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Published on Thursday, October 2, 2003 - 2:46pm |
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Jack Valenti, Studio Lap Boy, and his pursuit of a screener free world!
Hey folks, Harry here... Thus far, I've remained fairly silent on the whole Jack Valenti / War on Screeners campaign that is going on, but ya know what... Here's where I come down on this. Every year, on the nose... when Academy Screeners hit, the web is hit with really pristine copies of all the studio films that they wish to consider for end of the year Awards. Without fail this happens. As a film critic that makes a top ten (or 40) list, each year I get sent tons of these screeners for consideration. Admittedly, I would much prefer private / exclusive screenings here in Austin for every quality film released or set to be released, but at the same time... when dealing with indie distributors... the folks with a far smaller budget in terms of being able to A) Rent the theater. B) Send that heavy ol 35mm Print via FedEx - two ways. and C) Hire security to make sure that nobody is taping the screening of the film.
Of course, the problem is, somewhere in Hollywood, amongst the thousands of screeners that were being sent out was somebody that thought putting these things online would be cool, that wanted to profit by selling the pristine dvds to Asian Piracy groups and ultimately... they are the cause for these pristine copies getting out.
Of course, what is the problem with expecting the entire memberships of all these voting organizations to attend all the screenings of all the films? 1st off, how many of the Academy Voters want to be out seeing 3 movies a day for the next 4 months, trying to find parking, get good seats and find time for a regular social life? They won't. So what will this do to the process... in particular, the Academy Awards? Very simply... the marketing campaigns will end up ruling. In the very same way that films tend to become successful in the "mainstream" the success of these films will become reliant on motivating voters out of their houses and into a theater to see the film in question. This will definitely affect the films without the bigger stars, without the bigger buzz and without the bigger advertising campaigns.
Essentially, it means that RETURN OF THE KING will definitely win BEST PICTURE, because there is no way that a film like LOST IN TRANSLATION will possibly be seen by a big enough portion of the Academy Voting public to compete. Because there is no way that TRIPLETTES OF BELLEVILLE or MILLENIUM ACTRESS will be able to compete against FINDING NEMO, if screeners are not allowed into the mix. Does this mean that Paul Giamatti and Bill Murray both won't have a prayer this year? Basically. This means that the little guys lose. The little films won't be able to compete.
Is there another answer? Absolutely. Each screener that goes out could have a visual marking that isn't the type that just stays on the bottom of the screen, but a specific marking that appears at a specific predetermined point that marks the print to the individual it was sent to. It would appear for only a fraction of a second, but if it was determined that the academy member in question leaked their copy... or a critic leaked their copy... then they would be prosecuted to the highest extent of the law, plus be thrown out of the academy and off of any future lists.
Then, in a very high profile fashion, you humiliate and prosecute. Because this isn't teenagers, these are ACADEMY MEMBERS and FILM CRITICS that are leaking these things. They should know better.
And, if this really is all about Piracy - MR. VALENTI... perhaps you could explain the following....
Jack Valenti faxed a clarifying memo to the studios today regarding the ban on Oscar screeners. It reaffirms that no screeners, for any movies regardless of the status of their DVD/video release, are to be sent out. Jack's memo reads:
"Questions by some of the companies' subsidiaries have been quoted in the newspapers. It has been reported that some subsidiaries believe it is ok to send out screeners if the film has been released in home video form. This is incorrect. The policy is - no screeners of any kind are allowed to be sent out. Once an exemption is made, the barn door is wide open.
I hope you will instruct your subsidiaries that no screeners are to be mailed, whether they have been released in home video/DVD or not.
Jack"
Ok, JACK.... If the policy is to STOP PIRACY - then explain why you don't want screeners of existing home video and dvd releases sent out. The pirates already have those. Nothing new is going to be caused by their being sent to Academy members. If you really wanted to stop piracy altogether, you should just instruct the studios to cease making or releasing films. That'd nip it in the bud. I mean, if there is no product, then there is no problem. Right? Jack - it is your job to stop piracy and to work with the F.B.I. to protect the studio's investment. This policy actually hurts smaller films and smaller filmmakers.
The films are still going to be hitting online and on DVD in the blackmarket via the taped films. What needs to be installed is a complicated film labelling system which identifies each specific print, so that when a print appears online - instantly you can find out what theater and specifically which screen it happened at. Then you pull the film from that theater and penalize them. This will cause theaters to heighten security for their screenings.
Maybe it isn't even a visual marking, but an audio marking... a blip at some point in the film that is almost imperceptible - but it identifies by tone, length and placement, which print got leaked.
Punishing the artists is not the answer.
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Reader Talkback
Valenti, you asshole. by Amadeus Zero | Oct 2nd, 2003 02:51:21 PM | FIRST to say first! by Judge Doom | Oct 2nd, 2003 02:53:40 PM | Judge Doom, you asshole. by Amadeus Zero | Oct 2nd, 2003 02:54:53 PM | THIRD by FIRSTenator | Oct 2nd, 2003 02:55:59 PM | I mean FOURTH by FIRSTenator | Oct 2nd, 2003 02:56:36 PM | This site would be the perfect
launching pad for a
long-overdue by HappiWerld111 | Oct 2nd, 2003 02:58:07 PM | Damn right. by Nordling | Oct 2nd, 2003 02:59:54 PM | Shite! by Paul_in_CT | Oct 2nd, 2003 03:00:33 PM | by sorad2 | Oct 2nd, 2003 03:05:34 PM | You cant stop Piracy. It's
gonna happen by RowanM | Oct 2nd, 2003 03:12:59 PM | Not to beat a dead horse,
but.... by Valenti'sNutsack | Oct 2nd, 2003 03:16:58 PM | So the problem is that Return
of the King will win the
Oscar? by Judge Doom | Oct 2nd, 2003 03:20:00 PM | Three problems with the
"watermark" plan... by FrankDrebin | Oct 2nd, 2003 03:30:36 PM | you know... by boohallsmalls | Oct 2nd, 2003 03:58:07 PM | DVD screeners by djderek76 | Oct 2nd, 2003 04:28:38 PM | So if I'm reading this right -
Academy members actively and
purp by RobinP | Oct 2nd, 2003 04:33:48 PM | Another idea by Ben-Ra | Oct 2nd, 2003 04:35:39 PM | The effect by FrankCobretti | Oct 2nd, 2003 04:52:44 PM | Valenti's still alive? by Shawn F. | Oct 2nd, 2003 05:08:04 PM | watermark plan wouldn't work
for 1 reason by koie | Oct 2nd, 2003 05:09:56 PM | Why screeners are bad for
movies... by WPMayhew | Oct 2nd, 2003 05:15:06 PM | Jack Valentti School of
Medicine- by RenoNevada2000 | Oct 2nd, 2003 05:22:55 PM | Valenti was a WWII hero,
author, and White House
staffer for the by rev_skarekroe | Oct 2nd, 2003 05:23:53 PM | This will not stop piracy. by JackLint | Oct 2nd, 2003 05:28:30 PM | so what by AlgertMopper | Oct 2nd, 2003 05:29:33 PM | Where in that memo does it say
it's all about stopping
piracy? by Son Of Batboy | Oct 2nd, 2003 05:31:46 PM | Prosecuting the pirates by nottoo | Oct 2nd, 2003 05:32:29 PM | It's John Ashcroft, not
Richard by ScienceMan | Oct 2nd, 2003 05:46:00 PM | Watermarking of movies in
theaters are already being
used... by Shaithan | Oct 2nd, 2003 05:47:39 PM | Return of the King by Maiden | Oct 2nd, 2003 06:02:34 PM | Okay... by Moviegeek78 | Oct 2nd, 2003 06:14:55 PM | Sorry ScienceMan, Freudian
slip there, I'm afraid by HappiWerld111 | Oct 2nd, 2003 06:15:45 PM | I once bought TITANIC Special
Widescreen Academy edition at
the by FD Resurrected | Oct 2nd, 2003 06:18:24 PM | Why Released Films Won't Be
Sent by Sakla | Oct 2nd, 2003 06:25:06 PM | Self Destructing DVD's by DansLaLuna | Oct 2nd, 2003 06:27:43 PM | what the fuck is a screener
exactly? by bloodyrectum | Oct 2nd, 2003 06:31:43 PM | Crew members with 'production
preview' DVD's are the problem
not by oscarbait | Oct 2nd, 2003 06:56:50 PM | Let's hear from Joe Hallenbeck
on this issue! by mike123 | Oct 2nd, 2003 07:16:16 PM | by Lobanhaki | Oct 2nd, 2003 07:26:02 PM | Speaking of screeners ... by HallowedBThyName | Oct 2nd, 2003 07:33:54 PM | Extremely well said Harry. I
sincerely hope that this new
policy by EL Duderino | Oct 2nd, 2003 07:51:07 PM | Jack Valenti by Lobanhaki | Oct 2nd, 2003 07:53:14 PM | who the fuck is Jack Valenti? by DirtyDingusMcGee | Oct 2nd, 2003 07:59:13 PM | ROTK: NOT! by Renata | Oct 2nd, 2003 08:22:15 PM | dvd regions? by evildorko | Oct 2nd, 2003 08:29:01 PM | Yes, Harry, without DVD
screeners, small independent
films like by WPMayhew | Oct 2nd, 2003 09:03:36 PM | The one benefit from the
screener ban... by Johnny Ahab | Oct 2nd, 2003 09:38:34 PM | Punishing the MPAA by Charbax | Oct 2nd, 2003 09:51:10 PM | What, no more Christmas????? by jackburton2003 | Oct 2nd, 2003 10:56:01 PM | Actually, Harry, that's not a
bad idea by Ribbons | Oct 2nd, 2003 11:01:08 PM | Seriously by Ribbons | Oct 2nd, 2003 11:01:56 PM | Fuck Jack Valenti. Fuck him up
his stupid ass.... by Manaqua | Oct 2nd, 2003 11:23:56 PM | Piracy 'losses' by 7Cal | Oct 2nd, 2003 11:54:37 PM | Those friggin' DOTS SUCK! by holymoly | Oct 3rd, 2003 12:15:24 AM | evildorko by DocPazuzu | Oct 3rd, 2003 03:48:59 AM | Just Send Out the Babies by gobofraggleuk | Oct 3rd, 2003 03:50:07 AM | Load of arse by paranoid-bunny | Oct 3rd, 2003 04:39:54 AM | retro-style... by speed | Oct 3rd, 2003 04:43:42 AM | Who gives a fuck by Blood T Cat | Oct 3rd, 2003 08:15:30 AM | piracy by stvnhthr | Oct 3rd, 2003 08:47:19 AM | boo-friggin-hoo. by jamawalk | Oct 3rd, 2003 09:49:31 AM | Memo to Mr. Valenti by Weasel69 | Oct 3rd, 2003 10:38:46 AM | Go read Jeffrey Wells piece at
poopshoot....... by Manaqua | Oct 3rd, 2003 11:41:31 AM | Jack Valenti MUST BE STOPPED.
ITS A MORAL IMPERITIVE by UncleScrewtape | Oct 3rd, 2003 11:55:51 AM | The solution is even more
simple - leave everything the
way it i by Damitol | Oct 3rd, 2003 01:06:57 PM | Well said UncleScrewtape by HappiWerld111 | Oct 3rd, 2003 01:16:47 PM | Screeners by mjbok1 | Oct 3rd, 2003 03:57:25 PM | mjbok1: about screeners by MGTHEDJ | Oct 3rd, 2003 05:30:04 PM | Valenti on crack as always. by ILK | Oct 4th, 2003 08:06:54 AM | Way to Go by joshjenpond | Oct 4th, 2003 12:55:49 PM | trivial info on Valenti & DVD
regions by TRON | Oct 5th, 2003 03:16:31 PM | It is up to the studios by Rupee88 | Oct 6th, 2003 09:49:05 AM | There's no real solution for
piracy, just simultaneous
worldwide by minderbinder | Oct 8th, 2003 08:59:13 AM |
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