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AICN COMICS: DON'T ASK BILL JEMAS!!

Hey, everyone. "Moriarty" here with some Rumblings From The Lab.

Here's Marvel's own Master of Mayhem, Bill Jemas, with his newest Q&A column courtesy of our buddy Andrew over at GrayHaven Magazine.com. It's a welcome addition to the site, and we're glad to have 'im back. So, come on, Jemas... dig into that mailbag and let's see what you've got to say for yourself:

Andres Hernandez

There is a bevy of Marvel Comics related movies either in post- or pre-production. This could spark a lot of interest in the Marvel universe. For instance, a successful Daredevil movie could bring new fans to the book. On the other hand, a bad movie could turn others away or paint a poor image of the character. It took arguably the greatest comic book of all time to restore Batman's image from the campy television show. What sort of measures if any are you taking to assure these movies stay faithful to the books and nothing silly happens? I think Marvel has a responsibility to its characters and fans to not let Hollywood "suits" take liberties with them.]

Bill: Loved the Batman TV show, can't stand the comics - I'm not in the minority.

Sony was nice enough to give me a sneak peak at the Spider-Man Movie - it is totally freakin' awesome. The movie is so good that DC could do a Spider-Man comic and it wouldn't hurt the character.

Finney

How come you raised the prices on Marvel Comics? Because Daredevil came out late, and then later it came out on time and then you raised the price on daredevil and all your other comics. Then you said this was Marvel's best year, so how come you raised the prices on your comics? Once you did raise the prices you could at least put better paper in your comics, because Daredevil feels like it's made on toilet paper.

Bill: Please don't squeeze the Elektra.

Mark Millar (Writer of Ultimate X-Men and The Ultimates)

Dear Mr Jemas,

While browsing the Net, I stumbled across your official on-line photograph. While I admire a side-parting as much as the next guy, I really must ask if you are indeed related to Mister Fred Savage of TV's The Wonder Years as I have long-suspected?

Bill: That is Fred Savage from the 'Wonder Years'. I don't want to show my real picture, because I'm afraid that you guys will recognize me when you visit the Bullpen.

Kyle Bliarcht

How come it's okay to do a reprint of Heroes or go back to press on Ultimate Spider-Man for the movie and Free Comic Day, but you won't allow for reprints at any other time?

Bill: You are a little confused here. Marvel constantly reprints comics in every format we can bring to market (trade paperbacks, hardcovers, magazines, fast-food promotions etc). With respect to Ultimate Spider-Man our goal has always been to distribute 12 million free samples and we are well over half-way there. In fact if you count downloads of marveldotcomics from Marvel.com we are well-over that amount. It may be that what you are waiting for is a reprint of Ultimate Spider-Man #1 as a quasi-forgery of the first printing - that would be like reprinting a quasi forgery of Amazing Fantasy #15 - we'll never do either.

Chris

Dear Mr. Jemas,

Does anyone answer mail from mail@marvel.com? Where have the letter pages gone? I only see a couple in existing marvel comics.

Bill: We have interns answer the marvel.com mail and get coffee for the executive floor. I'm much more focused on the hot beverage part of their job function.

Ruiquig Peng

I love marvel comics but I have a question/complaint. My gripe is with all the adds for the Ultimates showing an awesome sweet angry looking Thor, he wasn't showed in the premiere issue. Not that I have anything against the issue, it was very solid but I can't help but feel led on by the advertising promising an appearance of Thor. Look at the subscription ads: Thor raising his hammer high during a thunderous storm. Why couldn't Marvel have featured Captain America (who was the main char. in the issue) in the advertisements?

Bill: You can't judge a book by its cover.

Jim Brown

When will you admit that the no overprint/no reprint policy is a bad thing for Marvel? I suspect deep down that you know it to be true, but out of a fear of having retailers say, "I told you so", you won't admit it publicly. I've decided to put my dollar where my mouth is and cut my Marvel orders to the bare bone, and I'm investing those dollars on comics from other companies that I have wanted to try for a long time. And you know what? It's working. We have about an 85% customer return on the roughly 30 new comics we're trying, with money that formerly went to Marvel. We figure, if Marvel won't support us, then why the hell should I support them beyond what I know for a fact I can sell? Meanwhile, dreck like Bloodstone, X-Force, New X-Men, Deadpool Funeral For a Freak, Avengers Celestial Quest and others slowly die a deserved death. I believe it is you who has failed the "IQ test", not the retailers.

Bill: Will you admit that you did not rank among Marvel's top 1500 retailers? - even before you "cut orders to the bone"?

Marvel's top 500 retailers make up over 50% of our business. This group has shown great support for Marvel, and for the current "no reprint" policy. The fact is that Marvel's Market share for December 2001 was nearly 44%, (it had been 27% in January 2000). This is because our top 500 accounts have more than doubled their monthly orders during that period.

Now Jim, let's not play the IQ card. Let's talk about money. You will make lots more of it if you order lots more Marvel books. I hope you do.

Rob Resneck

I was saddened to learn this week that Spider-Girl was being canceled. Why can't another solution come up rather than cancel this wonderful book that constantly gets higher sales than Black Panther and Captain Marvel. Wouldn't raising the price another 25 cents be a more amicable solution?

Bill: Rob, that is an excellent suggestion. Black Panther, Captain Marvel and Spider-Girl are all very good books suffering from relatively low sales. Look for Marvel to raise the price by a quarter and just extend the run for at least another year.

Tom Kavanaugh

While I think it's admirable that you're increasing Trade Paperback production, why are Marvels TPB prices so out of line with that of your competition? In the latest Previews you have the DC offering the Green Arrow HC for $24.95 at 232 pages while Marvel offers the Origin HC for 208 pages at $34.95. Less pages for 10 dollars more? Wait, it gets better. Elektra Trade Paperback is 144 pages for $15.95 while DC's Batman/Huntress Trade is also 144 pages but for only $12.95. Then you have the Cyclops Trade at only 192 pages for $19.95 but Crossgen offers a Mystic Trade of 208 pages for $19.95 and Oni Press' Copy Book Tales is 210 pages for $19.95.

Bill: Tom, another excellent point, we are going to lower the prices of our trade paperback - so that they will never (well hardly ever) be priced higher than the sum of the cover prices of the comics.

Gene

In your column at AICN, you say that the clone saga was 7 years ago and "no he's not coming back". Never say never. Ben Reilly is ten times the character that any of the tired, worn out mutant characters that are shoved down our throats. So perhaps instead of a "Wolverine Ties His Shoes" limited series you could give old Ben a try. It may have been years ago, but people are still talking about it. That should tell you something.

Bill: Don't know where you shop for your comics, but if they shove books down your throat, you got to switch.

Alfred Rodriguez

I'm a comic book fan from Mexico, and your products are translated, printed, and sell, through a company called "Editorial Vid", as I'm sure you already knew. The problem with this company is that they took the staff to publish the Marvel titles in our country instead of a company called Marvel Mexico (by the way, ¿was this company a real part of Marvel Comics?) and when Marvel Mexico stopped publishing Spider-Man they left the story at the beginning of the Clone Saga, and Vid didn't publish the rest of the arc. We didn't read stories like Mark of Kaine, or Maximum Clonage, and since these books are very hard to find in their original edition, ¿Will you consider to reprint them in the form of Trade Paperbacks? Thanks, and congratulations for your achievements in 2001.

Bill: So you missed the end of the Clone Saga? Here's what happened.

SPOILER ALERT

Amazing Spider-Man sales dropped from 400,000 per month to 48,000.

David Cutler

First off I'd like to suck up and thank you for making my 3 favorite super heroes readable again. Not only readable but excellent stuff. Spider-Man, Daredevil and the Incredible Hulk are all fantastic. Hell, for the first time in history maybe, all of Spider-Man's many titles are simultaneously great! Anyway, my question is simple Marvel has had the habit in the past of 'fixing' a title (oh, let's say... Iron Man, for example) and then forgetting about it. "We fixed it. It's good now. It'll always be good. Then it starts to suck again. What precautions are being taken to ensure these titles stay good (Hulk, Spider-books, DD) even after their high profile or just damn good talent makes its exit?

Bill: No amount of sucking up will be refused. With respect to maintaining the quality level, it comes down to this: Right now the people who really run Marvel really read our books and actually know a good one from a bad one.

Miken Akers

I've been reading comics nonstop for almost six years now, and it seems to me that all of the sudden writers are more willing to make major changes to books more often. The fans also haven't been complaining as much about character deaths. What I'm getting at here is...Would it be possible for you to reinstate the whoever dies stays dead policy from when Marvel first started?

Bill: If whoever died stayed dead, then I wouldn't be back here.

Riisuke Hijikata

Do you think that the reason that there is such a lack of new comic fans might have anything to do with the current comic community itself? There's surprisingly a lot of people out there who the Simpsons "Comic Book Guy" is frightfully accurate parallel of, as opposed to a caricature he's supposed to be. I for one, if I didn't love comics already, would be dissuaded to by the sheer number of freakish and hideously hard-to-deal with comic fans that I run into when I head to the store to pick up my Ultimate Spidey and Hulk every month. And also: do you think X-Men has earned its place as a top selling title because of the new creative teams and approach, or is it simply topping the charts because it has been topping said charts for almost ten years now? Is it the content or the seemingly mindless armies of X-Fans who would buy an issue drawn by a blind monkey and printed on toilet paper as long as it has Wolverine on the cover?

Bill: Please don't squeeze the Wolverine.

Ron Zimmerman (Comic book Fan)

When are you releasing the trade paperback of the entire clone saga? Also, is Joe Quesada as gay as he looks in photographs? He seems almost liberace`esque.'

Bill: Gay? I just thought he was jolly.

Alan Lawerr

You mentioned how many Marvel books are in the top ten month after month. Do you think there will be a time when Marvel gets the whole thing, having the top ten comics in a month? How far away is this from happening?

Bill: So you're asking me how dumb is DC?

Howard Marion

I read Moment of Silence and felt the book was fantastic and honored the memory of those lost in the terrible events of 9.11 while telling a good story. I was particularly impressed by your story. But I do have to ask, in light of the net rumors with you doing an NYX title…would anyone really have the balls to say no to one of your stories or ideas, even if it sucked?

Bill: Thanks for the kind words on Moment of Silence, (by buying that book and Heroes, our fans have raised over a million dollars tor the Twin Towers fund.

With respect to my creative career at Marvel, I hit Joe Quesada and the editors with a dozen springboards ever month - they've only said yes to a dozen in two years. But they do usually say no politely.

Captain Crunch

I know everyone makes mistakes, but it seems that the editors are letting a lot more mistakes slip through the cracks in your books. Fury has had obvious typos in several of the last few issues and it seems like many more Marvel books are being put on the stands without being fully edited.

Rob Kim

To get new readers into the comics fold, why don't you make a deal with the cereal companies and include free comics in the kids' cereal boxes?

Bill: Sure, if we could get Captain Crunch off his @$$.

Ryan Montgomery

Marvel's Ultimate line has gotten me back into comics. I am now buying at least 10-15 titles a week from my comic shop (A majority of them being from Marvel). Anyways, I really hope the Ultimate line sticks around. To take a look back the 2099 series were great but too many titles and fans lost interest. Will you keep expanding the Ultimate verse or keep it dormant until sales start to drop.

Bill: Glad you like Ultimates - they got me back into comics as well. The "plan" is to have four Ultimate Marvel books at $2.25 or - $9 a month.

Murray Dalion

Are we ever going to see ads for comics in movies/TV shows/any other media when the project is based on a Marvel comic (like the ads for the comic that popped up at the end of every episode of GI Joe back in the day)? It's kinda scary how many people don't realize that some of these projects (especially stuff like Blade) are based on comics.

Bill: Blade is scary. The price of a 30 second TV spot is even scarier.

Jimmy

You said on your closing remarks that Ben won't come back later right? Well isn't that what Marvel said with Aunt May!?! With the Green Goblin NORMAN OSBORN!?!?! You won't be at marvel forever so don't make promises you can't keep.

Bill: Jimmy169@basementofparentshome.com

You got me there Jimbo.

Jerry Smith

Did you imagine when you went through Harvard that you would spend your professional life talking down to your audience and customers and writing adolescent funny book stories? Do you feel challenged or embarrassed to talk about your profession with CEOs, Supreme Court justices and U.S. vice-presidents at class reunions?

Bill: You got me there, Jerry, and yes I would like fries with that.

DISCLAIMER:

* Joe Quesada cannot stress enough how the opinions and comments of Bill Jemas do not necessarily reflect those of Marvel Comics

* DC would like to remind fans that Marvel stole the 9-cent FF idea from them.

* Bill Jemas would like to remind Andrew that Ben Reilly is still dead and that his foolhardy 35 part retrospective better not interfere with his deadlines.

Readers Talkback
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  • March 20, 2002, 11:26 a.m. CST

    Quesada

    by riskebiz

    Quesada is not only NOT gay, but is married and has an intimidating Tony Soprano air about him. I've seen him around at comic conventions. I certainly wouldn't tell him you thought he was gay to his face. Hats off to Quesada and Jemas for turning around Marvel.

  • March 20, 2002, 11:42 a.m. CST

    Ahh yes, Bill Jemas

    by peepingthomas

    Well, despite not really answering half of the questions, he has proved once and for all that he has a sense of humor. As much as I want to hate the guy, he makes me laugh and he doesn't back down or pussy foot around with the delicate sensibilities of the readers. "And yes, I would like fries with that..." Fucking Priceless!

  • March 20, 2002, 11:52 a.m. CST

    Yes, I am a Marvel Fan

    by gocards

    Is it just me or does Bill Jemas need to have the shit beat out of him?

  • March 20, 2002, 12:20 p.m. CST

    gocards

    by DocStrangelove

    Usually he does, but this line saved him: "Bill: So you missed the end of the Clone Saga? Here's what happened.//SPOILER ALERT//Amazing Spider-Man sales dropped from 400,000 per month to 48,000."

  • March 20, 2002, 12:29 p.m. CST

    He sucks

    by Jake Timmons08

    This guy is an ass. He may have a crappy sense of humor, but he could have answered a few questions seriously. Someone needs to kick the shit out of him.

  • March 20, 2002, 12:33 p.m. CST

    Clone war

    by space for rent

    I'm a little confused, did he mean that the Clone saga CAUSED the decline, or that ending the Clone saga caused the decline? I recall that it was a bit of a debacle, but don't remember all the details. -This Space For Rent

  • March 20, 2002, 12:57 p.m. CST

    From the horse's mouth

    by clemwriter

    So THAT is why Marvel has become so smug and irrelevant!

  • March 20, 2002, 1:42 p.m. CST

    Supreme Court Justice or Comics Editor?

    by Quiddity

    By all means let's bag on a guy for doing a job that ANY ONE OF US would kill to do. When I read some of these letters I'm amazed by his self-control.

  • March 20, 2002, 2:40 p.m. CST

    A Suggestion:

    by LeeScoresby

    Instead of having Bill Jemas answer these questions, why not just substitute a magic eight ball? Same vague responses, no faux tough guy attitude.

  • March 20, 2002, 2:43 p.m. CST

    I concur with above posters.........

    by Manaqua

    ......somebody needs to kick his ass...........

  • March 20, 2002, 2:51 p.m. CST

    Unfunny blather

    by Fred4sure

    Marvel needs a lot of things, but this guy's voice is not one of them.

  • March 20, 2002, 3:10 p.m. CST

    You Guys Are Sad

    by Bubba Da Cat

    You all complain cause the guy tries to make his column interesting by injecting a bit of humor. I just don't understand. I enjoy Bill's column.

  • March 20, 2002, 3:16 p.m. CST

    Here's to you, Bill!

    by Strawhenge

    There's no question that quality comics are growing more and more conspicuous. Having been driven away from comics for many years thanks to such shallow efforts as the aptly-maligned "Clone Saga", it is exhilarating to see a return to the notion of story-over-style virtually across the board. Writers like Jenkins, JMS, Bendis, Millar, Bruce Jones and others are crafting powerful, compelling narratives that offer the readers something to invest in, something to take away with them. Unfortunately, as the comics themselves continue to astonish and delight, the quality of reader has declined to an appalling low. One example: I read on this site a "fan's" complaint that Ultimates #1 was set entirely in 1945. "Couldn't this have been handled in flashback?" lamented this puzzled Avengers follower. And who could argue? Imagine. A Captain America story set in World War Two. What was Millar thinking? It would be amusing if it were not so sad. We (the Royal "We") hurl bile and vitriol at the creators at every imagined slight or "mishandling" of the characters, art we deem to be sub-par, lack of fight scenes, overabundance of fight scenes, too much dialogue, etc. in the most petulant and condescending manner imaginable ostensibly because it's just oh-so-hip to dump on anything and everything; then we're shocked when Bill Jemas fails to reverently pore over our every comment, criticism and question like a scholar deciphering the Rosetta Stone. I pray that the creative minds behind my favorite books continue to ignore the majority of this whining, entitlement-minded fan-base and keep turning out the wonderful, engaging stories I've been priveleged to read lately.

  • March 20, 2002, 3:30 p.m. CST

    Marvel's Stupid Answers To Stupid Questions.

    by Buzz Maverik

    Al Jaffee should sue. And to those of you brown nosing Jemas here about how you like his column, I don't think that's going to get you hired at Marvel.

  • March 20, 2002, 5:17 p.m. CST

    Mr. Jemas collected a coll $500k for 10 months of work in 2000

    by ico-jones

    Not a bad gig at all!

  • March 20, 2002, 5:17 p.m. CST

    Sleazy's right.

    by Dave_F

    Jemas is a total asshole, and if it wasn't for the fact that Marvel's comics are kicking so much ass right now, I'd want the guy's head on a platter. I do appreciate some of the guerilla marketing tactics that Marvel's been using these days -- the industry could use a little piss and vinegar after years of listlessness and predictions of doom -- but yes, they're taking it too far. Anyone catch the public exchange between Quesada and Peter David at Newsarama last week? It was a conversation that really should have taken place behind closed doors, and it got unpleasant real fast. I like Marvel's stories a lot these days, but fuck if I'm not getting tired of their attitude. It was funny for a while, and maybe even necessary while a lot of titles were being revamped in the face of bitterly skeptical readers, but now that Marvel's on top, a little professionalism *would* be appreciated.

  • March 20, 2002, 5:39 p.m. CST

    What'd they fight about Cormorant

    by Jake Timmons08

    Let's hear it Cormorant. I wasn't there, what were the arguing about? How much this column sucks?

  • March 20, 2002, 5:40 p.m. CST

    hey Jemas! if you're reading this I just wanna say that I fi

    by Tall_Boy

    The "Guardian Devil" TB was a little pricey considering how I'm Canadain (30 bucks plus) but VERY much worth my dollar. best comic I've read in a long time. This may be super-belated praise, but praise nonetheless. You realize because of this I have to buy the Black Cat mini-series now. you bastards.

  • March 20, 2002, 6:09 p.m. CST

    This is CRAP

    by Dmann

    What is this, the back page of a Lettercolumn? Why does AICN feel the need to print this self serving bullshit? Jemas, this isnt the lettercol in an issue of POWERS, its a column for Aint it cool news, now i know your a big fucking muckety muck at Marvel, and i write reviews of tv shows that no one reads, but GET A GRIP...this isnt your little personal comics smartass area. Your making yourself and comics fans look like idiots, i thought this was supposed to be a n opportunity to try and get comics taken seriously, but you seem to think its just an issue of BULLPEN BULLETINS...pathetic sir.

  • March 20, 2002, 6:25 p.m. CST

    Details on the whole Joe Q. vs Peter David thing.

    by vroom socko

    You can read the main details at comicbookresources.com. Basically, the two got into a public pissing match over the .25

  • March 20, 2002, 6:40 p.m. CST

    For those who want to see this column done away with

    by patient37

    This column was meant to showcase the Jemas' opinion, and that's exactly what it's doing, so I have a suggestion for you folks: Don't read what will obviously piss you off, and then bitch and moan about it to someone else. It's like purposely sticking a nail through your foot, and then filing suit againt the hardware store that sold it to you. You people are worse than that Christian fundamentalist who gave me shit at work because I made a passing recommendation of "Monty Python's Life of Brian". No one forced you to read this, and no one ever will.

  • March 20, 2002, 6:40 p.m. CST

    You Jemas bashers are funny

    by GrayHaven

    End the column? What ever happened to just not reading something you don't like? And Sleazy G...name calling like that. What do you know of Ron Zimmerman that gives you the right to hurl insults at the man. One issue of Punisher done as a last minute favor? Please. How bout checking out his Tangled Web story next month or the Kraven backups before judging or just keeping quiet. Cormorant... Head on a platter? He's just giving the fanboys who write him these crazy questions the answers they deserve. And the Peter David/Joe Quesada thing should have been dealt with in private, but it was Peter who chose to write this article in CBG, calling Joe out in the first place. Joe just replied in turn. There's a perfect solution for those of you who don't like the column...don't read it. That was pretty easy.

  • March 20, 2002, 6:41 p.m. CST

    Wow, this guy's an asshole!

    by Vegas

    I don't know comics, but being an asshole myself, I can spot another asshole a mile away. This Jemas fucker is definitely one of us.

  • March 20, 2002, 7:16 p.m. CST

    Make Mine DC

    by TJL5714

    This was the first of his "columns" that I've read, and it will be the last. The guy seems to have no respect for his customers, the fans who buy his comics or send him questions to answer. Sure, some of the questions were stupid and probably warranted stupid answers, but he could have chosen better questions to address if this were the case. Clever answers are one thing, but being an unprofessional disrespectful ass is another. No wonder I only buy one Marvel title per month.

  • March 20, 2002, 7:41 p.m. CST

    Jemas is my new hero

    by AzBat

    Bill Jemas rules! I don't know anything about the man save for what's in this column, but I love him all the same. Some fanboys need to be verbally smacked around every once and a while. Anyone dumb enough to pine after the Clone Saga deserves what he gets. You don't like it? Don't fucking read it. It's your right, just as it's Jemas' right to make fun of DC.

  • March 20, 2002, 9:45 p.m. CST

    Jemas Christ!

    by Village Idiot

    I'm going to limit my "fanboy whining" to say this guys sounds kinda like he doesn't want me to read his company's comics. Well, okay.

  • March 20, 2002, 11:28 p.m. CST

    I Like Your Columns, Greyhaven but what's this "if you don&#

    by Buzz Maverik

    Are we supposed to walk around with big happy grins on our faces and accept whatever shit is shoveled out? I guess it sort of goes along with your no negative review policy, which is good in that it does point out the good stuff (like you say) but is bad because it doesn't protect the consumer from the bad stuff (like you won't admitt). And these are the answers fanboys deserve? This Jemas asshole is contemptuous of the people keeping him in business, and apparently, so are you. Somebody like Stan Lee would have answered the questions in a witty, flippant and somewhat corny way, but he wouldn't have been dismissive and he would have actually answered the question. And the questions chosen, c'mon! The Quesada gay question was in very bad taste, very stupid. It's insulting to Mr. Quesada and insulting to gay people. And as for the talkbacker, I dunno his name I don' give a shit, who likened people criticizing this column to fundamentalist Christians, I'd liken someone who blindly swallows what's put in front of them. Finally, the whole thing could be turned around and say if you don't like the responses, don't put out a column. Disapproval is a risk everyone takes when they put anything out there, from a STAR WARS prequel to a fucking talkback.

  • March 21, 2002, 12:46 a.m. CST

    and this guy is actually proud of the fact that half of his busi

    by arkhan77

    y'know, Harry, i appreciate a hell of a lot what you do for comic books. putting up reviews, articles, interviews and the such on your site is an important way to publicize comic books as an art form. but when you post a column by a guy who is proud that most of his business comes from a little close circle of "fans", that sees dumping shit on his main competitor as a legitimate way of increasing his sales (instead of cooperating and creating awareness), and on top handpicks questions from his "fanmail" to justify not answering them, then i must regretfully say, as i have not other options, that this is "fucking clown shoes".

  • March 21, 2002, 1:26 a.m. CST

    Response for GrayHaven...

    by Dave_F

    Well actually, Buzz pretty much said it for me. I think what bothers me most about Jemas and Quesada is the fact that they're continually taking potshots at the likes of DC and CrossGen. I might not like CrossGen much, but they offer diversity, they offer timely shipping dates, and at my comic shop at least, I'm actually noticing that they're bringing a decent number of people who wouldn't normally read comics into the fold. And as for DC, sheeeit, they're publishing some *ball-bustingly* good titles like FLASH, JSA, LEGION, GREEN ARROW, and yes, the BATMAN titles, which Jemas went out of his way to knock. That's so not cool. Being proud is fine, but Marvel is downright *arrogant* these days, and arrogant in a mean-spirited way even. I thought they were gonna be the funny fratboys of the comics world, but it turns out they're becoming the asshole/bully fratboys. Shockingly uncool. As for this particular column -- I don't mind if it continues, but it'd be nice if Jemas would answer more than a few of the questions posed to him. As a kid, I always hated those letter columns where someone would ask some questions they were genuinely curious about, only to receive flippant responses or the dreaded "keep reading." That's one of the reasons I enjoyed SAVAGE DRAGON a bit in the early days of that title. The letters page ultimately grew to ungodly lengths, but by god Erik Larsen *answered* his fans! For the record, Jemas actually did say some stuff I liked -- notably the information about Marvel cutting prices on trades, their intent to keep the ULTIMATE line down to four titles, and even the idea of raising the price on a few cult titles to keep them around for the hardcore fans -- but his asshole attitude is killing me. Notice Village Idiot's response in this Talkback? It's not the first time I've heard it. In fact, I think it's a lucky thing that most comic readers don't follow online news enough to read all the BS Jemas and Quesada spout...or there'd be a lot more people reiterating Village Idiot's post.

  • March 21, 2002, 2:16 a.m. CST

    BJ

    by Jack Ryder

    <<hey Jemas! if you&#39;re reading this I just wanna say that I finally picked up the TB for Smith&#39;s Daredevil run and it was AMAZING!!!>> Hey Tall Boy Jemas had zero to do with that story or the TPB. << This column was meant to showcase the Jemas&#39; opinion >> patient37, that&#39;s not opinion. and worse , it&#39;s not a Q&A column either. << Sure, some of the questions were stupid and probably warranted stupid answers, but he could have chosen better questions to address if this were the case.>> exactly, Bj chooses which questions get printed , not to inform , but to insult and TRY to be funny. << Some fanboys need to be verbally smacked around every once and a while. >> it&#39;s called biting the hand that feeds you.unlike most other media comics are almost completely supported by fans.it&#39; not like when Fanboys bitch about TV or movie adaptations that we make up a small minority of the customer base.We are the customer base ! and no amount of trying to attract the collage crowd is going to change that to any large degree.the few real answers he gave were picked to point out "positive" things, lower prices on TPB&#39;s, Previews adds also mention lowered page counts .25 cent price increase , this is good? raising the price and telling people that the books are only going to last one more year is a sure way to keep new people from trying out the books. and buy the way Zimmermin makes Jacky the joke man seem like a geniuses. also Peter David basically offered to write Captain Marvel for free if Joe wouldn&#39;t raise the price and Joe basically said Peter was a bad writer and then said he couldn&#39;t be bothered to think about a book his company publishes and it&#39;s his job to think about.

  • March 21, 2002, 9:10 a.m. CST

    Buzz

    by GrayHaven

    I don&#39;t &#39;dislike&#39; the reaction in the talkbacks. What I dislike is how the only way some people know how to &#39;attempt&#39; to make a point is to do so with profantiy. It just shows the intellect level of the posters when they need to sink to those types of levels to try and reach their point. As for the whole, if I don&#39;t like the comments (which I do) don&#39;t write the column....Jemas&#39; column is one of the most popular features at GrayHaven and it&#39;s always provided many responses in the talkbacks here on AICN. If no one read the damn thing, of course we&#39;d pull it, but it&#39;s the people&#39;s choice. When the vocal minority has their fun on the message boards, it just comes with the territory and I try to have fun with it, too. But it&#39;s a popular feature. The numbers prove it. The fact that anytime Jemas or Quesada as much as sneeze they get quoted on every news site tells me that people hang on their every word. You all want to know what they&#39;re going to say next. But I am amazed at how people who claim to hate this column spend so much time analyzing it and posting about it.

  • March 21, 2002, 9:20 a.m. CST

    The Zim Question

    by GrayHaven

    And I saw some people make mention of the fact that this question was in bad taste and disrespectful to Joe...You all realize that this was a gag, right? That Ron writes Marvel comics, has a good relationship with Joe...Just a joke. And as for Ron&#39;s writing. Again, to each their own, but regardless of what you think of a person&#39;s creative ability, name calling is never appropriate. Ron has proven himself long before coming to comics and I&#39;m betting that he&#39;ll soon prove himself to the fanboys with his Spider-Man work. I&#39;ve had the opportunity to read some of the work on his Kraven projects and thank god someone finally knows what to do with this character. Except for Sergei&#39;s death by JM DeMatties, Kraven has been one of the most ridiculously misused characters in comics. Not any longer. And a final word on the Punisher: I can&#39;t believe that people would talk about how ridiculous the story was when we&#39;re talking about this title. Nothing Ron did was as remotely silly as what&#39;s come from Garth (not that I mind...I like the title). And Castle would have used Richards for help in time traveling. That&#39;s what Castle does. He uses people to get what he wants. People are taking a &#39;dream&#39; story way too seriously.

  • March 21, 2002, 12:15 p.m. CST

    Marvel not marvelous anymore

    by WARPED99

    I remember when I would crawl on my lips through broken glass to go get my weekly dose of marvel. Now except for wolverine and Xmen I could give a shit. See any recent issue of XFORCE to see what I mean. UTTER CRAP. Engaging storys, depth of character and outstanding artwork is what made marvel great. Now they are like the STAR TREK francise. Weak and formulaic.

  • March 21, 2002, 12:15 p.m. CST

    I Appreciate The Response, Greyhaven, But...

    by Buzz Maverik

    ...it may be fine for this Zim guy to joke around with his buddy, but why should he be defended from name calling when he&#39;s "jokingly" insinuating that there&#39;s something wrong with being gay. I don&#39;t want to see this Zim insulted, or Joe Quesada insulted, but why should we worry about that when this guy insulted about one third of the population? As far as the profanity thing, you&#39;re probably referencing the many "Marvel Max" level words laced in my talkback, which is a little hypocritical for someone involved in modern comics, don&#39;tcha think? I mean, you read some of this crap and it comes off like the writer is 9 years old and getting off on being a potty mouth. Oddly, the only time I&#39;ve really seen adult language work in a recent comic is in the new HOWARD THE DUCK. As for Jemas being popular, I appreciate your response, I understand why you run his column, but that doesn&#39;t sway me either way. I might like him if he was a jerk who said something, but he&#39;s a jerk who says nothing. Oh, there&#39;s the name calling again. And we&#39;ve got to protect Bill Jemas, CEO, becaue he might hire us---Oops.

  • March 21, 2002, 1:16 p.m. CST

    Buzz

    by GrayHaven

    The wires weren&#39;t touching on the &#39;gay&#39; thing. I understand that your problem isn&#39;t so much two buddies ribbing on one another, but that the statement assumes being gay is an insult. I agree. We&#39;ll try to watch that in the future. And just because Marvel publishes comics with swear words doesn&#39;t give anyone the right to hurl profantiy laden insults at the creators. That&#39;s ridiculous. Marvel publishes books where people kill people, too. Does this mean it&#39;s okay to try and off one of their writers since they&#39;ve written about it in the books. Utter nonsense. My point about not insulting Jemas isn&#39;t about Bill Jemas. It&#39;s the whole fanboy mentality as a whole. You shouldn&#39;t insult anyone to the depths by which they&#39;ve been taken on these types of message boards. Not because you want to get a job or become friends with a creator or publisher, but because it&#39;s the respectful thing, the polite thing... the right thing to do

  • March 21, 2002, 2:44 p.m. CST

    You&#39;re Getting The Comic Talkbacks Confused With The STAR WA

    by Buzz Maverik

    Man, that&#39;s where they really get nasty. I always crack up when somebody makes a crack about, say, Harry Potter and some Harry Potter fan replies with a long list of sexual acts the jokester should perform on himself, you know language you don&#39;t even hear in the Marines. It&#39;s like, it might be time to move on to other forms of entertainment. However, I disagree on the language issue. In Harry&#39;s book, he pretty well pegged your average geek in a fairly flattering way (and I&#39;ve always hated the terms geek and fanboy--they could apply to sports fans more accurately). We can talk frankly. We&#39;re all chronologically adults here and we don&#39;t use "blue" language because they do in comics. It has a value, it conveys a feeling. Personally, I don&#39;t like all the talk about Jemas needing his ass kicked...that&#39;s juvenile at best and these days, dangerous at worst. But really, most of what is said here isn&#39;t so bad and a lot of it is true. The original appeal of AICN, for me and I suspect a lot of people, was the honesty and the oppurtunity of be honest. There is nothing wrong with saying that you don&#39;t like something someone has done or said if you can say why. Cormorant said it best: they could be the funny frat guys, but we&#39;re getting obnoxious frat guy stuff with Jemas. I don&#39;t know anything about him and I don&#39;t want to. If he&#39;s just a suit, then flippant remarks aren&#39;t interesting coming from him. If he were a Garth Ennis or Alan Moore or Frank Miller and he answered a bunch of questions flippantly, I think I&#39;d be able to enjoy it on the level of a Beatlemania area press conference with the Fab Four, i.e. "What do you call your haircut?" "Arthur." Funny from the talent, not what you want from a suit.

  • March 21, 2002, 10:19 p.m. CST

    Jemas and Quesada are the Jon Peters and Peter Guber of comics

    by KingKrypton

    &#39;Nuff said. I don&#39;t like their hateful attitudes toward their competitors (even Stan Lee&#39;s "Brand Ecch" jokes were never as meanspirited as these morons--Lee was actually a fan of the other companies), I don&#39;t like their policies (pretty much everyone else on this talkback covered what they&#39;re doing wrong, and I am beyond sick of their immaturity vis-a-vis the fan base. Jemas and Quesada may be boosting Marvel&#39;s sales in the short run, but their belligerence is going drive more readers away than gain new ones, and it&#39;s only going to petrify the "company zombie" syndrome that&#39;s helping to choke the comics industry. These guys need to either be fired or get an attitude adjustment. Heck, I&#39;d just settle for seeing Jemas and Quesada get beaten up than put up with any more of their shenanigans.

  • March 22, 2002, 12:24 a.m. CST

    And the madness continues...

    by MICKFINN

    Just got back from the CROC HUNTER talkback, where many of the same people who venomously denounced the SCOOBY DOO trailer wer singing the praises of STeve Irwin&#39;s Opus. Now, I come here to find people put off by Bill Jemas. That&#39;s right, probably many of the same people who lauded Harry&#39;s BLADE II review/PENTHOSUE FORUM submission and his constant mean spirited swipes at his chosen enemies are suddenly all sensitive because ...boo-hoo, Bill Jemas is a mean asshole and said mean things about DC. This site&#39;s become like a goddamned train wreck folks. I&#39;m off to the next talkback, folks. I believe this insanity is spreading. Just The Mick

  • March 22, 2002, 12:41 a.m. CST

    Put your money where your mouth is, Finn.

    by Dave_F

    Why don&#39;t you see how many names you can match up between the Jemas critics here and the fans of Harry&#39;s BLADE II review. I&#39;m gonna go out on a limb and bet there ain&#39;t even *one*. Get back to us when you can actually back up what you say. Otherwise, the accusations in your post are just so much hot air.

  • March 22, 2002, 12:43 a.m. CST

    I&#39;ve got a question.....

    by Johnny Dagger

    How the hell can a man who&#39;s company publishes "X-Treme X-Men" talk shit about the Batman books, arguably the best mainstream comics on the market? Jemas is just trying to put the mouth on DC, but he should have been smart and chosen a better book to target.

  • March 22, 2002, 12:44 a.m. CST

    Bug on Comics - Man, did I miss a good Talkback.

    by Ambush Bug

    Grayhaven, Grayhaven, Grayhaven. First, you scream, "No negative reviews!" Okay, that&#39;s fine. Look at the world through rosy colored shades if you wish. I am willing to read the positive reviews and comment on them because they are good ways to start good conversations in the TBs. Sure I&#39;ll add my bits and pieces and some may very well be negative. Stand firm on your no negative review policy, but quit bitchin about opposing retorts on your reviews in the TBs, mmm-kay? That&#39;s what they are for. There will be opinions present and some of them will not be like yours. I&#39;m sure you are aware of this, but I felt like reminding you. This "if you don&#39;t like it, don&#39;t read it" shit has got to go. If I don&#39;t like the Jemas column (which I don&#39;t), I will say so and it seems like I am not alone here. Maybe, if the negative response is as huge as it usually is every time Jemas opens his wise assed mouth, the column will fade away, giving space for more reviews and possibly more entertaining articles from coherent, intelligent creators, not schmucks who run their company like it was the WWF. I know you have a woody for Marvel, GH. It&#39;s okay. I&#39;m sure it gets you plenty of perks and comics before the rest of us. I like some of Marvel&#39;s comics too, but every time I hear Jemas&#39; name, I cringe. His disrespect for longtime comic collectors has now grown to a disrespect to all comic readers with his unfunny responses to mostly serious questions in the above column. Its just plain sad. His condescending tone is really tarnishing my love for such characters as Captain America, Spidey, and Daredevil and forcing me to make a decision whether to quit the Marvel line all together just to keep my money out of Jemas&#39; sweaty grip. Stan Lee had his faults when he was running Marvel, but there was always a respect for fans. Jamas and Quesada have turned my Marvel into a mess. Sure they brought in some great talent, but these talented folks will eventually get sick of working on the same character or they will stick around too long and be disrespected like Quesada did with Peter David and then we are left with a bunch of characters with the life sucked out of them because some Wizard writer of the month thought it would be "NEAT" if everyone knew his secret identity. I&#39;m all over the place here, but that&#39;s ok. On Zimmerman - Sure one issue does not reflect one&#39;s writing talent, but a Stern fart joke writer does not a comic writer make. His Punisher issue was one of the most god awful reads I have ever read, and I collected Azrael for a while. Finally, GH, by singling out, bitching at, and telling such longtime Talkback mainstays as Buzz, Sleazy, and Cormorant to like the column or leave it, you are risking serious damage the integrity of the AICNComics Talkbacks. Hell, without their posts (my lengthy rants included), you&#39;d be stuck with a bunch of I&#39;m Firsties and This Suckers and how interesting will that conversation be, GH. About as interesting as the Q&A above. Bug out.

  • March 22, 2002, 1 a.m. CST

    Bug

    by GrayHaven

    I can&#39;t speak to your particular problems with the current Marvel titles and or direction so I won&#39;t. We each have our opinions and obviously not every comic fan is going to be please with how things are going. But the rest of your points. I don&#39;t have a problem with people disagreeing with our reviews, our ratings our features or whatever. The talkbacks generally offer great discussions and debates about particular comics that a column or feature can&#39;t do. Differing opinions are great. It&#39;s how people are exposed to things they&#39;re not familiar with. That&#39;s not what I was arguing about. I was arguing about the immaturity of posters saying that a creator should have their ass kicked, and the profanity and name calling. That is childish, not a difference of opinion. And there&#39;s no place for it in message boards, chat rooms, or the real world. I also wasn&#39;t trying to single out the mainstays just to single them out and be a jackass. But it amazes me that people get so focused and so bent out of shape about something they don&#39;t like and then proceed to spend more time talking or posting about it. I just doesn&#39;t make sense to me. I don&#39;t care who the poster is. And everyone is welcome to their opinion, but I&#39;ll still suggest that you skip the third installment of &#39;Don&#39;t Ask&#39; if you don&#39;t enjoy it because why give yourselves anxiety over it? The vocal minority who speak out about it is one thing, but the fact of the matter is, it&#39;s a popular feature whether people are just curious about what he has to say or loves the man. And remember, everytime Jemas makes a comment, a retailer&#39;s cash register rings. :)

  • March 22, 2002, 2:12 a.m. CST

    Grayhaven, you&#39;re talking out of BOTH sides of your mouth...

    by Big Dumb Ape

    Grayhaven, it&#39;s as simple as this. On the one hand you say you can&#39;t understand how "childish" or "profane" the talkbackers posts can get regarding Jemes...yet we ARE talking about a man who loves to trash talk like a WWF wrestler and struck his cock around like he&#39;s the biggest bad ass around. And you know something? When people start doing THAT it&#39;s usually because they have the limpest, smallest dick on the planet and are afraid to just be themselves. Jemes&#39; personality -- real or fictional for his column -- is a total insulting joke to the fans and if HE gets to talk trash, then fair is fair. So do WE. It&#39;s only fair. And to that end, Ambush Bug was TOTALLY right when he said that the more you try to push Jemes and his sphincter-puckering personality down our throats, the more we have the right to rebel and shout out how much of a clear cut asshole he must be. And just maybe if enough of us vocalize our opinions -- our NEGATIVE opinions of him -- things will change. Like dropping his worthless column here at AICN and getting somebody to write a comic column instead who&#39;s more fan friendly and certainly more of class act. But until that day comes we all should just show up here each and every month if for no other reason than to say "Gee, what a shock. Yet ANOTHER Bill Jemes column that shows he&#39;s talking out of his ass again. Good deal. I think I&#39;ll print this out. I was running low on toilet paper anyway."

  • March 22, 2002, 2:13 a.m. CST

    Yes, Jemas is a jackass.

    by vroom socko

    However, that doesn&#39;t mean I&#39;m going to drop all my Marvel books. So he&#39;s a rude sonuvabitch, so what? So was David Selznick, but that&#39;s not going to stop me from watching Rebecca as often as possible. Speaking for myself and not as a GHM contributor, if Jemas wants to keep writing these things he better lay off the attitude or no one&#39;s going to send in any questions to be answered. As for the Talkbackers singled out; Buzz, Cormorant, Sleazy, Bug and the Idiot are all members in good standing of the Screaming Retinas. Nobody tells the Screaming Retinas what to do.

  • March 22, 2002, 2:35 a.m. CST

    Big Dumb Ape - YOU ARE RIGHT!

    by Commando Cody

    &#39;Nuff Said! Jemes seems to be a major league asshole and we should just call him on it every chance we get. Who says we have to eat the shit he serves up? I agree with Ape. Fair is fair and there&#39;s nothing wrong with us Talkbackers talking trash BACK at Jemes and calling it (and him)like it is. The Jemes column is a waste of time and space and nothing but an ego-stroke for Jemes and Marvel. If AICN or Grayhaven are soooooo interested in covering comics "for the fans" (and I mean in an EDUCATED and BALANCED manner) how about getting Paul Levitz at DC to offer up an alternative viewpoint column? Or Mike Richardson or Randy Stradly from Dark Horse? When you really come down to it, why do we ONLY get to hear Jemes relieving his bowels?

  • March 22, 2002, 8:17 a.m. CST

    Just admit you love him! :)

    by GrayHaven

    BDA: You said I&#39;m trying to force this column down your throats? All I do is send the work in. No one&#39;s forced to read it. There are other contributors to AICN that I don&#39;t care for so when I see their name, I skip it and it usually saves me from getting POed. No one is forced to read the column. It&#39;s there for the other 90% of the people who dig the column. Vroom: I understand what you&#39;re saying about the fans, but you have to understand that each time we run a column of his, we get more mail than the last. I had to edit the list down from over 100 questions the last time and part 3 is even more. And you know what, I&#39;ve noticed people sending stuff in to be intentionally dismissive just to provoke a certain type of reaction. Cody: Of course its an ego stroke for Marvel...the man is the President of the company. The people writing in are mostly fans of Marvel and the guy is obviously going to hype his own team&#39;s work. Don&#39;t assume that the offer hasn&#39;t been made to other publishers for their own columns. We don&#39;t pick favorites and try to give everyone equal space, but some people choose to decline.

  • March 22, 2002, 9:26 a.m. CST

    DC DOES SUCK !!

    by Action

    What the fuck? Ever since Mark Waid and Grant Morrison left DC, they&#39;ve been floundering badly. and don&#39;t get me started on the shitty Superman titles! Lex Luthor is the President?! Riiigght. And check out the sales for DC&#39;s new titles. Sucide Squad, Power Company, Doom Patrol, all toilet. Put simply, we (comics fans) NEED Joe and Bill. They add a level of "event" that hasn&#39;t been in the industry in YEARS. And what&#39;s wrong with Bill&#39; s "attitude"? With the job he&#39;s done at Marvel, I could give a fuck. Long live Joe and Bill!

  • March 22, 2002, 10:45 a.m. CST

    Then I apologize, Cormorant

    by MICKFINN

    I don&#39;t have the time to go hunting to every Talkback posting, which is why I said "probably", not "definitely". granted, it was an assumption so if it pleases the court, I will retract that statement. I guess what i&#39;m trying to say to everyone here is let&#39;s get some perspective here. What seperates his insults from others posted on this website? Humour. The man&#39;s obviously having some fun here and I don&#39;t think he&#39;s truly serious about half the stuff he&#39;s spewing...otherwise, JLA/AVENGERS would still be quagmired in that eternal pissing contest between the two companies, wouldn&#39;t it? It&#39;s tongue in cheek, unlike others on this forum who are calling for his head. We genre fans, by and large, are way too touchy, and I think we should take what he&#39;s saying with a grain of salt. Besides, in his semi-defense, Marvel is due for some bragging rights. grant morrison&#39;s NEW X-MEN, X-FORCE, THE ULTIMATES ( The Avengers reboot) are solid quality books and AMAZING SPIDER MAN is once again AMAZING after years of creative drought . Not to mention, Joe Q. has done good by Gaiman and Moore in making amends. One man&#39;s opinion.

  • March 22, 2002, 1:05 p.m. CST

    Greyhaven, Reading Jemas Column Certainly Doesn&#39;t Cause Me A

    by Buzz Maverik

    I don&#39;t know anybody except through their talkback characters and I can tell you that the Buzz Maverik character is more of a cause for anxiety. We&#39;re all big boys here, we&#39;re all a little tougher than that, okay? I will continue to read Jemas columns and if they continue to be assinine, I will continue to call them assinine. As I&#39;ve said before, I like smartasses but this smartass doesn&#39;t have respect for his fans or his product. That remark to the retailer, the put down about not being one of their top 500 retailers was mean spirited, insulting and pretty much pegs Jemas as a dick. Yeah, I know I used a bad word, but guess what? I&#39;m a grown up, I use bad words. Using bad words and smoking are the whole point of being a grown up. Of course the next step is: yeah, you&#39;re a grown up who reads comics. Even some comic creators whom I otherwise respect, like Erik Larsen, will trot that one out when they can&#39;t handle what you&#39;re saying. Here&#39;s the answer: comic books were just for kids for only a very short period in their history and it&#39;s time we admitt that. There are very few of today&#39;s comics that I would buy for my son, although I would let him read almost anything he picked out on his own (of course at his age, he just looks through comics to find monkeys). Jemas probably doesn&#39;t read these talkbacks. He&#39;s a busy man with a company to run. But as long as he&#39;s talking shit -- BAD WORD ALERT, BUZZ SAID A BAD WORD, I&#39;M TELLING MOM! -- most of us here will call him on it and here&#39;s the key, ENJOY DOING IT! I&#39;d rather read a good comic than a bad one but I have no problem stating what I think is bad and why. You don&#39;t need to protect Jemas. He seems like a pretty tough guy. If he doesn&#39;t like what I&#39;m saying, he can fly me to New York, put me up in a suite in the Plaza and we&#39;ll talk about it. Incidently, I could be bought off real easily with the job of writing THE INCREDIBLE HULK when Bruce Jones gets hired by DC for more money. Finally, the anti-DC crack was just a stupid joke. I&#39;m sure even Jemas isn&#39;t stupid enough to think that any real comic fan is going to stick to one publisher these days.

  • March 22, 2002, 1:50 p.m. CST

    Oh, Yeah, I Almost Forgot. With All Due Respect, Greyhaven(Becau

    by Buzz Maverik

    ...just keep telling yourself that.

  • March 22, 2002, 2:03 p.m. CST

    smart-ass comment

    by rev_skarekroe

    Jemas "insulted about one third of the population" with his gay jokes? Where do you live Buzz, Castro St.? sk

  • March 22, 2002, 5:57 p.m. CST

    Oh, Rev, You Got Me! Good One, Man!

    by Buzz Maverik

    I can&#39;t tell you where I live because I don&#39;t want to have to keep saying "No thanks, I&#39;m straight" and slamming the door.

  • March 22, 2002, 11:34 p.m. CST

    MICKFINN, that post was shockingly...reasonable!

    by Dave_F

    You better be careful about that in the future or people might start confusing these Talkbacks with those kinds of bulletin boards where folks actually converse without ripping each other&#39;s lungs out. I&#39;m in partial agreement with you about Jemas&#39; antics and the need to take &#39;em with a grain of salt. Early on, I defended he and Quesada pretty heavily, especially after Jemas kinda spilled the beans on their "strategy" at Newsarama. The gist of it was that when he came to Marvel, everyone was scared shitless of plummeting sales and vicious fan reactions on the internet, and the stories were all suffering because of the timidity of the company. So they decided to steamroll over that with utter fearlessness and a wild guerilla marketing approach. Jemas as much as admitted that he was playing the "bad cop" to Quesada&#39;s "good cop" as far as PR went. Considering how amazingly the company had sprung back creatively (I bought NO Marvel titles in the 90&#39;s -- now I probably follow ten different titles), I had to admit that the wild man approach had been successful. And while other fans got their panties in a twist over Jemas&#39; latest outrage, I was chuckling over how well their marketing tactics were working. But now that Marvel&#39;s on top of the heap, I think it&#39;s time for a wee bit of professionalism. At the very least, it&#39;s time to stop taking outright potshots at fans, retailers, and the competition. As Buzz noted, there are very few fans who are wholly loyal to any one company these days, so Jemas needs to realize that when he&#39;s insulting DC and CrossGen, he&#39;s insulting tens of thousands of fans who are also probably Marvel readers. Like me for instance. Comic fans get enough shit about their hobby from the "real world" without comic publishers calling them idiots too, y&#39;dig? I&#39;ve got a pretty good sense of humor, but Jemas is getting less and less funny as time goes by. Factor in stuff like Quesada&#39;s unpleasant public exchange with Peter David, and it seems like Marvel could stand to chill out a bit. I&#39;ve been a pretty staunch Marvel defender for the last year or so, and I figure that if even *I&#39;m* getting pissed at them, they&#39;ve definitely crossed a line.