 AM CDT

    Ocelot!

    by ilander66

    Apparently I am an Ocelot, very nice! Btw THATS how you do a website they must have spent a bomb on that very cool.

    Reply to Talkback

  • Apr 25, 2007 5:29:24 AM CDT

    Wow, that constant voice is annoying.

    by henrydalton

    I'm a little worried they're targeting this film at people who can't read...

    Reply to Talkback

  • Apr 25, 2007 5:32:49 AM CDT

    Revolver Ocelot

    by henrydalton

    Oooh. I'm an Ocelot Wildcat Daemon called Lysandra. And this still looks like an unimaginative adaptation.

    Reply to Talkback

  • Apr 25, 2007 6:51:34 AM CDT

    Here Hare Here

    by v for vienetta

    Cool! I have a Hare, just like Lee Scoresby! Nice feature.

    Reply to Talkback

  • Apr 25, 2007 7:36:06 AM CDT

    Ocelot Power Represent!

    by tubbs tattsyrup

    Fuck yeah!

    Reply to Talkback

  • Apr 25, 2007 7:41:52 AM CDT

    My daemon changes into multiple animals.

    by nice marmot

    So there.

    Reply to Talkback

  • Apr 25, 2007 8:00:12 AM CDT

    Hazan! Cabal! Power of the Ocelot!

    by ilander66

    lots of people coming up Ocelot what does it say about the people that frequent this site.
    Maybe a little or maybe an OceLOT!

    Reply to Talkback

  • Apr 25, 2007 9:26:32 AM CDT

    Got a sweet-looking arachnid..

    by tmifune78

    Ariel, a female Spider....shy, clever and proud...they nailed me those creey bastards at New Line did..

    Reply to Talkback

  • Apr 25, 2007 10:18:52 AM CDT

    ELPIS

    by caltsoudas

    Mine's a peacock, called Elpis.

    Reply to Talkback

  • Apr 25, 2007 11:15:28 AM CDT

    Cool toy.

    by christopher3

    Nice looking site. The narration is annoying, unless you're sight-impaired.

    Reply to Talkback

  • Apr 25, 2007 11:16:22 AM CDT

    My daemon is also Voltina

    by monkeybytes

    How shall we decide who keeps the daemon, Moriarty? One word... cagematch.

    Reply to Talkback

  • Apr 25, 2007 11:37:29 AM CDT

    i'm a mofo tiger

    by occula

    named Parsaon. watch out!

    Reply to Talkback

  • Apr 25, 2007 12:03:31 PM CDT

    How can I have a Peacock?

    by spartacus hughs

    The big blue pretty ones are male and it states that Daemons are the opposite sex.

    Reply to Talkback

  • Apr 25, 2007 12:04:06 PM CDT

    Does that make me gay?

    by spartacus hughs

    Better retake.

    Reply to Talkback

  • Apr 25, 2007 1:09:41 PM CDT

    fuck I thought getting an Ocelot would be unique

    by cedar_room

    I'm just one of the crowd, might as well have made it a sheep. Liked the books, think the films could be great especially if they don't try and cut out all the Paradise Lost connections and actually make it intellectual. Not that I understood any of that intellectual stuff personally, but you know.... trying to sound like I did.

    Reply to Talkback

  • Apr 25, 2007 1:18:33 PM CDT

    female Wolf named Pelagia.

    by killdozer

    Haven't read the books at all, but the film looks kind of interesting...

    Reply to Talkback

  • Apr 25, 2007 1:32:34 PM CDT

    I am a wolf.

    by barry egan

    I am glad mine was cool. I almost killed myself when the Harry Potter site sorted me into Hufflepuff.

    Reply to Talkback

  • Apr 25, 2007 2:10:03 PM CDT

    Me too..

    by tehdude

    Wolf daemons rock!! Can't wait for the movie as I loved the books.

    Reply to Talkback

  • Apr 25, 2007 2:57:02 PM CDT

    Alright! I'm Marmaduke!

    by abin sur

    Aww nuts, I'm an ocelot too.

    Reply to Talkback

  • Apr 25, 2007 3:00:03 PM CDT

    Mine's an ocelot

    by dtpena

    Brienne, one of 1322 wildcats -_-

    Reply to Talkback

  • Apr 25, 2007 4:27:16 PM CDT

    I'm an mf'n tiger

    by purplemonkeydw

  • Apr 25, 2007 5:27:24 PM CDT

    me and the purple monkey

    by occula

    will take all you ocelots on!

    Reply to Talkback

  • Apr 25, 2007 6:32:46 PM CDT

    Yep, I'm an Ocelot

    by atomic.lobster

    There may be quite a strong selection effect operating here. Presumably pigeon Daemons don't post on forums. Strangely my Ocelot is identical in appearance to my real cat.

    Reply to Talkback

  • Apr 25, 2007 8:05:00 PM CDT

    Dammit. Ocelot.

    by chifoilisk

    Not so bad until reading talkbalk.

    Reply to Talkback

  • Apr 25, 2007 10:35:07 PM CDT

    NOT an Ocelot

    by scotch and soda

    A Raven. Name of Clymonistra. Pretty naff.

    Reply to Talkback

  • Apr 26, 2007 4:14:02 AM CDT

    Jackal

    by sepulchrave

    I'm pleased. With a name that sounds like Hyena. They nailed me.

    Reply to Talkback

  • Apr 26, 2007 4:15:40 AM CDT

    Beautifully designed site, by the way.

    by sepulchrave

    But they need to figure out something to DO with the Alethiometer part.You should be able to put questions to it and watch the black hand waver about.

    Reply to Talkback

User Login

Forgot password? Retrieve it here

or register as new user

Quick Talkback Form

Please login to post talkback