"I say that whoever reps you cares about you."

"I've heard a lot worse coming out of your wife's mouth, Phil!"

I am – Hercules!!

Whatta show!! When we last left the boys, Ari was trying to get Richard Schiff to jump to his new agency and Vince had just pussied out of telling Jim Cameron he couldn’t handle acting opposite Mandy Moore in “@qu@m@n.” The final shot was a billboard proclaiming “Aquaman: Summer 2006.” And sure enough, the film’s premiere is depicted in 3.1.

The Washington Post says:

… Tonight, as the third season begins, that movie is about to open, and both industry scuttlebutt and word on the street is good. Even so, Vince (played engagingly by Adrian Grenier) knows better than to get cockily overconfident, despite the many temptations that accompany career leaps in Hollywood; he already has to be planning a face-saving spin campaign should the costly ship sink. … Ari is played with masterfully modulated desperation, ferocity and bravado by Jeremy Piven - without whom there simply would be no show. Piven is not the central character, but he is the Rolls-Royce engine that keeps "Entourage" heading down the highway. Bumblingly robbed of an Emmy last year, Piven is back and as deserving as ever for the latest season of "Entourage," refining a characterization of awesome complexity and elusiveness - a man who is never in the rifle's sights long enough to be a bona fide target, even though there's an infinite number of candidates who'd love to pull the trigger. … The cast and creators have pulled off a neat and tantalizing trick: They make you yearn to be there with Vince and his boyish brigade, romping through decadence but never wallowing in it …

Entertainment Weekly gives it an “A-minus” and says:

… its new third season is almost preposterously enjoyable. … As always, it's not the main stories but the subplots — such as Ari trying to bully a cocky 13-year-old, the star of Young 21 Jump Street (genius detail!), who's making the moves on his daughter — that reveal the darting wit of the show. When Drama, in next week's episode, mentions how he lost his Harley — ''I had to hock it to Michael Madsen after a couple of bleak pilot seasons'' — he compresses an entire, depressing substratum of showbiz existence into a mere 15 words.

TV Guide says:

… we have the wild West Coast of Hollywood high life, skewered in the corrosively enjoyable satire Entourage (10 pm/ET). It's back for a scintillating third season with blockbuster movie openings, make-or-break box-office grosses and a father who says of his teenage daughter: "In this town, as long as I keep her off an E! True Hollywood Story, I've done my job." … There's a reason a theme-park roller coaster is used as a metaphor. This is one fabulous ride. Strap in and enjoy. …

The New York Times says:

… Ari is spending more time with his family. He has opened his own agency with his trusty assistant Lloyd (Rex Lee) still at his beck and holler, but the new business is rickety and his wife is on his back about the way he keeps dipping into her trust fund to stay afloat. At one point she is enraged to learn that the check he wrote to a charity drive at their child's private school bounced. Ari reassures her by saying the money was not for tuition; it was merely a donation to the less privileged. "This doesn't affect our kids," Ari tells her. "We'll never see the kids this affects." Like "Deadwood," "Entourage" is as good as ever in its third season, yet somehow different. Both shows have lost a little of their effervescence and turned more sedate. "Deadwood" is more earnest; "Entourage" is a little sweeter. …

10 p.m. Sunday. HBO.

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