Cool News
ABC Developing Sitcom
Around Geico Cavemen!!
I am – Hercules!!
Joe Lawson, the ad copywriter behind the funny Geico ads, including the "Tiny House" reality-show spots, is developing his pissed-off caveman ads into an ABC sitcom!
From Friday morning’s Variety:
"Cavemen" will revolve around three pre-historic men who must battle prejudice as they attempt to live as normal thirtysomethings in modern Atlanta.
Jeff Daniel Phillips and Ben Weber, who play the two lead cavemen, are not yet signed to the sitcom.
If this turns into a hit, will our insurance rates go down?
Learn more of ABC’s plans here.
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Readers Talkback
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I'll put it on speaker.
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I hated these commercials at first, but have grown to think they're hilarious. This has the potential to be hilarious or hilariously bad.
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i really dig those commercial but i dont know what they are selling!!!!!
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I believe the last sitcom based on a commercial was "Baby Bob," and that was a bonafide smash!
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When MyTV going to all 'Reality' programming places SECOND in mind-numbingly awful TV news I've heard today.
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It was called UnFrozen Caveman Lawyer and it was barely funny enough to sustain an 8 minute SNL sketch. The commercials are mildly amusing, but when you're borrowing from a skit that belonged in the 12:30 to 1 a.m. section, you're just asking for trouble by trying to extend it.
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Your a little early for April fools jokes. And if on the amazingly off chance that this isn't one, TV has sunken to new lows of Crapulence!!!
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I was just telling the old lady the other day this would probably happen!This could be hilari-what?-it's on ABC?...........never mind.(sigh)
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one of the best commercials ever. "I just wanna make an omelette!!"
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March 2, 2007, 1:36 a.m. CST
cuz that Baby Bob sitcom with Alan Alda was a huge hit!
by The.Founder.
NOT!! now if they keep the gecko as a pet and fry him up in the first episode, then we might have the Biggest thing Since LOST on our hands!
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Shit... Now I have to call Richard back with the bad news.
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i got nothing.
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The GEICO Gecko was just before his time. If the cavemen get a series he at least ought to be asked to host his own late night talk show. Now that the TV shows are commercials will the commercials be TV shows? Man. I won't know which to skip-forward on my DVR.
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This... is retarded.
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http://www.youtube.com/watch?v=6j9U0qP7H3g
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i don't want to live anymore.
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That's what I thought immediately after reading the heading of this unfortunate news, followed by, "You've GOT to be f@ckin' kidding me!" It's a sad, sad day...
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Maybe if we all wish really hard we can have cameos by the Gecko, the Duck, the curly haired Pepsi girl, Fudgems the brownie square and Michael Waltrip. You know to complete a theme of annoying commercial pitches.
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seriously...who the fuck is going to watch this show
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And According to Jim. And everything put out by the WB. And CNN. And American Idol. And taking a shit...
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GO GO GEICO CAVEMEN! <p> The only way this show will work is if it's based on the idea that Geico revived these cavemen just to make fun of them in some commercials. Season finale: A raid on Geico headquarters, ending with a dramatic standoff, the cavemen taking the gecko and putting a gun to his head. "ALRIGHT FUCKWADS! NO MORE COMMERCIALS OR THE GECKO GETS IT!!" <p> Damn, I might actually watch that show. ^_^;
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.......the worst idea since New Coke.
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Let's round them all up!<p>This is definitely a bizarro world show....can't be real.
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He sort of looked like one.
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woke up on the wrong side of the rock! It's going to be horrible. They should totally ressurect the Noid from the 80's, and add that in with the taco bell dog. That, I would watch.
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The sitcom about a robot girl which had the nerve to be on several years. Ugh.
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And TOO STUPID!!!
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...4 episodes, max before it get cancelled.<p> This show belongs back on Sautrday morning TV in the '70's, right between Dr. Shrinker and Sigmund and The Seamonsters...
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"MY Mother the Car."
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And anyone who doesn't think Unfrozen Caveman Lawyer wasn't funny deserves a kick in the nards. RIP Phil Hartman.
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Somebody make the bad man go away. When I see shit like this it just makes the blood shoot out of my eyes.
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Well, I'm sure I deserve one anyway for something. That was one of Phil's worst, second only to the Sinatra Group.
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i'm there
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However, I could never get into that Hartman skit. I did like his Sinatra with Sinead O'Conner. I miss Phil.
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I actually find those commercials to be some of the few on TV that are funny. But hopefully its the guys that play the cavemen...
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I always thought this about watching those commercials. "So easy even a (insert stereotype) can do it". Then when one turns out to be present and objects, they white male needs to back peddle about what they said. On the surface the commercials are funny, but they have a far deeper darker meaning - and that is whites are racist.
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Ever notice all of the bankers in the WAMU commercials are older WASPy males? Not one minority in that bunch. I'm a white (getting older) male and I am not a stingy old bastard nor do I go around trying to keep 'the brothers' down. It's another very racist commercial that looks funny on the surface.
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Now everytime I see one of these commercials I'm going to get depressed about Phil. Man, what an entertainer.
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Heck just last light I watched the 200th episode of Baby Bob the talking baby show.
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The commercials are wearing thin already. Thus, we need to make MORE of them...and make them LONGER!
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What a dumbass idea. Fuckign hate those commercials. They're thinly veiled homophobia. Good job ABC, you corporate douchebags.
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The cavemen are reactionary characters, at least as far as the commercials go, and as allegories for racism in Atlanta, are going to be very preachy. I can't see thisshow lasting long. Bring back DINOSAURS, guys. That was funnier statire.
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So, depending on your interpretation, "Caveman" could be code for "black man" or "gay man", since both groups are predominant in ATL.<p>Either way, Val Kilmer (yes, Val, we know it's you, despite the makeup and fake name) will get to eat... Roast Duck with Mango Salsa.
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Because this is such a stupid idea, I thought it had to be an April Fools joke. What network exec greenlit this thing? I admit, I find the characters amusing in 30 second doses, but how are they going to stretch that to half an hour. Now Tiny House on the other hand? That might have potential for a full season run. Possibly the funniest commercial ever.
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I think the ads are funny, and well acted, but an entire show revolving around the concept would be a little different, albeit interesting. Has anything like this been done before?
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Why limit this to tv? Broadway is dying for ideas.
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Isn't pretty much the only example the CB truck driver guy that turned into the song "Convoy" and the movie of the same name? Other than that, does anyone know of ANY time an ad character has successfully been leveraged into a show or movie? That giant scraping sound you're hearing is ABC's programming desk being dragged along the bottom of the barrel.
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Is they've stopped showing the first one, which is the absolutely funniest of them all. "That is NOT cool!"
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the actors are good. This has at least some type of chance to be decent if they keep the same actors playing the silly cavemen and work on things like the subtle manerisms rather than having the characters go to clubs carrying clubs to hit women over the head with.
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March 2, 2007, 10:02 a.m. CST
I'm just happy there's a show set in Atlanta.
by TheRevengeOfBayouWilly
Besides Designing Women.
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I'm in for this. Especially if they bring in The Noid as a Newman type character. Ok, I said it, what?
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How I loved those seer-sucker suits...
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... is to have the cavemen characters be supporting players to another story... kind of like how Mike Judge pushed Milton to one side in Office Space. Otherwise you're just stuck re-working the same joke over and over again; and *that* is what will doom this show within its' first 3 to 4 weeks.
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I'd watch it... because there's always extra space on my Tivo.
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I have coined this phrase. They have to date white women right? And one will get amnesia. And one will take care of the other ones pet, it dies, he replaces with a look alike..
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The Hartman sketch wasn't the same concept, really. The prejudiced against a caveman stuff is there, but the lawyer pretended he was a stupid caveman and used it to his advantage. These commercial guys are just whiners who don't see the potential. "I'm a caveman! Your world frightens and confuses me... But I do know one thing. We must do everything we can to lower the capital gains tax!" Classic Hartman.
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...does every little thing have to be about hidden meanings and subtext? Can't it just be about, y'know, stupid cavemen instead of the deeper racist/homophobic meaning? Sometimes I think TB'ers are the most paranoid beings in the galaxy. Oh yeah, the Taco Bell chihuahua was really about how Mexican midgets are held back in American society (rolls eyes to heaven). <p>Sounds like it could be pretty funny with some good writing and also using the actors in the commercials.
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March 2, 2007, 11:26 a.m. CST
How soon until the cavemen get stuck in an elevator...
by Big Bad Clone
with a pregnant human and we all leave a valuable lesson?
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What a horrible idea. The reason the show would be set in Atlanta is Geico is headquartered there. Would the gecko be in it too?
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This is the worst of coprporate syngergy at work.
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I thought the Cavemen were supposed to be metrosexual. The whole joke is that they see themselves ultra-modern. Check out their pad: http://www.cavemanscrib.com/ I think the commercials are hilarious, but I don't know that this joke could sustain an entire sitcom. Unless they move in with Freddie Prinze, Jr. & Jim Belushi. Comedy gold there.
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it could always be worse
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as i eat my roast duck with the mango salsa
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That is all.
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I could be wrong, but I think at least one of the bankers is an older, fat black man. Either way, I don't think the commercial is trying to say that ALL older, white men are greedy and stingy. It just happens to be that the majority of the higher up at the major banking institutions in this country are most likely older white men. It would have it ring false to have it be an equal mix of minorities.
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A new Saturday morning cartoon. Of how about a series based upon Head On: Apply Directly To The Forehead?
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Or maybe not.
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...if this show turns out to just be genius? If it's the next great thing in network television. The savior of the sitcom format. Just imagine what people thought when Buffy was brought to TV, or when Battlestar Galactica was remade, but they actually turned out to superseded every body's initial expectations. What if these copywriters know that the commercials are rather cheesy and thin, but have all this amazing ideas for the actual sitcom. Caveman could be the next Arrested Development! Even if not, I'll still catch it, simply because, given the choice between the two, I prefer something ridiculously bad to something regularly bad.
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a show based on the animated esurance girl than the paper skinned gay cavemen who are so offended by an insurance commercial that they have to seek therapy! On top of that, the one in that commercial makes his point by asking "what if they said, 'so easy a therapist could do it'" when in actuality he really could have driven his point home by asking "what if they said, 'so easy a WOMAN could do it'" seeing as they therapist was female. Those ads are as amusing as any gay jokes, but are equally as offensive and I can't wait for the day that they end!
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Heck, one even announces he's getting back with his girlfriend. Stop projecting your homophobia on these icons of insurance savings!
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March 2, 2007, 1:10 p.m. CST
I can't believe this is my third post in a Caveman TB...........
by Kevin Bosch
Now that I think about it, the Caveman ads are quite clever and not truly offensive to anybody, besides those who like to be offended. Compare them to the WaMu ads which are, despite my defense, quite stupid. The Caveman ads, on one level, mock companies that choose to use petty sterotypes to sell a product, such as WaMu (and I love the fact that Geico sets itself up as the clueless, offensive company). But it also makes fun of people who choose to get easily offended by something that is meant to be humorous and harmless, such as the people that are truly insulted by the WaMu ads (and there are, i checked online). The main things that bother me about these ads, and what I can imagine would bother me in sitcom form, is the abrasive personalities of the cavemen, and the make-up jobs. It makes it really hard for me to stand then as characters, let alone look at them (but I guess that would make me racist).
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The gecko.<P>You mean to tell me the Geico gecko can't get a development deal?! Get the fuck out.
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March 2, 2007, 1:14 p.m. CST
BTW, I figured out a way to make the subject line as long as I
by Kevin Bosch
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Classic:<P>"Ladies and gentlemen of the jury, I'm just a caveman. I fell on some ice and was later thawed by some of your scientists. Your world frightens and confuses me! When I see my image on the security camera at the country club, I wonder, are they stealing my soul? I get so upset, I hop out of my Range Rover, and run across the fairway to the clubhouse, where I get Carlos to make me one of those martinis he's so famous for, to soothe my primitive caveman brain. But whatever world you're from, I do know one thing: in the 20 years from March 22, 1972, when he first ordered that extra nicotine be put into his product, until February 25, 1992, when he issued an interoffice memorandum stopping the addition of that nicotine, my client was legally insane."
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but I really wish Max Headroom was on dvd... Ride the wave!
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Replace the Geico Gecko with a Sleestack and toss in Holly and you've got a winnar!
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I noticed what you noticed about the WAMU commercial. In general I have noticed that in commercials which feature characters in an office setting, very often a black actor will play the person of authority, who solves the problem or who remains calm and normal. If there is a character who will be incompetent or foolish, it will not be the black character.
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What an ugly bastard. McPoops, Swanson looked GREAT in Playboy - no argument here.
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And, quite honestly, I think the sitcom should address this in a politically incorrect but very funny/satiric way. (Imagine if one of their friends is a "token white guy.") The show would work best if it's a straight-out send-up of sitcom cliches and storylines. Imagine a cross between Chris Elliot's "Get a Life" and the sensibility of Dave Chappelle. That would be the right way to do this.
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No dialogue, on the airport walkway. Caveman passes the ad, backs up on a double-take, and gives one of the greatest expressions of disgust in commercial history. It's funny on so many levels. Seriously, in many ways it's up there with Buster Keaton as silent comedy goes. A TV show? Maybe not. But damn I love that commercial.
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When i saw one of the Cavemen co-hosting one of those All-Madden ripoff shows on CBS with Phil Simms. He kept suggesting people should be on the "team" loke Bonnie Raitt, which was funny the first couple of scenes, then got repetitive. Now, they're going to be on an ABC sitcom? Wonder if any other insurance companies will buy ad time. Ans speaking of Buffy and things that sound like bad ideas on paper, I can't believe this site hasn't mentioned "Blood Ties", the detective/'Vampire series about to premiere on Lifetime. (Unless I just missed the article). I'm sure it will be even worse than it sounds.
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I love that commercial. Like you said, funny on many levels. Jet-set caveman on people mover, tennis racket sticking out of bag, sweater tied around his neck, passes horribly cliched ad...I can't do it justice here. See for yourself: http://www.geico.com/vid eo/airport_h.htm
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Is if they just put the Cavemen on an existing sitcom, like how Lou Ferrigno was on "King of Queens" or that guy on Home Improvement who you never saw all of his face. It'd be funny to see Barney on "How I met your mother" scamming on women in a bar and the cavemen trying to pick up the same women, or Charlie Sheen sitting on his balcony while the caveman does Tai-Chi on the beach in the background. ................... OK, actually even that probably wouldn't be funny.
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http://www.youtube.com/watch?v=6j9U0qP7H3g
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search youtube for "Royksopp - Remind Me (Geico Version)"
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I miss him ruining pizzas.
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That commercial is hilarious, and y'know what, I'll watch the pilot (at least) for this. It COULD be absolute brilliance, I think the best way to go would be Curb your enthusiams/Extras style "caveman struggles with social encounters and everyday activities" kind of thing. But its on ABC so we might have "Caveman slipping on banana peel" and "Caveman doesn't see glass door and walks right into it"-esque jokes. But, who knows.
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Some of the posts here suggest that the humor of the show would found in the inability of the caveman to deal with modern ideas and technology. Now, I can't remember all the commercials, but the ones I do remember show a character who seems very comfortable in the 21st century--taking planes, using cells phones, going to therapy--that the fish out of water thing doesn't work. The humor to be found, if any, is in the perception of him by non caveman (us) as ignorant, dumb etc, which is obviously wrong--that is his gripe. What they should go for then is the irony that can be found in a caveman who is more civilized, sensitive and intelligent than the so call civilized world around him. It can be a satire on us. I just don't know how funny that can be and for how long.
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Started out as a very funny commercial in mid to late eighties. Turned into sitcom, the rest is history - very bad history. The secret of the success of these comercial is not in the writing, but in the fantastic mannerisms of the actors. To be able to pull off the looks that they do with all of the makeup on - the lead caveman in particular, is truly remarkable and an indication of true acting talent. The concept of the commercial is good, but it is the actors that make it work. I see no hope for this as a sitcom beyond a one or two episode arc. And zero hope if they get less talented actors.
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If it were Extras style, one caveman gets a role in a horribly cliched sitcom, "That's My Caveman," and feels ashamed & is ridiculed by his caveman peers. A sitcom w/in a sitcom
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They could a group of self absorbed losers who hang around a NY apartment. Make sure they can't stand their parents or hold on to a job. One needs to be the obligatory kooky neighbor--a time honored staple of almost every sitcom. Let's see we could recast every sitcom with cavemen The Brady Tribe, WCaveRP in Cincinnati, S*M*A*S*H., I Dream of Australopithecus, Grog Knows Best.
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This talkback is way too deep for the subject matter.
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And they're politically incorrect.
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Seriously, I think those guys are cool in the commercial, but how far can they go with this? The cavemen are yuppie cavemen. Is it going to be like Mr. Belvedere but the butler is the only human?
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to play the role of the neighbor. But like a Bob Saget in Entourage capacity.
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but if they can get all these advertising Icons to do seld parody, it would be AWESOME.
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It's about selling insurace.
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I didn't know a Geko could so easily be fucked in the ass
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But the caveman tries out for American Idol and is told that his voice and mannerisms are the musical equivilant to a third tri-mester abortion.
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BSB--She's still on there because the morons who actually cram the vote remember her name above all the contestants who WEREN'T allegedly photographed smoking pole. Howling_Fantods: your pitch is pretty close to funny. One of the many levels of funny in the walkway commercial is the disgust that one of his own Cave-kind has stooped to taking that advertising job...maybe even someone he knows (though it IS racist to assume that all Caveman know one another.)
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This will end up like THE TICK or GREG THE BUNNY. Too high concept and off the air quickly. But I will pick up the DVD. There, see, that's a sale right there!
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AFLAC and AFFLECK. In which Ben Affleck pulls out of appearing in a series of AFLAC commercials and is sued, the award against him is so huge he is bankrupt, and has to have the duck come live in his former mansion, while he pays off his bill as the duck's butler... I smell med-season replacement...
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Forget the quality of the show. I want to talk about Geico`s involvement in developing and funding this thing. Will Geico and policies be part of the plot or product placed? Is this something that the copywriters were tapped to do and Geico OKed it without getting anything out of it? Because really, this would be a 22 min commercial. Do we want that? Is this the direction we want things going in? Just this show`s existence raises more awareness of the corporation. What ads are they going to air during the breaks? Rival insurance companies? Although, on the slim chance this show turns out to be clever and well done but as someone said becomes the next Arrested Development, at least ABC will have a hard time cancelling that customer.
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Are you implying that cavemen aren't human? NOT cool.
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the commercials are pretty amusing. i don't really watch sitcoms... maybe an offbeat humor style could work, but something with a laugh track seems like it'd be just a flat-out horrendous idea.
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Another minority group being exploited by the networks.
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a 30 minute show of non-stop "Messing with Sasquatch" on the other hand.......
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Are the gonna hire her full-time to reprise her role as the shrink?
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Before this thing airs? Please? I must have pissed somebody off here at one time or another. There's gotta be somebody who'll kill me...
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The Variety article said it would be a single camera deal. Which means it'll be more in the style of Scrubs and Arrested Devlopment and The Office.
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If they're 30 something's then wouldn't that mean they're elderly??? People back then were LUCKY to live that long. Now what would be funny is if one of the cavemen had a pet Gecko.
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It was called "Quest for Fire". Or, as I call it, "Quest for Hot Sex with Rae Dawn Chong".
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Cause I'ma countin' the minutes until BSG, and a watershed episode for the series. Herc, when you post your talkback of it, if you've seen it, just answer us one question - is Katee Sackhoff performance the stuff Emmys are given out for?
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One of the cavemen is an actor who keeps going to auditions and failing because he "looks too much like a caveman". Then a huge big budget Jerry Bruckheimer style caveman epic has a casting call, and the caveman doesn't get the part because he's "not caveman-y enough", and the role goes to some ridiculous prettyboy like Orlando Bloom. IT'D TOTALLY BE A SOCIAL COMMENTARY, YO!
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Am I the only one that remembers the gecko used to have an upper-class British accent? He disappeared for a while and then came back all retooled as a cockney gecko. I detect some focus group meddling there!
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...you deserve the brain tumor that's crowding in your skull.
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someone remade a comedy about Cavemen living in modern times. I loved this show as a kid! From IMDB: ...two astronauts, who had traveled back in time, now found a way to return to 1966 and took the stone-age family with them - so the rest of the run played out with Gronk, Shadd, et al trying to adjust to life in 1966-era NYC.
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This has a lot of promise. Those commercials are VERY funny./
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God that was funny or at least it was when I was 12, but I bet i'd still get a chuckle. Anyway, I'll watch the pilot just so I get the jokes everyone makes in the tb.
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Note: I'm rational. I write headers in all caps to be noticed. <p> I love this idea. I love ALL the caveman commercials and they are not wearing thin. Please make this happen. Are you telling me that this won't be better than 60% of sitcoms out there?
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By the thousands of people who simultaneously puke and crap their pants at the same time after accidentally watching a few seconds of this show. I can barely stomach these ugly bastards in a 30 second commercial, much less a 30 minute sitcom. I hope at least a dozen people at ABC lose their jobs over this if it's real.
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On Ice! *** They used to do this on Saturday Mornings in the '60s, with cereal mascots starring in cartoon shows. Then again in the '80s, with 30 minute commercials like "G.I. Joe", "Transformers" and "Dungeons and Dragons"
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AKA Big Fat Dumbo Sitcom Sally will watch this. Of course, all the does is watch bad sit coms and eat.
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The next programming show from the major networks will be a flashing screen with loud sirens screaming WEEE-NOO WEE-NOO WEE-NOO and the word CONSUME on the flashing screen for six hours a day , at random when you least expect it....And thus, do as you're told! - - - George, The 7th Chicken!!!!
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we've been beat over the head with those commercials over and over again. Its been years, and they havent introduced anything new. The show will suck, unless they get some brilliant writers, which I doubt will happen.
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I like those commercials but 30 minutes of it? That's just too much.
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and yes, if you disagree, you deserve a kick in the "nards". And the Sinatra Group was hysterical as well. Off the topic entirely, I LOVED that skit where Phil played Ronald Reagan as an SOB. "Now this is the part of the job I hate!" when the girl scouts come in. Classic.
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This post has more talkbacks than "What's ahead for Hero's?" and "Black Snake Moan" If there is this much "buzz" elsewhere they will make it as fast as they can. I like the commercials so I'll give the pilot the chance. Or is that just my brain tumor talking?
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And then they produce the show, and we get a two-fer and say "You really are out of your fucking mind!"
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or get in fights with creationists
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... it's also possible that some of us *are* tired of people being offensive. While I think the idea of this becoming a show sounds silly (almost like a fake idea generated for the purpose of monitoring reaction on the world wide web), the fact that it's yielded such a significant response on AICN is a little strange.
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We've learned so much.
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Tough job though, for the writers. They're force fed this concept by the people signing their paychecks and they have to show for it. If YOU were one of the writers, how would you make something like this work? The schtick is good for 30 second spots, and after about the 5th one it's already overstayed its welcome.
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Surprisingly. The commercials are hilarious, but they've become such good characters that it's possible they could sustain a half hour show. If they did it right it'd be hilarious. I'll certainly watch the pilot if this gets made, at least.
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What's the alternative? You just know ABC are looking at eight different pilot scripts that are generic "Fat blue collar guy and his hot wife". Go cavemen!
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http://www.cavemancrib.com/
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An earlier poster mentioned this spot and said that the offended caveman looked at the ad with disgust, partly at the notion that one of his own kind would appear in such an insulting advertisement. It's NOT a caveman in the ad, it's a regular ( evolved ? Homo Sapien ? What's the PC term ? ) person in insulting make-up wearing an animal skin and holding a club, gesturing cluelessly at a computer. The lameness of the ad is a great part of the humor of this installment. After having overthought that I'll say that I'd definitely give this show a chance, rather than another "reality" show where they're searching for a "New" something ( Top Model, Trump Apprentice, Pussycat Doll, 'Grease' Star, Chef, Designer ... whatever ! ) talk about running out of ideas -- I'm looking at you, "reality" genre !
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I mean, max headroom was pretty good.