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OSWALD the Lucky Rabbit returns to the world of Disney - Check out the New Design! Plus other Licensing show news...

Hey folks, Harry here. Are you not familiar with Oswald the Lucky Rabbit? You will. John Lassiter apparently has plans for Oswald... Animated shorts... an Animated Feature possibly... we'll have to wait and see. Fact is - Oswald was a helluva fun character back in the days of the silents. And I sure do like the design they have for him. First - here's Classic Oswald...

Now - here's new Oswald...


straight from the Licensing Show in New York CIty last week. I am not sure if anyone has posted pics of the remix of Oswald the Lucky Rabbit yet.

if you recall, Disney shipped off Al Michaels to Universal last year, for the rights to this character, one of the first created by Walt himself.

these pics are of a vinyl toy which is to be released later on this year. but as you can see, this is clearly a new version of the classic character!

with an incredible design, and standing 8 inches tall, even though the toy lacks articulation, this character packs a heck of a lot energy in this remix.

i for one cannot wait to see what john lassiter has in store for this kick ass character.


Hasbro told us, that they had the TRANSFORMERS teaser behind closed door. we tried to smooth talk our way in, but the girl could not be convinced. she did let slip a few things. the teaser looks great, but optimus prime is a new design as well.

we saw some animatics of the transformers from afar. very rough animations, i assumed from the film, because i have never seen these characters on the show. no optimus, but bumblebee cruising around and leaping in mid-air to transform, and his driver, FLIPPING out of the transformer to land on the ground, all anime ninja style. they showed some planes transforming in mid air as well.

we saw the HIGHLANDER ANIME TRAILER as well. this looks great! it is definitely higher budgeted anime than most. they showed conner taking on about 40 death squad like gunners. the gunners all had the RED LASER SITES on conner. it looked like conner was done for sure, but conner leaps into the air, swinging the sword to avoid the gun blasts. then it ended.

supposedly some guy at MGM who worked there saw the new ROCKY. who knows if this is true or sales bullshit. he said he never saw any rockys yet. but he said he liked this film a lot. he told us it was a rough cut. he was one of the MGM show guys, just there to hand out flyers and usher in appointments. but this guy was completely enthused about the film. i hate spoilers, so i avoided asking him important questions. i am not reporting this to talk about the review, but only to report about the possible rough cut of rocky 6 being ready and shown.

all the cool trailers were locked up. unless you can bullshit your way in, you aint seeing them.

anyways, there is some info from the licensing show in new york last week. if i recall anything else, i will email more.


Readers Talkback
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  • June 26, 2006, 5:17 p.m. CST

    Al Michaels for Oswald


    Great deal for Disney. Welcome home Oswald

  • June 26, 2006, 5:17 p.m. CST

    my first first kick ass


  • June 26, 2006, 5:18 p.m. CST

    Congrats, aicn_firster

    by DwightSchrute

    First on a talkback that will end up having about 12. You go, girl. Whoop whoop.

  • June 26, 2006, 5:30 p.m. CST

    First!!! To be Fourth.


    Heh. Seriously. Oswald? Awesome! Lasseter is gonna make Disney rock. I've got the faith. Yay, Disnar Pixney!

  • June 26, 2006, 5:32 p.m. CST

    rofl dwight

    by white owl

    so so true.. Now I dunno the Disney history but.. old Oswald MUST HAVE BEEN the inspiration for Mickey. That's pretty weetahhded. The new guy looks like.. just more retardedness. Then again Lasseter is the only guy who will probably make him interesting. Now how about JOHN MADDED for BRER RABBIT!

  • June 26, 2006, 5:34 p.m. CST

    An 8 inch vinyl toy

    by monorail77

    Is this Oswald the Lucky Rabbit, or Oswald the REALLY Lucky Dildo?

  • June 26, 2006, 5:36 p.m. CST

    I'm waiting for the John Wilks Booth gopher

    by I Dunno

  • June 26, 2006, 5:40 p.m. CST

    Should have made him EXTREME like the Lunatics

    by Big Bad Clone

    Those kids love extreme stuff, that hip hop and their MySpace, dagnabit

  • June 26, 2006, 6:04 p.m. CST


    by MCVamp

    This looks like one of those "Baby Mickey" toys with the ears slicked back. I guess there's only so much you can do with ol' Oswald, considering pretty much every anthropmorphic (sic?) animal from the 1920s and 30s all had that sort of design. I believe there was a Warner Bros. pig that was a dead ringer for Oswald and Mickey as well. I want one of those Oswalds nonetheless (although Harry--Oswald never really disappeared as a merchandised character in Asia. That may just be something from Japan.)

  • June 26, 2006, 6:10 p.m. CST

    I'm still waiting for the Tar-Baby re-release

    by Kentucky Colonel

    Do-Dah, Do-Dah!

  • June 26, 2006, 6:11 p.m. CST

    Cool. I miss good cartoons.

    by Orionsangels

    My Ren & Stimpy best of montage -

  • June 26, 2006, 6:17 p.m. CST

    Please, br'er Fox, dont thro me in dat ole' briar patch

    by moondoggy2u

    Zippidy doo dah, zippiday yay, my oh my, what a wonderful day! Plenty of sunshine, headin' my way. Zippidy doo dah, zippidy yay!

  • June 26, 2006, 7:06 p.m. CST

    I don't think that's "the new Oswald"

    by Bryan

    It looks like one of the many Japanese merchandise tie-ins (as somebody pointed out above, Oswald was heavily merchandised in Japan before Disney even bought him back). The new Disney CEO Iger was smart to get him back, that's a good sign about his attitude toward the history of the studio. According to one article I read, he plans to use Oswald for shorts designed to played on cell phones. Oh well. I don't think they would (or should) make a feature, as Harry suggested. That would be going a little overboard. By the way Harry, how do you know he was a hell of a fun character in the silent days? Are those shorts available anywhere? I didn't think they were.

  • June 26, 2006, 7:27 p.m. CST

    (sigh) I hope that's not the new Oswald

    by GiggityGoo

    I must be an old fogey, but why does every single new animated show/character have to be so "graphical" and "simplified"? Do you know what I mean? Animation these days isn't as fluid and "realistic" as it was in the heyday of the Bugs Bunny/Tom & Jerry classics. I guess I'm just bellyaching, but that Oswald design epitomizes everything I consider to be wrong and homogenized and dumbed-down with today's animated fare.

  • June 26, 2006, 7:37 p.m. CST

    Why does everybody get so excited over nothing?

    by SickPuppy

    Guess you can't have a talkback without a bunch of people going nuts over something that... ohmigod I just lost interest in even tearing this talkback down, because it's so fukkin lame. zzzzz...zzzzz

  • June 26, 2006, 8:41 p.m. CST

    and yet, SickPuppy...

    by omarthesnake

    you bothered to (a) show up and (b) post. Admit it, you're a closet Oswald fan and you messed yourself with excitement over this new toy of Generic 1920s Cartoon Character Number 109.

  • June 26, 2006, 8:47 p.m. CST

    Oswald the Unlucky Patsy

    by Doctor_Sin

    We already HAVE the "new" Oswald - his name is Mickey and he's been with us for DECADES!!!!!

  • June 26, 2006, 9:18 p.m. CST

    It looks like a cross between.....

    by kdoc13

    Seriously, it looks like half Mickey Mouse and half Animaniacs. Was never a fan of either. I'll stick with the Rabbit I know.

  • June 26, 2006, 9:54 p.m. CST

    This Oswald dude is a fuckin freak.

    by chickychow

    dunno who the creep is, but he looks like Mickey Mouse on crack.

  • June 26, 2006, 9:56 p.m. CST


    by limb

    I like how they kept his pacman eyes. Mickey jumped the shark when he lost his pacman eyes, and his white skin.

  • June 26, 2006, 10 p.m. CST

    Michael Bay is doin' a remake of Steamboat Willy

    by tripp5

    it will be 2.5 hours long, cost 180 mil. to make, and will be wildly successful in Taiwan and Russia...title character played by will smith, who will also have final'll make Citizan Kane look like a middle school production of Breakin 2

  • June 26, 2006, 10:11 p.m. CST

    All in favour of "Efron the Retarded Rabbit"?

    by Womb2dooM


  • June 26, 2006, 10:12 p.m. CST

    He looks sorta like Mickey Mouse

    by Rupee88

    Why use him when you could just use Mickey? I bet none of this shit will happen.

  • June 26, 2006, 11:07 p.m. CST

    Anime Highlander?

    by Bad Wolff

    Anyone know more about this?

  • June 26, 2006, 11:21 p.m. CST



    Heh. That cracks me up.

  • June 27, 2006, 1:54 a.m. CST

    Bugs Bunny

    by The Ender

    Could Kick that pussies ass

  • June 27, 2006, 2:58 a.m. CST

    Lee Harvey Oswald The Lucky Patsy

    by Regis Travolta

    You'll laugh! You'll cry! You'll kiss 10 bucks goodbye! Pixar and Disney present Oswald The Framed Patsy Lone Gunman coming to a theater near you for Christmas! With the voice talents of Gilbert Gottfried as Oswald and Elizabeth Taylor as his Russian wife Marina. You'll laugh yourself silly when you see how the real assassins framed their patsy Oswald to be the fall guy. Oliver Stone and Brad Bird share directing chores on this soon to be animated classic!

  • June 27, 2006, 7:15 a.m. CST

    Can I just make a "Transformers" movie instead?

    by John Maddening

    Changing all the vehicle designs? An anime-style jump out of a transforming car? Lame. I expected better from Tom DeSanto.

  • June 27, 2006, 7:33 a.m. CST


    by Rupee88

    Oswald is the sexiest tomboy beanpole on the planet. Believe it, brother!

  • June 27, 2006, 7:44 a.m. CST

    Thank heavens, we finally have Oswald the rabbit

    by moondoggy2u

    He was my favorite character when I was a kid and Im so very thankful that this zany rabbit, whom Bugs Bunny ripped off, will be spreading mischief and hijinks all over again. Thank you harry, for posting this on Aint it Cool News.

  • June 27, 2006, 7:58 a.m. CST


    by BizarroJerry

    Anime, anime, anime-- Christ, enough all ready. Does everything have to turn into a Japanese cartoon?

  • June 27, 2006, 8:33 a.m. CST

    So did Oswald steal all the luck from the other rabbits

    by brycemonkey

    Everywhere I go I see unlucky ones that have been run over. Just saying is all...

  • June 27, 2006, 8:56 a.m. CST

    bring back Mickey's rival for Minnie

    by durhay


  • June 27, 2006, 10:38 a.m. CST

    I can't believe Disney traded Al Michaels for Oswald?

    by R.C. the "Wise"

    Only in America!

  • June 27, 2006, 10:45 a.m. CST

    There can be only one!

    by GuyLombardo

  • June 27, 2006, 10:48 a.m. CST

    There can be only one!

    by GuyLombardo

    The Highlander Anime thingy is being done by the same guys behind the new TMNT movie. And I believe this new Oswald venture is just the proof I needed that Pixar has jumped the shark.

  • June 27, 2006, 11:38 a.m. CST

    Optimus redesigned?!

    by Immortal_Fish


  • June 27, 2006, 12:14 p.m. CST

    I'm still waiting for the new old Daffy Duck

    by rev_skarekroe

  • June 27, 2006, 1:51 p.m. CST

    You naysayers are idiots

    by L. Duderino

    Getting Oswald back is a great move for Disney - it shows respect for their own heritage (something they haven't had in a long time). I can't wait for the Oswald Disney Treasures DVD!

  • June 27, 2006, 5:03 p.m. CST


    by Mr Brownstone

    nice job with the Ren & Stimpy montage! Excellent selections. Thanks.

  • June 27, 2006, 5:52 p.m. CST

    Don Bluth

    by Gorgomel

    If Pixar wants to bring back the good ol' age of 2D animation, they got to give Don Bluth a job!

  • June 28, 2006, 2:25 p.m. CST

    This is very cool news

    by quadrupletree

    Thanks for this post! I think it looks great. Very ANIME-ish for a Disney character, but I think that's a good thing. It shows some variety, and a branching out from the Disney "look". Can't wait to see what they do with it.

  • July 4, 2006, 11:40 p.m. CST

    Disney's Revenge from Beyond the Grave!

    by Laser Floyd

    The swipe of this character supposedly always burned Walt's ass, so it's kind of cool that Disney got it back. It's a nearly worthless property, but he's cute as a bug's ear, ain't he?