I am – Hercules!!
Joe Lawson, the ad copywriter behind the funny Geico ads, including the "Tiny House" reality-show spots, is developing his pissed-off caveman ads into an ABC sitcom!
From Friday morning’s Variety:
"Cavemen" will revolve around three pre-historic men who must battle prejudice as they attempt to live as normal thirtysomethings in modern Atlanta.
Jeff Daniel Phillips and Ben Weber, who play the two lead cavemen, are not yet signed to the sitcom.
If this turns into a hit, will our insurance rates go down?
Learn more of ABC’s plans here.
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