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Bruce Campbell’s Kicking Undead Ass In MY NAME IS BRUCE And We’ve Got A Review!

Hey, everyone. ”Moriarty” here. I heard from a few people who went to this screening, but none of them sent us in full reviews until now. Thanks for this one, Ross/Optimus:

I didn’t really plan on writing about My Name is Bruce, but went looking for reviews and when I didn’t see any, I decided I should let the fans know what’s up. Once upon a time I went by the name of Optimus Prime at Ain’t It Cool News, but haven’t sent anything in for years. For starters I’m a huge Bruce Campbell fan, loving every second of the Evil Dead trilogy, enjoying many bad films based solely on his performances in them, owning a few action figures and even going so far as to name my son Ash. Not that I’m that obsessed with the character, but my wife and I loved the name for its strength and uniqueness. The Ashland Independent Film Festival is in a small town in southern Oregon , the closest festival to Bruce Campbell’s home. Inside this year’s AIFF there was a mini-Bruce-fest. They played Evil Dead 2, Army of Darkness, Bubba Ho-tep and finished the night with the highly anticipated My Name is Bruce. Bruce himself came out to introduce the film, telling us about filming in southern Oregon , his favorite part being able to sleep in his own bed at night. The film isn’t fully finished; it played with temp music and sound effects and with most of the visual effects still very rough. The audience of 500 Bruce fans ate it up anyways. The film starts with a couple of dumb teenagers accidentally unleashing the Chinese demon Quan-Di from a small cemetery near the fictional town of Goldlick. The only one who survives happens to be the biggest Bruce Campbell fan alive. The film cuts to Bruce filming a cheeseball flick called Cave Alien 2. Right away he starts spouting bad one-liners in his patented Bruce Campbell fashion, and then lasers down some awful looking aliens, getting sprayed with gallons of green ooze in the process. After cut is yelled, we see an extremely over-the-top version of Bruce. He’s rude to his cast mates and crew, hitting on a pretty co-star with some more terrible one-liners, treating his fans like dirt, attempting to fire his incompetent agent (played by Ted Raimi in one of three roles), finally retiring to his trashed mobile home where he gets drunk and passes out on Shemp’s Hooch. Soon the kid from the beginning of the film comes knocking on his door asking for his help in ridding the town of the evil Quan-Di. Bruce refuses, thinking he’s being pitched a movie; he is then knocked out and locked in the kid’s trunk on his way to town. Once there, through the mistaken idea of thinking it’s all an elaborate prank and his lust for the town’s hottie, Bruce agrees to kill off the Chinese demon. He is soon drunkenly leading the town’s citizens into battle, but once he realizes the demon is actually real he retreats in hilarious fashion. From there the third act is very predictable with Bruce learning the error of his ways and helping his number one fan escape peril. To fully enjoy this film you must be a Bruce Campbell fan. There are endless references, spoofs and jokes about his other films; most of them getting a good laugh, a few of them falling flat. Otherwise the film is fairly bare; it’s pretty much a one man show. Besides some good comic relief from Ted Raimi most of the cast is empty shells, stock characters from other cheesy horror films. Though after viewing, you will be humming the Quan-Di song which is sung by two of the minor players throughout the film; it is one of the more inspired bits, the only one not featuring Bruce. The main problem with the film is that the Chinese demon is an extremely weak bad guy; he has fun, gory intro in the graveyard but never evolves beyond that. His expressionless rubber mask and limited killing style quickly grows tired and he is ultimately very forgettable. The film would have benefited greatly from a monster or monsters that were more charismatic. I guess they were trying to go for something different here, but it didn’t work. The film might have been better if he’d been battling something resembling the Evil Dead or a variety of baddies from his film catalogue; which would have course lead to more easy jokes. Overall the film is a fun ride, with the Bruce charm on full blast. I don’t think many of his fans will be disappointed with My Name is Bruce as it delivers on what is promised. But the film could have been much better with a stronger screenplay; one that reached beyond its stock characters, that filled a few of the plot-holes and replaced the really lame bad guy. The film might be improved if they are able to fix a few of the minor problems with more editing. No matter what, the film will go down as a cult classic, based solely on Bruce’s involvement. -Ross Williams aka Optimus Prime Please check out my documentary, about my son Ash, The Turning Point which also premiered this week at the Ashland Independent Film Festival. And read more of my film reviews at: Truth Be Told
Readers Talkback
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  • April 17, 2007, 5:56 a.m. CST

    Bruce is the man

    by Kloipy

    No one can match his Ash.

  • April 17, 2007, 6 a.m. CST

    Bruce is God!

    by PietjePuk

    after reading 'If Chins Could Kill' I'm certain of this fact!

  • April 17, 2007, 6:02 a.m. CST


    by NudeandAroused

    Really a great guy. Read his book!

  • April 17, 2007, 6:14 a.m. CST

    Bruce deserves to be in a REAL movie for a change

    by Mullah Omar

    This sort of thrown-together stuff might be worthy of a chuckle, but the guy has charisma to spare and it's being wasted.

  • April 17, 2007, 6:20 a.m. CST

    Bruce Almighty

    by Red Diver

    He should make a movie based on his book, Make Love..the Bruce Campbell Way. I listened to the audiobook version where he narrated, that was one of the funnest books ever. Bruce rules.

  • April 17, 2007, 6:30 a.m. CST

    Bruce... should be the first word in every post!

    by Franklin T Marmoset

    Thanks for the review. The film is sounding much as I expected it to - cheesy fun for those of us daft enough to be in thrall to the chin phenomenon. Like Galaxy Quest, maybe, but shitter and with Bruce's chin instead of Sigourney's admirable cleavage.

  • April 17, 2007, 6:38 a.m. CST

    They call him Bruce

    by darquelyte

    Just Bruce

  • April 17, 2007, 6:39 a.m. CST

    The Bruce is Loose

    by darquelyte

    Hide the women!

  • April 17, 2007, 6:47 a.m. CST

    Bruce in a papoose

    by fireclown

    Bruce, I love ya, but this is dumber than crap. My beloved genre needs more source material, not more camera winking.

  • April 17, 2007, 6:51 a.m. CST

    Bruce - The Chin as his Nemesis

    by The Equalizer

    Can you imagine the sequel to this where Bruce Campbell has to do battle with his older, English, protuberant chinned Nemesis, Bruce Forsyth? Nice to see you to see you! Only Brits will get this post.

  • April 17, 2007, 6:53 a.m. CST

    Bruce Campbell's handshake...

    by Fuck The Napkin

    Is the most awesome handshake in the world. When I met him his right hand started up above his head and zoomed down super-fast to meet mine perfectly with a loud CLAP sound, and the whole time he kept perfect eye contact with me. Then he squeezed just enough to let me know that he was by far the superior man, but not so much as to make me cry, shook vigorously and flashed that legendary toothy grin. If I was gay I would have ejaculated in my pants. As it was, I still got a big erection and couldn't sleep with a girl for two months.

  • April 17, 2007, 7:04 a.m. CST

    Bubba Ho-Tep prequel coming!!!

    by Err

    And by the way, Bubba Ho Tep was a REAL movie.

  • April 17, 2007, 7:04 a.m. CST

    Sounds like Three Amigos....

    by KillDozer

    "Come to Goldlick, put on show, stop. the infamous Quan-Di" "What does that mean, infamous?" "Oh, Bruce. Infamous is when you're MORE than famous..."

  • April 17, 2007, 7:07 a.m. CST


    by Err

    Bruce rules.

  • April 17, 2007, 7:37 a.m. CST

    Bruce, Thine name is...

    by triplefive

  • April 17, 2007, 7:48 a.m. CST

    Franklin T Marmoset

    by NachoNegro

    That was probably Bruce's pitch to the studio, word for word : -"Exactly like Galaxy Quest, but not as good, and with my chin instead of Sigourney's tits".

  • April 17, 2007, 7:49 a.m. CST

    The poster's screen name is "Optimus Prime"?

    by Otter

    Whoa, FLASHBACK to "Clerks II".

  • April 17, 2007, 7:58 a.m. CST

    Bruce vs. Transformers

    by johnnykool

    I love it.

  • April 17, 2007, 7:58 a.m. CST

    The Bruce

    by GOB Adama

    1.) Ash... short for Ashley (even for males)... is a strong name? Only on Bruce, baby. Only on Bruce. 2.) "The 3 Amigos" premise is so simple and stupid that's comic gold every time. "Amigos"? FUNNY! "Galaxy Quest"? FUNNY! "My Name Is Bruce"? I am sure I will find it hilarious. 3.) I too have enjoyed a Bruce Campbell handshake. I also was honored with a headlock for a photo, which caused me to breifly make contact with his chin, transferring some of his power to me. I actually got more women and killed more demon/zombies than I had previously for about 36 hours. So say we all... or just me, I guess.

  • April 17, 2007, 8:12 a.m. CST

    A Little Story About Bruce Campbell

    by PotSmokinAlien

    an ex girlfriend of mine went to buffalo state and bruce campbell came up there to do some kind of presentation for his book whenevvr it was that that came out. and she worked doing tech or some fucking thing at the auditorium he spoke at and she and her friend saw him just kind of standing backstage after the presentation was over, and they loved the evil dead moves so they went up and basically just talked about that at him for 3 minutes straight without him saying a word, and they get sort of finished doing that, and they're like... so... what are you up to now? and without missing a beat, bruce campbell goes, "do you know where i can get some weed?"

  • April 17, 2007, 8:24 a.m. CST

    "do you know where i can get some weed?"

    by GOB Adama

    If a scene like that aint in his movie, they missed a golden comic opprotunity.

  • April 17, 2007, 8:31 a.m. CST

    Bravo, fuck the napkin

    by kilik777

    u have the funniest fucking post ive read in a long time.

  • April 17, 2007, 8:59 a.m. CST

    Bruce Campbell gotta eat!

    by bigbill

    Yup he does, someone get this man a real movie.

  • April 17, 2007, 9:08 a.m. CST

    "If you've got it, you dont need it!"

    by Teamwak

    The king of cool. One to catch!!

  • April 17, 2007, 9:29 a.m. CST

    Fuck The Napkin, hysterical

    by liljuniorbrown

    There are alot of legends about Bruce but I know the first story, the origin if you will of Bruce Campbell.

  • April 17, 2007, 9:33 a.m. CST

    Bruce should be cast in a movie with Nicholas Brandon

    by CarmillaVonDoom

    I've always wanted to see those two riff off of each other. Everybody knows Nick would have been the best Parker in a perfect Spidey movie.

  • April 17, 2007, 9:43 a.m. CST

    Campbell condences the genre

    by Charlie & Tex

    A generous helping of Fright Night, add a little dash of Galaxy Quest and simmer 'til soup.

  • April 17, 2007, 9:43 a.m. CST

    Napkin-righton! And Sigourneys boobs .... right on!

    by kinghenryVIII

    I forgot about all the cleavage she showed. Damn! What a hot older broad.<p>Napkin, that was the funniest post I've read, Bravo!<p>I will be checking this out - Han Solo - since the girlfriend ain't the biggest fan .... not too sure why I'm still with her due to that but, oh well.

  • April 17, 2007, 10:12 a.m. CST

    Is this..

    by Redfive!

    Bubba Ho Tep cheese or man with the screaming brain cheese.BHT is amazing where MWTSB is absolute shit and I wouldnt even considered it if it not for bruce.Either way im seeing this but I have NO expectatons.

  • April 17, 2007, 10:15 a.m. CST

    Origin of Bruce

    by liljuniorbrown

    As a young college kid Bruce wanted to be an actor more than anything in the whole world. He took a job sweeping up at a Hollywood barber shop just to get a glimpse of some of his heroes. He came in to work late one afternoon, only to find Burt Reynolds and Clint Eastwood walking out the door. He was so excited to be able to shake there hand's ,but then the barber grabbed him and pulled him inside. He screamed at him for being late again and for making him have to lower himself enough sweep up the hair. He told him to clean up or he would be fired on the spot. Bruce took the dust pan in disgust and headed for the trash can until he realized it held the hair from both Clint Eastwood's head and from Burt Reynold's Mustache trimmings. He quietly placed them in the only container he could find,a small ziplock bag which held his pot. That night in a druken haze he smoked the pot and the hair. His body which at the time was slim and boney,began to grow huge muscles and a superhero like chin,even his dick grew six inches longer. He eventualy passed out from the pain. The next morning,by dawns early light, Bruce Campbell was born.He went in to work and punched out the barber.He took the barbers car back to his huge Hollwywood hills home to collect on money he hadn't been paid but used to be to scared to ask for.It was there that he ran into the barbers wife and 19 year old daughter. Then at the ladies request he fucked them both at the same time. On his way back to school he passed by a young man who's car had a flat tire. Seeing this nerdy guy struggle with the jack Bruce simply picked the car up with his right hand and changed the tire with his left. That young man,Sam,was so impressed he asked Bruce to come stay at his cabin with him,he was filming a documentary about a strange book he found in the cellar and the weird things that were happening in the woods. The rest is history.

  • April 17, 2007, 10:19 a.m. CST

    Equalizer....Campbell Vs. Forsyth would be funny shit!

    by raw_bean

    "Nice to see you, to see you nice!"<p>"See this? This... is my boomstick!"<p>"Oooh, give us a twirl!"<p>"You're goin' down. Chainsaw."<p>*chainsaw noises*<p>"Good game, good game, didn't he do we-urrk-ellll...."<p>"Groovy."

  • April 17, 2007, 10:46 a.m. CST

    When does this come out?

    by andrew coleman

    I'd really like yo know when this comes out.

  • April 17, 2007, 11:05 a.m. CST

    Bruce I love you

    by Sam Raimi's Car

    Not is a gay way. Okay a little in a gay way.

  • April 17, 2007, 11:19 a.m. CST

    Bruce spoke at my middle school in 82.

    by ArcadianDS

    He was going to speak at our cafeteria about being a child actor in B list movies, and I was out in the hallway by the water fountain (the old porcelain one that looked like it belonged on an Atlantean submarine). So I went up to him and said, 'hi. so they're serving jello today and I like jello. Yesterday they had rice pudding and that sucks, right?" and without skipping a beat he said "Is it lime jello?"

  • April 17, 2007, 11:44 a.m. CST


    by TheyCallMeBruce

    anyone else think that the movie's working title was better?

  • April 17, 2007, 12:09 p.m. CST

    Alright you primitive screwheads, listen up...

    by GOB Adama

    I just like saying that. :)

  • April 17, 2007, 12:12 p.m. CST

    Optimus Prime's rare appearance.

    by Optimus Prime

    Yeah the name's an oldie, hasn't been used in years... I wrote one of the first Blair Witch Project reviews, that's how long it's been around. Check it: - Nearly 30,000 postings ago. But with the new movie coming out it feels kinda dumb to be using a name that Michael Bay is currently defacing... that's why I decided to use my real name too. Plus I'd like that slight bump in name recognition as a writer and filmmaker.

  • April 17, 2007, 12:57 p.m. CST

    Check out the documentary on your son's ass?


    No fucking thank you. Oh wrote "son Ash." In that case, NO THANK YOU. That said, can't wait for this. Who doesn't love the irony of Bruce Campbell spoofing his own shitty movies in what sounds like yet another shitty movie? I don't understand how Jim Carrey can take a steamer of a script and turn it into box office gold, but Campbell, who has similar physical comedy chops? Nothing. Nada. Zip. Cult status. It's unfair, man, unfair! Someone cast him as the lead in a GREAT FUCKING FILM. Is that so much to ask?

  • April 17, 2007, 1:47 p.m. CST

    Bruce Campbell should play Bruce Campbell...

    by Edward_nygma

    ...he can so do this part!

  • April 17, 2007, 1:52 p.m. CST

    I´m not gay but...

    by CuervoJones

    he can chainsaw my ass anytime!

  • April 17, 2007, 3:06 p.m. CST

    Bruce Campbell casting

    by mr. brownstone

    he has the right height, build and look and has experience in other horror movies. he can nail it!

  • April 17, 2007, 3:08 p.m. CST

    but if he's not available...

    by mr. brownstone

    they should get Christian Bale or Nathan Fillion.

  • April 17, 2007, 3:11 p.m. CST

    *acknowledgement to

    by mr. brownstone


  • April 17, 2007, 3:48 p.m. CST

    Bruce Campbell to have crappy cameo...

    by GOB Adama

    ...In movie about Bruce Campbell. Damn, even Ted Raimi has a bigger part! ;)

  • April 17, 2007, 4:25 p.m. CST

    Darkman GOTTA EAT!

    by S-Mart shopper

    no way it will be as bad as Alien Apocolypse.

  • April 17, 2007, 4:34 p.m. CST

    This is going to flop without Kirstin Dunst

    by Mike_D

    you watch and see.

  • April 17, 2007, 5:09 p.m. CST

    Bruce Campbell

    by samuraidino

    Really i shoulda just left it blank after the subject,nothing i say can come close to that name.

  • April 17, 2007, 5:19 p.m. CST

    Fucking Kirsten Dunst!!!

    by pdennett316

    Why does she want to ruin Bruce's career??? Selfish bitch. She should show up in Evil Dead 4 as all the Deadites and have to work for scale, just to make up for this atrocity. No make up or prosthetics needed, think of the savings!

  • April 17, 2007, 6:10 p.m. CST


    by closeencounter

    Bring back Briscoe County!

  • April 17, 2007, 6:17 p.m. CST

    this movie will flow without Kirstin Dunst

    by the_shogun_gunslinger

    mark my words

  • April 17, 2007, 6:17 p.m. CST


    by the_shogun_gunslinger


  • April 17, 2007, 7:15 p.m. CST

    Three Amigos!?!

    by Dokkalvar

    .. In-famous El Guapo eh?

  • April 17, 2007, 7:55 p.m. CST

    Edward Norton is 'THE HULK''.

    by Filmrage

    How come there is no post here about the casting for Bruce Banner in the next Hulk film? I'm happy with Edward Norton but the director is the French guy who made the exceptionally shallow, if semi competant, Transporter. I think The Hulk deserves someone of a higher calibur. Maybe they decided to go low brow after the navel gazing fest that was the Ang Lee version.

  • April 17, 2007, 8:09 p.m. CST

    Only Bruce could pull this off

    by Hamtaro_Hentai

    And possibly Samuel L Jackson. A movie that only works on geek fanboys? Yeah just Bruce. I'm seeing it the first week. I hope this movie make millions.

  • April 17, 2007, 8:12 p.m. CST

    Hail to the Bruce

    by ironpony42

    I keep seeing the "Cast Bruce in a "real" movie!!!" However, I recently listened to an interview with Bruce, and he flat said he's not into "hollywood" blockbusters. He'd much rather his talents go into a Million dollar picture rather than a 50-80 million dollar picture. I then saw him touch on that topic again on an interview with Craig Furgison - that one's on the UTube. He even made a crack about his "Herbie" movie. So I don't think it's people not casting or asking for Bruce to sign on to bigger movies, I think it's Bruce being true to himself and not selling out.

  • April 17, 2007, 8:30 p.m. CST

    This guy is a jackass...Trust me.

    by Quake II

    I had the pleasure of meeting the Diva known as Bruce Campbell during a screening of Bubba Ho-Tep last year. He smiles at his fans and sign autographs (NO POSED PICTURES!!!!!! he told management and even gently pushed a few people away that tried to get in close for a pic) and behind their backs he cracks jokes about them. Seriously. I stood there for 45 minutes watching this fuckhead mock his paychecks (aka fans). And you people worship him...Sad. He's a prick. During his Q and A he came off as very bitter. And if it wasn't for his college buddy Raimi, he'd be selling real estate in Denver.

  • April 17, 2007, 9:21 p.m. CST


    by wadi77

  • April 17, 2007, 10:07 p.m. CST

    Shemp's Hooch!

    by RenoNevada2000

    Now that's funny stuff!

  • April 18, 2007, 7:18 a.m. CST

    I remember when Bruce...

    by IG76

    ...Helped me CGI Roy Schnieder into my fancut of SUPERMAN III. Then he punched out my Pop, Stole my vhs copy of Gremlins (The one with the cool ROCKY IV teaser) and took off with my Sister.

  • April 18, 2007, 8:07 a.m. CST

    This has already been made before. it was called...

    by tomthumbstallywhacker

    Galaxy Quest.

  • April 18, 2007, 9:08 a.m. CST

    And before "Galaxy Quest"...

    by GOB Adama

    ...It was "Three Amigos". But I think we covered that.

  • April 18, 2007, 9:12 a.m. CST

    I love Bruce but...

    by Trazadone

    Let's face it, we love Bruce because of Ash. His post Evil Dead stuff has been overall pretty sucky. Even Bubba is overrated. It's dificult to get excited about anything he's doing these days.

  • April 18, 2007, 12:05 p.m. CST

    Ok so when do I get to see it?

    by AllPowerfulWizardOfOz

    I own all that is bruce. Even the shitty movies he's been in, like Sky High. While I shouldn't say that's a shitty movie, more a kids movie still it's got Bruce. Yup I am a die hard. <BR> <BR> Also I've never seen a mention of "Jack Of All Trades" on this site. Maybe I missed it but it's classic Bruce.

  • April 18, 2007, 1:12 p.m. CST

    Quake II...

    by Err

    You sound awfully bitter. I'm sorry that Bruce couldn't cater to your every need of signing your 27 items and posing for pictures with you. Waaaah! It's like he has rights and he gets to determine when and how his image is used. *fake gasp* The horror!

  • April 18, 2007, 3:32 p.m. CST

    Sounds like more booring swlf-indulgent crap like...

    by SG7

    ...his last book "Make Love..."

  • April 18, 2007, 5:44 p.m. CST

    Hey Err....

    by Quake II

    Nice try, but I was waiting around with a buddy who was hired to take photos of the event. I got NOTHING signed nor did I try. I watched him just being the diva he is for 45 minutes + and sat in on the Q and A session. Sorry to bust your bubble champ. I wouldn't let that ass-hat sign my balls if he paid me. And of the 30 or so celebrities I've met in my life...Bruce Campbell was the biggest asshole. Period. Keep worshipping him though. He needs your money.

  • April 18, 2007, 7:51 p.m. CST

    Quake II

    by Err

    So let me get this straight. You watched someone you detest for 45 minutes and sat in on the Q&A session of someone you hate? And of the 30 or so celebrities you've met, he's the worst? BWAHAHAHAHAHAHAHAHAHA! Wow, I can't believe that you wasted so much time on someone you hate. You must've looked like a tool waiting there, watching Bruce Campbell while he signed autographs for others. Then, you attend a Q&A session with him being featured. For someone you absolutely hate, you sure put in a lot of time seeing him. Also, you hate Bruce Campbell but decided to tag along with your buddy. What are you guys conjoined twins? You couldn't have been off doing something else? Pathetic.

  • April 19, 2007, 12:19 a.m. CST

    Yeah Err....

    by Quake II

    I know you're baiting me, but I will resist as it's late and I'm in no mood to argue with a 12 year old on a work night...BUT wise ass, I didn't ever say I HATED Bruce Campbell. Where did it say that in my post? Find it and paste it in your next clever post. I said he's an asshole. Something I determined AFTER spending the evening around the guy. You are really defensive about this. Are YOU Bruce Campbell? Or just some pathetic fanboy that thinks Evil Dead 2 is an amazing film? Either way dude, I saw what I saw, I know others there I spoke with were shocked as well and one of our friends tried to play it off as "Maybe he's just having a bad day". Yeah, maybe. Maybe his whole career is a bad day. Now it's your turn to defend that douchebag yet again.......

  • April 19, 2007, 2:56 a.m. CST

    I saw Spider-Man 3 last night...

    by Fuck The Napkin

    Best Bruce Campbell cameo yet! He got by far the biggest audience reaction of the whole movie.

  • April 19, 2007, 3:48 a.m. CST

    Hey, I made this: 300 of Darkness

    by TotallyGayForChristianBale